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Vanessa Gaffar

Universitas Pendidikan Indonesia

Author-ID : 532225

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Transportation Other

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Decoding E-Experience in Educational Technology: The Mediating Role of E-Trust and E-Satisfaction in Continuance Intention Wijaya, Ni Putu Nurwita Pratami; Gaffar, Vanessa; Widjajanta, Bambang; Andriana, Denny; Buana, Dwinto Martri Aji
Online Learning In Educational Research (OLER) Vol. 5 No. 2 (2025): Online Learning in Educational Research
Publisher : CV FOUNDAE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58524/oler.v5i2.608

The startup sector's emphasis on the educational technology industry in Indonesia expanded, particularly during the pandemic. However, many educational technology players went bankrupt because they could not make their users reuse their products and services (continuance intention). This study aimed to analyze the influence of e-experience on continuance intention in the use of educational technology platforms, with e-trust and e-satisfaction as mediating variables. A quantitative method with a PLS-SEM approach was used to test the relationships between variables. Data were gathered from 300 respondents using a questionnaire as the research instrument. The respondents in this study were individuals utilizing educational technology, including students, teachers, and employees seeking skill enhancement. The data were analyzed using SmartPLS. The research results showed that e-experience had a direct influence on continuance intention, but its impact was relatively small. E-trust and e-satisfaction proved to be significant mediators in strengthening this relationship. E-Satisfaction had a stronger mediating influence compared to e-trust, affirming that user satisfaction was a key factor in driving the sustainability of educational technology usage. Moreover, the indirect effects through mediators were greater than the direct effects, indicating that user experience should be developed into trust and satisfaction to enhance user retention.

Digital Strategic Alignment in Smart Ecosystems: A Synthesis of Strategic Capabilities and Emerging Technologies Pardede, Mahadi; Rahayu, Agus; Gaffar, Vanessa
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.956

Background: The rapid development of AI, IoT, Big Data, and Blockchain is reshaping business and management. While research has emphasized technical aspects, less is known about their strategic implications. This study explores how firms adapt managerial strategies within smart ecosystems.Purpose: The study examines how organizations adjust strategic management to sustain competitiveness amid digital transformation, focusing on managerial perspectives in areas such as AI governance, data-driven decisions, and ecosystem collaboration.Design/Methodology/Approach: A Systematic Literature Review (2010–2024) was conducted using peer-reviewed sources. Selected studies addressed strategic management excluding purely technical works and were categorized into AI strategy, Big Data analytics, Blockchain governance, and business models.Findings/Result: Digital technologies enhance agility and innovation but pose challenges in cybersecurity, regulation, and interoperability. The study applies Dynamic Capabilities, Resource-Based View, and Ecosystem Perspectives, identifying gaps in AI governance, SME digital adoption, and sustainability.Conclusion: Five strategic priorities emerge: predictive AI, real-time Big Data insights, secure Blockchain applications, robust cybersecurity, and dynamic capabilities. Firms leveraging collaborative and platform-based strategies adapt more effectively, though SMEs face significant constraints.Originality/Value (State of the art): Unlike prior research emphasizing technical dimensions, this study highlights strategic implications of digital technologies for competitive advantage and sustainability. The SLR reveals key trends, challenges, and opportunities, offering actionable insights for managers and policymakers. Keywords: artificial intelligence, big data, blockchain, smart ecosystems, strategic management

Destination Quality and Tourist Loyalty: The Role of Destination Value as Mediating Variable Suprina, Rina; Dhana, Irgi Resa Widia; Gaffar, Vanessa; Disman, Disman; Kusumah, AHG
Jurnal Penelitian Pariwisata Vol 8 No 2 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i2.262

This research analyzes the influence of destination quality and destination value on tourist loyalty in the city of Bandung, Indonesia, and tests whether destination value mediates the relationship between destination quality and tourist loyalty. The type of research chosen is quantitative with a descriptive verification approach using SEM PLS. The population for this research is domestic tourists in the city of Bandung. From the analysis of 196 respondents, the majority were women, aged 18-25 years, and had a high school education. The results show a high assessment of the quality of eating places and the level of tourist loyalty. Public transportation accessibility received a low rating, and the lowest average score on the Time Value Variable. Hypothesis analysis shows a positive and significant influence between destination quality and tourist loyalty. Apart from that, there is a positive and significant influence between destination quality and destination value, and between destination value and tourist loyalty. The findings show that destination value mediates the relationship between destination quality and tourist loyalty, emphasizing the importance of strengthening destination value elements to increase tourist loyalty in Bandung City. Keywords: destination quality, destination value, tourist loyalty, urban tourism, city branding

