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All Journal HAYATI Journal of Biosciences Jurnal Pendidikan Matematika dan IPA Journal of Indonesian Tourism and Development Studies Jurnal Ilmiah Mahasiswa FEB Biotropika JAM : Jurnal Aplikasi Manajemen Wacana, Jurnal Sosial dan Humaniora Erudio: Journal of Educational Innovation BIOTIK: Jurnal Ilmiah Biologi Teknologi dan Kependidikan Transformasi: Jurnal Pengabdian Masyarakat JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Plano Madani : Jurnal Perencanaan Wilayah dan Kota Jurnal Akuntansi dan Perpajakan Jurnal Pendidikan Biologi Jurnal Dinamika Pengabdian (JDP) Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Asia-Pacific Management and Business Application Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Perisai : Islamic Banking and Finance Journal BIOEDUKASI Jurnal Dinamika Ekonomi dan Bisnis Biosfer: Jurnal Pendidikan Biologi Jurnal Biologi Tropis JMM (Jurnal Masyarakat Mandiri) Jurnal AKSI (Akuntansi dan Sistem Informasi) Bioedukasi: Jurnal Pendidikan Biologi JPBIO (Jurnal Pendidikan Biologi) Jurnal Entrepreneur dan Entrepreneurship (JEE) JABM JOURNAL of ACCOUNTING - BUSINESS & MANAGEMENT Comvice : Journal of community service Tropical Wetland Journal Indonesian Journal of Community Services Kumawula: Jurnal Pengabdian Kepada Masyarakat Abdimas Universal Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang JASS (Journal of Accounting for Sustainable Society) Jurnal Riset Biologi dan Aplikasinya Jurnal Pengabdian kepada Masyarakat Nusantara Bioscientist : Jurnal Ilmiah Biologi Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Devotion: Journal of Research and Community Service Interdisciplinary Social Studies Jurnal Rekognisi Akuntansi (JRA) Jurnal Ilmiah Akuntansi dan Keuangan (JIAKu) JUSTI (Jurnal Sistem dan Teknik Industri) Prosiding SNPBS (Seminar Nasional Pendidikan Biologi dan Saintek) International Journal of Tourism and Hospitality in Asia Pasific Jurnal Manajemen Pemasaran dan Perilaku Konsumen Khaira Ummah: Jurnal Pengabdian Kepada Masyarakat Journal of Biological Science and Education Jurnal Ekonomi, Teknologi dan Bisnis Jurnal Kedokteran Hewan Research Horizon Jurnal Informatika Ekonomi Bisnis Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Kewirausahaan dan Inovasi Journal of Development Economic and Social Studies (JDESS) Maneggio Jurnal Rekognisi Ekonomi Islam (JREI) Journal of Finance and Islamic Banking JIMEK Jurnal Info Kesehatan Maneggio Nomico
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Pengaruh Persepsi Kemudahan Penggunaan, Kepercayaan, dan Pengalaman Konsumen terhadap Niat Beli Ulang Pada Aplikasi Shopee Wijaya, Shanda; Rohman, Fatchur
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1308

Abstract

The objective of this quantitative explanatory research is to assess and analyze the direct influence of perceived ease of use, trust, and consumer experience on the repurchase intention of Shopee application users in Malang City. Using a purposive sampling technique, 100 people with the minimum age of seventeen years who live in Malang City and have purchased goods via Shopee application at least twice were selected as the respondents. The instruments have been tested for validity and reliability, and the data have passed the classical assumption test and analyzed through multiple linear regression. The results of hypothesis testing demonstrate that perceived ease of use, trust, and consumer experience positively and significantly influence the repurchase intention of Shopee application users.
Accounting Management in Facing the Challenges of the Digital Economy Fatchur Rohman; Aspiati A. Samiun Samiun; Fauzi; Nunung Nurlaela
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/7cq81z69

