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Vanessa Gaffar

Universitas Pendidikan Indonesia

Author-ID : 532225

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Transportation Other

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Pengaruh daya tarik iklan di sosial media Instagram terhadap minat beli konsumen produk Innisfree Piyoh, Dea Dela; Annahli, Yuliarti Maghfira; Gaffar, Vanessa
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.5, No.1 (2024): June 2024
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v5i1.1021

Consumers have a tendency to develop an intention to buy a product after seeing product advertisements in various electronic media, one of which is through Instagram social media. This study aims to determine whether there is an effect of advertising attractiveness on Instagram social media on consumer buying interest in Innisfree products. The method used in this research is an explanatory survey with a quantitative approach. Data collection is done by distributing questionnaires / questionnaires to respondents which consist of several statements. The population in this study were consumers of Innisfree products with a sample of 100 respondents. The sampling technique used is simple random sampling. The data analysis technique used is descriptive and inferential analysis which is processed using the Partial Least Square (PLS) 4.0 analysis tool. The results showed that there was a positive and significant influence of the Advertising variable on consumer buying interest. This research is expected to provide a number of theoretical and practical guidelines on how entrepreneurs can effectively implement advertisements on the Instagram social media platform to attract consumer buying interest.

Pengaruh customer relationship management terhadap customer satisfaction Starbucks di wilayah Bandung Annahli, Yuliarti Maghfira; Piyoh, Dea Dela; Gaffar, Vanessa
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.5, No.1 (2024): June 2024
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v5i1.1022

One of the coffee beverage brands that has been named as a company that is able to provide the best service for consumers, but in terms of what kind of service and how is provided by Starbucks so that it can provide satisfaction for consumers with its products and can be named the company with the best service in its field. On that basis, this study aims to determine and analyze how customer relationship management affects customer satisfaction at Starbucks in the Bandung area. This research is a quantitative study with explanatory survey research techniques. The population of this research is Starbucks consumers with a sample of 100 respondents through non-probability sampling technique purposive sampling method. This research data collection is in the form of distributing questionnaires to buyers of Starbucks products. The data analysis technique used is descriptive analysis and inferential analysis, which is assisted by the Partial Least Square (PLS) 4.0 analysis tool. The results of this study on customer relationship management variables have a significant effect on customer satisfaction.

Loan Origination System Implementation Model and Credit Business Process Value Creation in Improving Business Performance Nasution, Harmansyah; Rahayu, Agus; Gaffar, Vanessa; Sofia, Alfira; Yulianto, Erwin
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1349

The banking industry as a credit provider has changed substantially over the last century, namely that when a bank will lend money with collateral as collateral, the process is carried out in stages involving many bank officers. Currently, almost all operating financial institutions have been digitized, especially the credit application process. More and more customers are choosing digital loans over traditional loans because of the benefits they provide. The aim of this research was to analyze the picture of Business Performance which includes Customer Requirements, Digital Leadership, Loan Origination System Implementation and Credit Business Process Value Creation which influence it. The research method uses quantitative research with descriptive and verification research types. The research population was 64 branch offices which were the analysis units using a saturated sampling technique. The research instrument uses a questionnaire and data analysis techniques to determine the correlative relationship in this research using Partial Least Square. The research results show that Business Performance with the dominant dimension, namely Financial Performance, is influenced by Loan Origination System Implementation with the dominant dimension, namely Document Management and Credit Business Process Value Creation with the dominant dimension, namely Responsiveness. Loan Origination System Implementation and Credit Business Process Value Creation are influenced by Customer Requirements with the dominant dimension, namely Customer Expectation and Digital Leadership with the dominant dimension, namely Customer Focused.

