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The Impact of Social Media Communication on Youth Identity Formation: A Cross-Cultural Analysis Nugraha, Aat Ruchiat; Sjoraida, Diah Fatma; Rembe, Elismayanti; Guna, Bucky Wibawa Karya; Sani, Asrul; Suhardi, Suhardi; Fitria, Arie
eScience Humanity Journal Vol 4 No 2 (2024): eScience Humanity Journal Volume 4 Number 2 May 2024
Publisher : Asosiasi Ide Bahasa Kepri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/esci.v4i2.177

Abstract

This study aims to analyze the impact of social media communication on the formation of adolescent identity from a cross-cultural perspective. Using cross-cultural analysis methods, this study investigates how adolescents from different countries and cultures interact with social media and how those interactions affect the formation of their identities. The results of the study show that social media plays an important role as an important space for adolescents to uncover, express, and negotiate their cultural identity. Social media platforms provide access to a wide range of cultural expressions, allowing for the blending and transformation of traditional and modern cultural elements. However, research also shows that the influence of social media can lead to cultural homogenization and the potential loss of unique local cultural identities. In addition, the study also found that social media use can influence teens by offering a sense of community and membership, as well as facilitating connections with like-minded friends globally.
Strategi Humas Dalam Mengelola Aplikasi Sibadra Untuk Keterbukaan Informasi Publik Alvionita Anggraeni, Armastasya; Sjoraida, Diah Fatma; Hanny Hafiar
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 1 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i1.4713

Abstract

The public has the right to obtain public information related to the Government, so the Bogor City Diskominfo created the SiBadra application as a communication and information service facility, but in the process experienced technical problems with the system which resulted in negative complaints, for which a complaint handling strategy was created. The aim of this research is to determine the public relations strategy of the Bogor City Diskominfo in managing the SiBadra application for public information disclosure. This research uses a qualitative method with a case study approach. The data collection techniques used were observation, interviews and documentation. From the results of this research, it is known that at the defining public relations problem stage, specific research was not carried out before formulating strategic planning, but only by knowing the high number of smartphone users in the city of Bogor. The planning and programming stage was created in conjunction with the Bogor City Regional Medium Term Development Plan or RPJMD for 2019-2024. Action and communication stage by carrying out various socialization and collaboration with other OPDs. The evaluation stage of the program is carried out openly by publishing detailed weekly data recapitulation reports to the public. So that through the public relations strategy process the objectives of managing the SiBadra application can be achieved.
Analisis Sentimen Film Dirty Vote Menggunakan BERT (Bidirectional Encoder Representations from Transformers) Sjoraida, Diah Fatma; Guna, Bucky Wibawa Karya; Yudhakusuma, Dudi
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 2 (2024): APRIL-JUNE 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i2.1580

Abstract

This research aims to conduct sentiment analysis on reviews of the film "Dirty Vote" from various sources, such as social media, film review websites, and online forums, using a fine-tuned BERT model. This approach includes review data collection, data pre-processing, BERT model refinement, and model performance evaluation. The research results show that the BERT model achieves a high level of performance with accuracy, precision, recall, and F1-score exceeding the threshold of 0.8 on the validation dataset. Sentiment analysis from various sources revealed variations in public opinion toward the film “Dirty Vote,” with significant differences in sentiment expressed via social media such as Twitter and Facebook compared to reviews from dedicated websites or online forums. In addition, discussion analysis of sentiment findings revealed people's preferences for certain aspects of films, such as visual effects and music. Sentiment analysis findings revealed that visual effects and music received the highest ratings from the public, while the cast and director received lower ratings. This information can be used by filmmakers to improve unsatisfactory aspects in subsequent film production.
Analisis Semiotika Pierce terhadap Pasangan Prabowo-Gibran dalam Pilpres 2024 Sjoraida, Diah Fatma; Sudi, Mohamad; Meliala, Robbikal Muntaha; Mayasari, Silvina; Palupi, Rety
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 4 (2024): OCTOBER-DECEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i4.3105