Abstract

The development of the digital economy has created a complex business ecosystem, demanding a rapid response from various parties, including accounting management. In this era, digital transformation is not just about adopting new technologies, but also a paradigm shift in financial information management. Technologies such as cloud accounting, big data analytics, and artificial intelligence are becoming an urgent need to ensure companies remain competitive. However, the implementation of these technologies faces challenges such as data security, workforce readiness, and high investment costs. In addition, digital transformation requires the ability to transform financial data into strategic insights, where accounting plays a role as a partner that can add value through predictive analysis and data-driven decision-making. This shift also requires accounting management to maintain a balance between information transparency and personal data security. Using a descriptive-analytical qualitative method, this study explores how companies adopt digital technology in accounting management and its impact on strategic decision-making. The results show that although digital transformation presents great opportunities, challenges such as data security, workforce training, and harmonization of accounting standards with technological developments must be managed well to create an efficient and sustainable accounting system in the digital era.
The Impact of Neoliberal Policies on Social Welfare: Case Studies in Developing Countries Dina Rosari; Fatchur Rohman; Anita Latuheru; Victor F. Pasalbessy
Nomico Vol. 1 No. 10 (2024): Nomico-November
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/csr3f836

Abstract

This article analyzes the impact of neoliberal policies on social welfare in developing countries, focusing on the implementation of free market principles, privatization, deregulation, and a reduced role of the state in the economy. While these policies aim to improve economic efficiency and growth, this research finds that neoliberal implementation in developing countries often exacerbates social inequality and reduces the poor's access to basic services such as health, education and social protection. The research identifies negative impacts such as public sector privatization that increases costs for low-income earners, deregulation that makes workers more vulnerable to exploitation, and social budget cuts that reduce the quality of services for marginalized groups. Although some countries experienced economic growth as a result of these policies, the unequal distribution of economic benefits led to increased social inequality. This article suggests the need for more inclusive and sustainable economic policies that can mitigate the negative impacts of neoliberalism, as well as strengthen social security and access to basic services in developing countries.
From Product to Relationship: A Service-Dominant Logic Approach to Gen Z Loyalty in Kopitiams Setiadi, Deni; Rohman, Fatchur; Hapsari, Raditha Dwi Vata
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.4.04

Abstract

The rapid proliferation of the coffee shop industry, coupled with the high mobility and exploratory nature of Generation Z students, presents a critical challenge for Kopitiam businesses in maintaining customer retention. Grounded in Service-Dominant Logic (SDL), this study aims to analyze the influence of personalized experience and food and beverage quality on customer loyalty, with brand trust serving as a mediating variable. This explanatory quantitative research collected data through a purposive sampling technique from 150 Generation Z university students in Malang City who had visited a Kopitiam at least twice within the last six months. Data were analyzed using Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0 software. The findings reveal a distinct dichotomy where personalized experience has a significant direct effect on enhancing customer loyalty, whereas food and beverage quality does not directly influence loyalty but is fully mediated by brand trust. This indicates that in a saturated market, product quality functions merely as a hygiene factor, while brand trust acts as the pivotal psychological axis for Generation Z customer commitment. The novelty of this study lies in positioning brand trust as a bridge between functional product value and relational experience within the Kopitiam cultural ecosystem. These findings imply that Kopitiam operators must shift their focus from mere menu innovation to "relationship engineering," prioritizing organic personal interaction and consistent operational standards to ensure long-term loyalty.
Investigating the Image of Japanese Food on Intention of Behavior: Indonesian Intention to Visit Japan Cahyanti, Mega Mirasaputri; Rohman, Fatchur; Irawanto, Dodi
Journal of Indonesian Tourism and Development Studies Vol. 2 No. 2 (2014)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2014.002.02.06

