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FAKTOR-FAKTOR YANG MEMENGARUHI NIAT PEMBELIAN DAN KESEDIAAN MEMBAYAR HARGA PREMIUM PRODUK PERAWATAN KULIT RAMAH LINGKUNGAN Putra, Edy Yulianto; Jolinna, Cindy Yulianto; Cuandra, Fendy
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 11, No 2 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v11i2.2592

Abstract

ABSTRAKKonsumen terhadap isu lingkungan terus meningkat, mendorong permintaan produk perawatan kulit yang ramah lingkungan. Meskipun demikian, banyak konsumen masih mempertimbangkan harga premium sebagai hambatan utama dalam keputusan pembelian produk ramah lingkungan. Penelitian ini bertujuan untuk menganalisis pengaruh pengetahuan produk, persepsi kualitas, kepedulian lingkungan, dan norma subjektif terhadap niat membeli serta kesediaan membayar harga premium pada produk perawatan kulit ramah lingkungan. Selain itu, studi ini juga mengkaji peran niat membeli sebagai variabel mediasi dalam hubungan antara keempat konstruk awal dengan kesediaan membayar harga premium. Data dikumpulkan melalui kuesioner daring dari 385 responden yang telah produk perawatan kulit ramah lingkungan. Analisis data dilakukan menggunakan pendekatan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa pengetahuan produk, persepsi kualitas, kepedulian lingkungan, dan norma subjektif berpengaruh poABSTRACTConsumer concern for environmental issues continues to rise, driving demand for eco-friendly skincare products. However, many consumers still perceive premium pricing as a major barrier in purchasing green products. This study aims to analyze the influence of product knowledge, perceived quality, environmental concern, and subjective norms on purchase intention and willingness to pay a premium price for eco-friendly skincare products. Additionally, the study examines the mediating role of purchase intention in the relationship between the four antecedent constructs and willingness to pay a premium. Data were collected through an online questionnaire from 385 respondents who had previously purchased eco-friendly skincare products. Data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The results reveal that product knowledge, perceived quality, environmental concern, and subjective norms have a positive and significant effect on purchase intention. Furthermore, pu 
ANALISA EWOM DI MEDIA SOSIAL TERHADAP MINAT BELI KONSUMEN KOSMETIKA Maharani, Dita Ayu Sri; Nurjanah, Listia; Putra, Edy Yulianto
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 10, No 1 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v10i1.1905

Abstract

ABSTRAKMedia sosial dapat mempermudah konsumen dalam mendapatkan informasi apapun yang konsumen inginkan. Pertumbuhan dari pengguna media sosial selalu meningkat setiap tahunnya Penelitian ini dilakukan berdasarkan tingginya peningkatan penjualan produk kosmetik pada platform media sosial menjadi suatu hal yang menarik untuk diteliti. Terutama karena platform media sosial memiliki tingkat efektivitas yang tinggi sebagai media pemasaran. Tujuan dilakukannya penelitan ini adalah untuk mengetahui apakah variabel seperti information task fit, information quality, information credibility, needs of information dan information quantity pada media sosial yang dimediasi dengan information adoption dapat mempengaruhi keinginan seorang konsumen untuk membeli produk kosmetika. Metode yang digunakan pada penelitian ini adalah causal comparative research yang mengidentifikasi hubungan sebab-akibat antara variabel inddependen dan dependen. Penelitian ini mengambil sampel sebanyak 300 responden yang merupakan wanita di usia 21 hinga 25 tahun yang sudah berpenghasilan. Dari enam hipotesis yang diajukan, lima hipotesis diterima dan satu ditolak. Hasil penelitian menunjukkan bahwa terdapat pengaruh signifikan antara information quality terhadap information adoption, information credibility terhadap information adoption, needs of information terhadap information adoption, information quantity terhadap information adoption dan information adoption terhadap purchase intention, sedangkan information task-fit terhadap information adoption tidak signifikan mempengaruhi.Kata Kunci: eWOM, adopsi informasi, media sosial, minat beli ABSTRACTSocial media can make it easier for consumers to get any information that consumers want. The growth of social media users always increases every year. This research was conducted based on the high increase in sales of cosmetic products on social media platforms, which is an interesting thing to research. Especially because social media platforms have a high level of effectiveness as a marketing medium. The purpose of this research is to find out whether variables such as information task fit, information quality, information credibility, needs of information and information quantity on social media mediated by information adoption can affect a consumer's desire to buy cosmetic products. The method used in this research is causal comparative research which identifies the cause-and-effect relationship between the independent and dependent variables. This study took a sample of 300 respondents who are women aged 21 to 25 years who have income. Of the six hypotheses proposed, five were accepted and one was rejected. The results showed that there is a significant influence between information quality on information adoption, information credibility on information adoption, needs of information on information adoption, information quantity on information adoption and information adoption on purchase intention, while information task-fit on information adoption does not significantly affect.Keywords: eWOM, information adoption, social media, purchase intention
Pengaruh manajemen pengetahuan, lingkungan kerja, keterlibatan karyawan, kepemimpinan transformasional dan budaya organisasi terhadap kinerja karyawan melalui kepuasan kerja Putra, Edy Yulianto; Ariyanto, Hepy Hefri; Maytanius, Jerry
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 2 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i2.1195

