Articles
Encouraging Repeat Purchases: A Study of The Effects of Brand Image, Brand Trust, and Product Quality
Tresna, Muhamad Ikhsandi;
Rohman, Fatchur
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya
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DOI: 10.21776/jmppk.2025.04.1.02
This research investigates the influence of brand image, brand trust, and product quality on repurchase intention among Somethinc skincare users in Malang City. This study uses a quantitative approach, which seeks to identify relationships and explain the causes of measurable changes in social facts. Utilizing non-probability sampling and purposive sampling, 160 people with the minimum age of 18 years who have purchased Somethinc within the last six months and live in Malang City were selected as the respondents. The data quality was assured via classical assumption, validity, and reliability testing, and the data processing was conducted through multiple regression and descriptive analysis; all of which were performed in IBM SPSS Statistics 27. This study finds that brand image, brand trust, and product quality have a positive and significant impact on repurchase intention among Somethinc skincare users in Malang City.
Unlocking User Satisfaction: The Dynamic Impact of Service Quality, Brand Image, and Promotion on Gojek and Maxim
Lionthiene, Via;
Rohman, Fatchur
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya
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DOI: 10.21776/jmppk.2025.04.4.05
This research aims to determine the influence of services quality, brand image, and promotion on customer satisfaction. This research uses an explanatory research type with a quantitative method. The sampling technique used is non-probability sampling with a purposive method applied to 300 respondents, dividen into 150 respondents for Gojek and 150 respondents for Maxim. The characteristics include using Gojek or Maxim online transportation services more than once, being 18 years old or older, and residing in Malang City. This research uses a sample data of 300 from the population of Gojek and Maxim customers in Malang City. The analysis used is IBM SPSS 25.0. This research employs SPSS 25 software by conducting ANOVA and multiple linear regression analysis. The results show that services quality partially has a positive and significant effect on customer satisfaction Gojek, while at Maxim partially service quality has no effect on customer satisfaction. Brand image partially has a positive and significant effect on customer satisfaction Gojek and Maxim. Promotion partially has a positive and significant effect on customer satisfaction Gojek, while at Maxim partially promotion has no effect on customer satisfaction.
Vital But Vulnerable: The Population Structure of Macaca maura in Bantimurung Bulusaraung National Park, South Sulawesi
Murti, Warda;
Rohman, Fatchur;
Saptasari, Murni;
Ibrohim, Ibrohim
HAYATI Journal of Biosciences Vol. 33 No. 2 (2026): March 2026
Publisher : Bogor Agricultural University, Indonesia
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DOI: 10.4308/hjb.33.2.416-426
Macaca maura is an endemic primate of South Sulawesi, currently listed as Endangered due to habitat fragmentation and increasing anthropogenic pressure. This study aims to analyze the population density, age structure, spatial distribution, and food types consumed by M. maura in the Karaenta Forest, TN Babul. This field study was conducted over four months (August–November 2024) using a grid-based home-range survey. The study area was divided into 1 × 1 km² grid plots; each encounter with M. maura was recorded with X–Y coordinates to visualize the movement patterns of each group. Data were collected through direct observation of eight groups (A–H) with a total of 193 individuals. Group sizes ranged from 13 individuals (Group F) to 39 individuals (Group A). Population density ranged from 52 to 134 individuals/km² with an average of 92 individuals/km². The age distribution, with an average IFR of 0.69, indicates that there is less than one infant per adult female in the M. maura population, suggesting a low reproductive rate. Most individuals were observed on the ground rather than in trees or on cliffs, indicating a preference for terrestrial habitats. Dietary records show considerable flexibility, with 27 plant species being utilized. These findings underscore the need for targeted habitat management strategies aligned with the species' ecological needs. This study provides baseline data to support future evidence-based conservation planning and environmental monitoring of M. maura.