Abstract

Country-of-Origin Image (COI) has been recognized as a possible factor to influence the image of product especially toward international products. COI occurred due to the consumer's behavior which uses the nation image on some international products to consider the quality before they build a bearing on the products. The better the country's image in some products, the greater influence and impact will be given to their products image. Many previous studies have been done on COI toward foreign products, focused on the intention behavior. The intention behavior in this study is including a purchase intention or intention to try a product. However, research about its impact in the term of tourism is limited. Moreover, the use of international food as an object is limited as well. This study addressed an insight of tourism impact about Indonesian intention to visit Japan which influenced by image of Japanese food, which given by country's image (Japan). The results showed that the image of Japanese food perceived after they consumed it, significantly influence an intention to visit Japan. Therefore, marketing and promotions of a countries as one entity should focus to use their traditional food (international product for other people from other countries) to promote their country as tourism destination. Keywords: Country of Origin Image (COI), Intention to Visit a Country, International food.
ANALYSIS OF FACTORS AFFECTING BUDGET ABSORPTION Nur Hidayati; Ananda Frisca Ayu Rosida; Dini Ayunda Sari; Fatchur Rohman
JASS (Journal of Accounting for Sustainable Society) Vol. 6 No. 1 (2024): JASS Edisi Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sutaatmadja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35310/jass.v6i1.1246

Abstract

This research is intended to examine the impact of budget planning, record administration, and human resource competency on budget absorption in state vocational high schools in Jepara. A total of 45 respondents who served in positions related to the budget, including commitment making officials, technical implementation officials for activities, budget user officials, payment order signing officials, and expenditure treasurers at state vocational high schools in Jepara were taken as research samples. The results of multiple linear regression analysis show that budget planning has a positive impact on budget absorption, administrative records also have a positive impact on budget absorption, and human resource competence has a positive impact on budget absorption
Implementasi Global Sustainability melalui Pembuatan Ecobrick di SMKN 3 Malang GH, Muliana; Fadli, Rahman; Permana, Tutut Indria; Hasmiati; Nomleni, Fransina Thersiana; Irawati, Mimien Henie; Rohman, Fatchur
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2026): Vol. 4 No. 1 (2026): Volume 04 Nomor 01 (Mei 2026)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/n3yyzw78

Abstract

The issue of plastic waste in Indonesia has become an urgent environmental concern that requires effective and sustainable management. One alternative solution that can be implemented is the use of ecobricks as a simple, practical, and educational method for managing plastic waste. This community service activity aims to improve students’ knowledge, skills, and environmental awareness through ecobrick-making training at SMKN 3 Malang. The method employed a participatory approach consisting of preparation, training and implementation, and evaluation through pre-test and post-test. This activity involved 140 tenth-grade students from the culinary department. The results showed a significant improvement in students’ knowledge, as indicated by an N-Gain score of 0.77, which falls into the high category. In addition, students were able to develop skills in making ecobricks and produce functional products such as flower pots and simple tables. This activity also contributed to enhancing students’ environmental awareness and attitudes toward plastic waste management. Therefore, ecobrick training can serve as an effective strategy to support the implementation of global sustainability and social responsibility in the school environment.
Struktur Komunitas Collembola pada Tiga Tipe Habitat Sepanjang Daerah Aliran Sungai Brantas Hulu Kota Batu HUSAMAH, HUSAMAH; ROHMAN, FATCHUR; SUTOMO, HEDI
Bioedukasi: Jurnal Pendidikan Biologi Vol 9, No 1 (2016): Bioedukasi: Jurnal Pendidikan Biologi
Publisher : Department of Biology Education Faculty of Teacher Training and Education Sebelas Maret Un

