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All Journal International Journal of Renewable Energy Development Jurnal Al Bayan: Jurnal Jurusan Pendidikan Bahasa Arab Jurnal Al-Maqayis ARABIYAT Seminar Nasional Teknik Kimia Kejuangan Jurnal Akuatika Indonesia Arabi : Journal of Arabic Studies Ijaz Arabi Journal of Arabic Learning ASALIBUNA Al Mi’yar: Jurnal Ilmiah Pembelajaran Bahasa Arab dan Kebahasaaraban Studi Arab Thaqafiyyat : Jurnal Bahasa, Peradaban dan Informasi Islam El-Tsaqafah: Jurnal Jurusan PBA EDUKATIF : JURNAL ILMU PENDIDIKAN J-KESMAS: Jurnal Kesehatan Masyarakat Jurnal Akuntansi Kompetif PREPOTIF : Jurnal Kesehatan Masyarakat ENTITA: Jurnal Pendidikan Ilmu Pengetahuan Sosial dan Ilmu-Ilmu Sosial Management Studies and Entrepreneurship Journal (MSEJ) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Legal Spirit At-Thullab : Jurnal Pendidikan Guru Madrasah Ibtidaiyah Edu Masda Journal Moluccas Health Journal Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Indonesian Community Journal Jurnal Kesehatan dan Pengelolaan Lingkungan Asalibuna Sewagati Journal of Educational Management Research Jurnal Al-Ihda Journal of Educational Management and Learning International Journal of Renewable Energy Development Menara Tebuireng : Jurnal Ilmu-Ilmu Keislaman Jurnal KALANDRA NGARSA: Journal of Dedication Based on Local Wisdom Jurnal Manajemen Strategis Qismul Arab: Journal of Arabic Education Bayan lin-Naas : Jurnal Dakwah Islam Hudan Linnaas: Jurnal Ilmu Sosial dan Humaniora Proceeding Of International Conference On Education, Society And Humanity Al-Tadris: Jurnal Pendidikan Bahasa Arab EL-FUSHA Al-Irfan: Journal Of Arabic Literature and Islamic Studies AL TADIB : Jurnal Ilmu Pendidikan
Lailatul Qomariyah, Lailatul
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Journal : NGARSA: Journal of Dedication Based on Local Wisdom

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Strategi Branding Manggis melalui Media Sosial sebagai Upaya Pemberdayaan Petani Fatah, Muhammad Ghoni Abdillah; Mahbubah, Surotul; Fariza, Dita Sari Rofi’u; Ma’suq, Ahmad Tarajjil; Hidayatullah, Syarif; Salsabila, Fina Fathiya; Qomariyah, Lailatul; Patriolika, Erika; Maharani, Karlina Dewi; Ismahayati, Dewi; Cahyani, Budiato; Hidayatullah, Wasil; Sulfa, Indana; Al Hayaza, M. Iqbal; Sari, Dewi Indah; Wazis, Kun
Ngarsa: Journal of Dedication Based on Local Wisdom Vol. 4 No. 2 (2024): Ngarsa: Journal of Dedication Based on Local Wisdom
Publisher : LP2M UIN Kiai Haji Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/ngarsa.v4i2.454

