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All Journal Jurnal Ekonomi SOROT: Jurnal Ilmu-ilmu Sosial Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Jurnal Tepak Manajemen Bisnis Daya Saing : Jurnal Ilmu Manajemen Dinamika Ilmu IJEBA (International Journal of Economic, Business & Applications) Jurnal Penelitian Hukum Legalitas Journal of Islamic Nursing JOURNAL OF APPLIED BUSINESS ADMINISTRATION Building of Informatics, Technology and Science Jurnal Disrupsi Bisnis International Journal of Multidisciplinary: Applied Business and Education Research Journal of Applied Sciences, Management and Engineering Technology (JASMET) Jurnal Bisnis Mahasiswa Healthy Tadulako Journal (Jurnal Kesehatan Tadulako) Indonesian Journal of EFL and Linguistics Journal of Computer Science and Information Systems (JCoInS) Journal of Student Development Information System (JoSDIS) el-Buhuth: Borneo Journal of Islamic Studies Jurnal Economica: Media Komunikasi ISEI Riau Jurnal Bisnis Kompetitif Literasi: Jurnal Pengabdian Masyarakat dan Inovasi West Science Interdisciplinary Studies West Science Interdisciplinary Studies Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat JAAMTER : Jurnal Audit Akuntansi Manajemen Terintegrasi InJEBA : International Journal of Economics, Business and Accounting TAFASIR CSRID Jurnal Manajemen Dayasaing Jurnal Bisantara Informatika
Samsir Samsir, Samsir
Fakultas Ekonomi Universitas Riau
Religion Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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Exploring the Impact of Advertising Appeal on Consumer Brand Awareness and Purchase Decisions in the Ready-to-Drink Packaged Tea Market: A Case Study of Teh Pucuk Harum in Pekanbaru Azmi, Fauzan; Samsir, Samsir; Widayatsari, Any; Siregar, Prima Andreas
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.411

Abstract

This study investigated the influence of advertising appeal on the brand image of Teh Pucuk Harum in Pekanbaru. This study was conducted quantitatively, using causal and descriptive research designs. A survey was conducted by distributing questionnaires; then, the data or information obtained were processed by statistical methods using SEM PLS analysis. The results show that advertising appeal significantly influences a company’s brand image (TBI). The quality of the advertising message does not have a direct effect on TBI. Advertising appeals do not affect the purchasing decision-making process. Advertising creativity does not influence the purchasing decisions of a company, and the quality of advertising messages has no significant effect on purchasing decisions. It is hoped that the company can convince consumers that the appeal of the caterpillar/endorse-shaped advertisement in the Teh Pucuk Harum advertisement is trustworthy and honest in conveying the message of the product.
Exploring the Impact of Advertising Appeal on Consumer Brand Awareness and Purchase Decisions in the Ready-to-Drink Packaged Tea Market: A Case Study of Teh Pucuk Harum in Pekanbaru Azmi, Fauzan; Samsir, Samsir; Widayatsari, Any; Siregar, Prima Andreas
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.411

Abstract

This study investigated the influence of advertising appeal on the brand image of Teh Pucuk Harum in Pekanbaru. This study was conducted quantitatively, using causal and descriptive research designs. A survey was conducted by distributing questionnaires; then, the data or information obtained were processed by statistical methods using SEM PLS analysis. The results show that advertising appeal significantly influences a company’s brand image (TBI). The quality of the advertising message does not have a direct effect on TBI. Advertising appeals do not affect the purchasing decision-making process. Advertising creativity does not influence the purchasing decisions of a company, and the quality of advertising messages has no significant effect on purchasing decisions. It is hoped that the company can convince consumers that the appeal of the caterpillar/endorse-shaped advertisement in the Teh Pucuk Harum advertisement is trustworthy and honest in conveying the message of the product.
PENGARUH KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN KONSUMEN DAN LOYALITAS KONSUMEN DIMASA NEW NORMAL PADA LEMBAGA TOEFL INDONESIA DI PEKANBARU Sahid, Aidinal; Samsir, Samsir; Garnasih, Raden Lestari
Jurnal Daya Saing Vol. 9 No. 2 (2023): Transformasi Kinerja SDM, Perilaku Konsumen, dan Strategi UMKM di Era Digital
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i2.1127

