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Journal : Devotion: Journal of Research and Community Service

Local Hotel Innovation in Post-Covid-19 Tourism Destinations: Typology, Models and Influence on Performance Sudiksa, I Nyoman; Putra, I Nyoman Darma; Sunarta, I Nyoman; Mananda, I Gusti Putu Bagus Sasrawan
Devotion : Journal of Research and Community Service Vol. 4 No. 12 (2023): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v4i12.626

Abstract

This study aims to explore innovations made by local hotels in post-COVID-19 tourism destinations, focusing on innovation typologies, implementation models, and their impact on operational and financial performance. A mixed approach was taken to this study. A qualitative approach was taken to determine the typology of local hotel innovations in Ubud tourism destinations. Data collection in a qualitative approach is carried out through interview activities, with qualitative descriptive analysis in the form of thematic analysis with a deductive approach. While the quantitative approach is carried out to build an innovation model based on customer engagement, employee contribution, the use of technology in creating innovation, and analyzing the influence of innovation on the performance of local hotels in Ubud tourist destinations through survey methods, and data analysis using SEM (Structural Equation Modelling) analysis to analyze structured correlations both relationships between indicators and relationships between variables. The results of this study are expected to provide an in-depth picture of how local hotels in tourism destinations creatively respond to post-COVID-19 challenges through innovation. This finding is expected to provide valuable insights for tourism industry players, governments, and researchers to understand the dynamics of innovation in the face of paradigm shifts in the post-pandemic era. The conclusions shows that Product-Process Innovation has the greatest influence on performance, while Organizational Innovation has the lowest effect on hotel performance.
Co-Authors A.A. Anom Kumbara A.A. Ngr. Anom Kumbara A.A. Ngurah Anom Kumbara Agus Putra Mahendra Alicia Agustina Ginting ANAK AGUNG GDE SUTRISNA WIJAYA PUTRA Anak Agung Ngurah Anom Kumbara Anak Agung Putu Agung Suryawan Wiranatha Antari, Ni Luh Putu Aryasi Aron Meko Mbete Asmyta Surbakti Astawa, Ida Bagus Gde Puja Bertova Simanihuruk Bestari, Ni Made Prasiwi Desi Dwi Prianti Diana Rosca Apria Eddy Setia Eddy Setia Eva Lailatur Riska Gede Ginaya Gede Pasek Putra Adnyana Yasa Gede Suardana Hardiman Hardiman Hardiman Hardiman Husen Hendriyana I B Gde Pujaastawa I B Gde Pujaastawa I Gde Nala Antara I Gde Pitana, I Gde I Gede Adi Sudi Anggara I Gede Girinatha Surya I Gede Mudana I Gst. Bagus Suka Arjawa I Gusti Agung Dyah Maheswari I Gusti Ayu Agung Mas Triadnyani I Gusti Ayu Andani Pertiwi I Gusti Ayu Oka Suryawardani I Gusti Putu Bagus Suka Arjawa I Ketut Ardhana Ardhana, I Ketut Ardhana I Ketut Sudewa I Komang Gde Bendesa I Made Agus Asta Panca I Made Antara I Made Marthana Yusa I Made Suyasa I Nyoman Kutha Ratna I Nyoman Kutha Ratna I Nyoman Larry Julianto I Nyoman Suarka I Nyoman Sudiarta I Nyoman sukiada I Nyoman Sunarta I Nyoman Wahyu Angga Budi Santosa I Nyoman Weda Kusuma I Nyoman Weda Kusuma I NYOMAN WIJAYA I Wayan Ardika I Wayan Artika I Wayan Nuriarta I Wayan P. Windia I Wayan Pantiyasa I WAYAN PASTIKA I Wayan Resen I Wayan Restu Suarmana I Wayan Suardana I Wayan Suardana I Wayan Suardiana I Wayan Suyadnya I Wayan Tagel Eddy I.A. Etsa Pracintya Ida Ayu Etsa Pracintya Ida Ayu Laksmita Sari Ida Ayu Laksmita Sari Ida Bagus Gde Pujaastawa Ida Bagus Gde Pujaastawa Ida Bagus Jelantik Sutanegara Pidada Ida Bagus Rai Putra Indra Bhaskara, Gde Iola Astried Karisma Isvari Ayu Pitanatri Juliana, I Wayan Kanto, Sanggar Ketut Antara Komang Adi Sastra Wijaya Kristiana, Nina Indra Kumbara, Ngr. Anom Luh Putu Puspawati, Luh Putu Made Antara Made Heny Urmila Dewi Made Hery Santosa Mananda, I Gusti Putu Bagus Sasrawan Margaretta Andini Nugroho Maria Matildis Banda Michael Hitchcock Mozes, Getruida Nita Nanang Sutrisno Nengah Bawa Atmadja Nengah Bawa Atmadja Nengah Bawa Atmaja Ngakan Putu Darma Yasa Ni Kadek Dea Adelia Putri Ni Luh Arjani Ni Luh Gede Eni Laksmi Ni Luh Kade Yuliani Giri Ni Luh Ramaswati Purnawan Ni Made Ari Yanti Putri Negara Ni Made Eka Mahadewi Ni Made Ras Amanda Gelgel Ni Made Sri Purnami Ni Made Wiasti Ni Nyoman Arini Ni Putu Evi Wijayanti Ni Putu Ratna Sari Ni Putu Rika Sukmadewi Nonny Aji Sunaryo Nyoman Kutha Ratna Pande Putu Abdi Jaya Prawira Pidada, Ida Bagus Jelantik Sutanegara Prameswari, Ni Putu Laksmi Mutiara Prayoga, I Putu Satria Puji Retno Hardiningtyas Puji Retno Hardiningtyas, Puji Retno Putu Ayu Mira Maharani Putu Gede Sridana Putu Sucita Yanthy Putu Sucita Yathy Putu Titah Kawitri Resen Rahmat Sewa Suraya Ramanda Dimas Surya Dinata Renata Lusilaora Siringo Ringo Rimalinda Lukitasari Rinestu, Tyas Rosvita Flaviana Osin Rustiani, Komang Wahyu Sanjaya, I Wayan Kiki Saortua Marbun Saroha Manulang Sri Jumadiah Sudiksa, I Nyoman Sukariyanto, I Gede Made Surbakti, Asmyta Sutanegara Pidada Ida Bagus Jelantik Sutarwiyasa, I Ketut Syairal Fahmy Dalimunthe Syamsul Alam Paturusi Tjok Istri Priti Mahendradevi Tyas Rinestu Vanesia Amelia Sebayang Westerlaken, Rodney Widiastuti . Yan Yan Sunarya Yan Yan Sunarya Yogi, Ida Bagus Putu Prajna Yohanes Kristianto Yohanis Umbu Roru Yongki Darmawan Yosep Kupertino Ilang Yovanca Koondoko Yuliani Giri, Ni Luh Kade Yuniarto Putri, Aghnia