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All Journal Jurnal Transportasi Edufisika: Jurnal Pendidikan Fisika Jurnal Pendidikan Biologi Jurnal Pertanian Terpadu Jurnal Ilmiah Ekonomi Islam BIOPROSPEK Jurnal Penelitian Pendidikan IPA (JPPIPA) JURNAL INFORMATIKA 2-TRIK: TUNAS-TUNAS RISET KESEHATAN Jurnal Review Pendidikan dan Pengajaran (JRPP) Perdikan: Journal of Community Engagement G-Tech : Jurnal Teknologi Terapan Science Midwifery Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Bakti Cendana: Jurnal Pengabdian Masyarakat Hydrogen: Jurnal Kependidikan Kimia Jurnal Ilmiah Wahana Pendidikan Jurnal Jendela Pendidikan Jurnal Agristan Nutriology: Jurnal Pangan, Gizi, Kesehatan Idea Pengabdian Masyarakat Indonesian Journal of Nursing and Health Sciences (IJNHS) Journal of Governance and Accountability Studies Tanfidziya: Journal of Arabic Education Jurnal Masyarakat Indonesia Jurnal Ilmu Ekonomi Mulawarman (JIEM) Jurnal Pengabdian Masyarakat Bhinneka Rangkiang Mathematics Journal Prima Magistra: Jurnal Ilmiah Kependidikan Jurnal Pengabdian Masyarakat Bangsa Jurnal Pengabdian Kepada Masyarakat Belida Indonesia Cendikia: Jurnal Pendidikan dan Pengajaran Medic Nutricia : Jurnal Ilmu Kesehatan SATHAR: JURNAL PENDIDIKAN BAHASA DAN SASTRA ARAB Jurnal Edukatif Eduslamic: Jurnal Pendidikan Islam dan Keagamaan RECOMS JURNAL PENELITIAN DAN PENGABDIAN Jurpis Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Elementary Education Research Jendela Kota Jurnal Perencanaan dan Pengembangan Wilayah dan Kota Bomba: Jurnal Pembangunan Daerah Journal of Education and Learning Innovation
Siti Rahma
Fakultas Sains dan teknologi Universitas Islam Negeri (UIN) Sultan Syarif Kasim Riau
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Journal : Jurnal Ilmiah Ekonomi Islam

 1 
Strategi Pemasaran Islami Dalam Meningkatkan Pendapatan Toko Kue Awana Cupcake Pandan Jaya Kecamatan Geragai Rahma, Siti; Musthofa, M Arif; Fatimah, Siti
Jurnal Ilmiah Ekonomi Islam Vol 10, No 3 (2024): JIEI : Vol.10, No.3, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i3.14688

Abstract

The problems in this study are: First, How is the Islamic Marketing Strategy in Increasing Awana Cupcake Revenue. Second, What are the obstacles faced by Awana Cupcake in increasing revenue. This type of research is using qualitative research with a descriptive approach. The type of data collected in this study consists of primary data and secondary data. This research was conducted at Awana Cupcake Pandan Jaya, Geragai District. Data collection techniques are carried out through observation and interviews as well as documentation methods that have to do with the title. The data analysis technique used is qualitative and descriptive analysis. Based on the results of the discussion and analysis, the conclusions are obtained: first, How the marketing strategy in increasing Awana Cupcake's income is focused on its products, where the products offered by Awana Cupcake cake shops are in demand by many people. Second, What are the obstacles faced by awana cupcake in increasing the revenue of awana cupcake cake shop, the solution is to create a distinctive characteristic unit and different flavors and affordable prices.
Strategi Pemasaran Islami Dalam Meningkatkan Pendapatan Toko Kue Awana Cupcake Pandan Jaya Kecamatan Geragai Rahma, Siti; Musthofa, M Arif; Fatimah, Siti
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 3 (2024): JIEI : Vol.10, No.3, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i3.14688

