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All Journal International Journal of Public Health Science (IJPHS) Potensio Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal AKSES: Jurnal Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen Khasanah Ilmu - Jurnal Pariwisata Dan Budaya JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Dinamika Sosial Budaya JAB (Jurnal Akuntansi & Bisnis) BBM (Buletin Bisnis dan Manajemen) Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI International Journal of Social Science and Business ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Ilmu Manajemen dan Akuntansi Terapan Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmiah ASET Ekobis: Jurnal Ilmu Manajemen dan Akuntansi Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Pengabdian Masyarakat Indonesia Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Pengabdian kepada Masyarakat Asian Management and Business Review MANAJEMEN Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Bussman Journal : Indonesian Journal of Business and Management Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan BULETIN BISNIS & MANAJEMEN (BBM) Jurnal Pendidikan Dasar dan Sosial Humaniora Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Journal of Finance and Business Digital (JFBD) Safari : Jurnal Pengabdian Masyarakat Indonesia Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Pengabdian Ilmu Kesehatan Journal of Management and Social Sciences Journal of Artificial Intelligence and Digital Business Transformasi: Journal of Economics and Business Management Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Innovative: Journal Of Social Science Research Jurnal Bisnis Kolega Jurnal Manajemen Kreatif dan Inovasi Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Klabat Journal of Management Journal of Business Management and Economic Development JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal Abdimas Indonesia Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Master Manajemen Equivalent : Journal of Economic, Accounting and Management Moneter : Jurnal Ekonomi dan Keuangan Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi International Journal of Halal System and Sustainability Jurnal Manajemen Bisnis Era Digital Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Jurnal Ilmiah Manajemen dan Akuntansi Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Panggung Kebaikan : Jurnal Pengabdian Sosial Masyarakat: Jurnal Pengabdian Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI) Value Management Research Journal of Islamic Entrepreneurship and Business Research
Heri Prabowo
Universitas PGRI Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Pengaruh Label Halal dan Brand Trust terhadap Keputusan Pembelian Masker Wajah Wardah Melalui Minat Beli Inayatur Rosidah; Heri Prabowo; Bayu Kurniawan
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.932

Abstract

This study aims to analyze the influence of halal labels and brand trust on purchasing decisions for Wardah face masks through purchasing interest in Semarang City Students. The research method used is quantitative with data collection techniques through distributing questionnaires to 384 respondents who use Wardah face masks among Semarang City students. Data analysis was carried out using the Structural Equation Modeling (SEM) technique with the help of SmartPLS software. The results of this study indicate that halal labels do not have a significant effect on purchasing interest and purchasing decisions, brand trust has a significant effect on purchasing interest and purchasing decisions, in addition, purchasing interest is proven to be significant as an intervening variable for brand trust on purchasing decisions, and purchasing interest does not have a significant effect as an intervening variable for halal labels on purchasing decisions. These findings indicate that trust in a trusted product can increase purchasing interest and ultimately drive purchasing decisions. This study provides implications for companies to build brand trust in order to increase purchasing interest and consumer purchasing decisions, especially among students. In addition, the results of this study are expected to be a reference for further research that discusses consumer behavior in the halal cosmetics industry.
Pengaruh Pemasaran Media Sosial, Ulasan Online Konsumen, dan Persepsi Harga terhadap Minat Beli Produk Somethinc: Pada Generasi Z di Kota Semarang dengan Citra Merek sebagai Variabel Mediasi Dewi Septiyani; Heri Prabowo; Rauly Sijabat
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.981