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan dan citra perusahaan terhadap loyalitas konsumen dan kepuasan konsumen pada new normal di lembaga TOEFL Indonesia Pekanbaru. Populasi dalam penelitian ini adalah seluruh pengguna jasa LTI Pekanbaru dengan minimal dua penggunaan. Selanjutnya teknik pengumpulan data dengan menggunakan kuesioner pada google form dan sampel diklasifikasikan menjadi 175 orang. Teknis analisis data dalam penelitian ini adalah dengan Structural Equation Modelling (SEM) dengan menggunakan Smart PLS 3.2.9 untuk pengolahan datanya. Hasil penelitian menunjukkan kualitas pelayanan berpengaruh terhadap kepuasan konsumen. Citra perusahaan mempengaruhi kepuasan konsumen. Kualitas pelayanan berpengaruh terhadap kepuasan konsumen dan loyalitas konsumen. Citra perusahaan mempengaruhi kepuasan konsumen dan loyalitas konsumen. Setelah itu kualitas pelayanan memberikan pengaruh terhadap loyalitas konsumen melalui kepuasan konsumen dan antara kepuasan konsumen dan kualitas pelayanan berkorelasi untuk menciptakan hubungan tersebut.
PENGARUH KOMUNIKASI DAN KOMPETENSI TERHADAP KINERJA PEGAWAI DI MEDIASI OLEH MOTIVASI KERJA PADA BADAN PENGAWAS PEMILIHAN UMUM KABUPATEN KUANTAN SINGINGI Kurniawan, Arif; Sasmita, Jumiati; Samsir, Samsir
Jurnal Daya Saing Vol. 9 No. 3 (2023): Kinerja SDM, Perilaku Konsumen, dan Dinamika Keuangan Perusahaan
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i3.1484

Abstract

This study aims to look at the direct and indirect effects of communication and competence on employee performance mediated by work motivation at the General Election Supervisory Board of Kuantan Singingi Regency. This research was conducted at the Election Supervisory Board in Kuantan Singingi Regency. The approach used is quantitative. The population in this study were employees at the General Election Supervisory Board of Kuantan Singingi Regency, totaling 174 people. The sample is part of the population that has relatively the same characteristics and can be considered to represent the population using the Slovin technique so that the sample obtained with the Slovin formula is 121 samples. In distributing the questionnaires, the sampling method in this study used the Stratified Random Sampling technique. The results in this study say that Communication and Competence have a significant effect on work motivation. Communication, competence and work motivation have a significant effect on employee performance. Communication has a significant effect on employee performance. Work motivation is able to mediate the effect of communication and competence on employee performance.
PENGARUH KUALITAS PRODUK, HARGA DAN DESAIN TERHADAP KEPUASAN PELANGGAN DIMEDIASI KEPUTUSAN PEMBELIAN PADA UD PINTU REZEKI PERABOT PASIR PENGARAIAN Al Fajri, Hikmi; Samsir, Samsir; Ganarsih, Raden Lestari
Jurnal Daya Saing Vol. 9 No. 3 (2023): Kinerja SDM, Perilaku Konsumen, dan Dinamika Keuangan Perusahaan
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i3.1521

