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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Komunikasi Pembangunan Jurnal Manajemen dan Organisasi Jurnal Penyuluhan Sodality: Jurnal Sosiologi Pedesaan MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Forum Pasca Sarjana Jurnal Kependidikan: Penelitian Inovasi Pembelajaran Jurnal Ekonomi : Journal of Economic Jurnal Keuangan dan Perbankan Jurnal Pekommas JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Ad'ministrare: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Teori dan Terapan Warta IHP (Warta Industri Hasil Pertanian) Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) International Research Journal of Business Studies (E-Journal) Jurnal ASPIKOM Albacore : Jurnal Penelitian Perikanan Laut Buletin Ilmiah Litbang Perdagangan Aktualita Manajemen Jurnal Penelitian Perikanan Indonesia JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Sosial Ekonomi Kelautan dan Perikanan JABE (Journal of Applied Business and Economic) KEK (Kajian Ekonomi dan Keuangan) Business Innovation and Entrepreneurship Journal JMB : Jurnal Manajemen dan Bisnis Agro Bali: Agricultural Journal Academia Praja : Jurnal Ilmu Politik, Pemerintahan dan Administrasi Publik Randwick International of Social Science Journal Jurnal Risalah Kebijakan Pertanian dan Lingkungan Ilomata International Journal of Social Science Devotion: Journal of Research and Community Service International Journal of Multidisciplinary: Applied Business and Education Research International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Social Service and Research Interdisciplinary Social Studies Diversity: Jurnal Ilmiah Pascasarjana Action Research Literate (ARL) Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Jurnal Jaminan Kesehatan Nasional Jurnal Ad'ministrare Business and Entrepreneurial Review Journal of Social Science Bulletin of Social Informatics Theory and Application Jurnal Penelitian Pendidikan Indonesia Policy Brief Pertanian, Kelautan, dan Biosains Tropika Jurnal Standardisasi
Musa Hubeis
Department Of Management, Faculty Of Economics And Management, Bogor Agricultural University Jl. Kamper, Wing 4 Level 5, Campus Of IPB Darmaga Bogor 16680
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Journal : Indonesian Journal of Business and Entrepreneurship (IJBE)

 1 
MARKETING STRATEGIES FOR DEVELOPING AGROTOURISM IN JEMBER REGENCY Tantri Wijayanti; Musa Hubeis; Muksin Muksin
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 1 No. 3 (2015): IJBE, Vol. 1 No. 3, September 2015
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.1.3.148