Abstract

The cosmetics industry in Indonesia is experiencing rapid growth, encouraging local brands such as Somethinc to continuously innovate in their marketing strategies. This study aims to analyze the influence of social media marketing, online consumer reviews, and price perception on purchase intention of Somethinc products, especially among Generation Z in Semarang City. Brand image is tested as a mediating variable in the relationship between these three factors and purchase intention. This study uses a quantitative approach with a survey method of 399 Generation Z respondents who are Somethinc product users. The sample was determined using a purposive sampling technique and refers to the Slovin formula. Data processing and analysis were carried out using path analysis techniques with the help of SmartPLS 3 software. The results show that social media, online consumer reviews, and price perception have a positive and significant influence on Somethinc's brand image. In addition, brand image is also proven to have a positive and significant influence on consumer purchase intention. However, social media marketing does not directly have a significant influence on purchase intention. In contrast, online consumer reviews and price perception have a positive and significant direct influence on purchase intention. Brand image acts as a strong mediator in strengthening the influence of these three independent variables on purchase intention. These findings suggest that Something needs to strengthen its engaging and interactive social media content strategy, collaborate with influencers, and build two-way communication to enhance its brand image, which will ultimately drive purchasing interest from young consumers.
PENINGKATAN PERAN SENTRA BATIK GIRILOYO SEBAGAI EKONOMI DESA WUKIRSARI, BANTUL, YOGYAKARTA Rahma, Nur; Prabowo, Heri; Budoyo, Sapto; Sutono, Agus
Masyarakat: Jurnal Pengabdian Vol. 2 No. 2 (2025)
Publisher : Yayasan Pendidikan Dan Pengembangan Harapan Ananda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58740/m-jp.v2i2.472

Abstract

Sentra batik Giriloyo merupakan salah satu industri yang berpusat pada kerajinan batik tradisional yang berkembang di Imogiri, Bantul. Dalam perkembangannya, Batik Giriloyo menjadi kekuatan ekonomi desa, namun seiring dengan perkembangan jaman banyak competitor batik hadir, baik dari dalam negeri maupun luar negeri. Kegiatan pengabdian masyarakat ini mempunyai tujuan untuk mengkaji peran sentra batik dalam meningkatkan ekonomi desa dan memberikan solusi atas manajemen keuangan yang dihadapi para pengrajin batik. Pendekatan yang digunakan dengan pengamatan mendalam dan penyuluhan dengan dilanjutkan penyuluhan serta pelatihan intensif. Hasil dari kegiatan menunjukkan bahwa Sentra Batik Giriloyo mampu meningkatkan pendapatan masyarakat, memberdayakan perempuan (ibu-ibu rumah tangga), mendorong regenerasi pembatik muda, dan memperkuat pengelolaan usaha. Dengan demikian, sentra batik tidak hanya berfungsi sebagai pelestari budaya, tetapi juga sebagai penggerak ekonomi desa yang berkelanjutan.  
PENGARUH SOSIAL MEDIA MARKETING DAN BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN DENGAN LOYALITAS MEREK SEBAGAI VARIABEL MEDIASI Maharani, Silvia; Prabowo, Heri; Setiawati, Ira
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.432

Abstract

This study aims to analyze the influence of social media marketing and brand equity on purchase decisions with brand loyalty as a mediating variable. The method used is quantitative. A sample of 170 respondents was determined through purposive sampling techniques. Data was collected using a questionnaire that was shared with respondents who had purchased Dewkn_Cake product at least once and analyzed with SmartPLS version 3.0 tools. The results of the study show that social media marketing and brand equity have a positive and significant effect on purchase decisions. Additionally, brand loyalty has been shown to significantly mediate the influence between social media marketing, brand equity, and purchasing decisions. These findings underscore the importance of social media marketing strategies and strengthening brand equity to drive consumer loyalty and improve purchasing decisions
PENGARUH KUALITAS PRODUK DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING: STUDI PADA PENGGUNA PRODUK SKINCARE MS GLOW DI KABUPATEN PATI Ambarwati, Putri; Prabowo, Heri; Widiastuti, C. Tri
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.447