Climate change e-module based on socio-scientific issues teaching and learning: A validity and practicality study
Usamah, Moh.;
Rohman, Fatchur;
Al Muhdhar, Mimien Henie Irawati
JPBIO (Jurnal Pendidikan Biologi) Vol 10, No 2 (2025): November 2025
Publisher : STKIP Persada Khatulistiwa Sintang
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DOI: 10.31932/jpbio.v10i2.5488
Climate change education is a priority in Indonesia's national curriculum. One challenge in teaching climate change in biology classes is the limited availability of teaching materials that cover various socio-scientific issues. Further development of these teaching materials is needed. This study aimed to develop a Climate Change E-Module based on Socio-Scientific Issues Teaching and Learning (SSI-TL) and test its validity and practicality in the learning process. This Research and Development (R&D) study used the Lee & Owens model, which focuses on developing multimedia-based learning designs. The e-module was created using Google Sites. Subject matter experts, media experts, and biology education practitioners assessed the e-module's validity. Practicality was assessed based on student responses through one-to-one trials, small group trials, and field trials. The validity test results showed the e-module to be highly valid, with percentages of 93% from a subject matter expert, 94% from a media expert, and 96% from a biology education practitioner. Practicality test results showed a highly practical category, with percentages of 87% for the one-to-one trial, 92% for the small group trial, and 93% for the field trial. Thus, the Climate Change E-Module based on SSI-TL is valid and practical for use in biology education.
KNOWLEDGE FACTORS OF KNOWLEDGE-SHARING INTENTION AND BEHAVIOR
mahyarni, Mahyarni;
Idrus, M. S.;
Rohman, Fatchur;
noermijati, Noermijati
APMBA (Asia Pacific Management and Business Application) Vol. 1 No. 2 (2012)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University
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DOI: 10.21776/ub.apmba.2012.001.02.1
Changes in the external environment in the world of education, ranging from the social, economy, technology, and politics, require a rethinking of these influences as an institution and their interactions. Islamic University has more challenges than other high education. The challenges are linked to the human resource improvement in science and technology. Islamic University has also been bonded to a commitment in leading the core mission of university; therefore, Islamic University has to hold strong commitment and needs to be attached by a self-image which bolds life values in leading the commitment. This research is based on the theory of reasoned action and the theory of planned behavior, which develops other theories related to knowledge-sharing behavior such as covering information technology and Islamic teachings. Data are analyzed using Structural Equation Modeling with Analysis of Moment Structures application program. The research objectives are to test and analyze direct and indirect effects of information technology covering variables, Islamic teachings, attitude, subjective norm and perceived behavior control and knowledge-sharing behavior.The result shows that technology, religion taught, and theory of planned behavior insignificantly influence knowledge-sharing behavior.
Consumptıon Rıtual In Javanese Weddıng Ceremony: Ethnography Research In Kabupaten Ngawı
Rohman, Fatchur;
Ismail, Taufiq
APMBA (Asia Pacific Management and Business Application) Vol. 2 No. 1 (2013)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University
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DOI: 10.21776/ub.apmba.2013.002.01.2
Consumption ritual gains more attention in consumer behavior study since the trend of ethnic market is ascending for its theoretical enrichment in this topic as well as for its business opportunity. Using ethnography approach, this research aims to reveal the consumption ritual in Javanese wedding ceremony in Kabupaten Ngawi. It explores the common season of Javanese wedding ritual, the sequence of the Javanese wedding ritual, what the consumers have in mind, and what the things needed to arrange such Javanese wedding ritual. In conclusion, Javanese people indeed have seasonal marriage time based on their unique calendar system; besides, it also have diverse sequence from one to another region. Yet, the needs to arrange Javanese wedding ritual are almost similar among regions. Furthermore, the consumer’s perspective in Javanese wedding ritual ends on some interpretations about the meaning of this ritual for them. Besides the theoretical enrichment in consumer behavior, this ritual involves huge resources that will be a market opportunity that the business practitioners may take this advantage. Â
The Role of Multichannel Marketing in Customer Retention and Loyalty: Study in Emerald Bank Customer in Indonesia
Ambarwati, Ambarwati;
Hadiwidjojo, Djumilah Zain;
Sudiro, Achmad;
Rohman, Fatchur
APMBA (Asia Pacific Management and Business Application) Vol. 2 No. 3 (2014)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University
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DOI: 10.21776/ub.apmba.2014.002.03.4
Attention on the relationship between customer retention, customer loyalty, and customer satisfaction that serves as "seed" of customer loyalty highlight the important factors for multichannel management. With the growing trends of people in investing their money in bank for securities need to be responded by the marketing department to create better marketing strategies. The purpose of this study is to examine and explain the effect of a multichannel bank on emerald customers retention  in one of the largest SOE bank in Indonesia, in the city of Surabaya, BNI (Bank Negara Indonesia) toward customer satisfaction, loyalty and customer retention. This study develops the theory of mix marketing by using multichannel as one of the elements that can increase customer retention  using satisfaction mediation and customer loyalty. Mechanical determination of sample units in this study is a purposive sampling, of 89 respondents. Generalized Structured Component Analysis (GSCA) was applied to test the hypotheses. The results of this study indicate that direct multichannel not  significantly effect the customer retention. Customer satisfaction can not be a perfect mediation and the customer loyalty can be a perfect mediation in the relationship between multichannel and customer retention. This study contributes to the banking industry in applying the concept of the mix marketing.
