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Pengaruh Brand Awareness dan Product Design terhadap Buying Decision melalui variabel Purchase Intention pada Produk AQUA Japan di Kota Serang Bachrudin, Bachrudin; Sutisna, Sutisna; Umalihayati, Umalihayati
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1547

Abstract

This research aims to determine the influence of brand awareness and product design on purchasing decisions through the purchase intention variable. The subjects in this research were 250 community respondents in Serang City. Data analysis tools use SPSS and SmartPLS using a Likert scale. The results of the research show that there is a significant influence between the product design variable on the purchase intention variable, but no direct influence was found between brand awareness on the purchase intention variable for AQUA Japan products in Serang City. Then there is a significant influence of the brand awareness, product design, purchase intention variables on the buying decision variable for AQUA Japan products in Serang City. This research also found that the purchase intention variable does not have a mediating effect on the influence of brand awareness on buying decisions, but the purchase intention variable can be used as a mediation on the influence of product design on buying decisions for AQUA Japan products in Serang City.
LEGO: LEBIH DARI SEKERDAR MAINAN, MEMBANGUN KOGNITIF ANAK Sumyati, Sumyati; Nuryati, Nuryati; Umalihayati, Umalihayati
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 03 (2025): Volume 10 No. 3 September 2025 In Order
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i03.33689

Abstract

Penelitian ini bertujuan untuk mengetahui penerapan permainan Lego dalam mengembangkan kemampuan kognitif anak usia 5–6 tahun di PAUD Al Khairiyah Delingseng Cilegon. Perkembangan kognitif anak usia dini mencakup kemampuan berpikir simbolik dan pemecahan masalah yang perlu diasah melalui media yang menyenangkan dan edukatif. Salah satunya adalah permainan Lego yang mampu merangsang kemampuan berpikir logis, imajinatif, serta koordinasi motorik dan visual anak. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa observasi, wawancara, dan dokumentasi. Subjek dalam penelitian ini adalah guru kelas dan anak usia 5–6 tahun yang aktif mengikuti kegiatan bermain Lego di PAUD tersebut. Data yang dikumpulkan dianalisis melalui reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa penerapan permainan Lego memberikan kontribusi positif terhadap perkembangan kognitif anak, khususnya dalam aspek berpikir simbolik dan pemecahan masalah. Anak mampu mengenali dan menyusun lambang bilangan, mencocokkan bentuk, serta menyusun bangunan sederhana dengan kreativitas dan pemikiran logis.
PERAN LEMBAGA PENDIDIKAN DALAM MENGHASILKAN LULUSAN BERKUALITAS DAN BERDAYA SAING TINGGI Rahmulyana, Anjar; Raman, Raman; Yustiva, Fitriyatul; Junaesih, R.; Halabi, Ahmad; Umalihayati, Umalihayati; Yusuf, Furtasan Ali
Bhinneka Multidisiplin Journal Vol. 1 No. 2 (2024): Bhinneka Multidisiplin Journal
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/bmj.v1i2.7

Abstract

This research aims to investigate the role of educational institutions in producing quality and highly competitive graduates. The main focus of this research is to analyze the strategies and policies implemented by educational institutions to improve the quality and competitiveness of their graduates in the job market. This research method involves surveys, interviews, and documentation analysis of several higher education institutions and secondary schools. This research is directed at evaluating the curriculum, teaching methods and supporting facilities provided by educational institutions in creating a learning environment that is conducive to the development of skills and knowledge relevant to the demands of the current job market. Apart from that, this research will also assess the effectiveness of internship programs, collaboration with industry, and career support provided by educational institutions to their students. It is hoped that the results of this research will provide in-depth insight into the efforts of educational institutions to produce graduates who not only have academic competence, but also practical skills and a strong understanding of industry needs. It is hoped that the implications of these findings can become the basis for improving educational policies and practices in order to increase the quality and competitiveness of graduates in this era of globalization.
THE ROLE OF COLLECTIVE RESPONSIBILITY AND COLLECTIVE COMMITMENT TOWARDS THE COOPERATION CLIMATE AND ITS IMPLICATIONS FOR TOTAL QUALITY MANAGEMENT Budi Wahyuni, Raden; Muhammad, Indra; Fadeli, Fadeli; Buheti, Buheti; Umalihayati, Umalihayati
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 11, No 3 (2024): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v11i3.2024.1149-1157

Abstract

Total quality management (TQM) is a management philosophy adopted by successful organizations to achieve sustainable business performance, and TQM practices demonstrate that high and consistent product quality cannot be achieved and maintained unless quality management is implemented in an integrated manner with other management systems. aims to optimize the role of climate mediation. Collaboration influences directly or indirectly the total quality of management. This type of research is quantitative using a survey method on elementary school teachers in Cilegon City and will be tested using the Partial Least Square (PLS SEM) approach. The research results include 1) there is an influence of Shared Responsibility on the climate of cooperation. 2) there is an influence of Joint Commitment on the Cooperation climate. 3) there is no influence of Shared Responsibility on TQM. 4) there is an influence of Shared Commitment on TQM. 5) there is an influence of the cooperation climate on TQM. 6) mediating variables (collaboration climate) can directly and indirectly influence TQM. For future researchers, they can add quality management variables implemented in an integrated manner between teachers and school principals.
Optimalisasi Strategi Peningkatan Mutu Pendidikan pada Era Revolusi Digital Andriani, Rina; Umalihayati, Umalihayati; Oktaviani, Dwi Kania; Salam, Abdu; Novianti, Siti; Hamzah, Amaylia Rosyida; Amelia, Lesta; Nurmalita Sari, Amanda Prisilia; Zidha, Barrah Mariela; Alfermanda, Muhammad Naufal
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 4 (2025): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i4.968