Abstract

Mangosteen is one of the largest commodities in Kaliglagah Village, Jember, and branding efforts are required to enhance its recognition and establish its identity. Social media was chosen as a strategic platform for branding, aiming to promote the mangosteen and its advantages while empowering farmers and improving the village’s economy. This study employed a Participatory Action Research (PAR) approach, engaging local communities and leaders in learning, problem-solving, and social change. Although Kaliglagah mangosteen is of premium quality, it lacks a strong identity as a signature product of Jember. Branding strategies were implemented through Blogspot, Instagram, and Facebook platforms, involving collaboration with farmers, farmer groups, and the village government. Activities included problem identification, collaborative planning, communication with agricultural authorities, and branding execution via social media. These efforts aim to expand markets, strengthen local identity, and support farmer empowerment. Evaluations showed positive responses, although improving digital literacy among farmer groups remains necessary for optimal results. Keywords: Branding Strategy, Social Media, Farmer Empowerment Abstrak: Manggis merupakan salah satu komoditas terbesar di Desa Kaliglagah, Jember, yang membutuhkan upaya branding agar lebih dikenal dan diakui. Media sosial dipilih sebagai sarana strategis untuk branding, dengan harapan memperkenalkan manggis beserta keunggulannya, sekaligus memberdayakan petani dan meningkatkan perekonomian desa. Penelitian menggunakan pendekatan Participatory Action Research (PAR), melibatkan masyarakat dan tokoh lokal dalam pembelajaran, pemecahan masalah, dan perubahan sosial. Meskipun manggis Kaliglagah memiliki kualitas unggulan, identitasnya sebagai produk khas daerah Jember belum kuat. Strategi branding dilakukan melalui platform seperti Blogspot, Instagram, dan Facebook, melibatkan kolaborasi dengan petani, kelompok tani, dan pemerintah desa. Kegiatan meliputi identifikasi permasalahan, perencanaan kolaboratif, komunikasi dengan dinas pertanian, dan pelaksanaan branding melalui media sosial. Upaya ini diharapkan memperluas pasar, memperkuat identitas lokal, dan mendukung pemberdayaan petani. Evaluasi menunjukkan respons positif, namun peningkatan literasi digital kelompok tani tetap diperlukan. Kata kunci: Strategi branding, Media sosial, Pemberdayaan petani
Strategi Branding Manggis melalui Media Sosial sebagai Upaya Pemberdayaan Petani Fatah, Muhammad Ghoni Abdillah; Mahbubah, Surotul; Fariza, Dita Sari Rofi’u; Ma’suq, Ahmad Tarajjil; Hidayatullah, Syarif; Salsabila, Fina Fathiya; Qomariyah, Lailatul; Patriolika, Erika; Maharani, Karlina Dewi; Ismahayati, Dewi; Cahyani, Budiato; Hidayatullah, Wasil; Sulfa, Indana; Al Hayaza, M. Iqbal; Sari, Dewi Indah; Wazis, Kun
Ngarsa: Journal of Dedication Based on Local Wisdom Vol. 4 No. 2 (2024): Ngarsa: Journal of Dedication Based on Local Wisdom
Publisher : LP2M UIN Kiai Haji Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/ngarsa.v4i2.454

