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Vanessa Gaffar

Universitas Pendidikan Indonesia

Author-ID : 532225

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Transportation Other

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Meningkatkan daya saing ukm fesyen: analisis orientasi pasar dan orientasi kewirausahaan Perdana, Yoga; Mulyadi, Hari; Gaffar, Vanessa; Sultan, Mokhamad Adib
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 19 No. 4 (2023): November
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i4.2639

Tujuan dari penelitian ini adalah untuk mengetahui apakah ada pengaruh orientasi pasar dan orientasi kewirausahaan pada kinerja usaha skala kecil dan menengah subsekor fesyen di Kota Bandung. Populasi penelitian ini adalah pemilik usaha skala kecil dan menengah subsekor fesyen di Kota Bandung. Sampel dalam penelitian ini ditentukan dengan metode non probability sampling. Peneliti menyebarkan kuesioner kepada 100 responden. Hasil penelitian menunjukkan bahwa ada pengaruh orientasi pasar dan orientasi kewirausahaan pada kinerja usaha skala kecil dan menengah subsektor fesyen di Kota Bandung. Orientasi pasar menggambarkan kemampuan untuk memahami dan memenuhi kebutuhan pelanggan hari ini dan masa depan sekaligus juga menggunakan kemampuan mereka untuk menyediakan solusi unggul bagi pelanggan dari pesaing mereka. Orientasi kewirausahaan membantu mengidentifikasi dan menanggapi pasar lebih cepat dari pesaing dalam rangka menciptakan keunggulan kompetitif dan mencapai kinerja yang lebih baik. Implikasi dari penelitian ini untuk produsen garmen adalah untuk meningkatkan pengetahuan tentang faktor-faktor yang mempengaruhi kinerja seperti orientasi pasar dan orientasi kewirausahaan yang bisa mengembangkan wawasan mereka dan mengubah pandangan dalam berwirausaha

DOES RELIGIOSITY AFFECT THE INTENTION TO PURCHASE HALAL FAST FOOD FROM NON-MUSLIM COUNTRIES OF ORIGIN? Gunawan, Arie Indra; Gaffar, Vanessa
Jurnal Ekonomi dan Bisnis Islam (Journal of Islamic Economics and Business) Vol. 7 No. 1 (2021): JANUARY-JUNE 2021
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jebis.v7i1.24614

This paper aims to increase knowledge about the buying intention of halal fast food products. This study examines the influence of the country of origin of halal fast-food providers on purchase intentions. This study also measures the role of religiosity in mediating the relationship between country of origin and purchase intention of halal fast food. This knowledge will be very meaningful because the condition of Indonesia is the largest halal ecosystem, but in the fast-food category, it is dominated by providers from non-Muslim foreign countries. This research is a descriptive study, questionnaires were distributed randomly online via social media, finally getting 245 data from millennial Muslim consumers who could become research respondents. SEM-PLS with the help of statistical software WarpPLS 7.0 is used to explain the research model. This study shows that country of origin affects the purchase intention of halal fast food products, besides this research shows that religiosity is able to moderate country of origin towards the purchase intention of halal fast food. The results of this study reinforce the assumption that country of origin has a significant effect on purchase intention. Especially in fast food products, millennial consumers in Indonesia show that they already have a point of view and perception about the country of origin of halal fast food in Indonesia. Another finding in the study is that religiosity influences the purchase intention of halal fast-food, and has a moderating effect on the country of origin on purchase intention.

Confirmatory Factor Analysis: User Behavior M-Commerce Gamification Service in Indonesia Rakhmanita, Ani; Hurriyati, Ratih; Gaffar, Vanessa; Adi wibowo, Lili
JOIV : International Journal on Informatics Visualization Vol 6, No 2 (2022)
Publisher : Society of Visual Informatics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/joiv.6.2.848

