Articles
The Influence of Location, Price Perception, and House Design on The Purchase Intention of Mansion Nine Landing Houses
Pratama, Reyhan Atallah Syah;
Rohman, Fatchur
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya
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DOI: 10.21776/jmppk.2025.04.3.03.
Purpose – This study aims to analyze the effects of location, price perception, and house design on the purchase intention of Mansion Nine landed houses among millennials in Surabaya. Design/methodology/approach – This study employs a quantitative explanatory research design to examine the relationships between location, price perception, house design, and purchase intention. Data were collected through an online questionnaire from 220 millennial respondents who are familiar with Mansion Nine housing products. The data were analyzed using multiple linear regression with IBM SPSS Statistics version 26. Findings – The results indicate that location, price perception, and house design each have a positive and significant effect on purchase intention. These findings suggest that strategic location, competitive pricing, and attractive housing design are key factors influencing millennials’ intention to purchase landed houses. Originality/value – This study contributes to real estate marketing literature by identifying the combined influence of location, price perception, and house design on millennial purchase intention in the Indonesian housing sector. The findings provide practical implications for property developers in designing more effective marketing strategies that align with millennial preferences.
Encouraging Repeat Purchases: A Study of The Effects of Brand Image, Brand Trust, and Product Quality
Tresna, Muhamad Ikhsandi;
Rohman, Fatchur
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya
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DOI: 10.21776/jmppk.2025.04.1.02
Purpose – This study aims to examine the influence of brand image, brand trust, and product quality on repurchase intention among Somethinc skincare users in Malang City. Design/methodology/approach – This study adopts a quantitative research approach to examine the relationships among the research variables. Data were collected using a purposive sampling technique involving 160 respondents aged at least 18 years who had purchased Somethinc skincare products within the last six months and resided in Malang City. Data quality was assessed through validity, reliability, and classical assumption tests, while multiple regression and descriptive analyses were performed using IBM SPSS Statistics 27. Findings – The results reveal that brand image, brand trust, and product quality each have a positive and significant influence on consumers' repurchase intention. These findings suggest that strengthening brand perception, maintaining consumer trust, and consistently delivering high product quality are essential strategies for encouraging repeat purchases. Originality/value – This study enriches the consumer behavior and skincare marketing literature by providing empirical evidence of the combined effects of brand image, brand trust, and product quality on repurchase intention in the Indonesian skincare market. The findings offer practical implications for skincare companies seeking to strengthen customer loyalty and sustain competitive advantage through brand development and quality improvement.
Unlocking User Satisfaction: The Dynamic Impact of Service Quality, Brand Image, and Promotion on Gojek and Maxim
Lionthiene, Via;
Rohman, Fatchur
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya
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DOI: 10.21776/jmppk.2025.04.4.05
Purpose – This study aims to determine the influence of service quality, brand image, and promotion on customer satisfaction among users of Gojek and Maxim online transportation services in Malang City. Design/methodology/approach – This research uses a quantitative explanatory design. The sample consists of 300 respondents, divided into 150 Gojek users and 150 Maxim users. Respondents were selected using non-probability purposive sampling with criteria of being at least 18 years old, having used the service more than once, and residing in Malang City. Data were analyzed using SPSS 25.0 through ANOVA and multiple linear regression analysis. Findings – The results show that service quality has a positive and significant effect on customer satisfaction for Gojek users, while it has no significant effect for Maxim users. Brand image has a positive and significant effect on customer satisfaction for both Gojek and Maxim users. Promotion has a positive and significant effect on customer satisfaction for Gojek users, while it has no significant effect for Maxim users. Originality/value – This study provides a comparative perspective between two ride-hailing services, highlighting differences in how service quality and promotion influence customer satisfaction across platforms in the same market.
Vital But Vulnerable: The Population Structure of Macaca maura in Bantimurung Bulusaraung National Park, South Sulawesi
Murti, Warda;
Rohman, Fatchur;
Saptasari, Murni;
Ibrohim, Ibrohim
HAYATI Journal of Biosciences Vol. 33 No. 2 (2026): March 2026
Publisher : Bogor Agricultural University, Indonesia
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DOI: 10.4308/hjb.33.2.416-426
Macaca maura is an endemic primate of South Sulawesi, currently listed as Endangered due to habitat fragmentation and increasing anthropogenic pressure. This study aims to analyze the population density, age structure, spatial distribution, and food types consumed by M. maura in the Karaenta Forest, TN Babul. This field study was conducted over four months (August–November 2024) using a grid-based home-range survey. The study area was divided into 1 × 1 km² grid plots; each encounter with M. maura was recorded with X–Y coordinates to visualize the movement patterns of each group. Data were collected through direct observation of eight groups (A–H) with a total of 193 individuals. Group sizes ranged from 13 individuals (Group F) to 39 individuals (Group A). Population density ranged from 52 to 134 individuals/km² with an average of 92 individuals/km². The age distribution, with an average IFR of 0.69, indicates that there is less than one infant per adult female in the M. maura population, suggesting a low reproductive rate. Most individuals were observed on the ground rather than in trees or on cliffs, indicating a preference for terrestrial habitats. Dietary records show considerable flexibility, with 27 plant species being utilized. These findings underscore the need for targeted habitat management strategies aligned with the species' ecological needs. This study provides baseline data to support future evidence-based conservation planning and environmental monitoring of M. maura.