Indonesian Tourist’ Perceived Sacredness on Pilgrimage Journey
Rohman, Fatchur
APMBA (Asia Pacific Management and Business Application) Vol. 8 No. 3 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University
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DOI: 10.21776/ub.apmba.2020.008.03.5
This study explores and identifies the precise measurement of perceived sacredness of Indonesian tourist’s perceived sacredness on their pilgrimage journey. Indonesia is a unique country which is having more than five major religions adopted by its population, thus we suggested they have a different perception of sacredness on spiritual destination. The methodology used in this study are using culture-based construct design to identify the items and indicators that could measure the Indonesian tourist’s perceived sacredness. Thirteen items were identified, but only eight items were accepted as a valid and reliable measurement of the Indonesian tourist’s perceived sacredness. Three indicators could be built from the items, they are (1) Spiritual Attractiveness, (2) Historic Spiritual Value, and (3) Spiritual Activities. The finding(s) on this research could be used for future research, especially to examining the relationship between perceived sacredness toward the Indonesian tourist’s behavior.
DETERMINAN PEMAHAMAN SAK ETAP DI KOPERASI KABUPATEN JEPARA
Dwineta, Meila;
Rohman, Fatchur
Jurnal Ilmiah Akuntansi dan Keuangan (JIAKu) Vol 2 No 3 (2023): Juli
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya
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DOI: 10.24034/jiaku.v2i3.5964
Penelitian ini bertujuan untuk memahami pengaruh latar belakang pendidikan, jenjang pendidikan, pemberian informasi, dan sosialisasi, serta masa tugas pekerjaan terhadap pemahaman standar akuntansi keuangan entitas tanpa akuntabilitas publik (SAK ETAP) di koperasi. Metode penelitian menggunakan kuesioner yang disebarkan kepada 88 anggota koperasi simpan pinjam di Kabupaten Jepara. Data yang terkumpul dianalisis dengan teknik regresi linier berganda. Hasil penelitian menunjukkan bahwa latar belakang pendidikan, jenjang pendidikan, pemberian informasi, dan sosialisasi, serta masa tugas pekerjaan berpengaruh positif terhadap pemahaman SAK ETAP. Analisis regresi menunjukkan hubungan yang searah antara variabel-variabel tersebut dengan pemahaman SAK ETAP. Koefisien determinasi sebesar 0,474 mengindikasikan bahwa sekitar 47,4% variasi dalam pemahaman SAK ETAP dapat dijelaskan melalui regresi ini. Penelitian ini memberikan wawasan penting bagi pengelola koperasi dalam meningkatkan pemahaman tentang SAK ETAP dikalangan anggotanya, serta kontribusi pada peningkatan kinerja dan akuntabilitas keuangan koperasi. Diharapkan hasil ini dapat menjadi acuan dalam pengembangan program pendidikan dan sosialisasi yang lebih efektif, sehingga memberikan manfaat yang lebih besar bagi koperasi dan anggotanya.
Pengaruh Persepsi Kemudahan Penggunaan, Kepercayaan, dan Pengalaman Konsumen terhadap Niat Beli Ulang Pada Aplikasi Shopee
Wijaya, Shanda;
Rohman, Fatchur
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network
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DOI: 10.37034/infeb.v7i4.1308
The objective of this quantitative explanatory research is to assess and analyze the direct influence of perceived ease of use, trust, and consumer experience on the repurchase intention of Shopee application users in Malang City. Using a purposive sampling technique, 100 people with the minimum age of seventeen years who live in Malang City and have purchased goods via Shopee application at least twice were selected as the respondents. The instruments have been tested for validity and reliability, and the data have passed the classical assumption test and analyzed through multiple linear regression. The results of hypothesis testing demonstrate that perceived ease of use, trust, and consumer experience positively and significantly influence the repurchase intention of Shopee application users.