Abstract

Di saat persaingan semakin kuat, produsen berusaha memenuhi kebutuhan dan keinginan konsumen dengan menawarkan berbagai variasi produknya, dampaknya konsumen memiliki berbagai pilihan, kekuatan tawar menawar konsumen semakin besar, yang mendorong setiap perusahaan harus menempatkan orientasinya pada kepuasan konsumen sebagai tujuan utamanya. Seiring dengan persaingan di industri perabotan dalam menarik konsumen untuk membeli furniture tentu saja mengharuskan setiap perusahaan untuk memiliki strategi yang tepat, agar dapat meningkatkan penjualan dan juga meningkatkan daya saing. 212 responden. Pengambilan sampling menggunakan purposive sampling. Variabel yang digunakan adalah Kualitas Produk, Harga, desain, keputusan pembelian dan kepuasan konsumen. Penelitian ini menggunakan metode kuantitatif dan data dianalisis dengan menggunakan analisis Structural Equation Modelling. Hasil penelitian menunjukkan bahwa Kualitas produk, harga, dan desain berperan penting dalam keputusan pembelian konsumen. Kualitas yang baik meningkatkan keputusan pembelian, harga yang sesuai mendukung kepuasan, dan desain yang menarik juga berkontribusi pada keputusan positif. Selain itu, kualitas produk dan harga juga memengaruhi langsung kepuasan konsumen, sementara keputusan pembelian yang tepat dapat meningkatkan kepuasan keseluruhan konsumen. Semua faktor ini saling terhubung dan berdampak pada pengalaman konsumen
Alqur’an Merawat Kerukunan Umat Beragama di Era Society 5.0 Samsir, Samsir; Fajri, Muh. Nurul
TAFASIR: Journal of Quranic Studies Vol 1, No 2 (2023): TAFASIR: Journal of Qur'anic Studies
Publisher : Ma'had Aly As'adiyah Sengkang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62376/tafasir.v1i2.19

Abstract

Penelitian ini membahas tentang upaya dalam merawat kerukunan umat ber agama di Era Society 5.0. Perkembangan teknologi memberikan kemudahan yang juga dibarengi masalah seperti mudahnya berkomunikasi do sosial media yang terkadang memicuu perdebatan yang membawa isu SARA, hal tersebut harus diselesaikan dan ditemukan solusianya. Banyak ayat Alqur’an yang membahas tentang pentingnya saling menghargai , dan sikap toleransi si tengah umat majemuk. Nilai-nilai qur’ani tersebut harus diterapkan oleh seluruh manusia agar terwujud negara yang damai dan tentram.
MAQASHIDI TAFSIR: AN EFFORT TO UNVEIL THE INTENT AND PURPOSE OF THE QUR'AN IN CONTEMPORARY CONTEXT Samsir, Samsir; Hamzah, Hamzah
TAFASIR: Journal of Quranic Studies Vol 2, No 1 (2024): TAFASIR: Journal of Qur'anic Studies
Publisher : Ma'had Aly As'adiyah Sengkang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62376/tafasir.v2i1.32

Abstract

Tafsir Maqashidi merupakan suatu pendekatan tafsir Al-Qur'an yang menitikberatkan pada upaya mengungkap maksud dan tujuan (maqashid) dalam ayat-ayat Al-Qur'an dengan memperhatikan konteks kekinian. Kajian ini mengkaji konsep, metodologi dan penerapan Tafsir Maqashid serta pentingnya dalam memecahkan permasalahan kontemporer. Hasil penelitian menunjukkan bahwa Tafsir Maqashidi menawarkan perspektif baru untuk memahami nilai-nilai universal Al-Qur'an dan menerapkannya dalam konteks kontemporer. Pendekatan ini juga berperan penting dalam memberikan solusi terhadap permasalahan sosial, ekonomi, politik, dan lingkungan hidup berdasarkan prinsip-prinsip Al-Qur'an. Meskipun Tafsir Maqashidi merupakan pendekatan yang signifikan dan penuh makna, namun penerapannya memerlukan kehati-hatian untuk menghindari subjektivitas dan pemahaman yang reduktif terhadap ayat-ayat Al-Qur'an.
Diabetes Diagnosis Expert System Based on Family History Analytic Hierarchy Process (AHP) Method Saragih, Reagan Surbakti; Nufus, Inayah chayatun; Samsir, Samsir
CSRID (Computer Science Research and Its Development Journal) Vol. 17 No. 2 (2025): Juni 2025
Publisher : LPPM Universitas Potensi Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22303/csrid-.17.2.2025.229-242