Analyzing of Barberbos Consumer Purchase Decision Stages in Picking Barbershop Yamin, Muhammad Zaky; Gaffar, Vanessa; Andriana, Denny
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 19 No 2 (2024): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v19i2.25541

This research aims to explore the entire consumer purchasing decision process in choosing Barberbos, from problem recognition to post-purchase. The method used is qualitative with a case study approach, the sample was taken by purposive sampling, namely 23 people who were consumers who had tried Barberbos services. Data collection was carried out using interviews, literature studies, documentation studies, and online search methods, then the data was analyzed using thematic analysis. The research results show that in the first stage, the need and desire to shave one's hair was triggered internally by the source himself, there was no encouragement from other people. Information search stages: sources know Barberbos through location, word of mouth, and social media. At the alternative evaluation stage, only some of the material for consideration by the majority of the interviewees was the results of the shaving, followed by the place, then some said there was no particular reason and there were those who were invited by friends. The reason the interviewee chose Barberbos was because it was famous, the shave results, the service and the place was nice. For the final stage, all interviewees felt very satisfied, satisfied, and quite satisfied with the shave they got.

Study of The Factors That Influence Brand Loyalty Simpati Cards PT. Telkomsel Tbk Pardede, Mahadi; Gaffar, Vanessa; Monoarfa, Hilda
West Science Social and Humanities Studies Vol. 2 No. 07 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i07.952

Customer loyalty is critical for success in today's saturated mobile telecommunications industry. However, maintaining allegiance remains challenging given technology advancements and intensifying competition. This study examines the determinants of loyalty towards Simpati, the prepaid brand of Indonesia's largest operator Telkomsel. A qualitative case study methodology was employed, comprising an extensive literature review on customer experience, satisfaction, trust, switching costs and their influence on brand loyalty in the mobile sector. Particular focus was placed on publications related to Telkomsel and its prepaid offerings. Customer data from secondary sources was also analyzed to identify patterns relating to the research objectives. The findings indicate that service quality is a key antecedent of customer experience and satisfaction. Superior fulfillment of expectations cultivates a positive brand image and drives attachment. Meanwhile, affective factors like emotional engagement and trust act as mediators reinforcing loyalty intentions over the long-term. Competitive pricing and targeted promotional campaigns also enhance perceived value. Additionally, high perceived switching costs curb defection propensity due to customers' sunk investments in the relationship.

Production of Shadow Puppet Performances in Building Artistic Entrepreneurship Masunah, Juju; Dyani, Putri Lilis; Gaffar, Vanessa; Sari, Maya
Journal of Sustainable Tourism and Entrepreneurship Vol. 3 No. 2 (2022): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v3i2.1221

Purpose: This research describes the efforts to promote entrepreneurial motivation through shadow puppet performances. Research Methodology: This research used a project-based approach, and the activities are initiated by: 1) diagnosing the problems of performing arts entrepreneurship, 2) creating art incubation designs, 3) implementing activity plans, and 4) evaluating activities through performances. The participants were students with educational backgrounds in dance, music, and fine arts at Universitas Pendidikan Indonesia, as well as partners in the Indigo Moon Theater, a community-based in London. Results: A production of shadow puppet performance art with a Jungle Book story can foster students’ entrepreneurial motivation, shown through paid performances and business planning sales of show packages, merchandise, and a shadow puppet workshop model for children and families. Limitations: This research cannot assist the participants in managerial work to continue their business. Contributions: This research contributes to developing art entrepreneurship in the performing arts field as part of Indonesia’s creative industry sub-sector.

