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All Journal Jurnal Paradigma Ekonomika Jurnal Pendidikan dan Pengajaran Journal of Education and Learning (EduLearn) Jurnal Ilmu Perairan (Aquatic Science) Jurnal Teknologi Informasi dan Ilmu Komputer Jurnal Pendidikan Agama Islam (Journal of Islamic Education Studies) Ilmu Dakwah: Academic Journal for Homiletic Studies Alhadharah: Jurnal Ilmu Dakwah EL-BANAT: Jurnal Pemikiran dan Pendidikan Islam IJTIMAIYA Edukasi Islami: Jurnal Pendidikan Islam Applied Information System and Management Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI EduReligia : Jurnal Pendidikan Agama Islam Journal of Humanities and Social Studies PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Jurnal Gentala Pendidikan Dasar Jurisprudensi: Jurnal Ilmu Syariah, Perundang-undangan, Ekonomi Islam SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Mantik Jurnal Agrium Tabyin; Jurnal Pendidikan Islam Jurnal Ilmiah Edunomika (JIE) Jurnal Vokasi Proceedings of Annual Conference for Muslim Scholars JAS (Jurnal Agri Sains) Jurnal Baabu Al-ilmi : Ekonomi dan Perbankan Syariah Agroekotek View J-REaLL Jurnal Pengabdian kepada Masyarakat Nusantara International Journal Of Science, Technology & Management (IJSTM) International Journal of Social and Management Studies (IJOSMAS) International Journal of Business, Law, and Education Jurnal Agrisistem: Seri Sosek dan Penyuluhan An-Nuha : Jurnal Pendidikan Islam Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ekonomi Syiar: Jurnal Komunikasi dan Penyiaran Islam Unram Journal of Community Service (UJCS) Jurnal Pendidikan Sains dan Komputer Share: Jurnal Ekonomi dan Keuangan Islam Alhadharah: Jurnal Ilmu Dakwah Society: Jurnal Pengabdian Masyarakat Jurnal Penelitian Budaya Komunika: Jurnal Dakwah dan Komunikasi Jurnal Administrasi Pendidikan dan Konseling Pendidikan ADILLA: Jurnal Ilmiah Ekonomi Syari'ah International Journal of Economics (IJEC) DEVOTE: Jurnal Pengabdian Masyarakat Global EJOIN : Jurnal Pengabdian Masyarakat Innovative: Journal Of Social Science Research Communautaire: Journal of Community Service Journal of Management and Social Sciences Indonesian Journal of Early Childhood Educational Research Jurnal Informatika Polinema (JIP) Acta Solum Indonesian Journal of Education Research and Technology (IJERT) Jurnal Teknologi Informasi Indonesia FENOMENA: Journal of Social Science TAFAKKUR : Jurnal Ilmu Al-Qur'an dan Tafsir Journal of Education Sciences (Edusci) Celebes Journal of Community Services Jurnal Manajemen Dayasaing Society FIKROTUNA: Jurnal Pendidikan dan Manajemen Islam J-CEKI BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Jurnal Ilmiah Mahasiswa & Penelitian Keperawatan Jurnal Pendidikan Islam Proceeding of The International Conference on Management, Entrepreneurship, and Business Jurnal Teknokes Differential: Journal on Mathematics Education Jurnal Sipil Sains Terapan Jurnal Ilmu Informasi, Perpustakaan, dan Kearsipan Journal of Sustainable Community Practices
Syaifuddin Syaifuddin
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Journal : Applied Information System and Management

 1 
Digital Transformation at Bandung Wholesale Center: The Impact of Information Technology on Sales Performance and Experience Syaifuddin, Syaifuddin; Puad, Noor Aimi Mohamad
Applied Information System and Management (AISM) Vol. 8 No. 1 (2025): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aism.v8i1.45191

