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Journal : ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING

Dual-Effect Moderation Generative AI: Penguatan dan Risiko Dalam Ekosistem Daya Saing Digital UMKM Tamzil, Fachmi; Praja, Arief Kusuma Among; Amalia, Lia; Sumitro, Dewi Sari
ARBITRASE: Journal of Economics and Accounting Vol. 6 No. 2 (2025): November 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v6i2.2848

Abstract

This study examines the relationship between digital transformation, technological readiness, and the competitiveness of micro, small, and medium enterprises (MSMEs) in the context of the rapid development of Generative Artificial Intelligence (GenAI). The main problem addressed is the low level of technological readiness among many Indonesian MSMEs, which slows digital adoption and weakens their ability to compete in a technology-driven market. The research focuses on the MSME landscape in Indonesia and employs a literature-based qualitative approach, analyzing more than 40 recent scientific publications relevant to digital transformation and GenAI. Data were interpreted using content analysis to identify recurring conceptual patterns, variable interactions, and the moderating role of GenAI.  The findings indicate that digital transformation and technological readiness are key determinants of MSME competitiveness, primarily through improved efficiency, innovation capacity, and strategic adaptability. Furthermore, GenAI acts as a dual-effect moderator: strengthening the positive influence of digital transformation and technological readiness when strong governance and digital literacy are present, but potentially weakening organizational performance when governance and technological capability are insufficient. The study provides a conceptual foundation for future empirical research and highlights strategic directions for accelerating intelligent technology adoption among MSMEs in the era of generative technologies.
Co-Authors Abas, Muhamad Abda Abda Adnan, Saepul Agus Rahayu Ahmad, Zul Fikar Ai Komariah -, Ai Komariah Ainun Muthoharoh, Ainun Aji Jumiono Akbar, Aulia Arif Akromy, Muhammad Zidan Fikri Aminullah Aminullah, Aminullah Anargya, Raffy Amantha Anggeswari, Inggrid Dya Anggraini, Elistria Anjasmara, Aulia Putri Anugraini, Ajeng Devita Arief Kusuma Arifiyanti, Nurul Asep Sopyan, Asep Baehaqi Bahtiar, Ali Basuki , Budiarti, Dini Tri Budiasih Budiasih, R Budiasih, R. Deni Rahman Desmawan, Deris Destiarni, Resti Prastika Destiny, Keysi Devain Dewi Andriani Dewi Putri Wibowo, Sabrina Dewi, Kania Sari Dewita Suryati Ningsih Dharmayanti, Amilita Medisa Rizky Dhinuk Puspita Kirana, Dhinuk Puspita Dihin Septyanto Elistia, Elistia Elmi, Farida Endang Kantikowati Endang Ruswanti Fachmi Tamzil Fadhilah, Rizka Zu Fatonah Fatonah Faturrokhman, Faturrokhman Fauzan, Rafli Akmal Fiqrie, Okky Faitzal Ginanjar, Husni Ginting, Pricella A. Hanafi, Harri Hanum, Nadia Hariandi Napitupulu, Ricki Heni Marliany Heru Budiono Hikmawati, Elok Hiola, Faramita Hudaya Mulyana Husna, Harir Mamluatul Ifan Rizky Kurniyanto Iin Endang Mardiani, Iin Endang Indriana, Kovertina Rakhmi Iskandar Mirza Iskandar, Hervyaningsih Isni, Sefta Nandiatama Fahrizal Jatmoko Awali Juliana, Deby Kadir, Laksmyn Karnawati, Yosevin - Khofiyya, Nida Kirana, Rahma Sasi Kurniawati, Media Y Kusnandar Anggadiredja Kusumaningrum, Julia Laksono Trisnantoro Laksono, Andromeda Dwi Lareko, Julianeristawati I Lia Amalia Lilis Lismayanti Lintje Boekoesoe Maman, Maman Manoppo, Ovira Winda Mardiah Mardiansyah, Ryan Marliani, Leni Marnis Marnis Maulida Ma’rufa, Sulton Fajar Ayu Mudjiarto Mudjiarto, Mudjiarto Muhamad Abas Muhammad Sofwan Muhidin, Rahmat Mulia, Agus Surya Mulyana, Rifki Muthia Putri Darsini Lubis Nada, Royani Qothrun Naschihah Nasution, Isna Nurlela Nisa, Puspita Chairun Noertjahyani Noertjahyani Novita Nugraha, Rahmat Mulya Nur Aini NURAISYAH, AI Nurhayati, Raden D. Nurlinda, R.A. Nurlukman, Candra Perkasa Nurwulan, Sita Oktariza, Yasinda Padmasawitri, Tjokorde IA. Paramita, Fika Parlinah, Linlin Perdi Ramadan, Harry Pertiwi, Sri Rejeki Pertiwi, Sri Rejeki Pratama, Alvin Rio Priyatna, Arif Qoiroh, Shirotul Nur Qonaatun, Aa Rachman, Redy Raditia, Ica Rahayu, Sulistyowati Puji Rahmania, Handizah Kingkin Rakhmi Indriana , Kovertina Ramayani, Novi Ria, Elly Roosma Rina Anindita Rizqi, Soffan Rojuaniah Rojuaniah Romiyadi Romiyadi Roni Assafaat Hadi Rosdiana Dewi, Elvira Rukmawati, Iis S Slamet, S Sahal Mahfudz, Ahmad Salsabila, Adinda Kanza Samsu, Asep Santoso, I Putu Rahmat Sapto Jumono Sapura, Najla Lia Saroh, Nisa May Setyo Riyanto, Setyo Shofah, Anuri Sholihah, Adellia Alfiani Sidabutar, Octaviana Sinambela, Maria Lena Sobaryati, Sobaryati Soeroto, Arto Y. Sophi Damayanti Sudjana, Dina Sugiharto, Amo Sulaksono, Rachmad Prabowo Sumitro, Dewi Sari Sunati, Nur Ahya Sutarman, Novia Nila Suwatno Suwatno Tajalla, Gusti Umindya Nur Tanjung, Rifqi Aulia Tantan Hermansah, Tantan Taryana, Yana Tien Turmuktini Tualar Simarmata Ulfah, Indriana Valentina Valentina, Valentina Wandana, Alit widodo, R. wahyono Widyaningrum , Lia Retno Wijaya, Henhen Wiratmoko, Widi Wulandari, Dita Wulandari, Dita Yasir Mokodompis Yenny Muliani Yulian Wahyu Permadi Yuniar, Cindra Tri Zazuli, Zulfan Zulkhaeriyah, Zulkhaeriyah