Effect of Influencer Marketing Strategy On Consumer behaviour In Fast Moving Consumer Goods firms In Ghana Bansah, Pearl Fafa; Gaffar, Vanessa; Disman, Disman; Yuliawati, Ayu Krishna
ASEAN Marketing Journal Vol. 15, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Manuscript type: Research paper Research Aims: This study examines the influence of influencer marketing strategies on consumer purchasing behaviour among fast-moving consumer goods (FMCG) companies in Ghana. Design/methodology/approach: This study employs an explanatory (causal) research design. A 31-item questionnaire split into four categories was used to collect quantitative data. An online questionnaire was sent to FMCG consumers in Ghana's Greater Accra and Ashanti Regions, aged 18–48 years and older. Multiple regression analysis was performed to establish relationships between the study variables. Research Findings: The findings showed that YouTube is the most popular social media platform among Ghanaian users, according to the findings of the study. Several factors, such as attractiveness, credibility, expertise, reach, and engagement, affect the influence of Ghanaian influencers on consumer purchasing behaviour in FMCG firms. It has been demonstrated that these factors have a positive and statistically significant effect on the purchasing behaviour of customers Theoretical Contribution/Originality: This study enhances the theoretical understanding of influencer marketing's efficacy and provides valuable insights for practitioners and marketers seeking to leverage influencer marketing to improve their brand's performance in the competitive FMCG market. Practitioner/Policy Implications: This study emphasises the need for strategic and authentic influencer marketing for Ghana's FMCG firms. To increase customer engagement, organisations must carefully identify influencers, emphasise trust and authenticity, improve product-related content, and encourage interactive involvement. Research limitation/implications: The concentration of FMCG firms in Ghana limits the generalisability of the study's findings to other industries or countries

Halal Awareness, Brand Image, and Low Price Strategies on Purchasing Decisions for Food and Beverage Products Bahri, Khoirun Nisa; Novianto, Untung; Rozak, Abdul; Gaffar, Vanessa; Wibowo, Lili Adi; Dirgantari, Puspo Dewi; Azzahra, Fanny Fatimah
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2010

This study aims to determine the influence of halal awareness, brand image, and low price strategy on purchasing decisions for food and beverage products among Muslim communities in Indonesia. This research is quantitative research using a survey method for Mixue customers in West Java.Data processing uses SEM (Structural Equation Model). Data was distributed to 100 rerespondents in West Java. The results of this study conclude that the variables of Halal Awareness and Low Price Strategy have an effect on the Brand Image of Mixue products. The variables of Halal Awareness and Low Price Strategy have an effect on the purchasing decision of Mixue products. This means that the Brand Image variable can affect Halal Awareness and Low Price Strategy on the purchasing decision of Mixue products.

SYSTEMATIC LITERATUR REVIEW DENGAN METODE PRISMA: DAMPAK TEKNOLOGI BLOCKCHAIN TERHADAP PERIKLANAN DIGITAL Simamora, Saur Costanius; Gaffar, Vanessa; Arief, Meta
JURNAL ILMIAH M-PROGRESS Vol 14 No 1 (2024): JURNAL ILMIAH M-PROGRESS
Publisher : Feb Universitas Dirgantara Marsekal Suryadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35968/m-pu.v14i1.1182

Tinjauan literatur sistematis ini mencoba menjawab pertanyaan tentang metode apa yang digunakan untuk menganalisis bagaimana teknologi blockchain berperan dalam perkembangan periklanan digital. Lalu apa peran teknologi blockchain dalam perkembangan periklanan digital di industri lain. Blockchain memainkan peran besar dalam pemasaran digital, karena industri periklanan digital secara historis sangat bergantung pada pihak ketiga. Blockchain dapat menghilangkan perantara antara dua pihak, sehingga membantu merek dan pelanggan. Salah satu pendekatan studi literatur adalah Systematic Literature Review (SLR). Penelitian ini menggunakan Systematic Literature Review dengan Metode Prisma dengan bantuan UAKE, VOS viewer, dan Aplikasi Mendeley Watase. Penelitian ini dibatasi dengan hanya mencari artikel jurnal Scopus Q1, Q2, Q3, dan Q4, terbitan tahun 2018-2022. Berdasarkan (26) dua puluh enamÂ artikel yang ditelaah, melalui proses systematic literature review, dengan rentang waktu terbitan artikel antara tahun 2018 sampai dengan 2022. Diperoleh hasil bahwa hanya sepuluh artikel yang memenuhi kriteria dan dijadikan rujukan dalam penelitian ini. Metode analisis data yang banyak digunakan ialah perancangan atau system planning (5 artikel), kemudian qualitative method (2 artikel), quantitative method (1 artikel) dan exploratory factor (1 artikel). Hasil penelitian menunjukkan bahwa teknologi blockchain berperan besar dalam perkembangan periklanan digital (digital advertising), yang banyak diterapkan di industri e-commerce, telekomunikasi, otomotif, pertanian, hiburan (film) bahkan untuk deteksi penipuan dan pencegahan kejahatan dalam periklanan online.Â Kata kunci: studi Pustaka; SLR; blockchain; periklanan digital; PRISMA

