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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Management of Education: Jurnal Manajemen Pendidikan Islam HIGEIA (Journal of Public Health Research and Development) EDUHUMANIORA: Jurnal Pendidikan Dasar JIPF (Jurnal Ilmu Pendidikan Fisika) Jurnal Pendidikan Jasmani Kesehatan dan Rekreasi (Penjaskesrek) Journal of Health Promotion and Behavior Jurnal Cendekia : Jurnal Pendidikan Matematika Jambura Accounting Review Journal of Creativity Student Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) English Teaching and Linguistics Journal (ETLiJ) JKPBL (Jurnal Kesehatan Panca Bhakti Lampung) Wedana: Jurnal Kajian Pemerintahan, Politik, dan Birokrasi Jurnal Kepastian Hukum dan Keadilan DEVOSI Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Kajian Pendidikan IPA AKM: Aksi Kepada Masyarakat Jurnal Pengabdian Masyarakat Aufa (JPMA) International Journal Software Engineering and Computer Science (IJSECS) Sisi Lain Realita Bayani Journal of Applied Management Research JURNAL AGROINDUSTRI HALAL Journal of Educational Sciences JOIECE: PIAUD-Ku International Journal of Contemporary Studies in Education Jurnal Ilmiah Pangan Halal Tadris al-'Arabiyyah: Jurnal Pendidikan Bahasa Arab dan Kebahasaaraban IIJSE Indonesian Journal of Community Empowerment KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis Fusion : Journal of Research in Engineering, Technology and Applied Sciences International Journal of Geometry Research and Inventions in Education Jurnal Ilmu Multidisiplin
Siti Nurhalimah
Jurusan Biologi, Fakultas Matematika dan Pengetahuan Alam, Institut Teknologi Sepuluh Nopember (ITS)
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Journal : DEVOSI

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PENDAMPINGAN UMKM KERIPIK DI DESA SUKAKARYA MELALUI PENINGKATAN KEMASAN DAN PEMASARAN ONLINE Nurhalimah, Siti; Fauzi, Muhammad Rizki; Aphafield, Tresna Ligar; Rahmawati, Ade Siti; Sartika, Dwi; Firdaus, Muhammad; Kharyani, R. Aldini; Amanda, Ressa; Muthiatulmillah, Siti; Fauziah, Siti; Puspahati, Shela
DEVOSI Vol 6 No 2 (2025): Devosi: Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/devosi.v6i2.11136

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in driving local economic growth, particularly in rural areas. One MSME with significant development potential is “Keripik Si Umi,” located in Sukakarya Village, Bogor Regency. However, this MSME still faces challenges in packaging, labeling, and marketing, which limits its competitiveness in the market. This community service program aimed to provide assistance in improving product packaging, labeling, and online marketing. The implementation methods included an initial observation to identify problems, technical training on packaging and labeling, and direct mentoring in applying digital marketing strategies. The results indicated a significant improvement in packaging quality, shifting from simple LDPE plastic to standing pouch packaging made of polypropylene, which is more appealing and durable. In terms of labeling, the product now meets the standard consumer information requirements. Furthermore, product marketing has successfully expanded through online platforms, increasing market reach. This program concludes that the intervention enhanced the competitiveness of Keripik Si Umi by improving product quality and optimizing marketing, which is expected to contribute to increased sales revenue and sustainable business growth in the long term.
Co-Authors Adnandhika, Muhammad Faris Tsany Ahmad, Hishomudin Alfi Mubarok, Muhammad Sa'dan Alfisyah, Mirna Febi Amanda, Ressa Ananda, Faisar Anggraini, Rofiyu Aphafield, Tresna Ligar Arabiah, Rabiatul Arshyla Eliska Artha, Dewi Juni Asti Ratnasari, Asti Aulannisa, Fairuza Ayu Rakhma Wuryandini Azah, Istiani Nurul Bhisma Murti Dandi Bahtiar Dewi, Novia Putri Distya Riski Hapsari Dohardo, Aldi Dwi Sartika, Dwi Efendi, Rudi Eko Mujiyono Epa Paujiah, Epa Fatah, Eeb Saifullah Fauzi, Muhammad Rizki Febiansyah, Navis Febriaeni, Riska Linda Ginanjar, Heri Hadiansah, Hadiansah Harahap, Cory Harahap, Deswira Lianda Sari Harsanto, Prasetyo Hasanah, Aninda Putri Heni Pujiastuti Hilyatin, Dewi Laela iin wahyuni Islami, Sadiyatul Ismail, Siti Hajar Izha, Salsabila Nurul Iznilillah, Wilna Jatmiko, Novi Satria Jufri, Soleman Kasmanto Rinaldi, Kasmanto Kharyani, R. Aldini Kurniawan, M. Fakih Lani Dasopang, Zahra Omas Lilis Marina Angraini Maghfira, Muthia Maratus Solikha Mardiana Mardiana Martaviona, Jiza Matondang, Karimatunnisa Mudopar, Mudopar Muhammad Firdaus MUHAMMAD TAUFIK Muthiatulmillah, Siti Muzakir Nadhifah, Zahra Ariella Nanny Harmani Nasution, Latipah Noli Novidahlia nur hafizah Nurma'ripat, Ikna Nurmasari, Nurmasari Nursyofia, Nasya Pamungkas, Wisnu Panehafo, Elina Amadhila Prasetya, Hanung Puspahati, Shela Putra, Alfridho Pramandanu Putra, Husna Mahendra Raharja, Mahardhika Cipta Rahmawati, Ade Siti Rahmawati, Agnia Ramadhanti, Fairuz Irdina Riadi, Rian Sugeng Rochmadi, Tri Roehan, Herma Avita Rohmah, Ulya Shofirotur Rosmiati, Neni Rosy Hutami Rumondasari, Aulia Saidah, Bulan sari, ambar wulan Sari, Emilia Embun Septiana, Tina Setiawan, Dadan Setyawan, Danang Aji Sintha Sih Dewanti Siregar, Fauziah Siti Fauziah Siti Nur Fatimah Siti Romlah Sri Wahyuni Suci, Nabila Thalita Sukmawati, Euis Sunawan Sunawan susi yanti Syafril Basri Taufik, Tata Muhammad Tri Cahyanto Tri Handayani Amaliah Utami, Wahyu Lestari Wahyuni, Reni Waqqosh, Abi Wijayanti, Ardhina Wilna Iznilillah Wiwin Handoko Yanuar Wicaksono Yuhelva Destri Yunus, Nur Rohim Zahira, Fitri Nada