ANALISIS CUSTOMER RETENTION PADA INDUSTRI PERHOTELAN DALAM RUANG LINGKUP GLOBAL (SYSTEMATIC LITERATURE REVIEW) Walda P., Arvega Syah; Gaffar, Vanessa; Gitasiswhara, Gitasiswhara
SABA: Journal of Tourism Research Vol 1, No 1 (2023): Saba : Journal of Tourism Research
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Customer retention sangat penting untuk kelangsungan hidup hotel. Dalam industri perhotelan, customer retention merupakan salah satu kunci kesuksesan jangka panjang karena memberikan manfaat yang besar seperti keuntungan, pengurangan biaya pemasaran, dan meningkatkan word of mouth. Customer retention didefinisikan sebagai cara perusahaan mempertahankan pelanggannya dan merubah pelanggan baru menjadi pelanggan tetap dan menjaga hubungan baik dengan mereka. Tujuan dari penelitian ini adalah untuk mengetahui konteks penelitian industri perhotelan yang banyak diteliti terkait customer retention dan faktor yang mempengaruhi customer retention di industri perhotelan. Penelitian ini merupakan penelitian kualitatif yang menggunakan metode systematic literature review melalui identifikasi 16 artikel. Data yang digunakan dalam penelitian ini peneliti mencari dari lima database (Science Direct, Sage, Scopus, Taylor and Francis, dan Springer). Penelitian ini mengungkapkan konteks penelitian di industri perhotelan yang dikaitkan dengan customer retention dan faktor-faktor yang mempengaruhi customer retention di industri perhotelan.

FACTORS AFFECTING THE ATTRIBUTES OF HALAL DESTINATIONS IN WEST SUMATRA TOURISM Siregar, Alfi Syahrah; Gaffar, Vanessa; Monoarfa, Hilda; Andriana, Denny; Shahril, Aslinda
JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Vol. 13 No. 1 (2025)
Publisher : UNIVERSITAS NEGERI SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jepk.v13n1.p59-78

This study aims to identify, analyze, and explore indicators of halal destination attributes in the context of tourism in West Sumatra by integrating the concepts of halal and halal tourist destinations. Halal tourism is one of the fastest-growing sectors in the global tourism industry, driven by an increase in Muslim tourists, estimated to reach 230 million by 2026. As the country with the largest Muslim population in the world, Indonesia has great potential to become a significant halal tourism destination. West Sumatra, with its rich Minangkabau culture and strong Islamic values, is one of the leading destinations in Indonesia for halal tourism. The questionnaire was distributed to 400 respondents who had visited West Sumatra, with a return rate of 87.5%. Exploratory Factor Analysis (EFA) was conducted using SPSS version 24.0 for Windows, then continued with Confirmatory Factor Analysis (CFA) using Analysis of Moment Structures (AMoS) version 24.0 for Windows. The results showed that halal destination attributes among tourists in West Sumatra are influenced by three main factors: Muslim Friendly Tourism Quality (MFTQ), Cultural Tourism Quality (MFHS), and Muslim Friendly Tourism Standard (MFHS)). These findings are essential for destination managers to design effective strategies to attract and meet the needs of Muslim travelers, which is a growing market segment.

Pengaruh daya tarik iklan di sosial media Instagram terhadap minat beli konsumen produk Innisfree Piyoh, Dea Dela; Annahli, Yuliarti Maghfira; Gaffar, Vanessa
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.5, No.1 (2024): June 2024
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v5i1.1021

Consumers have a tendency to develop an intention to buy a product after seeing product advertisements in various electronic media, one of which is through Instagram social media. This study aims to determine whether there is an effect of advertising attractiveness on Instagram social media on consumer buying interest in Innisfree products. The method used in this research is an explanatory survey with a quantitative approach. Data collection is done by distributing questionnaires / questionnaires to respondents which consist of several statements. The population in this study were consumers of Innisfree products with a sample of 100 respondents. The sampling technique used is simple random sampling. The data analysis technique used is descriptive and inferential analysis which is processed using the Partial Least Square (PLS) 4.0 analysis tool. The results showed that there was a positive and significant influence of the Advertising variable on consumer buying interest. This research is expected to provide a number of theoretical and practical guidelines on how entrepreneurs can effectively implement advertisements on the Instagram social media platform to attract consumer buying interest.

Pengaruh customer relationship management terhadap customer satisfaction Starbucks di wilayah Bandung Annahli, Yuliarti Maghfira; Piyoh, Dea Dela; Gaffar, Vanessa
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.5, No.1 (2024): June 2024
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v5i1.1022

One of the coffee beverage brands that has been named as a company that is able to provide the best service for consumers, but in terms of what kind of service and how is provided by Starbucks so that it can provide satisfaction for consumers with its products and can be named the company with the best service in its field. On that basis, this study aims to determine and analyze how customer relationship management affects customer satisfaction at Starbucks in the Bandung area. This research is a quantitative study with explanatory survey research techniques. The population of this research is Starbucks consumers with a sample of 100 respondents through non-probability sampling technique purposive sampling method. This research data collection is in the form of distributing questionnaires to buyers of Starbucks products. The data analysis technique used is descriptive analysis and inferential analysis, which is assisted by the Partial Least Square (PLS) 4.0 analysis tool. The results of this study on customer relationship management variables have a significant effect on customer satisfaction.