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/bioedukasi-uns.v9i1.3886

Abstract

Collembola is one of a group of animals that generally live in the soil. Collembola has an important role in the ecosystem due to its function as a subsystem of consumer and decomposition that can be used as bio-indicators. Changing in habitat in the upstream of Brantas River Basin is cause disruption for Collembola community. This is a descriptive research, aims to uncover the information of community structure, including the type found, diversity, evenness, and relative abundance of Collembola in three type habitats (forest, agricultural, and residential). Soil sampling conducted in each type of habitat using TBSF methods. Identification of Collembola samples conducted at the Biology Laboratory of University of Muhammadiyah Malang and verified at Basic Entomology Laboratory, Gadjah Mada University. This study results are; (1) the number of Collembola were found in forest were 21, agriculture were 5, and residential were 17. (2) There is difference in descriptive diversity of Collembola in forest, agricultural, and residential. Collembola species diversity index of forest higher (2.78) compared to agriculture (1.16) and residential (2.42). Forest and residential habitat have moderate diversity, while agriculture has a low diversity. (3) There is difference in descriptive evenness of Collembola in forest, agricultural, and residential. Evenness index Collembola in forest was higher (0.91) than agriculture (0.72) and residential (0.85). Evenness of Collembola in residential is higher than agriculture. All types of habitat, including having a high evenness. (4) There are differences in the relative abundance of descriptive Collembola in forest, agricultural, and residential. Relative abundance of forest, agricultural, and residential varied. The highest relative abundance in forest is Hypogastrura consanguinea, Ascocyrtus sp, and Homidia cingula. The highest relative abundance in agriculture is Pseudachorutes javanicus, Isotomurus palustris, and Ascocyrtus sp. The highest relative abundance in residential is Ascocyrtus sp., Cryptopygus thermophilus, and Isotomurus palustris.
The influence of brand image and service quality on repurchase intention mediated by trust: A case study on XYZ finance Malang branch Ekawati, Friskana Nunung; Puspaningrum, Astrid; Rohman, Fatchur; Prasetyaningrum, Dian Islami
Wacana Journal of Social and Humanity Studies Vol. 29 No. 3 (2026): WACANA, Jurnal Sosial dan Humaniora
Publisher : Graduate School Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.1346

