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All Journal Jurnal Civics: Media Kajian Kewarganegaraan Interaksi : Jurnal Ilmu Komunikasi HUMANIKA JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Harmoni Sosial: Jurnal Pendidikan IPS EL-IDARE: JURNAL MANAJEMEN PENDIDIKAN ISLAM Jurnal Pendidikan Ilmu Sosial Jurnal Civicus Jurnal Ilmiah Pendidikan Pancasila dan Kewarganegaraan JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) Jurnal Studi Komunikasi ARISTO Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Jurnal Moral Kemasyarakatan PEDAGOGIA Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan Jurnal HAM Etika Demokrasi Jurnal Ilmiah Pendidikan Profesi Guru Journal of Humanities and Social Studies JURNAL MANAJEMEN BISNIS Waskita: Jurnal Pendidikan Nilai dan Pembangunan Karakter Humaniora Jurnal Inovasi Ilmu Sosial dan Politik Wacana Paramarta: Jurnal Ilmu Hukum JURNAL ILMIAH MIMBAR DEMOKRASI Jurnal Civic Hukum The Innovation of Social Studies Journal ASANKA: Journal of Social Science And Education Jurnal Pendidikan PKn IJORER : International Journal of Recent Educational Research Asean Journal of Science and Engineering (AJSE) Sosietas: Jurnal Pendidikan Sosiologi Research of Service Administration Health and Sains Healthys Journal of Pedagogy and Education Science Journal of Economics and Social Sciences PANCASILA AND CIVICS EDUCATION JOURNAL Jurnal Pengabdian Inovasi Masyarakat Indonesia Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Nasional (JPN) Indonesia Konstruksi Sosial: Jurnal Penelitian Ilmu Sosial Integralistik Unnes Political Science Journal Indonesian Journal on Learning and Advanced Education (IJOLAE)
Cecep Darmawan, Cecep
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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The Effect of Promotion Through Social Media and Non-Social Media on Patient Visits at Cassandra Skincare Clinic in Singkawang City Putri, Dhea Atiqah; Darmawan, Cecep; Mulyani, Kahar
Journal of Economics and Social Sciences (JESS) Vol. 5 No. 1 (2026)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.1302

Abstract

This research is against the background of the crucial role of promotion in influencing patient decisions in the health and beauty services sector. Cassandra Skincare Clinic in Singkawang City has used social media, especially Instagram and TikTok as the main means of promotion, with a large follower base. This thesis aims to empirically analyze the influence of promotion in general and the use of social media as a promotional tool specifically on patient visits. The method used was an analytical survey with a cross-sectional study approach of 80 respondents taken through accidental sampling techniques. The results of linear regression analysis showed that promotion (X1) had a very significant influence on patient visits (Y) (Sig. 0.000). Similarly, social media as a promotional tool (X2) also showed a significant influence on visits (Sig. 0.007). The multiple regression model formed was Y = 0.751 + 0.358X1 + 0.132X2, confirming that the two independent variables positively and significantly influenced the patient's interest in visiting. Thus, it is concluded that Cassandra Skincare Clinic needs to prioritize improving the quality of informative and visually appealing social media content and strengthening offline promotional channels to maximize visits.
The Influence of Dedi Mulyadi’s Populist Leadership Content on Civic Disposition Cahyani, Isyeu Nur; Darmawan, Cecep; Anggraeni, Leni
The Innovation of Social Studies Journal Vol 7, No 2 (2026): The Innovation of Social Studies Journal, March 2026
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/issj.v7i2.17791