Loan Origination System Implementation Model and Credit Business Process Value Creation in Improving Business Performance Nasution, Harmansyah; Rahayu, Agus; Gaffar, Vanessa; Sofia, Alfira; Yulianto, Erwin
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1349

The banking industry as a credit provider has changed substantially over the last century, namely that when a bank will lend money with collateral as collateral, the process is carried out in stages involving many bank officers. Currently, almost all operating financial institutions have been digitized, especially the credit application process. More and more customers are choosing digital loans over traditional loans because of the benefits they provide. The aim of this research was to analyze the picture of Business Performance which includes Customer Requirements, Digital Leadership, Loan Origination System Implementation and Credit Business Process Value Creation which influence it. The research method uses quantitative research with descriptive and verification research types. The research population was 64 branch offices which were the analysis units using a saturated sampling technique. The research instrument uses a questionnaire and data analysis techniques to determine the correlative relationship in this research using Partial Least Square. The research results show that Business Performance with the dominant dimension, namely Financial Performance, is influenced by Loan Origination System Implementation with the dominant dimension, namely Document Management and Credit Business Process Value Creation with the dominant dimension, namely Responsiveness. Loan Origination System Implementation and Credit Business Process Value Creation are influenced by Customer Requirements with the dominant dimension, namely Customer Expectation and Digital Leadership with the dominant dimension, namely Customer Focused.

Analyzing of Barberbos Consumer Purchase Decision Stages in Picking Barbershop Yamin, Muhammad Zaky; Gaffar, Vanessa; Andriana, Denny
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 19 No 2 (2024): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v19i2.25541

This research aims to explore the entire consumer purchasing decision process in choosing Barberbos, from problem recognition to post-purchase. The method used is qualitative with a case study approach, the sample was taken by purposive sampling, namely 23 people who were consumers who had tried Barberbos services. Data collection was carried out using interviews, literature studies, documentation studies, and online search methods, then the data was analyzed using thematic analysis. The research results show that in the first stage, the need and desire to shave one's hair was triggered internally by the source himself, there was no encouragement from other people. Information search stages: sources know Barberbos through location, word of mouth, and social media. At the alternative evaluation stage, only some of the material for consideration by the majority of the interviewees was the results of the shaving, followed by the place, then some said there was no particular reason and there were those who were invited by friends. The reason the interviewee chose Barberbos was because it was famous, the shave results, the service and the place was nice. For the final stage, all interviewees felt very satisfied, satisfied, and quite satisfied with the shave they got.

Study of The Factors That Influence Brand Loyalty Simpati Cards PT. Telkomsel Tbk Pardede, Mahadi; Gaffar, Vanessa; Monoarfa, Hilda
West Science Social and Humanities Studies Vol. 2 No. 07 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i07.952

Customer loyalty is critical for success in today's saturated mobile telecommunications industry. However, maintaining allegiance remains challenging given technology advancements and intensifying competition. This study examines the determinants of loyalty towards Simpati, the prepaid brand of Indonesia's largest operator Telkomsel. A qualitative case study methodology was employed, comprising an extensive literature review on customer experience, satisfaction, trust, switching costs and their influence on brand loyalty in the mobile sector. Particular focus was placed on publications related to Telkomsel and its prepaid offerings. Customer data from secondary sources was also analyzed to identify patterns relating to the research objectives. The findings indicate that service quality is a key antecedent of customer experience and satisfaction. Superior fulfillment of expectations cultivates a positive brand image and drives attachment. Meanwhile, affective factors like emotional engagement and trust act as mediators reinforcing loyalty intentions over the long-term. Competitive pricing and targeted promotional campaigns also enhance perceived value. Additionally, high perceived switching costs curb defection propensity due to customers' sunk investments in the relationship.