Abstract

Employees are a crucial asset for any business to achieve its goals. The effectiveness and efficiency of employee performance are essential for the success of a business. In other words, the company's progress depends on the employees' work results. This research aims to study the impact of knowledge management, work environment, employee engagement, transformational leadership, and organizational culture on employee performance through job satisfaction. The research uses quantitative methods and collects data from 450 respondents through a Google form. The results indicate that employee engagement and work environment do not significantly affect job satisfaction. However, knowledge management, organizational culture, and transformational leadership significantly impact job satisfaction. Organizational culture and transformational leadership do not significantly affect employee performance. In contrast, employee engagement, knowledge management, work environment, and job satisfaction significantly influence employee performance.
ANALISA KREDIBILITAS ENDORSER SOCIAL MEDIA TERHADAP PURCHASE INTENTION DENGAN MEDIASI BRAND IMAGE DAN ATTITUDE Putra, Edy Yulianto; Barata, Dion Dewa; Melodya, Deslyn
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 13, No 1 (2024): April
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v13i1.1858

Abstract

ABSTRAKPerkembangan teknologi yang semakin pesat memudahkan masyarakat dalam berbagai aspek kehidupan. Media sosial adalah hasil dari perkembangan teknologi yang digunakan dalam kegiatan sehari-hari. Akses media sosial yang mudah dengan jangkauan yang luas dapat membantu penggunanya untuk mendapatkan perhatian publik yang akan mendukung kegiatan pemasaran. Maka dari itu, penelitian ini memiliki tujuan untuk menganalisa pengaruh dari Attractiveness, Trustworthiness, dan Expertise Endorser dalam terhadap niat beli konsumen di media sosial, dengan mediasi Brand Image dan Attitude. Metode penelitian yang digunakan adalah metode penelitian kuantitatif dengan menggunakan teknik purposive sampling. Populasi dari penelitian ini adalah masyarakat Batam yang memiliki akun media sosial. Jumlah responden yang dalam penelitian ini adalah sebanyak 275 responden dengan jumlah pertanyaan 24. Analisa yang digunakan dalam penelitian ini adalah PLS-SEM. Hasil dari penelitian ini menunjukkan bahwa variabel attractiveness dan expertise memiliki pengaruh positif baik secara langsung maupun tidak langsung yang dimediasikan oleh brand image dan attitude terhadap purchase intention, variabel trustworthiness juga memiliki pengaruh positif terhadap purchase intention baik secara langsung dan tidak langsung yang dimediasikan oleh attitude, namun tidak dengan yang dimediasikan oleh brand image.Kata Kunci:  Teknologi, Media Sosial, Endorser, Citra Merek, Sikap.ABSTRACTThe rapid development of technology makes various life aspects easier. Social media is the results of technology developments used in daily activities. Easy access to social media with a wide reach can help users to get public attention which will support marketing activities. Therefore, this research aims to analyze Attractiveness, Trustworthiness, and Expertise of an Endorser influence in determining consumer purchasing intentions on social media, with the mediation of Brand Image and Attitude. This research uses quantitative research methods with purposive sampling technique. This study population that used are the social media user in Batam. The number used respondents from this research was 275 respondents with 24 questions. The analysis used in this research was PLS-SEM. The research result show that attractiveness and expertise variables have a positive effect directly and indirectly that mediated by brand image and attitude, on purchase intention, the trustworthiness variable also has a positive effect on purchase intention, directly and indirectly that mediated by attitude, but didn’t show positive effect that mediated by brand image.Keywords: Technology, Social Media, Endorser, Brand Image, Attitude
Professionalism, Interaction, Price Discount, Social Bonds: The Influencing Factors of Gen-Z And Millennial Purchase Intentions on E-Commerce Live Streaming Kesumahati, Erilia; Tan Phey Lien; Edy Yulianto Putra
Jurnal Dinamika Manajemen Vol. 16 No. 2 (2025): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v16i2.30373

