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Pembuatan Studio Mini Sebagai Sarana Branding Product di Era Digital Marketing Pada UMKM Keputih Surabaya
Khoirotunnisa, Fani;
Wikartika, Ira;
Sibarani, Steven Arrow Rinel;
Sari, Rafika
Journal Of Computer Science Contributions (JUCOSCO) Vol. 2 No. 2 (2022): Juli 2022
Publisher : Lembaga Penelitian, Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya
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DOI: 10.31599/9zfv7111
Along with the continued development of digital marketing in product marketing today, it is very necessary to be able to improve product branding for Small, Medium, and Micro Enterprises (MSMEs), especially in Keputih Village, Surabaya. The lack of maximum ability in branding the products offered is due to limited facilities in taking good product photos. Product photos can be used as a visual communication medium, because a good product photo can convey the intent of the photo, so as to increase product knowledge. Making a mini studio as a solution to the problem of the availability of facilities to be used as a studio. The implementation of this mini studio creation activity was carried out in mutual cooperation in Keputih Village with simple tools and materials through the KKNT MBKM UPN "Veteran" East Java activity. This activity can be a solution to the problem of photo studio availability and simplify the process of taking pictures through the use of a mini studio. As a result of this activity, participants and readers of the publications can find out what tools and materials need to be prepared and the costs to be incurred in making a mini studio and the stages in making a mini studio. The mini studio that resulted from this activity was handed over to the Harmoni Keputih Tourism Market to be used by MSME actors and the mini studio module which is expected to be useful for UMKM actors in Keputih.
Pembuatan Desain Denah Lokasi di Desa Wisata Kampung Kue Surabaya Pada Kegiatan KKN
Adjar, Dinda Dwi Puspita;
Prasetiawati, Fisca Ardi;
Pratama, Maulana Rifqi;
Azizah, Nurul;
Khoirotunnisa, Fani;
Wikartika, Ira;
Sari, Rafika
Journal Of Computer Science Contributions (JUCOSCO) Vol. 2 No. 2 (2022): Juli 2022
Publisher : Lembaga Penelitian, Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya
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DOI: 10.31599/y56ry243
Tourism is one of the sectors driving the economy that needs to be given more attention in order to develop properly. Kampung Kue Rungkut is one of the villages that has tourism potential and creative economy. Kampung Kue is located around the Special Economic Zone (Kawasan Ekonomi Khusus, KEK) Surabaya, East Java Province. The villagers, most of whom depend on their livelihood by selling cakes, are a hereditary tradition. Through Kuliah Kerja Nyata (KKN) activities, students try to contribute to the development of Kampung Kue tourism by designing a floor plan for the Kampung Kue tourist location. The results of the floor plan design will be printed and placed at several location points to guide and make it easier for visitors and tourists to recognize the tourist location of Kampung Kue. The implementation of the KKN program went well and contributed to developing a tourism village model based on Regional Innovation Capacity which is expected to contribute to development policies and tourism village management.
Upgrading Pemahaman Aplikasi CAT dan Bedah Tes Intelegensi Umum Untuk Seleksi CPNS
Fitri, Diah Angraina;
Susilawati, Susilawati;
Sari, Rafika
Journal Of Computer Science Contributions (JUCOSCO) Vol. 3 No. 1 (2023): Januari 2023
Publisher : Lembaga Penelitian, Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya
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DOI: 10.31599/rp066q72
Along with the times, applications on computers are increasingly sophisticated. Knowledge of the Computer Assisted Test method is very important for civil servant candidate fighters who will take the test. After passing the administrative selection, CPNS selection fighters are required to take part in the next selection which consists of 3 tests, namely the Personal Characteristics Test (TKP), General Intelligence Test ( TIU) and National Insight Test (TWK). At this time there are still many people who fail to take the CPNS selection test. One of the areas where there are still many failures when participating in the CPNS selection is Meskom village. Meskom Village is located in Bengkalis Regency, Riau. The problem that is often faced by the community is failure when taking the CPNS CAT (Computer Assisted Test) test, therefore training needs to be held regarding the application used during the CPNS test selection. In addition, this training also helps the community in solving CPNS selection questions, one of which is the general intelligence test. Training and application of the CAT (Computer Assisted Test) application as well as discussion of personality tests and national insight tests as preparation for the implementation of the CPNS test for the people of Meskom village. This activity succeeded in providing a simulation of the use of the CAT application to the residents of the Meskom village, CPNS fighters. In addition, they are also equipped with an understanding of how to answer questions quickly and accurately according to the time available.