Abstract

In the 2024 presidential election, campaign signs play a crucial role in political communication, shaping public perceptions of candidate pairs. However, there has been limited research examining the influence of these signs through Peirce's semiotic framework. This study aims to analyze the effect of the Prabowo-Gibran campaign signs during the 2024 presidential election using Peirce's semiotic approach. Additionally, it seeks to explore the broader implications of these findings for political communication strategies in elections. Peirce's semiotic theory is applied as an analytical tool to interpret the meaning conveyed by the Prabowo-Gibran campaign signs. Data were gathered through observations of the campaign signs and analyzed using semiotic interpretation, focusing on representations, objects, and interpretants. The influence of these signs on public perception and voter support was then assessed. The findings reveal that the Prabowo-Gibran campaign signs effectively conveyed messages of courage, collaboration, and public health. These signs were positively received by the public, shaping the image of the pair as strong leaders capable of fostering cooperation. The results are crucial for understanding political communication strategies, as recognizing the meaning and impact of campaign signs can help inform more effective strategies to shape voter attitudes. Based on Peirce’s semiotic analysis, it is concluded that the Prabowo-Gibran campaign signs have a significant effect on public perception and voter support
Analisis Faktor-Faktor Yang Membentuk Tingkat Kesetiaan Pelanggan dalam Industri Jasa Kelistrikan di Daerah Istimewa Yogyakarta, Provinsi Jawa Barat, Jawa Tengah, dan Aceh Risdwiyanto, Andriya; Sjoraida, Diah Fatma; Ahmada, Naufal Haidar; Andriyani, Devi
Jurnal EMT KITA Vol 7 No 4 (2023): OCTOBER 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i4.1671

Abstract

This study investigates the factors that shape customer loyalty in the electricity service sector in Yogyakarta Special Region, West Java, Central Java, and Aceh provinces. The main objective is to analyze the influence of service quality, customer value, and company image on customer loyalty. This study was conducted among several electric service companies in the mentioned areas, with 150 respondents. The overall analysis results show that all research variables have a significant impact on the level of customer loyalty to products in the electrical service sector. This is supported by the Fcount value exceeding FTable at the 5% significance level. Additionally, the T-test results partially confirm that service, customer value, and company image significantly influence customer loyalty to electric service companies. Company image seems to be the most decisive factor in customer loyalty. Therefore, it is important for stakeholders in the electrical services sector in the region to maintain and improve their corporate image with the aim of building customer loyalty.
Analisa Pengaruh Komunikasi Pemasaran, Electronic Word of Mouth dan Kualitas Produk Terhadap Keputusan Pembelian IPhone Sjoraida, Diah Fatma; Simamora, Benget; Diwyarthi , Ni Desak Made Santi; Setianti, Yanti; Aisyah, Siti
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2738

Abstract

The advancement of information and communication technology in everyday life has undergone many changes. Smartphone technology is a driver of change, influencing various aspects of society's activities. This research aims to analyze the influence of marketing communications, electronic word of mouth and product quality on iPhone purchasing decisions. The type of research used is quantitative. The independent variables in this research are marketing communications, electronic word of mouth and product quality, the dependent variable is purchasing decisions. The sample was 100 respondents. The method used is quantitative by obtaining data from questionnaires via Google from. The instrument in this research used a questionnaire which was then processed using IBM SPSS version 26 software. Data analysis used multiple linear regression. The partial results of this research show that marketing communications, electronic word of mouth and product quality have a significant positive effect on purchasing decisions. Simultaneously, the research results show that marketing communications, electronic word of mouth and product quality have a significant positive effect on purchasing decisions.
Sosialisasi Pemanfaatan Mitos dalam Komunikasi Kesehatan kepada Masyarakat Desa Selasari Pangandaran Perbawasari, Susie; Sjoraida, Diah Fatma; Anisa, Renata; Masrina, Dwi
Amalee: Indonesian Journal of Community Research and Engagement Vol 3 No 1 (2022): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v3i1.1065

Abstract

The socialization activity on the use of myths in health communication through community service programs in Selasari Village, Parigi District, Pangandaran Regency was carried out to give understanding to the Selasari Village community that not all health myths provide health benefits. The method used is a hybrid lecture method that utilizes the Zoom platform application. Two teams organize activities, namely the online team and the offline team. In this activity, two central themes were presented. The first is health myths and facts. Besides that, Covid-19 myths and facts are discussed. The second theme is the benefits and dangers of health myths. The author conducted a pre-test and post-test to the activity participants to measure the level of participants' knowledge of the material presented by the two resource persons. The results of this community service activity showed an increase in participants' knowledge about health myths. Kegiatan sosialisasi pemanfaatan mitos dalam komunikasi kesehatan melalui program pengabdian masyarakat di Desa Selasari Kecamatan Parigi Kabupaten Pangandaran dilakukan sebagai upaya memberikan pemahaman kepada masyarakat Desa Selasari bahwa tidak semua mitos kesehatan memberikan manfaat bagi kesehatan. Metode yang digunakan adalah metode ceramah hybrid yang memanfaatkan aplikasi Zoom. Terdapat dua tim yang mengatur jalannya kegiatan, yaitu tim daring dan tim luring. Di dalam kegiatan ini dipaparkan dua tema penting. Yang pertama adalah mitos dan fakta umum kesehatan, selain itu dibahas pula mitos dan fakta Covid-19. Tema yang kedua adalah manfaat dan bahaya mitos kesehatan. Penulis melakukan pre-test dan post-test kepada peserta kegiatan untuk mengukur tingkat pengetahuan peserta terhadap materi yang disampaikan oleh dua narasumber. Hasil dari kegiatan pengabdian pada masyarakat ini menunjukkan bahwa terjadi peningkatan pengetahuan peserta mengenai mitos-mitos kesehatan.
Pengaruh Gaya Komunikasi Pemimpin terhadap Stress Pegawai Pane, Muhammad Mulyadi; Dida, Susanne; Sjoraida, Diah Fatma
Jurnal Pendidikan Tambusai Vol. 7 No. 3 (2023): Desember 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i3.11521