Abstract

This study aims to identify the key determinants of purchase intentions among Generation Z and Millennials in live-streaming e-commerce and to examine the mediating role of consumer trust. This is based on live-streaming commerce has rapidly transformed online shopping behavior among digital-native consumers, yet limited evidence explains what drives their purchase intentions. Using a quantitative explanatory design, 312 respondents were selected through purposive sampling based on the following criteria: aged 18–42 years, active users of live-stream shopping in the past three months, and connected to the Batam or Tanjungpinang digital-commerce ecosystem. Variance-based SEM (VB-SEM) was used due to its predictive orientation and suitability for mediation analysis with non-normal data. The results show that professionalism does not significantly affect trust or purchase intentions, while interaction influences purchase intentions only through trust. Price discounts and social bonding have both direct and indirect positive effects. Trust emerges as a central mediator. The study contributes by showing the declining importance of seller professionalism and reinforcing the critical role of trust in real-time commerce.
Eksistensi Penggunaan Mobile Banking Dalam Analisis Melalui Pengaruh Teknologi, Pengalaman, dan Keamanan Putra, Edy Yulianto; Vanessa, Vanessa; Ariyanto, Hepy Hefri
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2410

Abstract

The purpose of this study is to analyze the factors that influence the sustainability of mobile application usage using the Technology Adoption Model (TAM) approach. The variables studied include ease of use, user experience, affective experience, and security & privacy. Data was collected through a survey of mobile banking users and analyzed statistically using quantitative methods. The results of the study indicate that ease of use, user experience, affective experience, and application security and privacy significantly influence user satisfaction. User satisfaction then becomes a key factor that mediates the influence of these variables on the intention to continue using mobile banking. These findings show that the higher the level of user satisfaction, the greater the likelihood that users will continue to use mobile banking services. Additionally, security and privacy were proven to be fundamental aspects of user trust and loyalty. The implications of this study are the importance of developing mobile banking applications that are easy to use, provide a positive experience, and ensure the security and privacy of user data to increase user satisfaction and loyalty in a sustainable manner. This study is expected to serve as a reference for developers and digital banking service providers in designing service improvement strategies in the current digital era.
ANALISA PEMBELIAN ALAT KESEHATAN DIMASA PANDEMI COVID-19 MELALUI PLATFORM E-COMMERCE UNTUK KONSUMEN DI KOTA BATAM Edy Yulianto Putra; Pulung Peranginangin; Meikel Meikel
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 2 No. 2 (2022): Juli: Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaem.v2i2.264

Abstract

This study aims to analyze what are the factors that cause the purchase of medical devices during the COVID-19 pandemic through several e-commerce platforms in Batam City. In this study, the sample of participants was 293 respondents who had made transactions through one of the e-commerce platforms which were distributed through online questionnaires using the judgmental sampling method and the data were processed using the Statistical Package and Service Solutions (SPSS) program. The results of this study indicate that the Hedonic Value variable has a significant effect on the Shopping Well-Being variable, while the Utilitarian Value variable has no significant effect on the Shopping Well-Being variable. Hedonic Value and Shopping Well-Being have a significant effect on the Online Purchase Intention variable, while the Utilitarian Value variable has no significant effect on the Online Purchase Intention variable. This research is expected to be a reference for some people who want to open a business on an e-commerce platform. So that it can add information and knowledge to compete with other competitors.
Analysis of Local Fashion Competition Readiness through Consumer Shopping Intention: A Media and Brand Authenticity Approach Edy Yulianto Putra; Warna Gamelia; Hepy Hefri Ariyanto
Jurnal Manajemen dan Kewirausahaan Vol. 12 No. 2 (2024): December (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i2.14083