Abstract

This study examines the impact of digital transformation on sales performance and customer experience in wholesale centers in Bandung, specifically focusing on the adoption of digital inventory management systems, electronic payment platforms, and mobile applications, including the use of TikTok and Instagram for digital marketing. The study aims to analyze how these technologies improve operational efficiency, transaction speed, and customer satisfaction in the wholesale sector. A mixed-method approach was used, combining qualitative and quantitative data. Qualitative data was obtained through in-depth interviews with 10 wholesale center owners and managers, while quantitative data was collected through a survey distributed to 200 customers. Purposive sampling was used to select wholesale centers that had adopted digital technology. The findings show significant improvements in operational efficiency, with inventory checking time reduced by 66.67% (from 12 hours to 4 hours), stock errors reduced by 66.67% (from 15% to 5%), and order fulfillment speed increased by 50% (from 2 days to 1 day). The use of TikTok and Instagram in digital marketing has expanded market reach, increased customer engagement, and raised brand awareness. In addition, electronic payment systems and mobile applications have accelerated transactions, reduced queues, and increased sales volumes. Customers reported higher satisfaction, with ease of transaction increasing by 40.63% and overall satisfaction increasing by 31.43%. This study supports existing literature on the benefits of digitalization in retail and highlights challenges such as investment costs and staff training. These findings offer important insights for the wholesale sector to embrace digital transformation to increase competitiveness in an increasingly digital marketplace.
The Role of Geographic Information Systems in Marketing Strategy: Improving the Efficiency of Store Locations and Consumer Targeting Based on Alfamart Locations in Bandung City Syaifuddin, Syaifuddin; Puad, Noor Aimi Mohamad; Rusdian, Suca
Applied Information System and Management (AISM) Vol. 8 No. 2 (2025): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aism.v8i2.45522

