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Digital Innovation and Global Expansion: An Empirical Study of Indonesian Firms' International Diversification (2015-2023) Pardede, Mahadi; Dirgantari, Puspo Dewi; Gaffar, Vanessa
Ilomata International Journal of Management Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i3.1432

Abstract

This research investigates the ramifications of digital technological innovation on the international diversification strategies employed by Indonesian enterprises between the years 2015 and 2023. By applying the resource-based theory alongside the dynamic capabilities framework, we scrutinize the manner in which digital innovations function as strategic assets that facilitate the international expansion of firms. Employing a panel dataset comprising non-financial corporations listed on the Indonesia Stock Exchange, we examine the mediating influence of digital transformation and information asymmetry, as well as the moderating effects attributed to ownership status and industry classification on this nexus. Our empirical findings indicate that digital technological innovation exerts a favorable impact on international diversification, with digital transformation and diminished information asymmetry serving as mediating factors. Furthermore, the degree of this impact exhibits variability contingent upon the type of ownership and industry, revealing a pronounced effect within state-owned enterprises and traditional sectors as opposed to private and digitized industries. These findings highlight the transformative potential of digital technologies in enhancing access to global markets and illuminate the distinctive challenges and prospects present within the Indonesian context. This study offers significant insights for managerial and policy-making practices, accentuating the critical role of digital innovation in formulating strategies aimed at global expansion. Additionally, it contributes to the existing literature on international business by integrating the dynamics of digital innovation within the paradigm of international diversification, particularly within the framework of an emerging market environment.
CHARACTERISTICS OR STRATEGY? THE MODERATING ROLE OF MARKET KNOWLEDGE IN SHAPING SMES’ INTERNATIONAL MARKETING DECISIONS Koeswandi, Tika; Gaffar, Vanessa; Wibowo, Lili; Andriana, Denny; Primaskara, Ery
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i1.24326

Abstract

In an increasingly globalized market, SMEs face distinct challenges in making effective international marketing decisions (IMD). This study explores how International Entrepreneurial Marketing Strategy (IEMS) and internal SME characteristics influence IMD, with market knowledge as a moderating variable. Based on a survey of 220 export-oriented SMEs in West Java, Indonesia, moderated regression analysis reveals that both SME characteristics and IEMS significantly affect IMD. However, market knowledge only strengthens the influence of IEMS on IMD, without moderating the effect of internal characteristics. These findings highlight the strategic value of market knowledge in enhancing entrepreneurial marketing effectiveness. Integrating internal capabilities with contextual insight enables SMEs to make informed, agile, and competitive decisions. The study offers valuable theoretical contributions and practical implications for policymakers and international marketing strategists in emerging market contexts.
Exploring the Dynamics of Instagram Content Marketing and Engagement: Its Impact on YouTube Membership Subscription Decisions Putri, Arvianti Farah Natsya; Gaffar, Vanessa; -, Lisnawati; Wibowo, Lili Adi; Khairunnisa, Zahra Nadhira
Journal of Business Management Education (JBME) Vol 10, No 2 (2025)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v10i1.82541

Abstract

The aim of this research is to investigate the influence of content marketing on customer engagement and purchase intention among followers of Jurnalrisa's official Instagram account who have subscribed to the Jurnalrisa YouTube channel. Using path coefficient analysis through Smart PLS, the study found that all hypotheses were supported. The results indicate that content marketing has a positive effect on customer engagement, which in turn also enhances purchase intention. Customer engagement serves as a significant mediating variable, highlighting the importance of customer involvement in the decision-making process. These findings provide valuable insights for marketers to design more effective strategies to boost purchase intention through engaging and relevant content.
Developing Measurement of Holistic Islamic Religiosity in Indonesia Islamic Banks’ Consumer: A Mixed Method Study Christiyanto, Wenda Wahyu; Gaffar, Vanessa; Nurali , Nurali; Kurniawan, Indra; Zuhroh, Siti; Anwar, Resa Nurlaela; Nurianah, Nurianah
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 16 No. 2 (2025): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v16i2.5476