Abstract

This research was aimed to identify the agrotourism potential in Jember Regency, to identify the condition of internal and external environment of Sukorambi Botanic Garden. The research used the Importance Performance Analysis (IPA) method to find out the level of the visitors’ interest and satisfaction. For the internal and external analyses, the Internal Factor Evaluation (IFE) method, the External Factor Evaluation (EFE) method,  Strength Weakness Opportunity and Threat (SWOT) and the Analytic Hierarchy Process (AHP) were used to determine the strategies for marketing Sukorambi Botanic Garden. Three resource persons were used by purposive sampling technique. Thirty respondents were used for analytical level of interest by distributing questionnaires to visitors. The results of the research showed that the priorities of marketing Sukorambi Botanic Garden were 1) the strategy to maximize the concept of recreation while studying  such as crop cultivation and animal farming, 2) the strategy to increase the number of outbound games, 3) the strategy to coordinate intensively with stakeholders for improvement and sustainable development, 4) the strategy to get a loan from  a financial institution to increase capital, 5) the strategy to optimize promotion activities, (6)  the strategy to improve the quality of community services through improved performance and transportation facilities, 7) the strategy to improve the quality of services through trainings for the employees to improve the company’s management system, 8) the strategy to realize facility development on the remainder of the land  accompanied by improvement of existing facilities, and 9) the strategy to optimize online promotion activities.    Keywords: Agrotourism, marketing development strategy, Sukorambi Botanic Garden, AHP, SWOTAbstrakPenelitian ini bertujuan untuk mengidentifikasi potensi agrowisata di Kabupaten Jember,  mengidentifikasi kondisi lingkungan internal dan eksternal Taman Botani Sukorambi dan menentukan prioritas strategi pengembangan pemasaran agrowisata Taman Botani Sukorambi. Penelitian ini menggunakan  metode Importance Performance Analisys (IPA), untuk mengetahui tingkat kepentingan dan kepuasan pengunjung, analisis internal dan eksternal menggunakan metode analisis Internal Factor Evaluation (IFE), Eksternal Factor Evaluation (EFE), Strenght Weakness Opportunity and Threat  (SWOT) dan Analytic Hierarchy Process (AHP)  untuk menentukan strategi pemasaran Taman Botani Sukorambi. Narasumber ahli yang digunakan sebanyak tiga orang dengan teknik penarikan contoh yang digunakan adalah purposive sampling. Responden yang digunakan untuk analisis tingkat kepentingan adalah sebanyak 30 orang dengan menyebarkan kuisioner kepada pengunjung. Hasil penelitian menunjukkan bahwa prioritas strategi pemasaran Taman Botani Sukorambi adalah 1) strategi memaksimalkan konsep rekreasi sambil belajar  seperti budidaya tanaman  dan beternak, 2) strategi penambahan jumlah permainan outbond, 3) strategi koordinasi yang intensif dengan stakeholders untuk perbaikan dan pengembangan berkelanjutan, 4) strategi melakukan peminjaman kepada lembaga keuangan untuk meningkatkan modal, 5) strategi optimalisasi kegiatan promosi 6) peningkatan kualitas pelayanan melalui peningkatan kinerja, dan kemudahan akses transportasi, 7) strategi peningkatan kualitas pelayanan melalui pelatihan bagi karyawan, memperbaiki sistem manajemen perusahaan, 8) merealisasikan pengembangan fasilitas pada lahan tersisa disertai dengan pembenahan fasilitas yang sudah ada dan (9) strategi optimalisasi kegiatan promosi secara online.    Kata kunci: Agrowista, strategi pengembangan pemasaran, Taman Botani Sukorambi, AHP, SWOTABSTRAKPenelitian ini bertujuan untuk mengidentifikasi potensi agrowisata di Kabupaten Jember,  mengidentifikasi kondisi lingkungan internal dan eksternal Taman Botani Sukorambi dan menentukan prioritas strategi pengembangan pemasaran agrowisata Taman Botani Sukorambi. Penelitian ini menggunakan  metode Importance Performance Analisys (IPA), untuk mengetahui tingkat kepentingan dan kepuasan pengunjung, analisis internal dan eksternal menggunakan metode analisis Internal Factor Evaluation (IFE), Eksternal Factor Evaluation (EFE), Strenght Weakness Opportunity and Threat  (SWOT) dan Analytic Hierarchy Process (AHP)  untuk menentukan strategi pemasaran Taman Botani Sukorambi. Narasumber ahli yang digunakan sebanyak tiga orang dengan teknik penarikan contoh yang digunakan adalah purposive sampling. Responden yang digunakan untuk analisis tingkat kepentingan adalah sebanyak 30 orang dengan menyebarkan kuisioner kepada pengunjung. Hasil penelitian menunjukkan bahwa prioritas strategi pemasaran Taman Botani Sukorambi adalah 1) strategi memaksimalkan konsep rekreasi sambil belajar  seperti budidaya tanaman  dan beternak, 2) strategi penambahan jumlah permainan outbond, 3) strategi koordinasi yang intensif dengan stakeholders untuk perbaikan dan pengembangan berkelanjutan, 4) strategi melakukan peminjaman kepada lembaga keuangan untuk meningkatkan modal, 5) strategi optimalisasi kegiatan promosi 6) peningkatan kualitas pelayanan melalui peningkatan kinerja, dan kemudahan akses transportasi, 7) strategi peningkatan kualitas pelayanan melalui pelatihan bagi karyawan, memperbaiki sistem manajemen perusahaan, 8) merealisasikan pengembangan fasilitas pada lahan tersisa disertai dengan pembenahan fasilitas yang sudah ada dan (9) strategi optimalisasi kegiatan promosi secara online.    Kata kunci: Agrowista, strategi pengembangan pemasaran, Taman Botani Sukorambi, AHP, SWOT
THE EFFECT OF REMUNERATION ON MOTIVATION THAT IMPLICATES EMPLOYEE’S PERFORMANCE IN XYZ COMPANY Aldi Cahyanugroho; Musa Hubeis; Hari Wijayanto
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 2 No. 2 (2016): IJBE, Vol. 2 No. 2, May 2016
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.2.2.112