Climate change e-module based on socio-scientific issues teaching and learning: A validity and practicality study
Usamah, Moh.;
Rohman, Fatchur;
Al Muhdhar, Mimien Henie Irawati
JPBIO (Jurnal Pendidikan Biologi) Vol 10, No 2 (2025): November 2025
Publisher : STKIP Persada Khatulistiwa Sintang
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DOI: 10.31932/jpbio.v10i2.5488
Climate change education is a priority in Indonesia's national curriculum. One challenge in teaching climate change in biology classes is the limited availability of teaching materials that cover various socio-scientific issues. Further development of these teaching materials is needed. This study aimed to develop a Climate Change E-Module based on Socio-Scientific Issues Teaching and Learning (SSI-TL) and test its validity and practicality in the learning process. This Research and Development (R&D) study used the Lee & Owens model, which focuses on developing multimedia-based learning designs. The e-module was created using Google Sites. Subject matter experts, media experts, and biology education practitioners assessed the e-module's validity. Practicality was assessed based on student responses through one-to-one trials, small group trials, and field trials. The validity test results showed the e-module to be highly valid, with percentages of 93% from a subject matter expert, 94% from a media expert, and 96% from a biology education practitioner. Practicality test results showed a highly practical category, with percentages of 87% for the one-to-one trial, 92% for the small group trial, and 93% for the field trial. Thus, the Climate Change E-Module based on SSI-TL is valid and practical for use in biology education.
KNOWLEDGE FACTORS OF KNOWLEDGE-SHARING INTENTION AND BEHAVIOR
mahyarni, Mahyarni;
Idrus, M. S.;
Rohman, Fatchur;
noermijati, Noermijati
APMBA (Asia Pacific Management and Business Application) Vol. 1 No. 2 (2012)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University
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DOI: 10.21776/ub.apmba.2012.001.02.1
Changes in the external environment in the world of education, ranging from the social, economy, technology, and politics, require a rethinking of these influences as an institution and their interactions. Islamic University has more challenges than other high education. The challenges are linked to the human resource improvement in science and technology. Islamic University has also been bonded to a commitment in leading the core mission of university; therefore, Islamic University has to hold strong commitment and needs to be attached by a self-image which bolds life values in leading the commitment. This research is based on the theory of reasoned action and the theory of planned behavior, which develops other theories related to knowledge-sharing behavior such as covering information technology and Islamic teachings. Data are analyzed using Structural Equation Modeling with Analysis of Moment Structures application program. The research objectives are to test and analyze direct and indirect effects of information technology covering variables, Islamic teachings, attitude, subjective norm and perceived behavior control and knowledge-sharing behavior.The result shows that technology, religion taught, and theory of planned behavior insignificantly influence knowledge-sharing behavior.