Abstract

The purpose of this study is to explore religiosity indicators which are then confirmed to measure the holistic Islamic religiosity variable. This study uses a mixed method, exploratory sequential design. The qualitative method is carried out with a systematic literature review, with 76 articles in the final selection process. The quantitative method is carried out by collecting data from 403 Islamic Bank customers in Indonesia using a numeric scale questionnaire, and analyzed using exploratory factor analysis (SPSS) and confirmatory factor analysis (AMOS) techniques. The findings in this study indicate that holistic Islamic religiosity can be measured by 2 dimensions (faith and piety), consisting of 4 indicators (faith dimensions) and 3 indicators (piety dimensions). This study focuses on Islamic Bank customers in the Jakarta, West Java and East Java areas. Further research is expected to confirm this measurement in other regions and other wider business sectors, so that the level of generalization can be even wider. The measurement of the Holistic Islamic Religiosity variable can be used as a reference by researchers who involve religiosity variables in their research, especially in consumer behavior research with an Islamic theme. 
ENHANCING COMMUNITY HEALTH CENTER PERFORMANCE THROUGH PUBLIC SERVICE INNOVATION AND DIGITAL TRANSFORMATION STRATEGIES Prianto, Arif; Rahayu, Agus; Gaffar, Vanessa; Adiwibowo, Lili
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1380

Abstract

The performance of the Community Health Center (Puskesmas) has been in the spotlight of all parties concerned with its ability to adopt the right innovation strategy and implement appropriate digital transformation. This research aims to uncover (1) how public service innovation strategies impact digital transformation implementation; (2) their effect on Puskesmas performance; (3) the impact of digital transformation implementation on Puskesmas performance; and (4) the mediating role of digital transformation in this relationship within West Java, viewed from a strategic management perspective. This quantitative study was conducted across 285 from 1,098 Puskesmas in West Java Province, utilizing proportional random sampling. The sample consisted of Puskesmas distributed across cities and districts in the region, ensuring representation from each area. A questionnaire with a 5-point rating scale was the primary research instrument, validated for accuracy and reliability. Data analysis included descriptive categorization and inferential analysis using Partial Least Square (PLS) via SmartPLS. The study found that public service innovation strategies positively impacted digital transformation implementation and Puskesmas performance. Additionally, digital transformation implementation positively influenced Puskesmas performance, with digital transformation partially mediating the relationship between innovation strategies and performance.
Challenges of Integrating Digital Innovation Strategies in Educational Technology to Enhance E-Government Implementation Revaldhi, Andriana; Gaffar, Vanessa; Sofia, Alfira
QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Vol. 17 No. 1 (2025): Qalamuna - Jurnal Pendidikan, Sosial, dan Agama
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/qalamuna.v17i1.6831

Abstract

This study aims to identify the main challenges in integrating digital technology in education and e-government in Indonesia. The research method uses a literature approach to collect and analyze relevant literature on digital innovation in educational technology and e-government in Indonesia. Primary sources include scientific articles, theory books, government policy documents, and international journals to compare technology implementations in developing countries. This approach enriches the analysis with various theoretical perspectives and valid information on the challenges and solutions of digital implementation in the education and government sectors. The work identifies key challenges in integrating digital technologies for e-government and education, such as uneven infrastructure, low digital literacy, and resistance to change. The digital divide in 3T areas exacerbates inequality in access to education and public services. Potential solutions include infrastructure development, digital literacy training, master plan development, and public awareness campaigns. With collaboration between the government, the education sector, and the community, Indonesia can utilize digital technology to improve the quality of public services and socio-economic life.
Destination Quality and Tourist Loyalty: The Role of Destination Value as Mediating Variable Suprina, Rina; Dhana, Irgi Resa Widia; Gaffar, Vanessa; Disman, Disman; Kusumah, AHG
Jurnal Penelitian Pariwisata Vol 8 No 2 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i2.262