Gamification of marketing is a fast-growing phenomenon and an innovation for mobile marketing. Gamification is a strategy for increasing the attractiveness of mobile consumers to encourage increased shopping behavior, loyalty, engagement, and product advocacy. Understanding the factors behind the use of gamification services in m-commerce is very interesting, and no one has done any research. This study investigates the theory of self-determination (competence, autonomy, and relatedness) and extrinsic motivation as a predictor of the use of m-commerce gamification services. Data was collected from 400 respondents who had experienced using gamification services on m-commerce. The data was then included in the analysis. Analysis of the data using confirmatory factor analysis to determine the dominant factors of gamification service users. The benefits of factor analysis confirm the dominant factors that motivate users of gamification services in m-commerce. Researchers use AMOS 18 for Windows software to assist in the data processing. The results show that extrinsic motivation is the dominant factor that motivates users of gamification services. This finding provides insight for m-commerce companies and game designers to improve gamification mechanisms based on virtual points to motivate users to be more active and continue using gamification services. For the next research, it is possible to validate the construct by using other theoretical approaches, such as adding flow theory to measure the motivational factors of gamification service users. The research object can use other applications, such as gamification services in health, education, and banking applications.

Digital Marketing for Startup: A Systematic Literature Review Wijaya, Ni Putu Nurwita Pratami; Gaffar, Vanessa; Widjajanta, Bambang; Andriana, Denny; Martri Aji Buana, Dwinto; Yusiana, Rennyta
Journal of Islamic Economics and Business Vol. 5 No. 2 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jieb.v5i2.48971

Startups encounter obstacles including constrained resources, minimal brand recognition, and fierce competition. Digital marketing provides economical solutions; nevertheless, its strategic application in startup environments is still little examined. This study intends to examine digital marketing methods appropriate for startups using a thorough literature review. This research innovatively synthesizes fragmented knowledge to determine the best efficient digital marketing strategies for early-stage enterprises. The overall population for this study comprised 1,709 articles, with a sample size of 50 articles. The study's findings indicate that start-ups face multiple challenges, one of which is securing capital. Consequently, start-ups must implement a suitable approach, wherein digital marketing is employed to address their challenges. The findings of this research indicate that digital marketing is crucial for the survival and success of startups in competitive business environments.

Production of shadow puppet performances in building artistic entrepreneurship Masunah, Juju; Dyani, Putri Lilis; Gaffar, Vanessa; Sari, Maya
Journal of Sustainable Tourism and Entrepreneurship Vol. 3 No. 2 (2022): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v3i2.1221

Purpose: This research describes the efforts to promote entrepreneurial motivation through shadow puppet performances. Research Methodology: This research used a project-based approach, and the activities are initiated by: 1) diagnosing the problems of performing arts entrepreneurship, 2) creating art incubation designs, 3) implementing activity plans, and 4) evaluating activities through performances. The participants were students with educational backgrounds in dance, music, and fine arts at Universitas Pendidikan Indonesia, as well as partners in the Indigo Moon Theater, a community-based in London. Results: A production of shadow puppet performance art with a Jungle Book story can foster students’ entrepreneurial motivation, shown through paid performances and business planning sales of show packages, merchandise, and a shadow puppet workshop model for children and families. Conclusions: The Jungle Book-inspired shadow puppet production boosts art entrepreneurship motivation. The Puppetry Community, in collaboration with Indigo Moon Theater, expands its business with various products, workshops, and paid experiences, offering educational opportunities for children, families, and the community. Limitations: This research cannot assist the participants in managerial work to continue their business. Contributions: This research contributes to developing art entrepreneurship in the performing arts field as part of Indonesia’s creative industry sub-sector.

Fiscal Decentralization and Local Financial Autonomy: A Bibliometric Review of Global Research Trends Lekettey, Edem; Gaffar, Vanessa; Juliana, Juliana; Nugraha, Nugraha
JASF: Journal of Accounting and Strategic Finance Vol. 8 No. 2 (2025): JASF (Journal of Accounting and Strategic Finance) - December 2025
Publisher : Accounting Department, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v8i2.598