Pemberdayaan Masyarakat UMKM di Era Digital Melalui Kegiatan KKN Desa Sitiwinangun
Sari, Rafika;
As-Sanaj, Tyathanesia Dianfitri;
Pranoto, Imam Aji;
Setiawan, Dwi Adi;
Adesta, Fillah Akhyar Rezqi;
Umam, Ibni Khoerul;
Ardan, Raditia Muhammad;
Danu, Julian Firman;
Ningrum, Citra Urba
Journal Of Computer Science Contributions (JUCOSCO) Vol. 3 No. 1 (2023): Januari 2023
Publisher : Lembaga Penelitian, Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya
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DOI: 10.31599/4yamt109
The ability to adapt processes in the transformation from the conventional marketing era to the digital marketing era requires knowledge of digital literacy. How to utilize digital media and what strategies are needed to improve product marketing is absolutely a must have for today's business actors. Based on this, the Kuliah Kerja Nyata (KKN) activities try to bridge the increase in digital literacy in the UMKM community. The partners in this KKN activity are in the Sitiwinangun Village community, Kabupaten Cirebon. This village has one of the regional specialties of pottery handicrafts which has not utilized technology in marketing its products. Indicators of successful implementation of this KKN work program are: suitability of work program plans and implementation, level of community participation in each activity, and increasing knowledge of the UMKM community in Sitiwinangun Village regarding digital literacy in product marketing. Some of the outputs produced through this community service KKN activity, namely: increasing the hard skills of UMKM actors in making good and interesting product videos, increasing digital literacy for local youth, making village profile videos that have been published on YouTube social media, and decorate creative trash bins as a form of environmental care campaign.
Transformasi Limbah Minyak Jelantah Menjadi Produk Sabun-Batang di Dukung Digital-Branding Sebagai Upaya Kemandirian Ekonomi
Sari, Rafika;
Ramdhania, Khairunnisa Fadhilla;
Sari, Ratna;
Adhani, Lisa;
Khalida, Rakhmi
Journal Of Computer Science Contributions (JUCOSCO) Vol. 3 No. 2 (2023): Juli 2023
Publisher : Lembaga Penelitian, Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya
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DOI: 10.31599/gv9j5e54
Every household produces used cooking oil because the use of cooking oil is one of the primary needs of society.Waste cooking oil if not managed properly will make the environment dirty and can contaminate water and soil.To overcome this problem, innovation is needed in the management of used cooking oil by involving thecommunity so that the waste can be utilized to become recyclable products that can be reused in everyday life andeven become products of economic value that are environmentally friendly. One of the potential wastes of cookingoil is the high content of fatty acids that can be used to make soap. Soap products can be obtained from thehydrolysis reaction of fatty acids with bases (alkali). Therefore, this Community Service (PkM) activity wascarried out to increase the added value of used cooking oil by processing it into bar soap. This PkM activityincludes four stages, namely observation, information transformation, digital literacy and activity evaluation. Thetarget of this service program is housewives (IRT) in Srimukti Village, Bekasi Regency. From the results of asurvey conducted after the training activities, the participants were very satisfied with the ease of obtaininginformation about the implementation of the training, the training material in the form of processing used cookingoil waste and improving digital-branding skills which were considered very necessary for residents and the waythe instructor delivered material that was easy to understand.
Transformasi Digital dalam Peningkatan Manajemen Aktivitas Panti Asuhan Al-Mabrur Bekasi Berbasis Sistem Informasi
Hendharsetiawan, Andy Achmad;
Fitriyani, Aida;
Khalida, Rakhmi;
Sari, Rafika;
Ramdhania, Khairunnisa Fadhilla
Journal Of Computer Science Contributions (JUCOSCO) Vol. 4 No. 1 (2024): Januari 2024
Publisher : Lembaga Penelitian, Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya
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DOI: 10.31599/9f4mka48
Information technology which continues to develop in various sectors of life requires the parties involved to be able to adapt to technology. Efforts to adapt technology are also continuing to be developed by the management of Al-Mabrur Orphanage Bekasi. A digital transformation carried out by the Al-Mabrur Orphanage in order to improve the management of student activities using an information system. Orphanages, as places for children who need protection and care, require an organized and efficient approach in monitoring and improving the quality of these children's daily lives. This training aims to provide understanding to orphanage managers and students regarding the use of information systems, to make it easier to record student participation in every activity held by the Al-Mabrur Orphanage. With an integrated information system, orphanages can create an environment that is more adaptive to technology and responsive to various activities in the orphanage. The output of this community service activity is that students can view and access activity data easily, and orphanage managers can have digital data recapitulation to monitor and evaluate student activities.