Abstract

Social media has become a central arena for political communication in the digital era, particularly in constructing leadership images, disseminating political messages, and fostering perceived closeness with the public. Populist leadership content distributed through digital platforms is typically characterized by personal, emotional, and cultural narratives, which have the potential to shape how young people think, behave, and perceive social reality as citizens. In this context, the populist leadership content of Dedi Mulyadi is noteworthy, as it consistently emphasizes proximity to the community, moral storytelling, and the use of strong local cultural symbols, especially those rooted in Sundanese identity. Such strategies are considered effective in building emotional bonds with audiences, particularly students. However, this populist approach also raises concerns, as it may prioritize emotional mobilization over the cultivation of reflective and substantive civic values.This study aims to analyze the influence of Dedi Mulyadi’s populist leadership content on the formation of civic disposition among students of the Faculty of Social Sciences Education (FPIPS), Universitas Pendidikan Indonesia. Specifically, it examines students’ perceptions of mediated intimacy, analyzes the effects of digital directness and performative authenticity on civic disposition, and formulates solutions to address the dominance of emotional appeals in populist content. Employing a quantitative correlational design with a survey method, the findings reveal a significant influence of populist leadership content on students’ civic disposition, indicated by a t-value of 3.702 (p < 0.05). Furthermore, a positive correlation is identified (r = 0.362), suggesting a weak but meaningful relationship. Overall, leadership content that highlights social closeness, public problem-solving, and moral narratives contributes to shaping students’ civic attitudes, while also underscoring the need to strengthen critical.
Co-Authors - Sapriya AA Sudharmawan, AA Abdul Basit Adhari, Nursanda Rizki Agil Nanggala agung setiawan Aim Abdulkarim Aim Abdulkarim Al Rafni Anindita Saraswati N, Anindita Aris Riswandi Sanusi, Aris Riswandi Aulia Novemy Dhita Aulia, Sarah Raudlatul Avila, Roel V. Bestari, Yoga Cahyani, Isyeu Nur Dadang Sundawa, Dadang Dasim Budimansyah Dasim Budimansyah, Prayoga Bestari, Redi Yamanto, Dasim Budimansyah, Dedi Kurniawan Dewantara, Jagad Aditya Dwi Andriani, Dwi Edwin Nurdiansyah, Edwin Efriani Efriani Elly Malihah Encep Syarief Nurdin, Encep Syarief Endang Danial, Endang Gumilar, Agung Tesa Hana Silvana Hariyanti Hariyanti Hendri Hendri Hendri Irawan Hermawan, Dwi Hery Widijanto Hidayah, Yayuk I Wayan Trisna Mahardika, I Wayan Trisna Ibrahim, Intan Maharani Ida Ayu Putu Sri Widnyani Idrus Affandi Iim Siti Masyitoh Ilham Andika Putra Ilham Hudi Aim Abdulkarim Kokom Komalasari, Ilham Hudi Aim Abdulkarim Insan, Radix Khoerul Insan, Radix Khoerul Istianah, Anif Jalari, Rivi Ahmad Jubaedah, Edah Karim Suryadi Kokom Komalasari Kurniati, Pat Leni Anggraeni Leni Anggraeni Malasari, Yosi Masitoh, Iis Masyitoh, Iim Siti Matang Matang Mazid, Sukron Mirna Nur Alya A, Mirna Nur Moh. Wahyu Kurniawan Muhammad Halimi Mulyani, Kahar Mulyono, Budi Muradi - Najamunnisa, Anis Najamunnisa, Anis Naovallia, Sheila Nufus , Achmad Busrotun Nugraha, Dadi Mulyadi Pradana, Yudha Pratama, Sygih Prini Desima Evawani Ambarita Pudjiastuti, Sri Rahayu Purbiyanto, Toto Putra, Haris Maiza Putra, Ilham Andika Putra, Tarekh Febriana Putri, Dhea Atiqah Rahman Mulyawan Rahmat Rahmat Rahmat Rahmat, R. Rahmatiani, Lusiana Ratna Fitria Rinawati Rinawati Riswanda, Jhon Rolando P., Quinones Jr Rumiati, Sri Rustandi, Apriya Maharani Saepudin, Epin Sakban, Abdul Sapriya Sari, Mulia Sehadun, Fransiskus Setiawan, Hatta Setiawan, Mursyid Siti Nurbayani Suryanef Suryanef Susan Fitriasari Syaifullah Syaifullah Syaifullah Syaifullah Syam, Syaifullah Syaifullah, S. Syaura Binti Shariffuddin, Naya Tambunan, Riana Tanshzil, Sri Wahyuni Tira Cantika, Tira Cantika Vini Agustiani Hadian Wadu, Ludovikus Bomans Wadu, Ludovikus Bomas Wahidah, Baiq Yani Restiani Widjaja, Yani Restiani Zalmah