Building digital entrepreneurs in Indonesia: The role of education, competence, and self-efficacy Arfiansyah, Ferry; Suryana, Suryana; Mulyadi, Hari; Gaffar, Vanessa; Pranata, Rengga Madya
Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v15i2.14492

As digital transformation progresses, understanding the elements that motivate students in higher education to pursue digital entrepreneurship has become increasingly essential. Indonesia, as one of the largest developing digital economies, provides a vital context where high digital literacy among youth has not yet translated into strong entrepreneurial activity, making its university students a critical population for examining the education–intention gap. Most prior studies addressed digital entrepreneurial education and competence independently, with limited efforts to link them in explaining entrepreneurial motivation. This research analyzes the intermediary influence of digital entrepreneurial self-efficacy in bridging the effects of digital entrepreneurial education and digital competence on students’ entrepreneurial intentions among 173 university students in West Java, Indonesia, utilizing a structural equation modeling approach. Analysis outcomes demonstrate that digital education and competence strengthen students’ confidence to initiate digital ventures. This heightened self-efficacy, in turn, becomes the most decisive factor influencing entrepreneurial intention. Digital competence alone does not directly foster intention but becomes influential when accompanied by strong self-belief, indicating that technical proficiency must be complemented by psychological readiness. The research merges the theory of planned behavior and social cognitive theory to construct its conceptual framework to connect intention development with efficacy processes, illustrating how digital learning and skills collectively foster entrepreneurial motivation. Practically, it highlights the importance of educational designs that simultaneously build competence and confidence to cultivate capable and resilient digital entrepreneurs.