Abstract

An expert system is a branch of artificial intelligence (AI) designed to replicate the decision-making abilities of a human expert in a specific domain. It utilizes a rule-based approach by incorporating expert knowledge and experience into a computer system, allowing non-expert users to analyze and solve complex problems efficiently. One of the critical applications of expert systems is in the healthcare sector, especially in supporting early diagnosis of chronic diseases such as Diabetes Mellitus. Diabetes Mellitus is a metabolic disorder characterized by elevated blood glucose levels caused by insufficient insulin production or the body's inability to effectively use insulin. It is classified into two main types: Type 1 Diabetes Mellitus (Insulin Dependent) and Type 2 Diabetes Mellitus (Non-Insulin Dependent). Key factors contributing to the onset of diabetes include genetic predisposition, obesity, and unhealthy lifestyle habits. To assist the public in self-diagnosing the risk of diabetes, a web-based expert system was developed using the Analytic Hierarchy Process (AHP), a structured decision-making method that helps prioritize multiple criteria. In this system, symptoms such as frequent thirst, weight loss, and family history of diabetes are assessed and weighted using AHP to determine a person's risk level. The system is implemented using PHP programming language and MySQL database. Users interact with the system by answering a set of predefined questions, and based on their responses, the system calculates and displays the diagnosis result with corresponding risk categories.This expert system aims to raise public awareness and provide an accessible tool for early detection and prevention of diabetes, especially in regions with limited access to healthcare professionals.
Expert System for Early Detection of Depression Using Psychological Symptoms Certainty Factor Method Rambe, Nisa indriani; Samsir, Samsir; Subagio, S.
CSRID (Computer Science Research and Its Development Journal) Vol. 17 No. 2 (2025): Juni 2025
Publisher : LPPM Universitas Potensi Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22303/csrid-.17.2.2025.243-255

Abstract

Depressive disorders in the elderly often go undetected due to early symptoms that resemble normal aging processes. The absence of an early detection system becomes a major obstacle to prompt treatment. This study aims to design an expert system for early detection of depression in the elderly using the Certainty Factor (CF) method. The dataset was collected from 60 patient complaint narratives and validated by three professional psychologists with over five years of experience in geriatric psychiatry. The system design process includes symptom extraction using Natural Language Processing (NLP), CF value calculation for each symptom, and classification of depression risk (low, moderate, high). The system architecture consists of a knowledge base, inference engine, and user interface. Validation was conducted through diagnostic accuracy testing and user evaluation using a Focus Group Discussion (FGD). The results showed a validity level of 73%, and 88.6% of respondents agreed that the system can assist in early diagnosis. The novelty of this study lies in the integration of NLP and Certainty Factor tailored to the narrative patterns of the elderly, combined with a user-friendly interface design. This system is expected to serve as a supportive tool for psychologists and families in the early detection of depression in elderly individuals.
Sistem Pakar Diagnosa Penyakit Busuk Kuncup Pada Tanaman Sawit Menggunakan Trend Moment Siddik, Muhammad; Abdullah, Iqbal; Samsir, Samsir; Sirait, Azrai
CSRID (Computer Science Research and Its Development Journal) Vol. 17 No. 3 (2025): Oktober 2025
Publisher : LPPM Universitas Potensi Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22303/csrid-.17.3.2025.408-420