Purpose: This paper examines the prominent themes of research, intellectual connections, gaps in scholarship on the subject of local government financial autonomy in the world literature through bibliometric tools. Method: Bibliometric analysis of 626 publications in the Scopus index (2000-2025) with the VOSviewer software was performed to chart the occurrence of two or more keywords, thematic networks, citation network, and co-authorship network. The discussion follows the historical developments of the use of fiscal decentralization and local financial autonomy in terms of time, geography, and scientific fields. Findings: Nine thematic clusters were chosen that are reflections of intellectual organization of the subject-area, encompassing such areas as fiscal decentralization, urbanization, intergovernmental transfers, environmental regulation and digital governance. The research output has increased considerably since 2005 where the focus has shifted in terms of fiscal efficiency discussions to sustainability and technology-based governance issues. The best collaboration networks are between China and Europe and low involvement of Africa and Latin Americans. The temporal analysis shows that the financial crisis globally and the COVID-19 outbreak has fueled the study of fiscal resilience and adaptive financial management research. Implications: This study shows the need for developing countries to deploy digital tools and enhance their intergovernmental transfer design, as well as capacity-building strategies that are often used by developed nations to improve their fiscal transparency, revenue performance, and resilience. This will go a long way to strengthen local financial systems. Novelty/Value: The study's nine research clusters and gaps—including the underrepresentation of African and Latin American studies and the development of digital and environmental fiscal themes—provide a clearer intellectual framework for the field than previous reviews.

Personal Branding of Lecturers and Word of Mouth: Effective Education Strategy in Increasing the Attractiveness of Entrepreneurship Study Program and Reputation of Pelita Bangsa University Harisandi, Prasetyo; Hurriyati, Ratih; Gaffar, Vanessa; Adi Wibowo, Lili; Yanti, Pitri; Yusriani, Sri; Purwanto, Purwanto
IJORER : International Journal of Recent Educational Research Vol. 6 No. 3 (2025): May
Publisher : Faculty of Teacher Training and Education Muhammadiyah University of Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46245/ijorer.v6i3.813

Objective: This study is to evaluate the influence of lecturers' personal branding and community conversations on the attractiveness of the Entrepreneurship Study Program and the reputation of Pelita Bangsa University. Method: The sample surveyed was 150 students of the Pelita Bangsa University Entrepreneurship Study Program. With the help of the SmartPLS program, research data were collected from filling out questionnaires and analyzed quantitatively using the SEM PLS analysis technique. Results: This study shows that (1) Personal branding of lecturers has a significant effect on the attractiveness of study programs, (2) positive WOM increases the attractiveness of study programs, (3) Personal branding of lecturers does not have a significant direct effect on university reputation, (4) WOM has a significant effect on university reputation, (5) The attractiveness of study programs functions as a mediator that connects personal branding of lecturers and WOM with university reputation. Novelty: This study creates an integrative model that links lecturer personal branding, word of mouth (WOM), study program attractiveness, and university reputation. Unlike previous studies that addressed each of these factors separately, this study emphasizes that lecturer image and WOM do not directly improve university reputation. In addition, this study incorporates the concept of academic marketing into higher education, which was previously used more in business studies. This opens new eyes.

Platform-Enabled Horizontal Collaboration Strategy as a Strategy to Improve the Sustainable Logistics Performance of Logistics Companies Sumarna, Dani Leonidas; Gaffar, Vanessa; Wibowo, Lili Adi; Sultan, H. Mokh. Adib
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4865

The logistics sector in Indonesia faces high costs, infrastructure gaps, and turbulence from e-commerce growth and regulatory changes, especially in West Java, a key hub for third-party logistics providers. Digital transformation promises better efficiency, but many firms fail to convert digital tools into balanced sustainable performance across economic, environmental, and social dimensions. This study examines how logistics ecosystem turbulence and digital logistics agility affect sustainable logistics performance among third-party logistics firms in West Java. It also investigates the mediating roles of platform-enabled horizontal collaboration strategy, customer experience management, and competitive implementation through single and sequential paths. Data were collected via a cross-sectional survey from 312 valid respondents and analyzed using partial least squares structural equation modeling. Findings indicate that logistics ecosystem turbulence, platform-enabled horizontal collaboration strategy, customer experience management, and competitive implementation significantly and positively influence sustainable logistics performance. Digital logistics agility shows no direct effect. Mediation analysis reveals platform-enabled collaboration as a central link between turbulence/digital agility and sustainable outcomes, while customer experience management and competitive implementation are key mechanisms that turn collaboration into performance gains. Sequential mediation confirms sustainable results arise from interconnected steps: collaboration followed by customer focus and strong execution.