Abstract

This community service activity was in the form of an educational seminar aimed at improving the quality of education, particularly teaching quality, in the digital era. The activity sought to enhance educational quality through teachers as the driving force, by implementing strategies and teaching methods adapted to the digital revolution, so that the quality of education in the region could improve sustainably. The method used consisted of preparation, implementation, evaluation, and reporting. The seminar was held at SD Lempuyang, Tanara Sub-district, on Monday, August 4, 2025. The activity was attended by 14 teachers from several schools in Bendung Village. The speaker was Kusrinawati, S.Si., who serves as the Coordinator of Curriculum and Assessment for Elementary Schools at the Department of Education and Culture of Serang Regency. The seminar results indicated an increase in teachers’ understanding of using Canva, Quizizz, and various national educational platforms. Teachers also gained insights into the implementation of AI in elementary schools, the introduction of coding, and the development of technology-based extracurricular programs. This activity also strengthened collaboration among teachers, the local Department of Education, and KKM students, thereby contributing to sustainable improvements in the quality of education.
Co-Authors Ade Fricticarani Aditya Rachman Aditya Rachman, Aditya Afriani Fitriyah Agustina Alawi, M Nawab Alfermanda, Muhammad Naufal Almalia Almalia Amelia, Lesta Aminah, Mimih Andriani, Rina Angrian Permana, Angrian Anton Nasrullah, Anton Ardaneswari Putri Cahyaningsih Arfian Suryasuciramdhan Arif Budiman ASFAR, ANDI HASRYNINGSIH Audi, Nadia Putri Bachrudin Bachrudin, Bachrudin Baehaki, Mohammad Budi Wahyuni, Raden Buheti, Buheti Cahyaningtyas, Ovi Sakti Damar Wulan Dayurni, Popi Dede Sutarya Desma Yuliadi Saputra Destri Astrianingsih Dewi Surani Dwi Astuti Dwi Ramadhani Eko Prasetyo Elin Novita Elinawati, Elinawati Erik Santoso Fachry Abda El Rahman Fadeli, Fadeli fatimah Fatimah Febsi, Yania Furtasan Ali Yusuf Gina Mutiara Rosdalina Halabi, Ahmad Halimatus Sa'diyah Hamidah . Hamidah Hamidah Hamzah, Amaylia Rosyida Hapid Saepudin Havita, Vivit Nurhikmah Hendrawati, Tuti Hidayah, Nova Nurul Hidayat, Selamet Hiroshi Agung Saputra Holilah Holilah Imamudin Imamudin Indra Septian Irfan Sulistriyan Irva Khoirunnisa Iskandar, Didi Ismayati, Yati Jaka Wijaya Kusuma Juanto, Ade Juhriah Juhriah, Juhriah Jumiati Jumiati Junaesih, R. Kartini Kartini Kholil, Moh. Kholisah, Nur Kurniati Rahmadani Laksmi Evasufi Widi Fajari Lili Fajrudin M Asyirullah Intizam Mahdi, Ahmad Maidila, Nia Maliki, Budi Ilham Mare, Daniel Pardameian Simare Masquroh, Hayatul Megarini Eka Parmawati Melani Zyahrotul Nadifah Melinda Rochmah Mila Karmila Mira Marlina Mohamad Husni, Mohamad Muadifah, Muadifah Mubarika, Melinda Putri Muhamad Rian Ardiansyah Muhammad agung rizki Muhammad Hidayat Muhammad Hidayat Muhammad, Indra Mutoharoh, Mutoharoh N. Nurjanah Nadila Aulia Sopianti Naufal Affandi Nazwa Aulia Shihab Norma Sri Hastuti Novianti, Siti Novita Sari Novrita Triyulvia Nurhasan Nugroho Nurhasanah, Dede Nurmalita Sari, Amanda Prisilia Nuryati Nuryati Oktaviani, Dwi Kania Popi Dayurni Popi Dayurni Puput Puspito Rini Putri, Intan Chania Qonita Qonita Qonita Qonita Qonita Qonita Qonita Raden Akhmad Atqoo Raden Budi Wahyuni Rahmadani, Kurniati Rahmulyana, Anjar Raman Raman, Raman Rani Puspa Ratna Dewi Refaudin, Ahmad Rika Tanjung Rina Andriani Rini Dwi Septiyani Rohim, Rouf Roseno, Edi RR. Ella Evrita Hestiandari Rusmalina, Euis Salam, Abdu Sari, Neneng Tri Wulan Sariwardani, Andriani Sepriyanti, Sepriyanti Setiawan, Sendi Shifa Aulia Putri Silawati, Yulis Sintia, Merlin Siti Hinda Syah Siti Malihatun Siti Mawaddah Luthfiah Siti Rodiyah Siti Sofiah Sofiyan, Sopan Sri Adi Widodo Subroto, Desty Endrawati Sucianti, Cita Suhdiyah, Dede Suheti Suheti Suheti, Suheti Suirat, Suirat Suliyasti, Desi SUMIYATI SUMIYATI Sumyati, Sumyati Surani, Dewi Sutisna Sutisna Sutisna Sutisna Suwarni Suwarni Syah, Siti Hinda Syahid Ihsan Nurfalaqi Syahroni, Mukhamad Faizal Syarifah Aini Tabrani, Mohamad Bayi Tata Rustandi Toyibah, Toyibah Trisnawati, Ayu Umaya Dina Shakina Harrin Vega Muhida Vidya Ayuningtyas Vivi Berliana Putri Wahyu Handayani Wida, Faizatul Widya Dwiyanti Wulandari, Dwi Lestio Yuliah Yuliah Yuningsih, Yuyun Yustiva, Fitriyatul Yuyun Yuningsih Zidha, Barrah Mariela