Abstract

PT XYZ is foreign investment company on food and beverages manufacturer with health benefit positioning. PT XYZ is willing to consistent of safety, quality and productivity (SQP) aspect, therefore should be encouraged by high quality human resources. Employee motivation was stimulated by remuneration program in order to increase employee performance in PT XYZ.  The aim of this study was to analyze remuneration effect towards employee motivation and it’s implication to employee performance at PT XYZ using employee perception. The population of this study is taken from staff level to supervisor level from 10 Departments. The numbers of sample are 132 people. The sampling technique used in the study was stratified with purposive and convenience sampling method with the analytical method using Structural Equation Modeling (SEM). The result of this study shows remuneration has significant effect towards employee motivation and employee performance, while motivation has insignificant effect towards employee performance. SEM results show each highest coefficient are wages based on needs indicator at remuneration variable, individual development indicator at variable motivation and obedience indicator at employee performance variable. Management of PT XYZ should be maintaining components of remuneration, motivation and employee performance that’s already had good score and also pay attention to component of remuneration which has low score index to enhance employee motivation and also employee performance.Keywords: employee motivation, employee performance, remuneration, SEM
FACTORS AFFECTING USER BEHAVIOR OF TECHNOLOGY APPLICATION OF MANAGEMENT INFORMATION SYSTEM Lisa Rosiana; Musa Hubeis; Eko Ruddy Cahyadi
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 6 No. 3 (2020): IJBE, Vol. 6 No. 3, September 2020
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.6.3.239

Abstract

This research aimed to determine the factors influencing the behavior of management information system users at the National Accreditation Committee. The theory used was based on the Technology Acceptance Model (TAM) theory extension, and the analytical method used was the Structural Equation Model (SEM). The factors were according to Davis's modified theory, where external factors were the quality of internet connection and leadership support. Internal factors included perceived ease of use and perceived usefulness, attitudes toward using, behavioral intention to use, and actual system use. This research was conducted on 128 respondents representing the Conformity Assessment Bodies (CABs). This research showed that leadership support had a significant effect on perceived ease of use and perceived usefulness. Meanwhile, the quality of the internet connection only affected the perceived usefulness. Leadership support, quality of internet connection, perceived ease of use, perceived usefulness, and attitudes toward using were factors that affected user behavior intention to use. This research's managerial implication is to strengthen the server and increase the leadership's motivation towards the CAB employees by socializing accreditation applications. Keywords: behavioral intention to use, information system, leadership support, quality of internet connection, TAM
Model of Tourist Visiting Decision for Agritourism in Lampung Province Chairunnisa, Siti Maharani; Hubeis, Musa; Munandar, Jono Mintarto
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 2 (2024): IJBE, Vol. 10 No. 2, May 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.2.339

