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Journal : Economic Reviews Journal

Analysis of Shared Value Influencing Millennial Generation Civil Servants in Online Spending Using Ethnographic Methods Case Study: Ministry X Utami, Sri; Heikal, Jerry
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.913

Abstract

                The millennial generation is one of the most active groups in utilizing digital technology, including online shopping, which has become an integral part of modern lifestyles. Millennial State Civil Apparatus (ASN) hold significant potential as digital consumers due to their substantial numbers and their tendency toward practical, fast, and secure consumption patterns. However, research on the values influencing online shopping decisions among ASN remains limited. This study aims to analyze the shared values that shape online shopping behavior of millennial ASN using a qualitative approach with ethnographic methods. Data were collected through participatory observation and in-depth interviews with five millennial ASN aged 31–38 years. Data analysis employed coding techniques to identify dominant values and their intersections across respondents. The findings indicate that despite variations in shopping frequency, product types, and personal motivations, two primary values consistently emerge as shared values: promotions and security. Promotions, including price discounts, vouchers, and free shipping, serve as the main drivers of purchasing decisions, while security plays a crucial role in building trust toward e-commerce platforms. These results provide both academic insights and practical implications for developing digital business strategies targeting millennial ASN.
Financial Performance Segmentation Changes on Indonesian Insurance Companies Tonggo, Andohar; Rachman Zarkasih, Aditya; Heikal, Jerry
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.398

Abstract

Company acquisition is one of the strategies for developing and maintaining the company's survival, especially if unforeseen situations occur that are detrimental to a company, for example in the insurance industry during the Covid-19 pandemic. The purpose of this study is to determine changes in the performance of financial ratios of insurance companies from 2021 to 2022 which can be used as consideration for making acquisitions. The method used is quantitative using k-mean clustering in SPSS software and ranking is made based on DER, ROE, NPM and RBC analysis. Based on the data above, it can be seen that there are companies that have changed from 2021 to 2022. There are 7 companies that have experienced an increase in status, 5 companies that have experienced a decline and 5 companies that have not experienced a change. The most recommended company for acquisition is Lippo General Insurance Tbk and the recommended company for acquisition is Panin Financial Tbk and dan Panininvest Tbk.
The Influence of Digital Service Quality and Customer Experience on User Satisfaction and Loyalty of Shopee in Indonesia Using SEM–PLS Dinar Fasya, Diva; Herdianto, Herdianto; Ahtisya, Syauqi; Heikal, Jerry
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v5i1.983

Abstract

This study aims to analyze the influence of digital service quality and customer experience on user satisfaction and loyalty among Shopee users in Indonesia using the Structural Equation Modeling–Partial Least Squares (SEM–PLS) approach. Digital transformation has reshaped consumer behavior, positioning service quality and customer experience as key success factors in e-commerce. Data were collected through an online survey using a Likert scale from active Shopee users. The results indicate that customer experience has the most dominant influence on satisfaction, while digital service quality acts as a fundamental factor shaping users’ positive perceptions of the platform. Customer satisfaction is proven to be a significant mediating variable linking service quality and customer loyalty. Users who experience positive and consistent interactions tend to be more satisfied and demonstrate stronger long-term loyalty to Shopee. These findings highlight the importance of enhancing digital experiences that are both engaging and personalized to sustain customer loyalty in an increasingly competitive e-commerce environment.
Analyzing the Influence of Promotion on Consumer Purchase Decisions Using a Binary Logistic Regression Model in Car Salon Services Ahtisya, Syauqi; Herdianto, Herdianto; Fasya, Diva Dinar; Heikal, Jerry
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v5i1.984