Abstract

This research analyzes the influence of destination quality and destination value on tourist loyalty in the city of Bandung, Indonesia, and tests whether destination value mediates the relationship between destination quality and tourist loyalty. The type of research chosen is quantitative with a descriptive verification approach using SEM PLS. The population for this research is domestic tourists in the city of Bandung. From the analysis of 196 respondents, the majority were women, aged 18-25 years, and had a high school education. The results show a high assessment of the quality of eating places and the level of tourist loyalty. Public transportation accessibility received a low rating, and the lowest average score on the Time Value Variable. Hypothesis analysis shows a positive and significant influence between destination quality and tourist loyalty. Apart from that, there is a positive and significant influence between destination quality and destination value, and between destination value and tourist loyalty. The findings show that destination value mediates the relationship between destination quality and tourist loyalty, emphasizing the importance of strengthening destination value elements to increase tourist loyalty in Bandung City. Keywords: destination quality, destination value, tourist loyalty, urban tourism, city branding
ANALISIS CUSTOMER RETENTION PADA INDUSTRI PERHOTELAN DALAM RUANG LINGKUP GLOBAL (SYSTEMATIC LITERATURE REVIEW) Walda P., Arvega Syah; Gaffar, Vanessa; Gitasiswhara, Gitasiswhara
SABA: Journal of Tourism Research Vol 1, No 1 (2023): Saba : Journal of Tourism Research
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Customer retention sangat penting untuk kelangsungan hidup hotel. Dalam industri perhotelan, customer retention merupakan salah satu kunci kesuksesan jangka panjang karena memberikan manfaat yang besar seperti keuntungan, pengurangan biaya pemasaran, dan meningkatkan word of mouth. Customer retention didefinisikan sebagai cara perusahaan mempertahankan pelanggannya dan merubah pelanggan baru menjadi pelanggan tetap dan menjaga hubungan baik dengan mereka. Tujuan dari penelitian ini adalah untuk mengetahui konteks penelitian industri perhotelan yang banyak diteliti terkait customer retention dan faktor yang mempengaruhi customer retention di industri perhotelan. Penelitian ini merupakan penelitian kualitatif yang menggunakan metode systematic literature review melalui identifikasi 16 artikel. Data yang digunakan dalam penelitian ini peneliti mencari dari lima database (Science Direct, Sage, Scopus, Taylor and Francis, dan Springer). Penelitian ini mengungkapkan konteks penelitian di industri perhotelan yang dikaitkan dengan customer retention dan faktor-faktor yang mempengaruhi customer retention di industri perhotelan.
FACTORS AFFECTING THE ATTRIBUTES OF HALAL DESTINATIONS IN WEST SUMATRA TOURISM Siregar, Alfi Syahrah; Gaffar, Vanessa; Monoarfa, Hilda; Andriana, Denny; Shahril, Aslinda
JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Vol. 13 No. 1 (2025)
Publisher : UNIVERSITAS NEGERI SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jepk.v13n1.p59-78

Abstract

This study aims to identify, analyze, and explore indicators of halal destination attributes in the context of tourism in West Sumatra by integrating the concepts of halal and halal tourist destinations. Halal tourism is one of the fastest-growing sectors in the global tourism industry, driven by an increase in Muslim tourists, estimated to reach 230 million by 2026. As the country with the largest Muslim population in the world, Indonesia has great potential to become a significant halal tourism destination. West Sumatra, with its rich Minangkabau culture and strong Islamic values, is one of the leading destinations in Indonesia for halal tourism. The questionnaire was distributed to 400 respondents who had visited West Sumatra, with a return rate of 87.5%. Exploratory Factor Analysis (EFA) was conducted using SPSS version 24.0 for Windows, then continued with Confirmatory Factor Analysis (CFA) using Analysis of Moment Structures (AMoS) version 24.0 for Windows. The results showed that halal destination attributes among tourists in West Sumatra are influenced by three main factors: Muslim Friendly Tourism Quality (MFTQ), Cultural Tourism Quality (MFHS), and Muslim Friendly Tourism Standard (MFHS)). These findings are essential for destination managers to design effective strategies to attract and meet the needs of Muslim travelers, which is a growing market segment.
Pengaruh daya tarik iklan di sosial media Instagram terhadap minat beli konsumen produk Innisfree Piyoh, Dea Dela; Annahli, Yuliarti Maghfira; Gaffar, Vanessa
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.5, No.1 (2024): June 2024
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v5i1.1021

