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Sumarsih . .
Universitas Negeri Medan
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Journal : Language Circle : Journal of Language and Literature

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Rhetoric as Media’s Persuasive Strategy Toward Readers in the Headline on Market Issues Mulya, Rina; Sumarsih, Sumarsih; Dirgeyasa, I Wayan
Language Circle: Journal of Language and Literature Vol 18, No 2 (2024): April 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/lc.v18i2.47336

Abstract

Headline is intended to highlight the main point or category of the news article. They commonly attract readers using strong and emotive words and attention-grabbing vocabulary. This situation made journalists often manipulate the headline news to ensure its appeal and allure to the reader using some linguistic device. This research discussed the rhetoric on market issues in headline news of CNBC Indonesia and to examine the types of rhetoric used on market issues. Descriptive qualitative research is applied in this research. The data sources were headline news on market issues and taken from the website of CNBC Indonesia. There were 300 selected headlines in total around November 2022 – February 2023. In addition, documentation was employed in collecting the data. The data were analyzed by using Van Dijk’s Critical Discourse Analysis framework (2015). The findings showed that there are 25 types of rhetoric. It was identified that rhetoric was not limited to alliteration, rhyme, parallelism, hyperbole, understatement, metaphor, and metonymy (Van Dijk, 1991). Other rhetorical devices like personification and onomatopoeia were discovered in the headline. It was also found a headline incorporating two or more rhetoric, for instance, the combination of hyperbole and rhyme, which called as compound rhetoric.
Co-Authors A.A. Ketut Agung Cahyawan W Abdurahman Adisaputera Ahmad Efendi Ainun Rida Nasution Akmal Hidayat Alisyahbana, Andi Naila Quin Azisah Alvin Zonatan Sagala Amri, Adimas Amrin Saragih Andika Isma ANGGRAINI THESISIA SARAGIH Anisya Hardiant Daulay Anni Holila Pulungan Ardina Ardina Asmawiyah Asmawiyah Asniar Duha, Asniar Asrina Sari Siregar Asrita . Sari Asrita Sari Astuti - Auliyani, Nurhasanah Awaluddin Awaluddin Berlin Sibarani Br Ginting, Febrianty Adma Gloria Br. Barus, Sri Andania Br. Karo, Meyke Pratiwi Burhan, Wahyuni Safitri Busmin Gurning Busmin Gurning Christianto, Theodorus Erick Connie Dari, Windi Wulan Debora Anggreini Sihite, Debora Anggreini Dedi Sanjaya Deslianti, Dwita Dessy Putri Utami Dewi Elizabeth S Dewi Ernestia Simatupang Dewi Suhartini Sinaga Dewi, Mairtati Dewi, Nora Ronita Dewi, Nora Ronita Didik Santoso Dinda Ervina Putri Sipayung Dirgeyasa, I Wayan Edi Rahmadani Edy Setia Edy Setia, Edy Eka Trisnawati Sirait Elisa P.N. Nainggolan, Elisa P.N. Elly Anggriani Nasution Elvi Yosna Lubis Enny Radjab Erlita, Yeni Erwin Erwin Evi Irawanti Saragih Fajar Fadli Fathorrahman Fathorrahman, Fathorrahman Fauziah Aquila Br. Purba Febrianty Adma Gloria Br Ginting Fiskia Rera Baharuddin Fransiska Samosir Friski Padang Gadis Wulandari GHAZALI, RAHMAT Hardian, Dafyar Eliadi Hariyanto Hariyanto Harry Sambayu Heni Pujiastuti Herlena, Desi I Wayan Dirgeyasa ika agustina Indana Zulfa Utami Indra Hartoyo Ira Maria Fran Lumbanbatu Irfan, A. Muh. Isli Iriani Indiah Pane, Isli Iriani Jamhari Jamhari Jovie Asyrof Kartiwi, Asti Putri Khairunnisa Tambunan Kiky Wardhani Lestari, Arini Dian Lince Sihombing Line Sihombing, Line Liza Muharina Bayazid Maisaroh, Enni Masduki , Lusi Rachmiazasi Masitowarni Siregar Maya Oktora Megawati Sinaga Mudhofar, Mudhofar Muhammad Ardillah Nasution Muhammad Azmi Mulya, Rina Mutiara Zein Nanda Marlina Abdul Samad Nasution, Ainun Rida Nasution, Elly Anggriani Natasya Lia Aldilla Sitorus Pane Nia . Auliyah Nisma Zuri Nofri, Okta Nur Qamariah Nur Sasongko, Rambat Nurhasanah Auliyani Nurmaliana Sari Nurmalina Nurmalina, Nurmalina Nurmusdalifah, Nurmusdalifah Nurul Fatma Parmin - Pricilia, Gabby Maureen Puan Suri Mira Annisa Sembiring Pulungan, Diana Hayati Purnama Rika Perdana, Purnama Rika Rahmad . Husein Rahmad Husein Rahman, M. Akil Ramadani Ramadani Ramadani, Ramadani Ratna Wulandari Rina Mulya . Risa Afianti Rita Rasi Uli Sihombing Rizky Ananda Romaida Lubis Ronatama Sari Nababan Rosdiana Siregar S, Purnama Sari Sahara, Mella Selvy Noer Haiyu Sharon Dinda N.H Simanjuntak, Evaline Roslina Sinaga, Dewi Suhartini Siregar, Syarifah Siti Aisyah Ginting Siti Aisyah Ginting Soemantri, Manap Sri Andania Br. Barus Sri Minda Murni Sry Amalia Suchroni . Panjaitan Suliestyah, Suliestyah Syahron Lubis Syamsul Bahri Syarifah Siregar Syavitri, Dewi Tampubolon, Marlina Tiarnita Maria Sarjani Br. Siregar Triwananda Triwananda Utami Dewi Utari, Yenni Febi Vidya Dwi Amalia Zati, Vidya Dwi Amalia Wahyuni Safitri Burhan Yulidesni, Yulidesni Yundari, Yundari Zainuddin Zainuddin Zainuddin, Zainuddin Zuhana Syahfitri Siregar Zuri, Nisma