Abstract

This study aims to analyze the influence of promotion on consumer purchasing decisions for car salon services using the binary logistic regression model. Promotion plays a crucial role in marketing strategy, particularly in service industries, as it helps build awareness and stimulates consumer decisions. Data were collected from 150 respondents who had been exposed to promotional activities conducted by car salon businesses. The independent variables examined in this research include promotion, price, brand switching, and prior experience, while the dependent variable is the consumer’s purchase decision. The data were analyzed using the binary logistic regression method with IBM SPSS 25 software. The results show that promotion and customer experience have a positive and significant effect on purchasing decisions, whereas price and brand switching have a significant negative effect. The final model achieved a classification accuracy of 74,0%, indicating that the selected variables can effectively explain consumer decision-making behavior. These findings highlight that effective promotional strategies and positive customer experiences significantly increase the likelihood of purchase, while high price perceptions and brand-switching tendencies reduce it. This study provides managerial implications for car salon service providers to enhance promotional effectiveness and improve customer satisfaction to foster long-term loyalty.
Co-Authors Agus Siswanto Ahtisya, Syauqi Akhsan, Lurinjani Alam, Taris Zakira Aldyah, Tika Alghifari Suhardi, Fitra Ali Wafa Amelia, Dona Andi Saputro Anjarsari, Rosita Anne, Lisye Ira Apriani, Asti Arda, Edvidel Ardanesworo, Muhammad Feyzel Khalfani Putra Ardiansyah, Giri Teguh Ardianto, Andi Ariati, Ira Arrafi, Risa Eka Arthanugraha, Adam Awalludin Awalludin, Awalludin Ayu Pradina, Dinda Ayu Wulandari Ayu, Cita Azkia, Nayla Azwar , Tasrika Azwar, Meiriza Azwar, Tasrika Azzuhri, Muhammad Basyar Badri, Ahmad Kamal Budi Setiawan Chairani, Metha Erzha Chandra, Jimmy Chandra, Jon Hendra Saputra Chitra, Jimmi Chow, Sayuti Darma Tenaya, I Putu Risky Daswirman, Daswirman Daulay, Risma Yanti Dawam, Khaerud Deden Nurjaman Desmalina, Desmalina Deswita, Riyan Yulmi Devi, Rizky Feliana Diah Utami, Diah Dilla Sistesya Dinar Fasya, Diva Doni Magat Harahap Dwi Ramadona, Dasatry Dwirahmawati, Retno Dzulqornain, Muhammad Edison, Alva Elfira, Renti Enny Enny Enny Widawati Erwan Erwan, Erwan Esvandiary Iswari, Neisya Fachry Abda El Rahman Fadhilah, Savira Maghfiratul Fadilla, Triana Gustiani Faisal Faisal Fajarini, Nurfahma Fasya, Diva Dinar Fauzan, Heri Fazarullah , Dwirizky Finnia Ayu Kirana, Astried Firdaus, Aulia Fitria, Yossa Gandhi, Ayu Gelvi, Gelvi Givianty, Vasya Theodora Gunawan, William Ben Gusmeri, Gusmeri Hanifeliza, Rury Hardiyanti Hardiyanti Hariandja, E N Budiyanto Harsemarozi, Harsemarozi Hasahatan, Alex Fernando Hasibuan, Muhammad Satir Hendrawan, Erwan Herdianto Herdianto, Herdianto Herdiany, Gita Amira Hindrawan, Dimas Humaira, Putri Syifa Hutabarat, Berman Hutabarat, Berman J Jaya, Hamka Putra Julian, Ahmad Kamaratih F, Yositalida Kettipusem, Sri Polya Kevry Ramdany kharisma, Gilang Kornela, Andhini Kristianto, Fajar Kurinawan, Haby Kurniawati, Yuni Kusumaningrum, Indah Liestiani, Annisa Mafatir Romadhon, Damar Maharani, Sella Sakilla Mangkuto, Shidiq Umar Mardiyanto, Joko Marlina Marlina Moh. Masnur Muhammad Farhan Muhammad Ikhsan Muhammad, Tegar Mulyo, Iksan Adityo Mulyono, Rynto Muzakkar, Milastri Nazmi, Fittria Ningsih, Andria Nisa, Khairi Norsa, Reza Nugraha Nugrahmi, Lidya Nugroho, Septiadi Nugroho, Yusuf Wahyu Nur Aulia, Reza Nurlia, Siti Adinda Nurrela, Nisa Nurviriana, Savira Octavianson, Dave Nathanael Oki, Helzulmita Oktarini, Dwi Indah Olivia Olivia Osthar, Fidy Rachman Pamadia, Era Pambudi, Adhy Priyo Pangestuti, Intan Panka Gumilang Passalaras, Raja Aulia Payoka, Netty Perdana, Gemilang Adi Perdhana, Rizkita Bagus Permadiyansach, Bambang Prabowo, Heru Pradina, Dinda Ayu Praditya , Rizqy Gumilar Praditya, Rizqy Gumilar Pramono Hadi Prasasti, Ferdania Pratama, Renaldo Pratiwi Pratiwi Purwanto, Muhammad Rizki Puspita Dewi, Puspita Puspita, Angela Candra Puteri, Cita Ayu Riyadi Putra Jaya, Hamka Putra, Abhiyoga Deyandra Putra, Rahmad Yunendri Putri, Annisa Nurwanda Putri, Juandela Herina Putri, Maya Seruni Rachman Zarkasih, Aditya Rachmawatie, Srie Juli Rafanio, Kevin Raharjo, Bangkit Widhi Rahmadeni Rahmadeni Rahmawati, Nurmalinda Rahmi, Mutia Ramadhan, Andi Ramadhan, Andika Ramadhan, Yufiansyah Wahyu Reynaldi, Jaka Rica Rica, Rica Ridwan, Dadang Riyani, Sari Safangati, Ainun Salim, Susan Ratna Salwa, Elja Samsul Arifin Samudra Wicaksono, Muhammad Haston Sani, Fitroh Baherudin Santosa, Suhari Saputra, Tubagus Chandra Saraswati, Iska Sari, Irma Ratna Sari, Nimas Indah Fatimah Saumananda Suroso, Nurinda Savitri, Fania Mutiara Sayuti Sayuti Sekar Ndini, Ayu Sembodo, Giri Sembodo, Giry Shabrina, Andi sirya, Damara Siswanto, Fajar Hartanto Sitinjak, Jeklin Sodikin Sodikin Soviatun, Nuria Sri Mulyaningsih Sri Nugroho, Amanda Sri Utami Sugino, Agus Suhardi, Fitra Alghifari Sukmayanti, Andini Wulan Suryani, Rahmah Suududdin, Suududdin Syafer, Erdimen Syahfitri, Fenny Syam, Syahrul Syarah, Irra Siti Syarifudin Syarifudin Syarrah, Ira Siti Syawaldi Afwan, Ahmad Syawaludin, Rahmat Taufiqillah, Rizal Teguh Widodo Terah, Yochebed Anggraini Threezardi, Ricki Tonggo, Andohar Triesna Ratulina Tuwindar, Tuwindar Wahyuningsih, Nia Watugilang, Ageng Wicaksono, Muhammad Haston Samudra Widya Handayani Wulan, Mutia Karunia Antap Wulandari, Rayuli Wuryantadi, Dwi Yakub, Isnendi Yohana, Kesia Yudi Nugraha Bahar YUNI KURNIAWATI Zakaria, Dzaki Zulfahmi, Muhammad Riko Yohansyah