Abstract

Background: Indonesia has major potential in utilizing agricultural-based tourism or what is known as agritourism. The concept of agritourism is quite popular globally and is recognized to support agricultural growth through diversification of activities that generate income for farmers and lead to rural development. Lampung Province is one of the provinces that focuses on developing agritourism areas. Agritourism in Lampung has been new intensively developed in 2018, so it still needs development in advancing the agritourism sector. Research that focuses on tourist decision factors to visit is important to carry out.Purpose: The purpose of this study is to identify the characteristics and visiting decision models of agritourism tourists in Lampung. Design/methodology/approach: This research used Structural Equation Modelling (SEM) analysis. Findings/Result: The study's findings indicate that the extended TPB model has a favourable impact on traveller’s decisions to travel. The intention of tourists to visit is unaffected by anything but subjective norms. Optimizing the attractions and products is crucial in forming a positive attitude among tourists in agritourism visit decision. Providing facilities and infrastructure can also be done to increase the number of visits to agritourism. Conclusion: Attitude as the most contributing variable in shaping the behavior of tourist visits to agritourism, makes agritourism actors need to provide attractive facilities including unique decorations, adding photo spots, adding children's educational spots, providing more family leisure spaces, and providing facilities that support child-friendly activities. The addition of innovation in agricultural education activities also needs to be added to provide a perception of authenticity for agritourism related to superior or characteristics commodities in Lampung Province. This will make the image of agritourism in Lampung Province as a destination that provides pleasure and education for tourists.Originality/value (State of the art): This study uses the TPB concept in analyzing tourist behavior in visiting agritourism of Lampung Province. Previous research using the TPB concept has been conducted in the context of tourists in agritourism by adding variables of perception of authenticity and environmental concern. This study expands the concept of TPB by improving and adding other variables that have an influence in shaping tourist behavior such as destination image, family influence, eWOM, self-efficacy and facilitating conditions. Keywords: agritourism tourists, SEM, TPB, tourist, visit decision
Co-Authors - Adelita - Amrullah - Aslichan - Rohayati Abal Karima Abdul Kohar Irwanto Achmad Mustafa Kamal Adeni, Susri afrian destama Agus Heri Purnomo Agus Maulana Agus Maulana Agus Susilo, Dwi Ahmad Sulaeman ahmad yani Aida Vitayala S. Hubeis Aji Hermawan Aji Hermawan Aji Hermawan Aldi Cahyanugroho Aminah, Mimin Amir Tengku Ramly Amiruddin Saleh Andrian Andrian Anggraini Sukmawati Anisa, Norna Annisa Milana Ano Juhana Arfian Muslim Arief Daryanto Arif Imam Suroso Arif Rahman Saleh Arif Satria Ariharti, Mira Astuti Arina Nur Farida Aris Wijayanto Asep Rakhmat ASEP SAEFUDDIN Asri Delmayuni Audia Kalbila Ayu Nuh Bagus Putu Fabio Bahukeling, Trukan Sri Basita Ginting Basita Ginting Sugihen Bayu Koen Anggoro Bintang Akbar MB Bremanti, Lisa Budi Prasetyo Budi Purwanto Budi Suharjo Budi Supriyatno Bufara, Diqdar Satya Chairunnisa, Siti Maharani da Costa, Yosefine Dadang Sukandar Dany Alifah Irawati Darwin Kadarisman Darwin Kadarisman Darwis Sunandar Daryl Januar Isya Dasairy, Zulfa Sania Deddy Muchtadi Deden Taufik Komara Deni Achmad Soeboer Deni Deni Devi Sonalia Dewi Rachmayanti Dewi, Ani Rahayuni Ratna Dewi, Farida Ratna Dewi, Mariena