Pemasaran bandara: sistematik literatur review kajian bibliometrik berdasarkan database google scholar dan crossref tahun 2019-2022 Virda Dimas Ekaputra; Vanessa Gaffar; Meta Arief
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020242683

Penting bagi berbagai pihak yang tertarik dengan konsep pemasaran bandara untuk sepenuhnya mengembangkan keterampilan dan teknik riset pemasaran untuk memperoleh pengetahuan dan pemahaman yang dapat diandalkan dan menyeluruh tentang lingkungan pasar bandara yang unik. Ketergantungan mul-tifaktorial dari konsep pemasaran bandara memungkinkan untuk membentuk cara-cara baru untuk meningkatkan tingkat indikator ini. Faktor endogen dan eksogen, pada gilirannya, menciptakan hubungan fungsional antara berbagai disiplin ilmu dalam lingkungan pemasaran bandara. Makalah ini menyajikan analisis bibliometrik dari konsep "Pemasaran Bandara" dengan menggunakan berbagai perangkat lunak untuk mengidentifikasi hubungan antara faktor-faktor pemasaran bandara, sumber, dan antesedennya. Metode yang digunakan dalam penelitian ini meliputi pencarian kata kunci awal, analisis dan penyempurnaan data, dan pengelompokan. Pencarian dan perbandingan informasi yang diambil dari beberapa sumber memungkinkan dilakukannya analisis literatur yang komprehensif dan pemahaman tentang prinsip-prinsip peta bibliometrik publikasi. Dalam kerangka kerja penelitian ini, para peneliti membentuk dan menganalisis kelompok-kelompok konsep, prinsip-prinsip pengelompokannya, mengembangkan pendekatan ilmiah untuk menge-lompokkan istilah-istilah kunci dalam beberapa pangkalan data. Relevansi penelitian ini terletak pada dampaknya pada proses pembentukan kelompok konsep. Dengan bantuan pendekatan ilmiah yang diusulkan, dimungkinkan untuk menjelaskan ketergantungan dalam distribusi klaster definisi individu, hubungan mereka satu sama lain, tingkat kepemilikan faktor tertentu dari pemasaran bandara.

Antecedents of smart tourism destination perceived attractiveness and behavioral intention for digital natives Andar Danova Lastaripar Goeltom; Ratih Hurriyati; Vanessa Gaffar; Lili Adi Wibowo
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243269

In order to achieve high levels of satisfaction from the digital native generation, tourism destinations must adapt to how they interact and present content that matches their technological preferences. This study aims to measure the perception of STD attractiveness for digital natives by exploring antecedent factors and their impact on intentional behavior. This study uses a quantitative approach. The data was collected by distributing online questionnaires with sample aged 18 to 41 years who have traveled by involving the process of transactions, bookings, and searching for information digitally in the last 1 year. 318 responses were collected that were considered adequate for further processing in the analysis process. Measurements were made using the SEM-PLS technique. The study has found that digital natives view of interactivity and digital security can influence their assessment of STD attractiveness. This study model partially explains some of the factors that make up STD values and their relationship to intentional behavior. This study can consider strategies for strengthening digital interaction and security in the context of STDs for DMOs to build the attractiveness of destinations to attract tourist visits. This study provides a more specialized perspective by focusing on assessing digital natives as the main opinion.