Abstract

Pemimpin adalah orang yang menentukan bagaimana menggerakkan unsur-unsur dalam organisasi untuk dapat mencapai hasil yang diinginkan. Gaya kepemimpinan merupakan salah satunya. Gaya yang digunakan merupakan cara komunikasi pemimpin dalam mengambil keputusan yang harapannya adalah mencapai hasil yang diinginkan. Para pemimpin memiliki cara kerja atau gaya komunikasinya masing-masing. Penerapannya pun dapat memicu berbagai reaksi dari bawahan, termasuk salah satunya adalah stres kerja. Oleh karena itu, penelitian ini bertujuan untuk melihat pengaruh gaya kepemimpinan yang terdiri dari gaya otoriter, controlling, partisipatif dan kolaboratif terhadap stres kerja pegawai Badan Pusat Statistik di linkungan Provinsi Maluku. Penelitian ini dilakukan dengan pendekatan kuantitatif. Hasil penelitian menggambarkan sekitar 71,1 persen responden mengalami stres sedang, sisanya mengalami stres ringan dan juga stres berat. Persepsi pegawai pun beragam mengenai gaya komunikasi pemimpinnya, dimana terlihat bawah seluruh gaya kepemimpinan yang disebutkan oleh Likert digunakan oleh pemimpin. Namun dari hasil uji analisis regresi ternyata dari keempat gaya yang diterapkan hanya tiga gaya kepemimpinan yang berpengaruh terhadap stres kerja yaitu gaya otoriter, gaya partispatif, dan gaya kolaboratif. Semakin otoriter aka pegawai akan semakin stres sedangkan semakin kolaboratif atau partisipatif seorang pemimpin maka stres pegawai akan semakin rendah.
WORKSHOP KOMUNIKASI KESEHATAN LINGKUNGAN BAGI MASYARAKAT DESA DI WILAYAH BANDUNG BARAT Sjoraida, Diah Fatma; Bakti, Iriana; Nugraha, Aat Ruchiat
Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Vol. 2 No. 2 (2023): Ekalaya Journal
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/eka.v2i2.53

Abstract

The workshop that raised the issue of "One Waste a Thousand Disasters" became an important thing for the people of Mekarmukti Village, Cihampelas District, West Bandung Regency in an effort to eliminate environmental pollution around the Citarum river basin. The purpose of the workshop in the Community Service (PKM) program is to find out and practice household and small business waste management through the liquid fertilizer-based waste treatment tool "ROSDA" and the fish farming tool "BUDIKDADRUM" which can produce selling value that is delivered communicatively and interactively. The result of this wokrshop program is an increase in community knowledge and skills about the economic value of household and small business waste in the Mekarmukti Village environment as well as increasing public interest in trying to process tofu, tempeh and pindang fish product waste independently
Communication and cultural inheritance through a traditional school in Dangiang Village, Garut Perbawasari, Susie; Sjoraida, Diah Fatma; Anisa, Renata; Subekti, Priyo; Bakti, Iriana
Jurnal Kajian Komunikasi Vol 11, No 1 (2023): June 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v11i1.45121