Perancangan Sistem Pendataan Warga Berbasis Website Di Desa Rawa Bugel Bekasi
Najib, Akmal;
Nuansyah, Bayu Dwimas;
Faris, Muhammad;
Muzakki, Muhammad Rafi;
Wardian, Simon;
Saputro, Sunu Febrian Eko;
Kusdarnowo, Kusdarnowo;
Sari, Rafika
Journal Of Computer Science Contributions (JUCOSCO) Vol. 4 No. 1 (2024): Januari 2024
Publisher : Lembaga Penelitian, Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya
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DOI: 10.31599/2sx59y44
Rawa Bugel Village, especially RW 10, still faces challenges in managing citizen data and information. Limitedfacilities and infrastructure because citizen data is still managed manually using Excel, often causing errors andinaccuracies in data, which in turn hampers the planning and implementation of development programs. awebsite-based citizen data collection system specially designed for Rawa Bugel Village. This system allows RW10 to manage population data and demographics. In addition, this system also gives citizens access to view andupdate their personal information. Therefore, designing a website-based citizen data collection system isimportant to improve data management and improve the quality of information available to the public. This systemadopts website technology to ensure easy access from various devices, including mobile devices that arecommonly owned by the public. The use of this website-based Citizen Registration System has made a positivecontribution to improving data management and information quality in Rawa Bugel Village.
Pengembangan Branding dan Identitas Bisnis Untuk UMKM Desa Petanang
Hendarmin, RUM;
Sari, Rafika
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 7 No. 1 (2024): Januari 2024
Publisher : STMIK Royal
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DOI: 10.33330/jurdimas.v7i1.2803
Artikel ini membahas pengembangan branding dan identitas bisnis untuk Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Petanang. Masalah utama yang diidentifikasi adalah kurangnya kesadaran merek dan pengenalan produk UMKM Desa Petanang di pasar yang lebih luas. Penelitian ini menggunakan pendekatan kualitatif dengan metode observasi dan analisis serta pelatihan berupa penyuluhan untuk merancang strategi branding yang sesuai. Hasil penelitian menunjukkan bahwa dengan menggali potensi lokal, mengidentifikasi kekuatan dan peluang yang dimiliki oleh UMKM Desa Petanang, serta merumuskan pesan branding yang kuat, UMKM dapat meningkatkan daya tarik mereka. Dengan menerapkan elemen branding seperti logo, slogan, dan desain kemasan yang mencerminkan budaya dan kualitas produk mereka, UMKM dapat membangun identitas bisnis yang lebih kuat. Dengan menerapkan strategi branding yang sesuai, UMKM Desa Petanang dapat meningkatkan daya saing mereka, menarik lebih banyak pelanggan, dan memperluas pangsa pasar mereka. Penelitian ini menggarisbawahi pentingnya pengembangan branding dan identitas bisnis dalam mendukung pertumbuhan UMKM di wilayah pedesaan terutama di desa Petanang.
Peningkatan Kemampuan Pelaporan Akuntansi Digital Pada Koperasi Kota Palembang
sari, rafika
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 7 No. 3 (2024): Juli 2024
Publisher : STMIK Royal
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DOI: 10.33330/jurdimas.v7i3.3018
Kegiatan pengabdian masyarakat ini mengangkat urgensi peningkatan kemampuan pelaporan akuntansi digital di kalangan koperasi di Kota Palembang. Peningkatan ketergantungan pada platform digital menuntut adaptasi yang terampil guna memastikan pelaporan keuangan yang akurat. Pernyataan masalah berkisar pada tantangan yang dihadapi koperasi di Palembang dalam mengoptimalkan sistem akuntansi digital. Pengabdian masyarakat ini menggunakan pendekatan metodologi yang komprehensif melalui program pelatihan, lokakarya praktis, dan intervensi teknologi guna meningkatkan keterampilan akuntansi anggota koperasi. Pemberian penekanan dilakukan untuk membentuk pola pikir dan kompetensi digital dalam menggunakan perangkat lunak akuntansi. Hasil kegiatan ini menunjukkan peningkatan signifikan dalam kemampuan pelaporan akuntansi digital para peserta. Koperasi yang dilengkapi dengan keterampilan yang ditingkatkan mampu melakukan pelaporan keuangan yang lebih akurat dan tepat waktu, meningkatkan transparansi dan akuntabilitas. Pengabdian ini menggarisbawahi peran kritis dari kemampuan akuntansi digital dalam memberdayakan koperasi untuk berkembang dalam lanskap bisnis kontemporer. Temuan ini berkontribusi pada perbincangan lebih luas mengenai transformasi digital dalam sektor koperasi.