Abstract

Consumers have a tendency to develop an intention to buy a product after seeing product advertisements in various electronic media, one of which is through Instagram social media. This study aims to determine whether there is an effect of advertising attractiveness on Instagram social media on consumer buying interest in Innisfree products. The method used in this research is an explanatory survey with a quantitative approach. Data collection is done by distributing questionnaires / questionnaires to respondents which consist of several statements. The population in this study were consumers of Innisfree products with a sample of 100 respondents. The sampling technique used is simple random sampling. The data analysis technique used is descriptive and inferential analysis which is processed using the Partial Least Square (PLS) 4.0 analysis tool. The results showed that there was a positive and significant influence of the Advertising variable on consumer buying interest. This research is expected to provide a number of theoretical and practical guidelines on how entrepreneurs can effectively implement advertisements on the Instagram social media platform to attract consumer buying interest.
Co-Authors -, Lisnawati A Sobandi Abdul Rozak Ade Sobandi, Ade Adhistian, Patria Adib Sultan, Adib Adiwibowo, Lili Aggi Panigoro Sarifiyono Agus Fathurohman Handoyo Agus Fatkhurohman Handoyo Agus Fatkhurohman Handoyo Agus Rahayu Agus Rahayu Ahmad Azam Sulaiman Ajat Sudrajat AKUBIA, GILBERT KORKU Aldilla Yulia Wiellys Sutikno Alfira Sofia Alfira Sofia Amung Ma'mun Amung Ma'mun Anasti Desliana, Anasti Andar Danova Lastaripar Goeltom Andriana, Denny Andriani, Nukeu Novia Ani Rakhmanita Annahli, Yuliarti Maghfira Arhesa, Sandra Ari Riswanto, Ari Arie Indra Gunawan Asimah, Vincent Kweku Askolani Askolani, Askolani Azzahra, Fanny Fatimah Bambang Widjajanta Bambang Widjajanta, Bambang Bansah, Pearl Fafa Budi Prakoso, Budi Chatarina Umbul Wahyuni Ciptagustia, Annisa DANI KURNIAWAN Dani Leonidas Sumarna Dani Leonidas Sumarna Deddy Rahmat Saputra Depy Muhamad Pauzy Dewi Pancawati Novalita, Dewi Pancawati Dhana, Irgi Resa Widia Didin Saepudin Didit Haryadi Dirgantari , Puspo Dewi Dirgantari, Puspo Disman, Disman Dita Amanah Dodi Permadi Dodi Permadi, Dodi Dwinto Martri Aji Buana Edem Lekettey Ekaputra, Virda Dimas Eko Susanto Endrianto, Gunawan Enny Noegraheni Hindarwati Enny Noegraheni Hindarwati, Enny Noegraheni Erwin Yulianto Eva Rachmawati Fatya Amalia Femmy Effendy Ferry Arfiansyah Filda Rahmiati Gilbert Korku Akubia Gita Siswhara H. Mokh. Adib Sultan H.Mokh. Adib Sultan Halimah, Helly