Abstract

Bud rot disease in oil palm is one of the most serious threats that can significantly reduce productivity and even cause plant death if not detected early. To support a faster and more accurate diagnosis process, this study developed a web-based expert system that applies the Trend Moment method. The system is built on a knowledge base containing the main symptoms of the disease, including wilted and rotting young leaves (G001), foul odor from the bud (G002), easily detached young leaves due to decay (G003), and rotting crown with brown mucus (G004). The system is able to identify three types of diseases, namely bud rot, Phytophthora palmivora, and Erwinia spp.. The diagnosis process is carried out by calculating the weight of symptoms selected by the user and determining the most probable disease based on the highest Trend Moment value. Experimental results on 20 test cases showed that the system achieved an accuracy rate of 100% when compared with expert diagnoses. These findings indicate that the developed expert system has strong potential to be an effective tool for farmers and field extension workers in detecting and managing oil palm diseases at an early stage.
Co-Authors A.A. Ketut Agung Cahyawan W Abd. Rasyid Syamsuri Abdullah, Iqbal afred suci, afred Ainun, Annisa Al Fajri, Hikmi Alamsyah - Alfauzan Harahap, Ridho Alvi Furwanti Alwie Amir, Rahmat Dian Andi Syahputra Anggia, Paramitha Ansar Arifin, Ansar ARIF KURNIAWAN Arsyad Arsyad Arwinence, Arwinence Azhar, Wahyu Azmi, Fauzan Azrai Sirait Bambang Arianto Berampu, Lailan Tawila Botutihe, Fauziah Dalimunthe, Abdul Hakim Dewi Andriyani Dewita Suryati Ningsih Dian, urnamasari Diana Eravia Eko Setia Budi Esti Handayani, Dwi Fadillah, Erwin Fajri, Muh. Nurul Febriwanti, Febriwanti Garnasih, Raden L. Gatot Wijayanto Guidio Leonarde Ginting Hamzah Hamzah Handayani, Tut Harahap, Fauji Hariska, Elvia Hasbullah Hasbullah Hasri, Mulya Helfiyana, Helfiyana I Ketut Gunarta Isyandi, B. Iwan Fitrianto Rahmad Iwan, Daulay N Iwan, Daulay Nauli Jayanti, Elda Jumiati Sasmita Kelvin Kelvin Khalif, Arif Kusmanto Kusmanto Marpaung, Radinda Tamara Ayu Marpaung, Rio Jonnes Minci, Veronika Yurike MITRA LINDA, MITRA Muhammad Yusril Muslimah, Jannatul Nalapraya, Tresna Nasution, Sya’ral Nufus, Inayah chayatun Nur Halimah Nurwati Nurwati Pakpahan, Donok M Panjaitan, Indra Syahputra Paramitha, Anggia Prima Andreas Siregar Primaroni, Oky Putri, Raisa Monica Raden Lestari Ganarsih Raden Lestari Garnasih Rahma, Ismiwiya Rahmad Aditiya Rahmad Aditya Rahmayani Rahmayani Rambe, Nisa indriani Recky Riandika Sayandra, Recky Riandika Rezki, Ananda Rio g, Marpaung J.M. Rio, Marpaung Jones Rio, Marpaung Jonnes M Rizqon Jamil Farhas Ronal Watrianthos Rustami, Rustami Ryan, Simatupang Sury Febriansyah Sahid, Aidinal Sahmuda, Arjana Salewe, M Idman Saragih, Reagan Surbakti Septherine, Putri Sharnuke Asrilsyak Shela, Hasm Riaufa Siagian, Taufiqqurrahman Siagian, Taufiqqurrahman Nur Siddik, Muhammad Siregar, Aldi Sajali Siregar, Alisa Yulima Siregar, Eka Maya Putri Sri Indarti Sri Restuti Subagio, S. Subagio, Selamat Subagio, Selamet Sulasri, Sulasri Sumarti Sumarti Suntin, Suntin Suseno, Novri Irfan Nur Susi Hendriani Syawalmi, Laily Tahara, Tasrifin Tahir, Tarmizi Tang, Mahmud Tengku Firli Musfar Wahyu Azhar Ritonga Widayatsari, Any Yani, Juli Yani Yanuari, Said ZA, Kasman Arifin Zul, Huzeir Zulfadil, Zulfadil Zulfadil, Zulfadil Zulfadil, Zulfadil Zulkarnain Zulkarnain