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All Journal Musawa : Jurnal Studi Gender dan Islam Diroyah : Jurnal Studi Ilmu Hadis Al-Albab Jurnal Pendidikan Islam Jurnal Ekonomi Islam Atthulab: Islamic Religion Teaching and Learning Journal SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Bidayatuna: Jurnal Pendidikan Guru Mandrasah Ibtidaiyah Journal of Islamic Law Kalijaga Journal of Communication Ulumuna JOLLT Journal of Languages and Language Teaching Anglophile Journal Nabawi: Journal of Hadith Studies Al-Hilal: Journal of Islamic Astronomy Az Zarqa': Jurnal Hukum Bisnis Islam ZAD Al-Mufassirin Didaktika Religia Al-Manahij : Jurnal Kajian Hukum Islam QOF: Jurnal Studi Al-Qur'an dan Tafsir QiST: Journal of Quran and Tafseer Studies Jurnal Ilmu Pendidikan dan Sains Islam Interdisipliner Islam & Contemporary Issues Jurnal Ekonomi Islam HIKMATUNA: Journal for Integrative Islamic Studies Journal of Contemporary Gender and Child Studies International Journal of Multidisciplinary Research of Higher Education (IJMURHICA) Al-Jadwa: Jurnal Studi Islam Hikmatuna Journal of Teaching and Learning Mathematics (JTLM) Majapahit Journal of Islamic Finance dan Management AlBanna: Jurnal Pendidikan Islam Anak Usia Dini Contemporary Society and Politics Journal Majapahit Journal of Islamic Finance dan Management UNIVERSUM : Jurnal KeIslaman dan Kebudayaan INTIHA : Islamic Education Journal Jurnal Pendidikan Islam Danadyaksa: Post Modern Economy Journal International Journal of Educational Qualitative Quantitative Research Al-Insyiroh: Jurnal Studi Keislaman INJIES: Journal of Islamic Education Studies Communicator : Journal of Communication Majapahit Journal of English Studies TATHO: International Journal of Islamic Thought and Sciences Jurnal Pendidikan Progresif IJoReSCo Islamic Law and Social Issues in Society Islamic Law and Social Issues in Society
Masuwd, Mowafg Abrahem
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Religion Arts Humanities Astronomy Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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Journal : Kalijaga Journal of Communication

 1 
Viral Humanitarian Imagery: The Impact of #AllEyesonRafah on Global Social Media Dynamics Luhuringbudi, Teguh; Liza, Fitri; Kurniawan, Edi; Masuwd, Mowafg Abrahem; Alrumayh, Safa Husayn
Kalijaga Journal of Communication Vol. 7 No. 1 (2025)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.71.04.2025

Abstract

This study examines the impact of viral humanitarian imagery, focusing on the AI-generated image campaign with the hashtag #AllEyesonRafah on global social media dynamics. It explores how the imagery influences public awareness and encourages responses to humanitarian issues in Rafah, Palestine. The study aims to identify a pattern linking social media use to social mobilization driven by humanitarian imagery. Data were collected through analysis of digital content posted by public figures and humanitarian organizations, employing a qualitative approach informed by relevant communication theories. Primary sources included posts by public figures such as Bella Hadid, Ariana Grande, and Paramore, which significantly increased engagement. The analysis integrates three theories: Mark Granovetter’s Social Network Theory to examine the viral spread of AI-generated imagery on platforms like X, Instagram, and TikTok; Stuart Hall’s Representation Theory to analyze global public interpretations of these images; and Marshall McLuhan’s “Medium is the Message” Theory to assess how social media platforms and visual formats shape perception of the Rafah crisis. Findings indicate that viral humanitarian imagery not only raises awareness but also drives tangible global audiences. The study confirms social media’s role as an agent of social change, with its novelty lying in the detailed explanation of emotions in visual communication. The limitations of this study include the focus on one aspect of social media and the lack of longitudinal analysis, while suggestions for further research include a broader exploration of audience interactions and offline dimensions of similar phenomena.
Co-Authors Abda Abda Abdiguno, Panggih Abdulghani, Naser Ali Adhli, Aulya Adnir, Farid Afifudin, Ridho Agus Maimun Ahmad Barizi Ahmad Izzuddin Ahmad Wasil Ahmad Zayyadi, Ahmad Aisyah Akbar, Reza Akmal, Fauzi Al-Fairusy, Muhajir Alamsyah Alfarisi, Muhammad Fadilah Alrumayh, Safa Husayn Alsayd, Abdulnasir Dhaw Amin Muhtar, Amin Amirudin Amirudin Ana Sofiyatul Azizah Anam, Moh. Khoirul Andia Kusuma Damayanti Anggraini, Novita Dwi Silvia Arianti, Amelda Arif Hidayat Baehaqi, Imron Baiti, Noor Budiningsih, Iffah Chalimah Choirudin, Choirudin Cholidi, Muhammad Fiqih Dasrizal Dasrizal Datres, Datres DAULAY, MUHAMMAD ROIHAN Edi Kurniawan ELIHAMI, ELIHAMI Enang Hidayat Engkizar, Engkizar Fadholi, Amak Fajariyah, Lukman Fatahillah, Wilnan Febriani, Afifah Fihri, Ahmad Fitriyani, Yani Haris Shofiyuddin Husna, Faizatul Huyen, Phan Thanh Ichwan, Moh. Nor Idah Faridah Laily, Idah Faridah Idris Hemay, Idris Ismail Ismail Jaafar, Azhar Jovial Pally Taran Kuliyatun Kurniawan Kurniawan Kusmanningrum, Yunita Larhzizer, Fouad Lestari, Rr. Hesti Setyodyah Liza, Fitri Luhuringbudi, Teguh M. Hidayatulloh M. Yunus Sudirman Maesaroh Lubis Maknuun, Lu’lu’il Maliki, Noval Mardiyah, Nor Marhumah, Qoidatul MARLIZA OKTAPIANI Masyitah Masyitah Milsih, Ira Saputra Mochammad Nginwanun Likullil Mahamid Mohammad Padil Muhammad Choirin Muhammad Khoirul Lutfi Muhammad Kristiawan Muhammad Taufan Mulyani, Cici Rumi Musahadi Musahadi, Musahadi Nasihun Amin Nur Hamidah, Nur Oktavia, Gifa Parwanto Parwanto, Parwanto Pulungan, Husniah Ramadhani Pulungan, Nur Hamidah Purnama Putra, Purnama Putra, Dimas Pradana Putri, Evi Kurnia putri, natasya Rahendra Maya, Rahendra Rahman, Ikhwan Ramdhan, Tri Wahyudi Ratnasari, Khurin Reviyanti, Reni Reza Idria Ridho, Muhammad Mukharom Ridwan Rijanto, Widio Ririn Inayatul Mahfudhoh Ritanti, Renata Anindhitya Sa'diyah, Miftahus Salam, Hisbullah Samsuddin Setiawan, Dadan Sheerly, Sheerly Sigit Tri Utomo Siti Ropiah Sitonda, Syawal Su'eb, Su'eb Suhardiman Suhardiman sullati armawi Supandi, Ach. Faqih Ubaidillah Ulama'i, A. Hasan Asy'ari Uswatun Nisa, Uswatun Utami, Dewi Nita Vannisa Aviana Melinda Wanandi, Zulfian Widia Fitri Winarto Eka Wahyudi, Winarto Eka Yuliantika, Anindhita Arina Yusrial Yusrial