SISTEM PENDUKUNG KEPUTUSAN PENERIMA BANTUAN LANGSUNG TUNAI (BLT) MENGGUNAKAN METODE SIMPLE ADDITIVE WEIGHTING (SAW) BERBASIS WEBSITE
Sari, Rafika;
Subarkah, Subarkah;
Setiawati, Siti;
Fitri, Diah Angraina
RADIAL : Jurnal Peradaban Sains, Rekayasa dan Teknologi Vol. 10 No. 2 (2022): RADIAL: JuRnal PerADaban SaIns RekAyasan dan TeknoLogi
Publisher : Universitas Bina Taruna Gorontalo
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DOI: 10.37971/radial.v10i2.296
Abstrak: Sistem Pendukung Keputusan Penerima Bantuan Langsung Tunai (BLT) Menggunakan Metode Simple Additive Weighting (SAW) Berbasis Website. Bantuan Langsung Tunai (BLT) merupakan salah satu program bantuan bersyarat dari pemerintah sebagai bentuk kompensasi dari kenaikan harga Bahan Bakar Minyak (BBM). Pada tahap seleksi calon penerima (BLT) belum sepenuhnya tepat sasaran karena masih dilakukan secara manual sehingga banyak yang belum tepat sasaran. Berdasarkan hal ini maka dilakukan penelitian untuk merancang sebuah sistem pendukung keputusan yang akan mempermudah dalam pengecekan data calon warga yang berhak menerima dana BLT secara otomatis untuk setiap penyalurannya. Sehingga proses seleksi dapat lebih objektif, efisien waktu dan dapat meminimalisir kesalahan seleksi yang mungkin timbul dalam pemilihan calon penerima BLT. Pada penelitian ini digunakan metode Simple Additive Weighting (SAW). Data sampling yang gunakan adalah data Kepala Keluarga di Desa Satria Jaya Kecamatan Tambun Utara Kabupaten Bekasi. Proses perhitungan menggunakan algoritma SAW dan inplementasi sistem berbentuk Website dengan metode waterfall memberikan hasil yang baik dan akurat. Analisisa yang diberikan didasarkan pada hasil perkalian dan penjumlahan matriks ternormalisasi dengan nilai bobot yang telah ditentukan. Penentuan range nilai akhir 0 – 0.75 sebagai nilai yang digunakan untuk penentuan kelayakan calon penerima BLT berdasarkan observasi lapangan di desa tersebut. Hasil simulasi perhitungan data calon penerima BLT dengan menggunakan algoritma SAW menghasilkan 25% hasil simulasi data yang diuji merupakan penduduk yang lolos sebagai penerima bantuan BLT. Kata kunci: Bantuan Langsung Tunai (BLT); Sistem Pendukung Keputusan; Simple Additive Weighting (SAW); website. Abstract: Decision-Making System for Recipients of Direct Cash Aid (BLT) Using the Website-Based Simple Additive Weighting (SAW) Method. Direct Cash Aid – Bantuan Langsung Tunai (BLT) is a conditional assistance program from the government as a form of compensation for rising fuel oil prices – Bahan Bakar Minyak (BBM). At the selection stage of prospective recipients (BLT) it was not fully on target because it was still done manually so that many were not on target. Based on this, research was carried out to design a decision support system that would make it easier to check data on prospective residents who are entitled to receive BLT funds automatically for each distribution. So that the selection process can be more objective, time efficient and can minimize selection errors that may arise in the selection of prospective BLT recipients. In this study, the Simple Additive Weighting (SAW) method was used. The sampling data used is data from the head of the inhabitant in Satria Jaya Village, Tambun Utara District, Bekasi. The calculation process uses the SAW algorithm and the system implementation in the form of a Website with the waterfall method gives good and accurate results. The analysis given is based on the results of multiplication and addition of normalized matrices with predetermined weight values. Determination of the final value range of 0 – 0.75 as the value used to determine the eligibility of prospective BLT recipients based on field observations in the village. The simulation results for calculating data on prospective BLT recipients using the SAW algorithm yielded 25% of the simulated results of the tested data being residents who passed as BLT aid recipients. Keywords: Direct Cash Aid (BLT); Decision Support System; Simple Additive Weighting (SAW); website