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PENGARUH REPUTASI PERUSAHAAN DAN KEWAJARAN HARGA TERHADAP RETENSI PELANGGAN PADA BIRO PERJALANAN UMROH Jahroni jahroni; Arif Rachman Putra
Jurnal Baruna Horizon Vol 5 No 2 (2022): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v5i2.81

Abstract

Umroh merupakan salah satu kegiatan ibadah yang dapat dilakukan oleh umat Islam di seluruh dunia. Antrean panjang untuk melakukan kegiatan Ibadah Haji, membuat ibadah Umroh semakin diminati karena dapat dilaksanakan tanpa ada batas waktu. Untuk melakukan ibadah umroh maka perlu memilih biro perjalanan yang mampu memberikan pelayanan saat melakukan ibadah. Perusahaan penyedia layanan biro perjalanan umroh perlu memperhatikan perilaku konsumen agar tetap menggunakan pelayanan pada waktu yang lama. Studi ini bermaksud menganalisis peran reputasi perusahaan dan kewajaran harga terhadap retensi pelanggan. Populasi sasaran adalah pengguna biro perjalanan umroh di Surabaya, Sidoarjo, dan Gresik dan diperoleh 120 sampel dengan metode purposive sampling serta diolah dengan teknik regresi. Hasil studi ada peran signifikan dari reputasi perusahaan untuk membentuk retensi perusahaan. Selain itu untuk meningkatkan retensi pelanggan, ada pengaruh signifikan yang diberikan oleh kewajaran harga. Kedua variabel menunjukkan pengaruh signifikan secara bersama-sama pada retensi pelanggan.
NILAI PELANGGAN DITINJAU DARI KELAS MEREK DAN CITRA MEREK PADA PRODUK KOSMETIK Rahayu Mardikaningsih; Samsul Arifin; Arif Rachman Putra; Misbachul Munir; Tri Seno Anjanarko
Jurnal Ilmiah Satyagraha Vol 6, No 1 (2023)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v6i1.732

Abstract

Marketing Management is not only faced with increasingly strong business competition but also changes in consumer behavior. The development of technology and changes in lifestyle cause consumers to have dynamic behavior. Customer value is one of the consumer behavior that can change the direction of the company's marketing. All factors considered capable of influencing customer value were studied such as brand class and brand image. This research was conducted to determine customer value in terms of brand class and brand image. The study was conducted on 90 users of SKII brand facial care products. The research sample was obtained by purposive sampling which will then fill in the questionnaire which is the source of the data for this research. The data is processed by regression technique. The results of the study show that brand class influences the formation of customer value to consumers. The results showed that the brand class affects the formation of customer value to consumers. In addition, this study also shows that customer value can be developed by developing a brand image. Brand class together with brand image have been proven to build customer value to consumers
Analisis Hubungan Antara Efikasi Diri dan Intensi Berwirausaha Mahasiswa Eli Retnowati; Arif Rachman Putra
JURNAL PENDIDIKAN DAN KEWIRAUSAHAAN Vol 9 No 2 (2021)
Publisher : STKIP PGRI SITUBONDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47668/pkwu.v9i2.318

Abstract

Kebutuhan lapangan kerja untuk kelompok lulusan sarjana masih belum terpenuhi secara merata. Hal ini karena jumlah lulusan yang banyak tidak diiringi oleh ketersediaan lapangan kerja. Selain itu para lulusan masih terfokus untuk mencari kerja dan bukan menciptakan lapangan pekerjaan. Untuk menciptakan lapangan pekerjaan diperlukan efikasi diri dan intensi berwirausaha. Penelitian ini bertujuan untuk menganalisis dan mengetahui hubungan efikasi diri dan intensi berwirausaha mahasiswa di Kota Surabaya. Sampel pada penelitian ini, yaitu mahasiswa di empat perguruan tinggi di Kota Surabaya. Teknik pengambilan sampelnya menggunakan purposive sampling, yaitu teknik pengambilan sampel dengan cara menetapkan karakteristik tertentu yang sesuai dengan tujuan penelitian. Data terdiri dari data primer yang diperoleh dari hasil penyebaran kuesioner secara langsung kepada responden. Alat analisinya menggunakan korelasi dengan program SPSS versi 26. Hasil penelitian menunjukkan bahwa ada korelasi positif antara efikasi diri dan intensi berwirausaha
Produktivitas Pekerja Konstruksi ditinjau dari Supervisi, Beban Kerja, dan Burnout Cilda Thesisa Ilmawan Dzinnur; Arif Rachman Putra
Journal of Trends Economics and Accounting Research Vol 3 No 2 (2022): December 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v3i2.538