Abstract

The fashion industry in Indonesia faces competitive challenges as digital technology develops. The emergence of new local fashion brands and consumers' easy access to global brands through digital platforms have created intense competition. To compete effectively, a deep understanding of shopping intentions is crucial for local fashion brands. Therefore, this study was designed to determine the variables influencing local fashion purchase intention, specifically focusing on advertising, entertainment, e-WOM, interaction, and trendiness, while also examining the mediating roles of brand trust and brand engagement on digital media. The analysis was conducted using SmartPLS 3 and SPSS, analyzing data from 350 respondents who are local fashion users in the Riau Islands Province. The results indicate that e-WOM, interaction, trendiness, brand trust, and brand engagement positively and significantly influence the purchase intention of local fashion users. Notably, e-WOM emerged as a strong driver of brand trust, enhancing the likelihood of consumers engaging with and purchasing from local brands. Furthermore, interaction with brands and perceived trendiness played critical roles in shaping consumer perceptions and fostering loyalty. This research is expected to provide valuable insights for local brands, enabling them to refine their marketing strategies in this highly competitive digital era. By leveraging the identified factors, local fashion brands can enhance their appeal, build stronger relationships with consumers, and ultimately improve their market positioning against global competitors. The findings underscore the importance of adapting to digital trends and consumer preferences to thrive in the evolving fashion landscape
STRATEGI PENGEMBANGAN IDENTITAS DAN PENINGKATAN BRAND AWARENESS PADA UMKM LOYAL SNACK MELALUI SOSIAL MEDIA Putra, Edy Yulianto; Vanessa, Vanessa
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 3 (2025): Bussman Journal | September - Desember 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i3.480

Abstract

This internship was conducted at UMKM Loyal Snack, a small business specializing in cheese sticks since 2017, which has primarily operated through offline sales and telephone orders without a strong brand identity or digital presence. The aim of this internship was to develop the brand identity and increase brand awareness of Loyal Snack by implementing digital marketing strategies. The research methods included observation, interviews with the business owner, and documentation of promotional activities and customer interactions. The strategies applied involved creating a logo and slogan, establishing TikTok and Instagram social media accounts, and managing WhatsApp Business as a communication and promotional channel. Additionally, promotions through Instagram Ads in the form of stories and posts, as well as creating a Linktree link to facilitate access to all digital platforms, were implemented. The results showed a significant increase in brand recognition, enhanced customer engagement, and expanded market reach. Digital marketing proved to be an effective solution to overcome marketing challenges faced by UMKM and foster business growth in the digital era
A Model Determining Purchase Intention of Halal Skincare Products Amid The Boycott Movement: The Mediating Role of Perceived Influence Putra, Edy Yulianto; Sepvinin, Cherllyn; Nurjanah, Listia
Media Ekonomi dan Manajemen Vol 41, No 1 (2026): January 2026
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i1.6478