Siti Handoyo, Agus F Hari Mulyadi Hari Mulyadi, Hari harisandi, Prasetyo HARIYANTO HARIYANTO Heny Hendrayati Heri Purwanto Heryana, Tony Hilda Monoarfa Igus Rahmat Ginanjar Ihwan Sutardiyanta Ilma Indriasri Pratiwi Ina Ratnasari, Ina Indra Kurniawan Indri Ferdiani Suarna Iqlima Ramadhani Irawan, Rini Larasati Irfan Taufik Rahman, Irfan Taufik Johan, Ahmad Johni Eka Putra Juju Masunah Juju Masunah Juliana Juliana Jumadil Saputra Karsikah, Karsikah Khairunnisa, Zahra Nadhira Kinanti Pra Ramdhani, Kinanti Pra Koeswandi, Tika Krishna Yuliawati , Ayu Krishna Yuliawati, Ayu Kumara, Gatot Kunta Kusumah, AHG Kusumah, Ahmad H.G L. Lisnawati Lada, Suddin Lesmana, Fanji Lili Adi Wibowo Lisnawati Lisnawati ma'mun, Amung Ma'mun, Amung Mahadi Pardede Maisa Azizah Asmara Maya Sari Maya Sari Mega Fitriani Adiwarna Prawira Meta Arief Meta Arief, Meta Miftahuddin, S.Si.,MAB., asep Mirza Abdi Khairusy Mokh Adib Sultan, Mokh Adib Monoarfa, Hilda Muhammad Fikry Januar Januar Muhammad Iqbal Alamsyah Muhammad Iqbal Alamsyah Muhammad Labib, Muhammad Muji Gunarto Munawar, Asep Mustika Fitri Nasution, Harmansyah Ni Putu Nurwita Pratami Wijaya Nkansah, Obed Kwabina Opoku Nugraha Nugraha Nurali, Nurali Nurianah, Nurianah Nurpratama, Mohamad Reza Nurriyati, Ratih Nuryadi Nuryadi Oce Ridwanudin Opoku Nkansah, Obed Kwabina Pardede, Mahadi Patria Adhistian Perdana, Yoga Pitri Yanti Piyoh, Dea Dela Prianto, Arif Primaskara, Ery Primaskara, Ery Adam Priyo Wibowo Priyo Wibowo Purnamasari, Linda Mauliani Purwanto Purwanto Puspo Dewi Dirgantara Puspo Dewi Dirgantari Puspo Dewi Dirgantiri Putra, Alfian Prayana Ardie Putri Lilis Dyani Putri, Arvianti Farah Natsya Ratih Hurriyati Ratih Hurriyati Rengga Madya Pranata Rennyta Yusiana Resa Nurlaela Anwar Resti Yulistria Revaldhi, Andriana Rifaldi, M. Diky Rina Suprina Rina Suprina Rini Andari, Rini Rivaldi Arissaputra Rofi Rofaida Rusmiati Rusmiati Saefuloh Saman, Saefuloh Saur Costanius Simamora, Saur Costanius Sentika, Sarah Setiawan, Rahyuniati Shahril, Aslinda Siregar, Alfi Syahrah Sri Rizki Handayani Sri Utami Suci Putri Lestari Suci Putri Lestari Sugiharto, Nur Aziz Sultan, Adib Mokh Suryana Taufik Abdullah Tia Yuliawati Tika Annisa Koeswandi Tika Annisa Koeswandi Toni Heryana Triyono, Sunu Puguh Untung Novianto Vida Oriana, Aurel Virda Dimas Ekaputra Vitri Dwi MD, Vitri Walda P., Arvega Syah Wawan Junresti Daya Wenda Wahyu Christiyanto Wenda Wahyu Christiyanto Wibowo, Lili Widhi Ariyo Bimo Widi Senalasari Yamin, Muhammad Zaky Yanti, Pitri Yeliawati, Ayu Krishna Yeni Yuniawati, Yeni Yogi Suprayogi Sugandi Yusoff, Yusliza Mohd Yusriani, Sri Zuhroh, Siti