Abstract

Background: Traditional medicine using herbal plants is one of the cultural assets of Indonesians. Belief in the efficacy of herbal plants as a definite treatment has been recognized for generations, especially among indigenous peoples. Purpose: This research aims to determine the role of a traditional school in bequeathing the culture of herbal medicine through health communication. Methods: This study employed a qualitative method. The data were collected using participatory observation, in-depth interviews, and guided group discussions. Results: The research results reveal six health communication methods to bequeath the culture of the use of herbal plants for health: 1) lecturing, 2) demonstrating, 3) hands-on practicing with assignments, 4) sharing, 5) role modeling, and 6) storytelling. The medical techniques of the indigenous people of Dangiang are categorized into three: 1) using the mind (medicine as communication media), 2) using herbal plants, and 3) using chemical drugs. The Dangiang community imposes special treatment to maintain public health, especially water use and waste disposal. Conclusion: Dangiang Traditional Village community is trying to preserve the traditional culture inherited from their ancestors, especially by using medicinal plants for health. Implications: This traditional school is expected to bring two final results: a) to bequeath traditional medicine culture, b) to preserve and maintain the local culture, and c) to inform the young generation about local customs and culture. 
Co-Authors Aat Ruchiat Aat Ruchiat Nugraha Achmad Abdul Basith Achwan Noorlistyanto Adi Adrie Oktavio Adzkia Kirana Dipa Ahmad Zain Sarnoto Ali, Makhrus Alvionita Anggraeni, Armastasya Alwi, Faisyal Muhammad Syahri Amri, Miftachul Andi Harmoko Arifin Andri Kurniawan ANDRI KURNIAWAN Andriya Risdwiyanto Andriya Risdwiyanto Anton PW Nomleni Arvin Hardian Asmawi, Awing Asmawi, Awing Asmawi, Awing Asrul Sani Asrul Sani Atwar Bajari Aulia Rahman Aulia Rahman Awing Asmawi Bachtiar, Alfan Buky Wibawa Karya Guna cucu sugyati Cucu Sugyati Daniel Pasaribu Deddy Mulyana Dede Abdul Hasyir Dede Mariana Devi Andriyani Diah Sri Rejeki Dicky Yusuf Budiman Kusmayadi Dipura, Agus Sukarna Dirgantara, Khantia Ridwan Diwyarthi , Ni Desak Made Santi Dorthy Ellayany Sinaga Dwi Masrina Edwin Rizal Evi Meidasari M Evi Novianti Fauzi, Rizal Ula Ananta Feliza Zubair Feliza Zubair Fierda Sarpangga Fitria Adianti Putri Fitria, Arie Guna, Bucky Wibawa Karya Guna, Buky Wibawa Karya Hadi Suprapto Arifin Hamka Hanny Hafiar Hanny Hafiar Hatidja, St Hayati, Neni Nur Hendrik Hendrik Heru Ryanto Budiana Hidayah, Yuly Iriana Bakti Julinta Paulina Kholidil Amin Kokom Komariah Lukiati Komala Lukiati Komala Lukiati Komala Erdinaya M. Anton Fatoni M. Fatah Wiyatna M. Taufiq Rahman, M. Taufiq Mayang Riyantie, Mayang Metasari, Rean Mohammad Edy Nurtamam, Mohammad Edy Muhamad Fatah Wiyatna Muhammad Luthfi Naufal Haidar Ahmada Nayla Erzani Novianty Djafri Novie Indrawati Sagita Nungraha, Aat Ruchiat Nur Hasan Nurhasanah Pasaribu Nurul Hudaini Nuryah Asri Sjafirah Nuryah Asri Sjafirah, Nuryah Asri Occe Luciana, Occe Palupi, Rety Pane, Muhammad Mulyadi Paul Sopacua Priyatna, Centurion C. Priyo Subekti Rahim, Fachrulsyah Alif Mahendra Rangkuti, Ismaliyah Yusuf Rasyid Rasyid, Rasyid Rasyid Tarmizi Reffali, Soni Rembe, Elismayanti Renata Anisa Retasari Dewi Rikhansa, Nadhifa Risnawati Risnawati Riza Noviana Khoirunnisa Rizal Ula Ananta Fauzi Robbikal Muntaha Meliala Rostika Yuliani Rully Khairul Anwar S. Kunto Adiwibowo Salam, Syahrul Salampessy, Maryam Samuna, Samuna Santosa, Tomi Apra Silvina Mayasari Simamora, Benget Siti Aisyah Siti Masruroh Sitinah, Sitinah Suar, Abi Sudarmo Sudarmo Sudi, Mohamad Suhardy Suharry, Suharry Sunardi Sundari, Ineu Purwadewi Suprapto, Deddy Susanne Dida Susie Perbawasari Suwandi Sumartias Syauqy Lukman Tiurmaida, Serepina Tongam E Panggabean TRISNAWATI KUSUMAWARDHANI Umul Khasanah Ute Lies Siti Khadijah Uud Wahyudin WIJOYO, HADION Wulandari, Andi Sri Rezky Yanti Setianti Yovita Elsa Sekar Dyatmika Yudhakusuma, Dudi Yusra, Wildan Yustikasari Zulham