Co-Authors -, Lisnawati Abdul Rozak Adhistian, Patria Adib Sultan, Adib Adiwibowo, Lili Aggi Panigoro Sarifiyono Agus Fatkhurohman Handoyo Agus Rahayu Agus Rahayu Ahmad Azam Sulaiman AKUBIA, GILBERT KORKU Aldilla Yulia Wiellys Sutikno Alfira Sofia Amung Ma'mun Amung Ma'mun Anasti Desliana, Anasti Andar Danova Lastaripar Goeltom Andriana, Denny Andriani, Nukeu Novia Ani Rakhmanita Annahli, Yuliarti Maghfira Arhesa, Sandra Ari Riswanto, Ari Arie Indra Gunawan Asimah, Vincent Kweku Askolani Askolani, Askolani Azzahra, Fanny Fatimah Bambang Widjajanta Bambang Widjajanta, Bambang Bansah, Pearl Fafa Budi Prakoso, Budi Chatarina Umbul Wahyuni Ciptagustia, Annisa DANI KURNIAWAN Dani Leonidas Sumarna Deddy Rahmat Saputra Depy Muhamad Pauzy Dewi Pancawati Novalita, Dewi Pancawati Dhana, Irgi Resa Widia Didit Haryadi Dirgantari, Puspo Disman, Disman Dodi Permadi Dodi Permadi, Dodi Dwinto Martri Aji Buana Ekaputra, Virda Dimas Eko Susanto Endrianto, Gunawan Enny Noegraheni Hindarwati, Enny Noegraheni Erwin Yulianto Eva Rachmawati Eva Rachmawati Fatya Amalia Femmy Effendy Ferry Arfiansyah Filda Rahmiati Gilbert Korku Akubia Gita Siswhara H.Mokh. Adib Sultan Handoyo, Agus F Hari Mulyadi, Hari harisandi, Prasetyo HARIYANTO HARIYANTO Heny Hendrayati Heri Purwanto Heryana, Tony Hilda Monoarfa Igus Rahmat Ginanjar Ilma Indriasri Pratiwi Ina Ratnasari, Ina Indra Kurniawan Indri Ferdiani Suarna Iqlima Ramadhani Irawan, Rini Larasati Irfan Taufik Rahman, Irfan Taufik Januar, Muhammad Fikry Januar Juju Masunah Juju Masunah Juliana Juliana Jumadil Saputra Karsikah, Karsikah Khairunnisa, Zahra Nadhira Kinanti Pra Ramdhani, Kinanti Pra Koeswandi, Tika Krishna Yuliawati, Ayu Kumara, Gatot Kunta Kusumah, AHG Kusumah, Ahmad H.G L. Lisnawati Lekettey, Edem Lesmana, Fanji Lili Adi Wibowo Lisnawati Lisnawati Ma'mun, Amung ma'mun, Amung Mahadi Pardede Maisa Azizah Asmara Martri Aji Buana, Dwinto Maya Sari Maya Sari Mega Fitriani Adiwarna Prawira Meta Arief Meta Arief, Meta Miftahuddin, S.Si.,MAB., asep Mirza Abdi Khairusy Mokh Adib Sultan, Mokh Adib Monoarfa, Hilda Muhammad Iqbal Alamsyah Muhammad Iqbal Alamsyah Muhammad Labib, Muhammad Muji Gunarto Munawar, Asep Mustika Fitri Nasution, Harmansyah Ni Putu Nurwita Pratami Wijaya Nkansah, Obed Kwabina Opoku Nugraha Nugraha Nurali, Nurali Nurianah, Nurianah Nurpratama, Mohamad Reza Nurriyati, Ratih Nuryadi Nuryadi Opoku Nkansah, Obed Kwabina Pardede, Mahadi Perdana, Yoga Pitri Yanti Piyoh, Dea Dela Pranata, Rengga Madya Prianto, Arif Primaskara, Ery Primaskara, Ery Adam Priyo Wibowo Purwanto Purwanto Puspo Dewi Dirgantara Puspo Dewi Dirgantari Puspo Dewi Dirgantiri Putra, Alfian Prayana Ardie Putri Lilis Dyani Putri, Arvianti Farah Natsya Ratih Hurriyati Ratih Hurriyati Rennyta Yusiana Resa Nurlaela Anwar Revaldhi, Andriana Rifaldi, M. Diky Rina Suprina Rina Suprina Rini Andari, Rini Rivaldi Arissaputra Rofi Rofaida Rusmiati Rusmiati Saefuloh Saman, Saefuloh Saepudin, Didin Saur Costanius Simamora, Saur Costanius Sentika, Sarah Setiawan, Rahyuniati Shahril, Aslinda Siregar, Alfi Syahrah Sri Rizki Handayani Sri Utami Sugiharto, Nur Aziz Sultan, Adib Mokh Sultan, H. Mokh. Adib Suryana Suryana Taufik Abdullah Tia Yuliawati Tika Annisa Koeswandi Tika Annisa Koeswandi Triyono, Sunu Puguh Untung Novianto Vida Oriana, Aurel Virda Dimas Ekaputra Vitri Dwi MD, Vitri Walda P., Arvega Syah Wawan Junresti Daya Wenda Wahyu Christiyanto Wibowo, Lili Widhi Ariyo Bimo Widi Senalasari Wijaya, Ni Putu Nurwita Pratami Yamin, Muhammad Zaky Yanti, Pitri Yeliawati, Ayu Krishna Yeni Yuniawati, Yeni Yogi Suprayogi Sugandi Yusoff, Yusliza Mohd Yusriani, Sri Zuhroh, Siti

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