Dewi, Wiwi Kania Dian Pratomo Dian Setyawati Dian Wulandari Diqbal Satyanegara Dirdjosaputro, Sukiswo Diyanti Diyanti Djuara P Lubis Dwiyanti, Rizda E. Srivishnu Herlambang Eka Intan Kumala Putri Eko Ruddy Cahyadi Elvirysma T. Nainggolan Emma Rahmawati Endang Gumbira Said Enrico Annas Eriyatno . Ervina, Cordelia Etty Riani Ety Yuliaty Euis Sunarti Fadzriani Nur Faqih Udin dan Jono M. Munandar Meivita Amelia FARAH FAHMA Farid M. Afandi Firdaus Budhy Saputro Fransiska R Zakaria Fransiska Rungkat Zakaria Gauzi, Sami Gendut Suprayitno Gendut Suprayitno Gendut Suprayitno Ginting, Agustina Pertisia Giyatmi Giyatmi Gunadi Sindhuwinata Hajirin Hardiana Widyastuti Hari Wijayanto Hari Wijayanto Hartoyo Hartoyo Hartrisari Hardjomidjojo Hasan Supriadi Herien Puspitawati Heru Subiyantoro Heti Mulyati Hidayansyah, Putri Fika I Nyoman Suisnaya Ida Ayu Putu Sri Widnyani Idqan Fahmi Ignatius Jeffrey Ika Yuliasari Illah Sailah Iman Santoso Indaryanto, Adrid Indupurnahayu Indupurnahayu, Hj. Intan Zania Irpan Ripa’i Sutowo Irwan Irwan Irwondy, Irvian Syahbani Iwan Armawan Janita Meliala Jaya, Muhammad Nur Jayawarsa, A.A. Ketut Jimmy Rusma Johan, Ria Susanti Joko Affandi Joko Affandi Josy Adiwisastra, Josy Juniawati , Suci Karno Khaeruman Komar Sumantadinata Kurniadewi, Yogtavia Indah Lanjarsih Lanjarsih Lanny Syamsir Lasmaida Gultom Lidya, Febby Lisa Rosiana Loeis, Minaldi M A Faishol Zuhri M. Joko Affandi M. Joko Affandi M. Joko Affandi M. Joko Affandi M. Syamsul Maarif MA Faishol Zuhri Ma'mun Sarma Machfud Sidik Mahdane, Afri Mardijja, Waladan Marjania Ayu Azizah Maryani Yani Masrukin Masrukin Mayasari, Yiyis Muhammad Syamsun Muhammad Syamsun Muhammad Syamsun Mukhamad Najib Mukhammad Najib Muksin, Muksin Munandar, Aris Mutakin, Anas Nadhia, Aurora Nancy Yusnita Nancy Yusnita Nancy Yusnita Niar Yuniarsih Nilamsari, Natalina Nimmi Zulbainarni Ninuk Purnaningsih Nopi Hidayat Nopi Hidayat Nora H. Pandjaitan Novijanti, Erma Nunung Nurhayati Nur Asyik, Mochamad Nur Hadi Wijaya Nur Hadi Wijaya Nur Hidayati Nurcomariah Nurhasanah Nurhasanah Nurmala Katrina Pandjaitan Nurul Dwi Prihutami Nurul Dwi Prihutami, Nurul Dwi Ovriyadin Palupi, Nurheni Sri Panca Dewi Setyarini Partogi S. Samosir Parulian Hutagaol Peinina Ireine Nindatu Popong Nurhayati Poppy Novita Pasaribu Prabowo, Aji Patra Aria Pudji Muldjono Pudji Muljono Puji Muniarty Purwaningrum, Cucu Rina Purwanto, Budi Putri, Revina Devitani Rachmayanti, Dewi Rahmat Darmawan, Rahmat Rilus Kinseng Rimawan, M Rinaldi, Ricky Rini Andriani Rio Kartika Supriyatna Rohmatul Umah Rudi Laksono Sadikin Kuswanto Sadikin Kuswanto Sadu Wasistiono Saefurrohman, Asep Saleh, Amirruddin Santoso Budi Widiarto Santoso, Hudi Sapta Raharja Saptaji, Moh Faqih Dwi Saripudin Saripudin Saripudin Saripudin Saripudin Satria, Muhammad Rachmadi Satyanegara, Diqbal Serly Silviyanti Setiadi Djohar Setiadi Johar Setyo Susilo Shoffan Nizomi Suparman Sihombing, Maruli Tua Singmin Johanes Lo Siti Jahroh Siti Kipdiyah Sjafri Mangkuprawira Slamet, Alim Setiawan Subakir, Andi Agus Sudradjat Sudradjat Suhartono . Suhartono . Sukarna, Anton Sulistyani, Dewi Sumardjito, Herry Sumunar Jati Sundoro, Bagus Yudo Suratni Suratni Suryahadi Suryahadi (Suryahadi) Susi Handayani Susi Handayani Susilo Wibowo Tangkilisan, Gunawan Tantri Wijayanti Tatik Yuniarti Tatik Yuniarti Taufik Hidayat Tb. Nur Ahmad Maulana Thahir, Abizar Giffari Thesia, John Kennedy Titien Yusnita Titin Mahardini Titus, Bungaran Raymond Tjahja Muhandri Tjahya Supriana Trista Fristovana Vera Nora Indra Astuti Wahyu Budi Priatna Wahyu Fikri Radhian Wati, Sri Anggun Kemala Wenda, Datina Windy Putri Arianti Wine Widiana Wini - Trilaksani Wisman Indra Angkasa WULANDARI Yenny Oktavia Yosep Rizal Yudha Iman Sulistya Yuli Rohmalia yusnita, nancy Zeany Cahyari Ginting Zulkarnain Zulkarnain