Co-Authors -, Lisnawati Abdul Rozak Adhistian, Patria Adib Sultan, Adib Adiwibowo, Lili Aggi Panigoro Sarifiyono Agus Fatkhurohman Handoyo Agus Rahayu Agus Rahayu Ahmad Azam Sulaiman AKUBIA, GILBERT KORKU Aldilla Yulia Wiellys Sutikno Alfira Sofia Amung Ma'mun Amung Ma'mun Anasti Desliana, Anasti Andar Danova Lastaripar Goeltom Andriana, Denny Ani Rakhmanita Annahli, Yuliarti Maghfira Arhesa, Sandra Ari Riswanto, Ari Arie Indra Gunawan Asimah, Vincent Kweku Askolani Askolani, Askolani Ayu Nurwitasari Azzahra, Fanny Fatimah Bambang Widjajanta Bambang Widjajanta, Bambang Bansah, Pearl Fafa Buana, Dwinto Martri Aji Chatarina Umbul Wahyuni Ciptagustia, Annisa Dani Kurniawan, Dani Dani Leonidas Sumarna Depy Muhamad Pauzy Dewi Pancawati Novalita, Dewi Pancawati Dhana, Irgi Resa Widia Didit Haryadi Disman, Disman Dodi Permadi Dodi Permadi, Dodi Ekaputra, Virda Dimas Eko Susanto Endrianto, Gunawan Enny Noegraheni Hindarwati, Enny Noegraheni Erwin Yulianto Eva Rachmawati Fatya Amalia Femmy Effendy Ferry Arfiansyah Gilbert Korku Akubia Gita Siswhara H.Mokh. Adib Sultan Handoyo, Agus F Hari Mulyadi, Hari harisandi, Prasetyo HARIYANTO HARIYANTO Heny Hendrayati Heri Purwanto Heryana, Tony Hilda Monoarfa Igus Rahmat Ginanjar Ilma Indriasri Pratiwi Ina Ratnasari, Ina Indra Kurniawan Indri Ferdiani Suarna Iqlima Ramadhani Irfan Taufik Rahman, Irfan Taufik Januar, Muhammad Fikry Januar Juju Masunah Juju Masunah Juliana Juliana Jumadil Saputra Karsikah, Karsikah Khairunnisa, Zahra Nadhira Kinanti Pra Ramdhani, Kinanti Pra Koeswandi, Tika Krishna Yuliawati, Ayu Kumara, Gatot Kunta Kusumah, AHG Kusumah, Ahmad H.G L. Lisnawati Lekettey, Edem Lesmana, Fanji Lili Adi Wibowo Lisnawati Lisnawati ma'mun, Amung Ma'mun, Amung Mahadi Pardede Maisa Azizah Asmara Martri Aji Buana, Dwinto Maya Sari Maya Sari Mega Fitriani Adiwarna Prawira Meta Arief Meta Arief, Meta Miftahuddin, S.Si.,MAB., asep Mirza Abdi Khairusy Mohamad Reza Nurpratama Mokh Adib Sultan, Mokh Adib Monoarfa, Hilda Muhammad Iqbal Alamsyah Muhammad Labib, Muhammad Muji Gunarto Munawar, Asep Mustika Fitri Nasution, Harmansyah Nkansah, Obed Kwabina Opoku Nugraha Nugraha Nurali , Nurali Nurianah, Nurianah Nurriyati, Ratih Nuryadi Nuryadi Opoku Nkansah, Obed Kwabina Pardede, Mahadi Perdana, Yoga Pitri Yanti Piyoh, Dea Dela Pranata, Rengga Madya Prianto, Arif Primaskara, Ery Primaskara, Ery Adam Priyo Wibowo Purwanto Purwanto Puspo Dewi Dirgantara Puspo Dewi Dirgantari Puspo Dewi Dirgantiri Putra, Alfian Prayana Ardie Putri Lilis Dyani Putri, Arvianti Farah Natsya Ratih Hurriyati Ratih Hurriyati Rennyta Yusiana Resa Nurlaela Anwar Revaldhi, Andriana Rifaldi, M. Diky Rina Suprina Rina Suprina Rini Andari, Rini Rini Larasati Irawan Rivaldi Arissaputra Rofi Rofaida Rusmiati Rusmiati Saefuloh Saman, Saefuloh Saepudin, Didin Saputra, Deddy Rahmat Saputra Rahmat Saur Costanius Simamora, Saur Costanius Sentika, Sarah Setiawan, Rahyuniati Shahril, Aslinda Siregar, Alfi Syahrah Sri Rizki Handayani Sri Utami Sugiharto, Nur Aziz Sultan, H. Mokh. Adib Suryana Suryana Taufik Abdullah Tia Yuliawati Tika Annisa Koeswandi Tika Annisa Koeswandi Triyono, Sunu Puguh Untung Novianto Vida Oriana, Aurel Virda Dimas Ekaputra Vitri Dwi MD, Vitri Walda P., Arvega Syah Wawan Junresti Daya Wenda Wahyu Christiyanto Wibowo, Lili Widhi Ariyo Bimo Widi Senalasari Wijaya, Ni Putu Nurwita Pratami Yamin, Muhammad Zaky Yanti, Pitri Yeliawati, Ayu Krishna Yeni Yuniawati, Yeni Yogi Suprayogi Sugandi Yusoff, Yusliza Mohd Yusriani, Sri Zuhroh, Siti

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