Abstract

The problems in this study are: First, How is the Islamic Marketing Strategy in Increasing Awana Cupcake Revenue. Second, What are the obstacles faced by Awana Cupcake in increasing revenue. This type of research is using qualitative research with a descriptive approach. The type of data collected in this study consists of primary data and secondary data. This research was conducted at Awana Cupcake Pandan Jaya, Geragai District. Data collection techniques are carried out through observation and interviews as well as documentation methods that have to do with the title. The data analysis technique used is qualitative and descriptive analysis. Based on the results of the discussion and analysis, the conclusions are obtained: first, How the marketing strategy in increasing Awana Cupcake's income is focused on its products, where the products offered by Awana Cupcake cake shops are in demand by many people. Second, What are the obstacles faced by awana cupcake in increasing the revenue of awana cupcake cake shop, the solution is to create a distinctive characteristic unit and different flavors and affordable prices.
Co-Authors A.A. Ketut Agung Cahyawan W A.T., Marlia Eka Putri Abdullah, Wilanda Agus Triono Ahmad Yudi Anaguna, Nursyam Antu, Mihrawaty S. Aprilia, Ayu Sinta Apriwelni, Siska Arief Hidayat Afendi, Arief Hidayat Arifin Ahmad, Arifin Arifin, Daud Arisandi, Regi Frandwi Aswani, Rahma Ayudia Hardiyani Kiranaratri Aziz Budianta Br Ginting, Mita Atiiqah Cahya, Fanny Dwi Citra, Melia Dian Perwitasari DIDIK PURWANTO Endang Tri Astutiningsih Fathurrahman, Arif FEBRIANTI WULANDARI Fetri Yeni J Fibrika Rahmat Basuki, Fibrika Rahmat Firmansyah, Hardi Firmansyah, Mohammad Ihsan Gaffar, Emmilya Umma Aziza Gajah, Azizah Sabrina Gunawan, Jenny Fransisca Hafsiah, Liany Hakim, Rusnia Junita Hardi Firmansyah Haryana, Nila Reswari Hasibuan, Ernida Hayati, Suka Hesti Putri Setianingsih Hidayat, Slamet Husin, M. Ibrahim, Sri Andriani Ibrahim, Yayu Imelda Helsy, Imelda Indrati Kusumaningrum, Indrati Irma Erika Herawati Jae, Go Young Jaya, Gde Ngurah Purnama Jufrida Jufrida Juliarti, Juliarti Jumarnies, Jennie K, Nur Rahma Kusmayanti, Amanda Laita Nurjannah, Laita Leksono, Aris Adi Liputo, Gusti Pandi M Rusdi M. Arif Musthofa M. Yamin MARIA BINTANG Maria, Nina Marina, Bernaditha Catur Meilani, Ema Hilma Miskar Maini Mohamad, Rini Wahyuni Muh Nur Syukriani Yusuf Murjainah, Murjainah Murtafiah Nasution, Sakholid Nova Hariani Novalina, Winny Nurhikma Nursafitri Amin P Kirtinanda P, Kirtinanda Peranginangin, Yosua Febro Gunawan Permana, Sekar Ayu Putri Pratiwi, Silvia putri, Hemalia Putri, Maidina Radiah Rahmaningrum, Asa Shaliha Rahmawati, Lili Rahmi Lubis Repelita, Tridays Rezki Amaliyah AR, Rezki Amaliyah Ria Mariani Ria Yulia Gloria Riri Aisyah, Riri Rizal, Fahrur Romat, Amin Sabirin, Abdul Rasyid Sabirin, Abdul Rasyid Saepudin Rahmatullah, Saepudin Sahanaya, Intan Sahkholid Nasution Sari, Ulfah Sihombing, Tera Melya Patrice Simbolon, Cika Sitepu, Arif Rahman Hakim Siti Fatimah Sony Sulaksono Wibowo, Sony Sulaksono Sudrajat Sudrajat Surbakti, Amanah Suryawan, Mohamad Arif Tambunan, Hermon Frederik Utami, Erdina Tyagita Wandana, Nina Wibowo, Diki Prayugo Widiana, Sefira Widyarini Weningtyas, Widyarini Wiwik Indrawati, Wiwik Yanoor, Roby Yasmin, Bunga Yatty Destani Sandy Yuliyanto, Andry Yunca MH, Yunca Yunus, Fidyawati Z. Mawardi Effendi Zainal Abidin Zamroni, M Afif Zhafira, Elian Zuwirna