Abstract

Productivity is important to achieve construction project performance through productive workers who must be maintained without neglecting and compromising the health and safety of workers. This is because there are many productivity issues that are not achieved due to poor human resource management practices in the industry. For this reason, through this study, work productivity will be identified based on supervision, workload and burnout. Observations were made at a construction company from Surabaya. There are 258 target respondents who come from construction workers in the working area of West Surabaya. The sampling technique is accidental sampling. A total of 210 valid questionnaires were finally obtained so as to meet the required number of samples. The findings from this study are that supervision plays an effective role in shaping work productivity. Workload has a real and negative effect on work productivity. This is also the same as burnout results which significantly negatively affect work productivity.
Penyuluhan dan Pelatihan Pendaftaran Surat Izin Usaha Mikro Kecil (IUMK) Ella Anastasya Sinambela; Rahayu Mardikaningsih; Eli Retnowati; Utami Puji Lestari; Jahroni Jahroni; Arif Rachman Putra; Misbachul Munir; Didit Darmawan; Samsul Arifin
Journal of Social Responsibility Projects by Higher Education Forum Vol 3 No 2 (2022): November 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (192.251 KB) | DOI: 10.47065/jrespro.v3i2.2767

Abstract

The community chooses to open a small business as an economic activity. MSMEs provide many benefits for the state and society. MSMEs can provide high income for the country and create jobs for the community. For this reason, the government provides assistance as support to MSME actors. However, not all MSME actors can receive government assistance because they do not have a permit. PkM activities are carried out to help the community with the knowledge possessed by the PkM team as academics. The purpose of the PkM activities being carried out at this time is to help MSME actors who do not have a business license to register their business. PKM activities were carried out in Tropodo Waru Village, Sidoarjo. PkM activities were attended by 35 MSME actors. The implementation of the activity ran smoothly with a few obstacles caused by weather conditions. Positive support was obtained by the PkM team from the village, MSME actors, and Sunan Giri University. PkM activities are also used as a means to build good relations from Sunan Giri University in Surabaya to the community, especially in Tropodo Village.
PENGARUH MODAL PSIKOLOGIS, KUALITAS KEHIDUPAN KERJA, DAN KEPEMIMPINAN TERHADAP KINERJA PEGAWAI Eli Retnowati; Didit Darmawan; Arif Rachman Putra; Riyan Sisiawan Putra; Fayola Issalillah
Jurnal Baruna Horizon Vol 6 No 1 (2023): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v6i1.94

Abstract

Kinerja pegawai merupakan faktor penting yang berkontribusi terhadap perkembangan perusahaan. Kinerja ini dapat dilihat dari segi kualitas dan kuantitas hasil kerja yang dicapai oleh pegawai dalam menjalankan tugas-tugasnya sesuai dengan tanggung jawab yang diberikan. Untuk itu, penting bagi perusahaan untuk memahami faktor-faktor yang mempengaruhi terbentuknya kinerja pegawai. Penelitian ini bertujuan untuk mengidentifikasi peran modal psikologis, kualitas kehidupan kerja, dan kepemimpinan terhadap kinerja pegawai. Populasi penelitian ini terdiri dari seluruh pegawai perusahaan yang berjumlah 143 orang. Dalam penentuan sampel, metode sensus digunakan di mana seluruh anggota populasi dijadikan sebagai sampel penelitian. Penelitian ini menggunakan metode regresi linier berganda untuk menganalisis hubungan antara modal psikologis, kualitas kehidupan kerja, kepemimpinan, dan kinerja pegawai. Hasil analisis menunjukkan bahwa modal psikologis berperan penting dalam membentuk kinerja pegawai. Selain itu, kualitas kehidupan kerja juga memiliki pengaruh positif dan signifikan terhadap kinerja pegawai. Begitu pula dengan kepemimpinan, yang juga berpengaruh positif dan signifikan terhadap kinerja pegawai. Secara keseluruhan, penelitian ini menunjukkan bahwa semakin baik modal psikologis, kualitas kehidupan kerja, dan kepemimpinan, maka kinerja pegawai akan meningkat. Implikasinya, perusahaan perlu memperhatikan faktor-faktor ini dalam upaya meningkatkan kinerja pegawai. Selain itu, hasil penelitian ini dapat memberikan kontribusi pada pengembangan ilmu perilaku organisasi dan sumber daya manusia dengan menguatkan temuan sebelumnya.
PENGALAMAN PENGGUNA, KEAMANAN TRANSAKSI, KEMUDAHAN PENGGUNAAN, KENYAMANAN, DAN PENGARUHNYA TERHADAP PERILAKU PEMBELIAN ONLINE SECARA IMPULSIF Didit Darmawan; Arif Rachman Putra
RELASI : JURNAL EKONOMI Vol 18 No 1 (2022)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v18i1.523