Abstract

Objective: This study examines the influence of brand image and service quality on repurchase intention, with trust as a mediating variable, among customers of XYZ Finance Malang Branch. It addresses the decline in repeat transactions from 2019 to 2024 and aims to explain customer loyalty behavior in the financing industry. This research is empirical. Design/Methods/Approach: A quantitative explanatory approach was employed using cross-sectional data from 225 respondents selected through purposive sampling. The analysis utilized Structural Equation Modeling–Partial Least Squares (SEM-PLS) to assess direct and mediating relationships among variables. Findings: The results show that service quality has a direct and significant effect on repurchase intention. Brand image does not directly affect repurchase intention but influences it indirectly through trust. Trust significantly mediates the effects of both brand image and service quality on repurchase intention, highlighting its key role in driving customer loyalty. Originality/Value: This study contributes to the literature by confirming the mediating role of trust in the relationship between brand image, service quality, and repurchase intention within the financing sector, offering empirical evidence from a specific industry context. Practical/Policy implication: The findings suggest that financing companies should focus on improving service quality and strengthening customer trust to enhance repurchase intention. These insights can support strategic decision-making in customer retention and competitive positioning.   Keywords:  Brand Image; repurchase intention; service quality; trust; XYZ Finance Malang Branch JEL Classification:     M31; G21; D91
THE EFFECT OF HEALTH CONSCIOUSNESS, FOOD SAFETY CONCERN, AND PRICE PERCEPTION ON ORGANIC MEAT PURCHASE INTENTION: THE MEDIATING ROLE OF CONSUMER ATTITUDE AMONG GENERATION Z Nathania, Ailin Rosa; Rohman, Fatchur; Susilowati, Christin
Erudio Journal of Educational Innovation Vol 13, No 1 (2026): Erudio Journal of Educational Innovation
Publisher : Faculty of Administrative Science, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of health awareness, food safety concerns, and price perception on the intention to purchase organic meat among Generation Z in Malang City, with consumer attitude as the mediating variable. This study employed a quantitative approach using a survey method by distributing questionnaires to Generation Z respondents familiar with organic meat products. A total of 206 data points were collected, of which 164 were deemed valid and used in the analysis. The data analysis technique employed was Partial Least Squares Structural Equation Modeling. The results indicate that health consciousness, food safety concerns, and price perception significantly influence consumer attitudes. Furthermore, these three variables also significantly influence purchase intention, both directly and through the mediation of consumer attitudes. Consumer attitudes were found to play a crucial role as a mediating variable in strengthening the relationship between the independent variables and purchase intention. These findings suggest that the decision to purchase organic meat is not formed directly but rather through a prior cognitive and affective evaluation process by consumers. Overall, the results of this study indicate that consumer attitudes are a key factor in explaining the purchase intention of organic meat among Generation Z in Malang City. Therefore, increasing health awareness, ensuring food safety, and fostering a positive perception of value can strengthen consumer attitudes and encourage an increase in the purchase intention of organic meat products