Abstract

Mangosteen is one of the largest commodities in Kaliglagah Village, Jember, and branding efforts are required to enhance its recognition and establish its identity. Social media was chosen as a strategic platform for branding, aiming to promote the mangosteen and its advantages while empowering farmers and improving the village’s economy. This study employed a Participatory Action Research (PAR) approach, engaging local communities and leaders in learning, problem-solving, and social change. Although Kaliglagah mangosteen is of premium quality, it lacks a strong identity as a signature product of Jember. Branding strategies were implemented through Blogspot, Instagram, and Facebook platforms, involving collaboration with farmers, farmer groups, and the village government. Activities included problem identification, collaborative planning, communication with agricultural authorities, and branding execution via social media. These efforts aim to expand markets, strengthen local identity, and support farmer empowerment. Evaluations showed positive responses, although improving digital literacy among farmer groups remains necessary for optimal results. Keywords: Branding Strategy, Social Media, Farmer Empowerment Abstrak: Manggis merupakan salah satu komoditas terbesar di Desa Kaliglagah, Jember, yang membutuhkan upaya branding agar lebih dikenal dan diakui. Media sosial dipilih sebagai sarana strategis untuk branding, dengan harapan memperkenalkan manggis beserta keunggulannya, sekaligus memberdayakan petani dan meningkatkan perekonomian desa. Penelitian menggunakan pendekatan Participatory Action Research (PAR), melibatkan masyarakat dan tokoh lokal dalam pembelajaran, pemecahan masalah, dan perubahan sosial. Meskipun manggis Kaliglagah memiliki kualitas unggulan, identitasnya sebagai produk khas daerah Jember belum kuat. Strategi branding dilakukan melalui platform seperti Blogspot, Instagram, dan Facebook, melibatkan kolaborasi dengan petani, kelompok tani, dan pemerintah desa. Kegiatan meliputi identifikasi permasalahan, perencanaan kolaboratif, komunikasi dengan dinas pertanian, dan pelaksanaan branding melalui media sosial. Upaya ini diharapkan memperluas pasar, memperkuat identitas lokal, dan mendukung pemberdayaan petani. Evaluasi menunjukkan respons positif, namun peningkatan literasi digital kelompok tani tetap diperlukan. Kata kunci: Strategi branding, Media sosial, Pemberdayaan petani
Co-Authors A.Fatikhul Amin Abdullah, A.Fatikhul Amin Aang Kunaifi Abda Abda Abdul Qodir Abdul Qodir Achmad Dwitama Karisma Adam Ibrahim, Faishol Mahmud Adi Soeprijanto adminojs, adminojs Afan Hamzah, Afan Agustin, Dayriqoh Ahmad Zulfikar Ali Ahya', Akhmad Sauqi Ahya, Ahmad Sauqi Ahya, Akhmad Sauqi Ahya’, Akhmad Sauqi Ahya’, Akhmad Sauqi Akhmad Farid Al Hayaza, M. Iqbal Alamsyah, Wisnu Tansya Trisna Alrasid Alfarisi, Achmad Hasan AlGhifari, Husain Ali Altway Ali Mahsun Ali Maskur, Muhammad Aljauhari, Ahmad Khusnul Umam Alkamalia, Andini Nabila Andesra, Zel Anggraini Karditiawati Anisa, Lia Rizqi Nur Apri Arisandi Arifin, Rizal Ariga Bahrodin Asriana kibtiyah Aulia, Anisa Fatma Cahyani, Budiato Dahlina, Dahlina Danawati Hari Prajitno Dewi Indah Sari, Dewi Indah Dian Pratiwi Erna Sulistyowati Fadhilah, Lailatul Fadli Hidayat, M. Noer Faisal Mubarak Faizal, Doddy Fariza, Dita Sari Rofi’u Fatah, Muhammad Ghoni Abdillah Fauziyah, Naily Hanif, Nafis Fauzul Hidayatullah, Wasil Humaira Fadhilah Ibrahim, Faishol Mahmud Adam Ika Suswanti Ilahiyah, Iva Inayatul Ilahiyah, Iva Inyatul Inayah Inayah Inayah Inayah Indana Lazulfa, Indana Indra Kurniawan Inggri Dwi Rahesi Ismahayati, Dewi Iva inayatul Ilahiyah Jepri Nugrawiyati Jojok Dwiridotjahjono Kalloka, Sultan Hendra Mahardi Kibtiyah, Asriana Kurniawati, Novia Indah Laily Masruroh, Laily Lily Pudjiastuti, Lily Luthfi Hakim Luthfiyatul Mustafidah Ma'muroh, Ma'muroh Maharani, Karlina Dewi Mahbubah, Surotul Mahmoud, Mustafa Farouq Abdul-Aaleem Maimon Sumo Mamluatul Hasanah Maskanah, Siti Naharul Masruroh, Sayidah Afyatul Ma’suq, Ahmad Tarajjil Melady, Dian Muhammad Ahsanul Husna Muhammad Ridho Muhammad Zulfikar Adha Mulkis, Ismi Malika Mustafidag, Luthfiya Musyarrofah, Musyarrofah Mu’at Mu’at, Mu’at MZ, Isniyatun Niswah Najahah, Umdatun Ni'mah, Mamluatun Niniek Fajar Puspita, Niniek Fajar Niswah MZ, Isniyatun Niswah, Isniyatun Nur Kuswanti Nuritasari, Fetty Nurlaili Humaidah, Nurlaili NURUL FAIZAH Patriolika, Erika Putra, Nicky Rahmana Rabbani, Sulthan Rafiudin, Asep Ratnawati, Mamik Ririn Probowati, Ririn Rofi’ah, Siti Rohanah, Rohanah Romlah, St RR. Ella Evrita Hestiandari Salim, Sulaiman Salsabila, Fina Fathiya Satriani Satriani Sa’adah, Khofifatus Setyabudi, Mohammad Arif Siti Rofiah Sucipto Sulfa, Indana Suprapto Suprapto SYAIFUL BAHRI Syarif Hidayatullah Tamim Mulloh Taufiqurrahman Taufiqurrahman Tien Fitriyah, Mas Anienda Tri Nur Fauziyah, Tri Nur Trisanti, Warlinda Eka Umam, Muhammad Khairul Wazis, Kun Widiyati, Evita Wildan Nafi'i Yulia Yulia Zabrina, Diva Zainul Hidayah Zayyadi, Moh Zenyta, Zenyta Zuchrillah, Daril Ridho