Abstract

In Indonesia, online shopping has become a trend and transactions have increased drastically, marked by the development of business players involved in the online marketplace industry, one of which is Lazada, which is the top marketplace in Indonesia. Lazada is an online product buying and selling application that offers a variety of products and uses the internet and social media as a forum for interactive two-way interactions with its users. Product bids, attractive prices and availability of information can lead to impulsive buying behavior. The impulse to buy impulsively is described as a complex, sudden, pleasant purchase and the decision-making process occurs instantaneously without thinking of any other considerations. This study has the main objective of identifying the effect of user experience, transaction security, ease of use, convenience on impulsive online buying behavior aimed at the Lazada marketplace. The population in this study are consumers who have made online purchases at Lazada. The sampling technique used is non-probability sampling, with a purposive sampling method with the following sample criteria: consumers who have made online Lazada purchases more than once, and aged over 17 years to 50 years. Respondents came from the city of Sidoarjo and totaled 120 people. Multiple linear regression analysis is an analytical tool used in this study. The t test is to prove the research hypothesis which previously carried out the reliability test. From the results of the analysis of the research results, it is found that experience, safety, convenience and comfort have a significant influence on impulsive buying behavior at Lazada. The experience variable is a variable that has a dominant effect. Keywords: experience, security, ease of use, enjoyment, impulsive buying behavior.
Pengaruh Tuntutan Pekerjaan, Modal Psikologis dan Kematangan Sosial terhadap Profesionalisme Karyawan Arif Rachman Putra; Didit Darmawan; Mohammad Djaelani; Fayola Issalillah; Rafadi Khan Khayru
RELASI : JURNAL EKONOMI Vol 18 No 2 (2022)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v18i2.587

Abstract

Human Resource Management is faced with the problem of being able to recruit employees who have the appropriate abilities for organizational goals and increase the desires of these employees. Management will prepare HR to achieve company goals starting from recruitment, selection, maintenance and development of each individual. This study aims to analyze and determine the effect of job demands, psychological capital and social maturity on employee professionalism and the most dominant factor among the three. this study used 142 respondents as a sample. the results obtained by multiple linear regression analysis. Based on the results of the study, several results were found which were stated as follows: job demands, psychological capital and social maturity had a partial significant effect on employee professionalism and job demands were the dominant variables on employee professionalism. Keywords: job demands, psychological capital, social maturity, employee professionalism.
Pengaruh Literasi Bisnis dan Toleransi Risiko Terhadap Keterampilan Kewirausahaan Karyawan Didit Darmawan; Reny Nurani; Arif Rachman Putra; Rahayu Mardikaningsih; Siti Nur Halizah
TIN: Terapan Informatika Nusantara Vol 3 No 4 (2022): September 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v3i4.4107

Abstract

This study aims to determine the effect of business literacy and risk tolerance on employee entrepreneurial skills in a business environment. This research method uses a quantitative approach by collecting data by distributing questionnaires to 100 employees from one of the industrial sectors in the city of Surabaya. Accidental sampling was used as a sampling technique in this study. Data were analyzed using multiple linear regression techniques to examine the effect of business literacy and risk tolerance on employee entrepreneurial skills. The results of this study reveal that business literacy and risk tolerance have a significant influence on employee entrepreneurial skills. Thus, this research contributes to deepening understanding of how business literacy and risk tolerance can affect the level of entrepreneurial skills of employees in a business environment. These findings can serve as a guide for companies in designing more effective training programs to enhance their employees' entrepreneurial skills
Upaya Mewujudkan Produktivitas Kerja Berdasarkan Jaminan Keselamatan dan Kesehatan Kerja yang Diterima Karyawan, Efisiensi Kerja dan Perilaku Inovatif Arif Rachman Putra; Didit Darmawan
TIN: Terapan Informatika Nusantara Vol 3 No 6 (2022): November 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v3i6.4115