Abstract

This study aims to determine the effect of product quality, social media marketing on decisions with purchase intention as an intervening variable in users of MS Glow skincare products in Pati Regency. The population used is all users of MS Glow skincare products in Pati Regency. This study uses non-probability sampling techniques, namely purposive sampling where the sample is taken based on certain criteria that must be met and the sample used is 97 respondents. This study uses the Partial Least Square-Structural Equation Modeling (PLS-SEM) method, which is run with the help of SmartPLS version 3.0 software. to analyze the data. Based on the results of the study, it shows that the variables of product quality and social media marketing have no significant effect on purchasing decisions. Product quality and social media marketing variables have a positive and significant effect on purchase intention. The purchase interest variable has a positive and significant effect on purchasing decisions. Purchasing interest variables can mediate the effect of product quality on purchasing decisions. The purchase interest variable cannot mediate the effect of social media marketing on purchasing decisions
KEPERCAYAAN DAN FASILITAS DALAM MEMBENTUK LOYALITAS PELANGGAN DI HOTEL GRASIA SEMARANG Prabowo, Heri
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 12 No. 1 (2021): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.544 KB) | DOI: 10.36694/jimat.v12i1.265

Abstract

The establishment of new hotels in Semarang City has an impact on increasing competition between existing hotels. Many hotel choices make the hotel room occupancy rate reduced. Based on the increasing number of existing hotels that have an impact on decreasing occupancy rates, research on customer loyalty is conducted. The research was conducted at Grasia Hotel with 96 respondents with criteria as guests who have stayed more than twice and for criteria aged more than 20 years. The results showed that trust and facilities had a positive effect on customer loyalty
Pengaruh Disiplin Kerja dan Kompensasi terhadap Kinerja Karyawan di Alfamart Jalan Dr Wahidin No. 123 Kota Semarang Subakir, Dyah Tri Suharti; Prabowo, Heri; Kurniawan, Bayu
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2438

Abstract

Kinerja karyawan adalah salah satu elemen krusial yang menentukan kesuksesan dan keberlanjutan suatu perusahaan, terutama dalam industri ritel yang sangat kompetitif. Alfamart, sebagai salah satu jaringan ritel terbesar di Indonesia, menghadapi tantangan untuk meningkatkan kinerja karyawannya agar dapat memberikan pelayanan berkualitas dan mencapai target perusahaan. Dua faktor yang berperan penting dalam hal ini adalah disiplin kerja dan kompensasi yang diberikan oleh perusahaan. Disiplin kerja mencakup kepatuhan karyawan terhadap aturan perusahaan, yang berhubungan langsung dengan efisiensi dan efektivitas operasional. Sementara itu, kompensasi yang memadai, baik dalam bentuk gaji maupun insentif, dapat meningkatkan motivasi karyawan untuk bekerja lebih giat. Penelitian ini bertujuan untuk mengeksplorasi bagaimana disiplin kerja dan kompensasi memengaruhi kinerja karyawan di Alfamart, dengan fokus pada pengaruh positif kedua faktor ini terhadap kualitas pelayanan dan pencapaian target perusahaan. Temuan dari penelitian ini diharapkan dapat memberikan kontribusi dalam pengelolaan sumber daya manusia yang lebih efektif dan memberikan rekomendasi bagi perbaikan kebijakan di perusahaan.
Analisis Keputusan Konsumen pada Pembelian Online di Tokopedia Putri, Aprilia Niken Ayu Saskia; Sumastuti, Efriyani; Prabowo, Heri
Jurnal Ilmiah Aset Vol. 25 No. 2 (2023): Jurnal ASET Volume 25 No 2
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.25.2.221