Abstract

This research explores the application of Geographic Information Systems (GIS) to optimize location selection and consumer targeting strategies for Alfamart mini markets in Bandung City. The purpose of this study is to assess how GIS can improve the decision-making process in determining the location of new outlets by integrating spatial data with multi-criteria decision analysis methods. This research uses Analytical Hierarchy Process (AHP) to evaluate the best location based on factors such as population density, accessibility, and the presence of competitors. Additionally, authors conducted consumer segmentation using the K-means clustering technique to understand consumer behavior based on shopping patterns and geographical distribution. Key findings showed that the Dago area in Bandung was the optimal location for the new store, with a 25% increase in foot traffic and a 30% increase in sales during the first three months of operation. This research emphasizes the importance of using GIS not only for spatial analysis but also for more targeted marketing, improved operational efficiency, and customer satisfaction. However, there are limitations in terms of dependence on data quality and the dynamics of consumer preferences. Future research could expand the coverage area and integrate additional variables to refine the application of GIS in retail location planning.
Co-Authors A Hadi Arifin Abbas, Sofyan Abd. Rouf, Abd. Abdul Rahman Abidin, Nor Agoes Moh. Moefad Ahmad Juhaidi Ahmad Sufyan Zauri Akhmad Rizalli Saidy Al Mawardi Alfarizi, Muhammad Salman Alfufatin Nabilah Alhadar, Mudi Amar Ma’ruf Ananta, Erick Dwi Angelita, Indah Aprianti Ar Husein, Muhammad Ariesa, Yeni Arif Budi Wurianto, Arif Arif Ismail Atika Atika Aulia Arief Nasution Azwar Hasibuan, Hasrul Bahar, Kurnia Bustari Bustari Choiriawati, Choiriawati Cut Fitri Rostina Damanik, Tiara Sastika Dame Masterina, Olivia Dewi Larassati M.P Dharma, Ricke Dina Rosmaneliana Djazilan, Sukron Emilia Emilia Erna Kadrianti Fahrudin, Atef Faiqoh, Kholisotul Fairuz Lazuwardiyyah Faisal Abdullah Firdausiyah, Nuri Junanul Fitramadan, Lis Fuandri Fuandri Gani, Fauzi A. Ginting, Grace Ilona Ranastasia Br Ginting, Kristha Immanuel Suranta Gultom, Farida Halim Akbar, Halim Hanafiah Hanafiah, Hanafiah Hanik Yuni Alfiyah, Hanik Yuni Hanipah, Mei Alfiani Hartono Hartono Hayatun Nupus Haziri, Achmad Abrar Hedi Turmudi, Asep Hi M.A. Hi Abdullah, Baharuddin Ibrahim Ibrahim Ifa Dotus Salimah Iklima Sholichati imelia, imelia Indha Aprida Sutari Irfan Maulana, Irfan Ismail Ismail Ismed Fachruzi Jumadi Junaedi Junaedi Junaidi Junaidi Juriah Juriah, Juriah Kaharuddin Kahfi, Mas'ady Ashabul Kahfi, Mas’ady Ashabul Khairani, Reska Khairunisa, Aulia Khoiriyah, Mahbubatul KHOIRUN NISAK Khoirun Nisak Kurniati Kurniati Kurniawan, Rikza Syahrial La Niampe LAILATUL FITRIAH Liliek Soetjiatie Lubis, Fajar Rezeki Ananda Luvi Antari, Luvi M. Havy Sa'dullah Ma'mun, Adam Sukron Mariana Mariana Martin, Iwan Maruka, Safriyanto S Mas'ud, Ali Mas’ud, Ali Maya Novitasari Ma’ruf, Amar Meldia Septiana Moch. Agung Lukman Septiansyah Muhammad Afifudin Dimyathi MUHAMMAD FAHMI Muhammad Mahbub, Muhammad Muhammad Ufuqul Mubin Muhammad Wahyudi Muhid , Abdul Mumtahanah, Mumtahanah Munardy, Munardy Murbangun Nuswowati Murfi, M Ali Muslim syamsuddin Muti’ah, Siti Nagian Toni Naimah Naimah Najib Irsyadi, Najib Nasib Nasikhul Amin Nasution, Ita Saiyah Nasution, M. Bobbi K. Noor Rizqy Sattariya Nurdan, Nurdan Nurfadilah Nurfadilah Nurfajriani, Nurfajriani Nurhidaya M, Nurhidaya M Nurjanah, Rahma Nursyamsi Nursyamsi Pakpahan, Efendy Pandjaitan, Rosmawaty Hilderiah Pareng Rengi Pasaribu, Sonia Dina Sari pengelola, pengelola Prasetia, Senata Adi Puad, Noor Aimi Mohamad Putri, Nur Agustin Rahayu Putri, Rizki Adinda Putri, Salsabillah R Dalai, Hastuti Rahmadani, Novia Aulia Ramdani, Taufiq Resel, Keysa Rinaldi, Rival Riyanto, Eko Robert Tua Siregar Rohman Rohman RR. Ettie Rukmigarsari Sabda, Galang Ikhwan Aji Sabrina Sabrina Sahputra, M. Robby Salam, Miming Berlian Hi. B. Salimah, Ifa Dotus SALMAN FARIS Salman Faris Sanmas, Abu Saprida, Saprida Saputri, Eki Nining Sarwi - Sekali, Abednego Suranta Karo Senung, Bahtiar Septiono, Trimo Setiawan, Romi Adetio Silwanah, Andi Sani Sinaga, Tri Eva Maria Sitorus, Aron Jarif Hasadungan Soesilo Zauhar Sofiyan Sofiyan Solikhin Solikhin Sri Zuwefa Suca Rusdian Sudirman, Muh. Sajjaj Sugito - Suherman, Suherman sujono, andika Sulaiman Sulaiman Sulistiawati Rahayu Ahmad Sumiman Udu Supardin Supardin, Supardin Sustenance Ananda Lubis , Fazar Suwatah, Suwatah Tenripada, Dita Amalia Tika, Aulia Saufayuk Umasugi, Nirwan Utomo, Bedjo Veithzal Rivai Zainal Widiastutik, Erna Wildan Suharso Willy Dama, Risky Winata, Cahya Wirdha, Wirdha Wiwik Muyassaroh Abdi Yayan Eryk Setiawan Yudinta, Dewa Putu Dharma Yuli Ismi Nahdiyati Ilmi Yunior, Khomeiny Yusniar Lubis Yusra, Yusra Yusran Haskas Yusuf Ronny Edward Zulfa, Cut Nadya