Co-Authors . Sumiati A. Khoirul Anam Aan Zainul Anwar Abdul Razak, Sarah Abdurahim, Muhammad Nabil abrar, ahmad Achmad Sudiro Aci Relandani Adhitama, Raissa Afifah, Husna Agung Wibowo Agung Witjoro Agus Irwanto Ahmad Saefudin Aizatul Muniroh Akrifa Nindya Damayana Alif Yanuar Zukmadini Aloysius Duran Corebima Aloysius, Duran Corebima Aloysius, ‪Duran Corebima Ambarwati Ambia, Muh Fachry Ananda Frisca Ayu Rosida Ananda Sabil Hussein Andarwati Anggarani, Dinar Arsy Anggiase Alisiani Putri Anita Latuheru Anthapratama, Fahrezi Ihza Ardisa, Chintata Armanu Thoyib Armanu, Armanu Arrifda, Melin Aspiati A. Samiun Samiun Astrid Puspaningrum Atik Kurniawati, Atik Ayu Tri Wedyastuti Ayuni Berta Anugrahsari Berutu, Meta Bara Betty Lukiati Brilian, Klaudea Catharina Aprilia Hellyani Christin Susilowati Darwanto Darwanto David Zaenal Anwar Delima, Cicci Ima Deni Setiadi, Deni Dewi, Rizmia Dini Ayunda Sari Diwanata, Bima Djumilah Zain Hadiwidjojo, Djumilah Zain Dodi Irawanto Dwi Listyorini Dwineta, Meila Edi Susilo Edy Yusuf Agung Gunanto Eka Chandradi Yudha, Eka Chandradi Ekawati, Friskana Nunung Elsje Theodora Maasawet Endah Junita Sari Endang Sri Lestari Ennida Novanti Esti Wahyu Pratiwi Fadli, Rahman Fahmy Armanda Fahri, Naufal Wima Al Farizan, Neoda Fatmawati Fatmawati Fauzi FAUZI Fery Rahma Pradika Frida Kunti Setiowati Fudianto, Achmad Grimonia, Raissa Gultom, Dea Andreas Pratama Hairul, Riandika Noval Hakim, Haeriah Hariadi, Ismawan Hasmiati Hasmiati Hayuana, Wachidah Hedi Sutomo, Hedi Helmi Afif Prasidha, Helmi Afif Hendra Susanto Herawati Susilo Herinda Mardin Husamah Husamah Ibrohim Ilyas, Aliyah Imron, Much Indah Yunita Sari Isyfa Fuhrotun Iwan Iwan Jayanti, Elis Dwi JK, Adi Kus Rochman Kardina Yudha Parwati Khaq, Rizki Amalia Nurul Kolow, Jullya Christin Kurniawan, Moh Dian Kusumaningrum, Chairina Laela, Murni Oktafiani Layyinatus Syifa, Liftia Linda Tri Antika, Linda Tri Lionthiene, Via Luqman Obby Rival M. Lutfi Hidayatullah M. S. Idrus Ma’ruf, Ibtagh Kulla Mahyarni - Mangilep, Muhammad Agung Ady Maulana, Muhammad Ilham Wisnu Mega Mirasaputri Cahyanti Miftah Arifin Mimien Henie Irawati MISTIANAH, MISTIANAH Muhamad Bilal Muhammad Faiz Roy’an Muhammad Iskandar Sjah Muhammad Ridho Muhammad Ridho Maulana Muhammad Riza Aftoni Muhammad Sukron Iriyanto Muhammad Yasin Muhammad Ziauddin Ulya Muliana GH Mulyani, Haniva Munandar, Kahfi Muntholib Munzil Murni Sapta Sari Murti, Warda Muzakki, Ahmad Syahri Nabila, Azzahra Nanang Suryadi Naras, Agrizia Rulanti Nathania, Ailin Rosa Nesya Kasami Rahayu Yohanna Ninik Kristiani Noermijati Noermijati, Noermijati Nomleni, Fransina Thersiana Noor Arifin Nor Arif Nor Diah Handayani Novanda Sonia Kasih Novita Mandayanti Nugraheni, Febriani Sarwendah Asri Nunung Nurlaela Nur Aeni Widiastuti Nur Hidayati Nur Wulan Tri Wakhida Nur'aqil, Ariiq Naufal Nuril Aulia Munawaroh Nurisya, Khofifatu Nurlaela, Nunung Nurul Hidayati Utami Nuzulul Ilmi, I’in Roikhatun Permana, Alkhaf Pradani, Estri Aditya Prasetya, Alfadito Noval Prasetyaningrum, Dian Islami Prasetyawati, Fila Pratama, Reyhan Atallah Syah Purbayu Budi Santosa Putra, Harizki Ananda Qadariah, Nosi Rachmawati, Rizqi Nur Raditha Dwi Vata Hapsari Radityo Putro Handrito Rafsanjani, Attariq Rahayu, Paramita Randy Ramadhan Rendy Gusti Radityatama Renny Annisa Reza Ardiansyah Rila Anggraeni, Rila Riska Roisatul Ajizah Riza, Vipta Nur Rizkiyah, Siti Yuniza Ika Robi, Fikri Syahir Rofiaty, Rofiaty Rofiq, Ahmad Faiqun Nawwar Rosari, Dina Rosidi, Adelina S Siswanto Sa'adah, Evi Sakti, Dwi Putra Buana Salsabila, Marisa Samiun, Aspiati A. Samiun Samuel Agus Triyanto, Samuel Agus Santi Andriyani Santoso, Juliana Adiningsih Saputra, Dhimas Indra Satmaka, Alfany Abied Maulana Savitri, Arie Andani Septavian Triarif Pamungkas Shalihul Aziz Widya Iriawan Siti Haerani Sitoresmi Prabaningtyas Sri Iftiana Seftiani Sri Palupi Prabandari Sri Rahayu Lestari Subadriyah, Subadriyah Suharni, Siti Sulisetijono Sulisetijono Sumiati Sumiati Sunaryo Sunaryo Sutiman B. Sumitro Syahnur, Muh. Haerdiansyah Syelvi Puspitarani Talchis Afkar Tambunan, Joseph Dolok Hidefumi Tatong Hariyanto Taufiq Ismail Taufiq Satria Mukti Tifliyah, Siti Zainut Tresna, Muhamad Ikhsandi Triangga, Bigraf Tutut Indria Permana Ula, Fresha Aflahul Usamah, Moh. Utami Sri Hastuti Verdamil, Ainun Cornelia Victor F. Pasalbessy Vinaima, Alya Rizki Vivi Novianti Wakhidya, Savira Amilda Widya Sofiana Wijaya, Shanda Wijiasih, Wijiasih Wildaniyati, Arini Winny Astuti Yanto, Yanto Yessi Affriyenni Yudha Dariyanto Yudhi Dharmansyah Yuli Astutik Yuliati - yulita, rindiavi litta Zaenal Anwar, David Zahra Firdaus Zahra, Safrida Kusdwi Zulia Safitri