Abstract

This study aims to determine the analysis of consumer decisions on online purchases on the Tokopedia marketplace by PGRI Semarang University Management Students class of 2019, 2020, 2021. Respondents in this study were Management Students at PGRI Semarang University with a total of 134 respondents. The data collection process was carried out via an online survey using the Google form. This research uses quantitative methods. collecting data using nonprobability sampling technique.The results of this study indicate that there is a positive and significant influence between brand ambassadors on purchasing decisions t count 2.390, there is a positive and significant influence between brand image on purchasing decisions t count 3.813, there is a positive and significant influence between price on purchasing decisions with t count 2.370, there is a negative and not significant effect between online customer reviews on purchasing decisions t count 0.384, there is a negative and not significant effect between online customer ratings on purchasing decisions with t count 0.158.
Daya Tarik Konten Media Sosial Dalam Menumbuhkan Online Engagement Yang Berdampak Pada Minat Memilih Prabowo, Heri; Kurniawan, Bayu; Ratri Nastiti, Prianka; Casandra Gultom, Henry
Jurnal Ilmu Hukum, Humaniora dan Politik Vol. 5 No. 3 (2025): (JIHHP) Jurnal Ilmu Hukum, Humaniora dan Politik
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jihhp.v5i3.3490

Abstract

Tingkat partisipasi pemilih di Kota Semarang masih memiliki bervariasi jika dikaitkan dengan jenis pemilihan. Hal ini tentu menjadi perhatian, mengingat pentingnya pemilihan umum untuk mewujudkan pemerintahan yang berdasarkan kehendak rakyat. Penelitian ini bertujuan untuk menguji pengaruh daya tarik media sosial terhadap online engagement yang berdamapak pada minat memilih. Metode yang dikunakan dengan menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah masyarakat Kota Semarang yang telah memiliki hak pilih dengan jumlah sampel yang diambil sebanyak 100 responden. Hasil penelitian menunjukan bahwa daya tarik media sosial berpengaruh terhadap minat memilih baik memiliki pengaruh langsung maupun melalui online engagement.
Daya Tarik Konten Media Sosial Dalam Menumbuhkan Online Engagement Yang Berdampak Pada Minat Memilih Prabowo, Heri; Kurniawan, Bayu; Ratri Nastiti, Prianka; Casandra Gultom, Henry
Jurnal Ilmu Hukum, Humaniora dan Politik Vol. 5 No. 3 (2025): (JIHHP) Jurnal Ilmu Hukum, Humaniora dan Politik
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jihhp.v5i3.3490