Abstract

Work productivity has become a key focus in an increasingly complex and changing business environment. The process of measuring and improving work productivity has become a pressing challenge for organizations in various sectors. This study explains the underlying issues of work productivity and the associated managerial implications. Analysis is conducted on factors that affect productivity, including occupational health and safety, work efficiency and innovative behavior. A quantitative approach was used in this study. The data collected came from a specially designed survey administered to employees. The number of employees who responded to the questionnaire was in accordance with the sample requirement, which was 130 employees from the production division only. These employees are employees of companies located in Sidoarjo City. The data that has been collected will then be analyzed using multiple linear regression analysis. Through SPSS version 26, the proof of data analysis can be seen. From the analysis that has been done, it can be concluded that occupational safety and health insurance and work efficiency and innovative behavior have a significant positive effect on work productivity. Occupational safety and health (K3) and work efficiency are the main pillars in creating a productive and sustainable work environment
Co-Authors Al Farochi, Mohammad Naufal Al-Hakim, Yusuf Rahman Almubarok, Ahmad Zidan Rizki Amelia, Farra Nur Anjanarko, Tri Seno Bambang Triono Budi Handayani Cahya Fajar Budi Hartanto Cilda Thesisa Ilmawan Dzinnur Didit Darmawan Dirgantara, Febrian Eli Masnawati Eli Retnowati Eli Retnowati Ella Anastasya Sinambela Ella Anastasya Sinambela Ella Anastasya Sinambela Ella Anastasya Sinambela Elok Imroatul Azizah Ernawati Ernawati Ernawati Ernawati Evendi, Wakid Fayola Issalillah Fayola Issalillah Fayola Issalillah Febrian, Rafico Rifki Firza Fahriza Ghozali, Solchan haiba, Moch Fairuz Fahrezi Al Halizah, Siti Nur Hariani, Mila Herisasono, Adi Irfan , Mochamad Irfan, Moch. Issalillah, Fayola J, Jahroni Jahroni Jahroni Jahroni jahroni Jahroni Jahroni Jahroni, Jahroni Jauhari, Muhammad Alvin Khayru, Rafadi Khan Kusuma, Galih Satria Alit Widi Lidyawati, Citra Oktavina Eka M. Syaiful Anwar Mardikanigsih, Rahayu Misbachul Munir Misbachul Munir Mochamad Irfan Mochamad Irfan Mochamad Irfan, Mochamad Mochammad Saleh Mohammad Djaelani Mohammad Djaelani Mohammad Djaelani Mohammad Djaelani Mujito Mujito, Mujito Mustafa, Abraham Reyhand Muthoharoh, Siti Lulun Natashia Angelina Theodara Naufalia, Shohibatun Negara, Dharma Setiawan Nurul Arifin Pakpahan, Novritsar Hasitongan Raden Mohamad Herdian Bhakti Rafadi Khan Khayru Rafadi Khan Khayru Rafadi Khan Khayru Rahayu Mardikaningsih Rahayu Mardikaningsih Rahayu Mardikaningsih Rahayu, Misye Adelia Ramadhani, Novia Agustina Reny Nurani Resva June Silviana Retnowati, Eli Riyan Sisiawan Putra Rizky, Muchamad Catur Rommy Hardyansah Saktiawan, Pratolo Salsabila, Unik Hanifah Samsul Arifin Samsul Arifin samsul arifin Samsul Arifin Samsul Arifin Samsul Arifin Saputra, Rio Sarwo Waskito Sa’diyah, Siti Halimatus Seno Anjanarko, Tri Sigita, Dwi Sembe Sinambela, Ella Anastasya Siti Helmyati Siti Nur Halizah Sudjai, Sudjai Sugeng Riyadi Surjo Hadi Suwito Suwito Suwito Taqwa, Nurul Terubus Terubus, Terubus Tri Seno Anjanarko Udjari, Hendrianto Uswatun Chasanah Utami Puji Lestari Wibowo, Agung Satryo Wijaya, Kurnia Wulandari Wulandari Yulianis, M. Sifa Fauzi Yusuf Rahman Al Hakim