Co-Authors -, Lisnawati Abdul Rozak Adhistian, Patria Adib Sultan, Adib Adiwibowo, Lili Aggi Panigoro Sarifiyono Agus Fatkhurohman Handoyo Agus Rahayu Agus Rahayu Ahmad Azam Sulaiman AKUBIA, GILBERT KORKU Aldilla Yulia Wiellys Sutikno Alfira Sofia Amung Ma'mun Amung Ma'mun Anasti Desliana, Anasti Andar Danova Lastaripar Goeltom Andriana, Denny Andriani, Nukeu Novia Ani Rakhmanita Annahli, Yuliarti Maghfira Arhesa, Sandra Ari Riswanto, Ari Arie Indra Gunawan Asimah, Vincent Kweku Askolani Askolani, Askolani Azzahra, Fanny Fatimah Bambang Widjajanta Bambang Widjajanta, Bambang Bansah, Pearl Fafa Budi Prakoso, Budi Chatarina Umbul Wahyuni Ciptagustia, Annisa DANI KURNIAWAN Dani Leonidas Sumarna Deddy Rahmat Saputra Depy Muhamad Pauzy Dewi Pancawati Novalita, Dewi Pancawati Dhana, Irgi Resa Widia Didit Haryadi Dirgantari, Puspo Disman, Disman Dodi Permadi Dodi Permadi, Dodi Dwinto Martri Aji Buana Ekaputra, Virda Dimas Eko Susanto Endrianto, Gunawan Enny Noegraheni Hindarwati, Enny Noegraheni Erwin Yulianto Eva Rachmawati Eva Rachmawati Fatya Amalia Femmy Effendy Ferry Arfiansyah Filda Rahmiati Gilbert Korku Akubia Gita Siswhara H.Mokh. Adib Sultan Handoyo, Agus F Hari Mulyadi, Hari harisandi, Prasetyo HARIYANTO HARIYANTO Heny Hendrayati Heri Purwanto Heryana, Tony Hilda Monoarfa Igus Rahmat Ginanjar Ilma Indriasri Pratiwi Ina Ratnasari, Ina Indra Kurniawan Indri Ferdiani Suarna Iqlima Ramadhani Irawan, Rini Larasati Irfan Taufik Rahman, Irfan Taufik Januar, Muhammad Fikry Januar Juju Masunah Juju Masunah Juliana Juliana Jumadil Saputra Karsikah, Karsikah Khairunnisa, Zahra Nadhira Kinanti Pra Ramdhani, Kinanti Pra Koeswandi, Tika Krishna Yuliawati, Ayu Kumara, Gatot Kunta Kusumah, AHG Kusumah, Ahmad H.G L. Lisnawati Lekettey, Edem Lesmana, Fanji Lili Adi Wibowo Lisnawati Lisnawati ma'mun, Amung Ma'mun, Amung Mahadi Pardede Maisa Azizah Asmara Martri Aji Buana, Dwinto Maya Sari Maya Sari Mega Fitriani Adiwarna Prawira Meta Arief Meta Arief, Meta Miftahuddin, S.Si.,MAB., asep Mirza Abdi Khairusy Mokh Adib Sultan, Mokh Adib Monoarfa, Hilda Muhammad Iqbal Alamsyah Muhammad Iqbal Alamsyah Muhammad Labib, Muhammad Muji Gunarto Munawar, Asep Mustika Fitri Nasution, Harmansyah Ni Putu Nurwita Pratami Wijaya Nkansah, Obed Kwabina Opoku Nugraha Nugraha Nurali, Nurali Nurianah, Nurianah Nurpratama, Mohamad Reza Nurriyati, Ratih Nuryadi Nuryadi Opoku Nkansah, Obed Kwabina Pardede, Mahadi Perdana, Yoga Pitri Yanti Piyoh, Dea Dela Pranata, Rengga Madya Prianto, Arif Primaskara, Ery Primaskara, Ery Adam Priyo Wibowo Purwanto Purwanto Puspo Dewi Dirgantara Puspo Dewi Dirgantari Puspo Dewi Dirgantiri Putra, Alfian Prayana Ardie Putri Lilis Dyani Putri, Arvianti Farah Natsya Ratih Hurriyati Ratih Hurriyati Rennyta Yusiana Resa Nurlaela Anwar Revaldhi, Andriana Rifaldi, M. Diky Rina Suprina Rina Suprina Rini Andari, Rini Rivaldi Arissaputra Rofi Rofaida Rusmiati Rusmiati Saefuloh Saman, Saefuloh Saepudin, Didin Saur Costanius Simamora, Saur Costanius Sentika, Sarah Setiawan, Rahyuniati Shahril, Aslinda Siregar, Alfi Syahrah Sri Rizki Handayani Sri Utami Sugiharto, Nur Aziz Sultan, Adib Mokh Sultan, H. Mokh. Adib Suryana Suryana Taufik Abdullah Tia Yuliawati Tika Annisa Koeswandi Tika Annisa Koeswandi Triyono, Sunu Puguh Untung Novianto Vida Oriana, Aurel Virda Dimas Ekaputra Vitri Dwi MD, Vitri Walda P., Arvega Syah Wawan Junresti Daya Wenda Wahyu Christiyanto Wibowo, Lili Widhi Ariyo Bimo Widi Senalasari Wijaya, Ni Putu Nurwita Pratami Yamin, Muhammad Zaky Yanti, Pitri Yeliawati, Ayu Krishna Yeni Yuniawati, Yeni Yogi Suprayogi Sugandi Yusoff, Yusliza Mohd Yusriani, Sri Zuhroh, Siti

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