Abstract

The resurgence of consumer boycott movements against multinational brands following global geopolitical conflicts has reshaped purchasing behavior in Muslim-majority markets. This study examines the determinants of purchase intention toward halal skincare products in the context of a boycott movement. Drawing on the Stimulus–Organism–Response (SOR) framework, it investigates the effects of interactional factors, audience characteristics, sponsored marketing, and consumer attitudes on purchase intention, with perceived influence serving as a mediating variable. A quantitative explanatory research design was employed using a cross-sectional survey of 466 skincare consumers in Batam City, Indonesia. Data were collected through a structured questionnaire using validated measurement scales and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that interactional factors, audience characteristics, sponsored marketing, and consumer attitudes have significant positive effects on purchase intention, both directly and indirectly through perceived influence. Among these variables, perceived influence emerges as the strongest determinant of purchase intention. The study underscores the importance of leveraging social interaction, influencer-based marketing, and value-congruent communication to strengthen local halal skincare brands amid ongoing socio-political disruptions.
Co-Authors Abue Abue Adeline Adeline Adeline Agnes Doraresta Khatarina Tokan Agustina Fitrianingrum Al Wen Jun, Ervin Setyawan Alex Alex Aliandrina, Dessy Alissya Maidha Fitri Alissya Maidha Fitri Alvina, June Angelin Angelin Angelina Chang Angelina, Novi Angie Angie Angie Angie, Angie Aprianti, Khairani Aqnes Yurian Jayana Arianto, Hepy Hefri Ariyanto, Hepy Hefri Butarbutar, Hotni Mutiara Caroline Marninda Carolyn, Cory Celine Verliem Chandra, Budi Charles Tan Cherllyn Sepvinin Christiarini, Renny Cicillia Chandra Putri Cuandra, Fendy Dedy Cahyono Delfina Muthia Sabella Delnecca Delnecca Dennis Sidartha Tan Dennys Ng Dessy Aliandrina Destiana Safitri Dewi Dewi Dewi Dion Dewa Barata Dion Dewa Barata Eddison, Thomas Elinda Nurul Hasana Dewi Binti Shahbi Elzagi, Verliana Enjelita Enjelita Ericko Ericko Erika Erika Erilia Kesumahati Erlin Erlin Erlin Ervin Setyawan Al Wen Jun Eva Awaliya, Nindi Suhendri, Goharwin, Tiara Plorist Sibarani, Wildani, Feby Safa Zabrina, Eviyani, Estin Rose Fahlevi, Renza Fang, Yockie Fariono Fariono Fatimah Febriani Febiana, Anjela Rini Febriani, Fatimah Febrine Febrine Feby Fitria Salim Feby Fitria Salim Fendy Cuandra Fendy Cuandra Fidia Fifyanty Fifyanty Fiona Jocelyn Fiona Jocelyn Firdaus, Nydia Salsabila Fitri, Alissya Maidha Gamelia, Warni Gautama, Jocky Giorgyna Giorgyna Gita Aulia Golan Hasan, Golan Hafizh Akmal Hapsari, Ratih Regina Henderson, Henderson Hisham, Muhammad Rivaldy Hutagalung, Rince Monica Idha Bekti Saskia Lewaimang Ihza, Nurul Ilham syahputra Inocenth Ramdhany Ivone, Ivone Jacky, Jacky Jason Jason Jeffry Kurniawan Jeffry Kurniawan Jessy Jessy Jessy, Jessy Jhon Wilson Jolinna, Cindy Yulianto Joscelind Him Joy Happy Jones julnando lim June Alvina Juwita Depari, Irene Kartika Dewi, Jenny Kelfi Yanti Limanda Kelly tan Kelvin Lie Kelvin Tang Kevin Alexander Khesi, Khesi Kurniawaty, Dewi Kusumo, Pradino Lady Lady Lady Lady, Lady Lenda Lenda Leona Stephanie Lesilolo Leonardo Aprilson Lily Purwianti Lim, Jack Sen Lucky Aprianto Macnico, Peter Maharani, Dita Ayu Sri Mahendra, Rizky Adi Mardiana Ng Maryati Maryati Mar’ie Wijaya Maytanius, Jerry Meikel Meikel Meikel Meikel Meliana Meliana Melisa Putri Pane Melisa Putri Pane Melissa Lestari Melissa Melissa Melodya, Deslyn Mey, Nabila Arinov Michael Setiawan Michelle Caroline Setijograha Muhammad Syachrani Hafidz Muhammad Tsabit Tamani Nainggolan, Ferdinand Nanda Salsabila Natasya Sapitri Nevi Ariyu De Utami Ng, Dennys Ng, Selina Nicholas, Nicholas Nida Ohanna Nisa Ardhany Damanik Nuraisyah Nuraisyah Nurjanah, Listia Owen Evander Pahlevi, Renza Pauline Natalia Prabowo, Muhammad Ilham Putro Pratama, Desi Pulung Peranginangin Pulung Peranginangin Putra, Herman Eka Putri Tazkia Putri, Inda Meyllya Raisy Raisy Raisy Raisy, Raisy Randy Setiawan Ratih Anggraini, Ratih Rebecca Friska Rena Renny Christiarini Richad, Richad Ricky Novendo Rismayana Rismayana Risvi, Hellena Riyan Juliansyah Rizqi Anantia Rizqi Anantia Rooney Saltycia Chairika Sama, Hendi Sama, Hendi Sari Wahyuni, Lily Sudhartio, Selina Ng Sepvinin, Cherllyn Serina Serina Setyawan, Agustinus Sevilla Nadia Amada Shelomitha Diah Revi Ayuni Sherina Sherina, Sherina Sherly Sherly Shevia Sibagariang, Michael Iken Bonar Anju Siti Rohani Stanley Frenovsky Leowardi Stefanus Andrian Stefhani Susanto Suandri, Hardi Susanto, Stefhani Syahputra, Ulung Syarla Audini Saqina Syelen, Syelen Tan Phey Lien Tan, Elvy Tan, Kenneth Tasya Tasya Gebee Hasvia Tasya Tasya Tata Fransiska Putri Tjang Fang Fang Tony Wibowo, Tony Tri Suhartati Usyel, Zulhad Abdurrahim Valeria Valeria Vanessa Vanessa Venny Chou Vina Liesty Indriani Vina Liesty Indriani Vina Vina Vincent Vincent Viviana Angesty Viviana Angesty Warna Gamelia Wibowo, Tony Wikandriya Pradinang Willam William Wilson, Jhon Wirren Chang Wui Ching Xena Amanda Yeffy Yeffy Yenny Permata Liegestu Yeronica, Fernanda Yockie Fang Yuliana Shintia Yvonny Yvonny