Consumptıon Rıtual In Javanese Weddıng Ceremony: Ethnography Research In Kabupaten Ngawı
Rohman, Fatchur;
Ismail, Taufiq
APMBA (Asia Pacific Management and Business Application) Vol. 2 No. 1 (2013)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University
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DOI: 10.21776/ub.apmba.2013.002.01.2
Consumption ritual gains more attention in consumer behavior study since the trend of ethnic market is ascending for its theoretical enrichment in this topic as well as for its business opportunity. Using ethnography approach, this research aims to reveal the consumption ritual in Javanese wedding ceremony in Kabupaten Ngawi. It explores the common season of Javanese wedding ritual, the sequence of the Javanese wedding ritual, what the consumers have in mind, and what the things needed to arrange such Javanese wedding ritual. In conclusion, Javanese people indeed have seasonal marriage time based on their unique calendar system; besides, it also have diverse sequence from one to another region. Yet, the needs to arrange Javanese wedding ritual are almost similar among regions. Furthermore, the consumer’s perspective in Javanese wedding ritual ends on some interpretations about the meaning of this ritual for them. Besides the theoretical enrichment in consumer behavior, this ritual involves huge resources that will be a market opportunity that the business practitioners may take this advantage. Â
The Role of Multichannel Marketing in Customer Retention and Loyalty: Study in Emerald Bank Customer in Indonesia
Ambarwati, Ambarwati;
Hadiwidjojo, Djumilah Zain;
Sudiro, Achmad;
Rohman, Fatchur
APMBA (Asia Pacific Management and Business Application) Vol. 2 No. 3 (2014)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University
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DOI: 10.21776/ub.apmba.2014.002.03.4
Attention on the relationship between customer retention, customer loyalty, and customer satisfaction that serves as "seed" of customer loyalty highlight the important factors for multichannel management. With the growing trends of people in investing their money in bank for securities need to be responded by the marketing department to create better marketing strategies. The purpose of this study is to examine and explain the effect of a multichannel bank on emerald customers retention  in one of the largest SOE bank in Indonesia, in the city of Surabaya, BNI (Bank Negara Indonesia) toward customer satisfaction, loyalty and customer retention. This study develops the theory of mix marketing by using multichannel as one of the elements that can increase customer retention  using satisfaction mediation and customer loyalty. Mechanical determination of sample units in this study is a purposive sampling, of 89 respondents. Generalized Structured Component Analysis (GSCA) was applied to test the hypotheses. The results of this study indicate that direct multichannel not  significantly effect the customer retention. Customer satisfaction can not be a perfect mediation and the customer loyalty can be a perfect mediation in the relationship between multichannel and customer retention. This study contributes to the banking industry in applying the concept of the mix marketing.
Indonesian Tourist’ Perceived Sacredness on Pilgrimage Journey
Rohman, Fatchur
APMBA (Asia Pacific Management and Business Application) Vol. 8 No. 3 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University
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DOI: 10.21776/ub.apmba.2020.008.03.5
This study explores and identifies the precise measurement of perceived sacredness of Indonesian tourist’s perceived sacredness on their pilgrimage journey. Indonesia is a unique country which is having more than five major religions adopted by its population, thus we suggested they have a different perception of sacredness on spiritual destination. The methodology used in this study are using culture-based construct design to identify the items and indicators that could measure the Indonesian tourist’s perceived sacredness. Thirteen items were identified, but only eight items were accepted as a valid and reliable measurement of the Indonesian tourist’s perceived sacredness. Three indicators could be built from the items, they are (1) Spiritual Attractiveness, (2) Historic Spiritual Value, and (3) Spiritual Activities. The finding(s) on this research could be used for future research, especially to examining the relationship between perceived sacredness toward the Indonesian tourist’s behavior.
DETERMINAN PEMAHAMAN SAK ETAP DI KOPERASI KABUPATEN JEPARA
Dwineta, Meila;
Rohman, Fatchur
Jurnal Ilmiah Akuntansi dan Keuangan (JIAKu) Vol 2 No 3 (2023): Juli
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya
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DOI: 10.24034/jiaku.v2i3.5964
Penelitian ini bertujuan untuk memahami pengaruh latar belakang pendidikan, jenjang pendidikan, pemberian informasi, dan sosialisasi, serta masa tugas pekerjaan terhadap pemahaman standar akuntansi keuangan entitas tanpa akuntabilitas publik (SAK ETAP) di koperasi. Metode penelitian menggunakan kuesioner yang disebarkan kepada 88 anggota koperasi simpan pinjam di Kabupaten Jepara. Data yang terkumpul dianalisis dengan teknik regresi linier berganda. Hasil penelitian menunjukkan bahwa latar belakang pendidikan, jenjang pendidikan, pemberian informasi, dan sosialisasi, serta masa tugas pekerjaan berpengaruh positif terhadap pemahaman SAK ETAP. Analisis regresi menunjukkan hubungan yang searah antara variabel-variabel tersebut dengan pemahaman SAK ETAP. Koefisien determinasi sebesar 0,474 mengindikasikan bahwa sekitar 47,4% variasi dalam pemahaman SAK ETAP dapat dijelaskan melalui regresi ini. Penelitian ini memberikan wawasan penting bagi pengelola koperasi dalam meningkatkan pemahaman tentang SAK ETAP dikalangan anggotanya, serta kontribusi pada peningkatan kinerja dan akuntabilitas keuangan koperasi. Diharapkan hasil ini dapat menjadi acuan dalam pengembangan program pendidikan dan sosialisasi yang lebih efektif, sehingga memberikan manfaat yang lebih besar bagi koperasi dan anggotanya.