Abstract

Tingkat partisipasi pemilih di Kota Semarang masih memiliki bervariasi jika dikaitkan dengan jenis pemilihan. Hal ini tentu menjadi perhatian, mengingat pentingnya pemilihan umum untuk mewujudkan pemerintahan yang berdasarkan kehendak rakyat. Penelitian ini bertujuan untuk menguji pengaruh daya tarik media sosial terhadap online engagement yang berdamapak pada minat memilih. Metode yang dikunakan dengan menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah masyarakat Kota Semarang yang telah memiliki hak pilih dengan jumlah sampel yang diambil sebanyak 100 responden. Hasil penelitian menunjukan bahwa daya tarik media sosial berpengaruh terhadap minat memilih baik memiliki pengaruh langsung maupun melalui online engagement.
Co-Authors AB Prabowo Abd. Rasyid Syamsuri Abidin, Muhamad Adika Rahmanto Aditiya Pratama Nugroho Aeni Dieka Prahesti, Ely Agus Sutono Agus Sutono Ahmad Fauzi, Agung Dwi Akyasa, Muhammad Naqi Almansyah Rundu Wonua Amalisa, Popy Nurul Amanda, Maerena Ambarwati, Putri Andry Stepahnie Titing Antik Kristyaningsih Anugrah, Raka Pria Ardisa Lestari, Dwi Asih Niati Aulia Choirunnisa Badriyati, Laila Nurul Bambang Guritno Bambang Guritno Bayu Kurniawan Bayu Kurniawan BAYU KURNIAWAN Bayu Septiawan, Andika Bunyamin Bunyamin C Tri Widiastuti Chadiyan Faturachman Chadyan Fathurachman Darmaputra, M Fajar Darwanto Darwanto Dewi Ariyanti Dewi Septiyani Dhari, Agita Wulan Dharmaputra, M Fadjar Dhea Rizky A Dhea Rizky Amelia Dian Agustiar Dias Lestari Dimas Juli Pratomo Drifanda, Valdian Dwi Nur Aini, Dwi Dwijayanti, Alina Indra Sakti Efriyani Sumastuti Elly Ayu Lestari Elza Arindani Dwi Putri Aprilian Ersa Fadilla Darmawati Putri Faizza, Tria Farah Chalida Hanoum Fithri Widyannita Yarisma Gultom, Henry Casandra Hadi, Dwi Prasetiyo Hasrul Fathulloh Henry Casandra Gultom Herdiany, Hapsari Dyah Heri Prabowo Heriyanto, Rizal Herlisa Setiarini Herman Novry Kristiansen Paninggiran Hesty Puspitasari , Ratih Hujianto, Laksono I Wayan Arthana Ida Rosita Ika Indriasari Ika Menarianti, Ika Inayatur Rosidah Indriasari, Ika Indrisari, Ika Ira Setiawati Ira Setiawati, Ira Jauhari, Mohamat Kayat, Diana Nurul Khalimah, Khalimah Khasan, Muhammad Zaki Fatkhurrohman kresnamurti, agung Kustopo Budiraharjo Kuswardhani, DC Laily Ummayatul Aprilia Sari Laksono Hujianto Lestari, Puji Liyanovitasari, Liyanovitasari Maharani, Silvia Maria Ulfah . Marno Nugroho Meiriyanti, Rita Meiryanti, Rita Meishella Sismi Indah Rahayu MIFTAKHUL JANNAH Miranda Zahro, Farajehan Mochamad Fadjar Darmaputra Mohamad Rizan Mona Saparwati Muarifah, Asna Mahlikhatul Muhammad Danang Nurhidayatul Mubtadin Muhammad Zaki Fatkhurrohman Mukaromah, Nisfiyatul Mustafida, Devi Mustofa, Faizal Gani Nanang Yusroni Nasrul Syahputra Niati, Asih Ningrum, Panca Cahya Ningsih, Puspita Jati Dwi Noora Qotrun Nada, Noora Qotrun Noventia Karina Putri Noventina Karina Putri Nugroho Dwi Prasetyo Nur Laely Kafi Nurhastuti, Ellinda Febrilia Nurul Hamidah, Nurul Octaviani, Isna Catur Oki Hernanda Yulyanto Popy Dhina Tri Astutik Prianka Ratri Nastiti Prianka Ratri Nastiti, Prianka Ratri PUJI LESTARI Putri, Adelia Sandra Swastika Putri, Aprilia Niken Ayu Saskia Putri, Viki Anjani Qristin violinda Rachmaditya Perdana Kusuma Kresna rafizal Rahma, Nur Rahmat Sudrajat, Rahmat Rama Devara, Hafiz Ratih Hesty Puspitasari Ratih Hesty Utami Ratih Hesty Utami P Ratih Hesty Utami Puspitasari Ratih Pratiwi Ratih Pratiwi Reza Andre Gunawan Riani, Ati Putri Risaldy Rizkhy Himawan Rita Meiriyanti Riza Dian Cahyani Rizky Agung Nugroho Roistatik, Roistatik Roki Putra, Adimas Ronal Dino Kuncoro Sakti Rr Hawik Ervina Indiworo Rubyah Hutomo Safia, Fidia Okti Safitri, Anik Dian Sapto Budoyo Sapto Budoyo SATRIYAS ILYAS Senowarsito, Senowarsito Septiana Aulia Febrianti Setyorini, Noni Shapna Citra Dewi Sherly Hasna Faradilla Shofif Sobaruddin Akbar Sifana Nahdalia Sijabat, Rauly Siti Khoiriyah Subakir, Dyah Tri Suharti Sugiyanto Sugiyanto SUTRISNO Sutrisno Sutrisno Sutrisno Sutrisno Sutrisno, Sutrisno Utami P, Ratih Hesty Wardoyo, Paulus Wawan Priyanto Wibawa, Bayu Arie Widiastuti, C. Tri Zalzalah, Guruh Ghifar