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All Journal Jurnal Pendidikan dan Pengajaran Jurnal Ilmu Manajemen (JIM) Jurnal Pendidikan Indonesia Journal of Education and Learning (EduLearn) Journal of Educational Science and Technology Al Tijarah Jurnal Inovasi Bisnis (Inovbiz) Jurnal Organisasi Dan Manajemen Journal of Educational Research and Evaluation International Journal of Social Science and Business JURISMA: Jurnal Riset Bisnis & Manajemen JIKA: Jurnal Ilmu Keuangan dan Perbankan Journal of Humanities and Social Studies Jurnal Manajemen dan Bisnis SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen FINANCIAL : JURNAL AKUNTANSI Valid Jurnal Ilmiah International Journal of Business Studies Community Engagement and Emergence Journal (CEEJ) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal EK dan BI Jurnal Darma Agung Journal of Innovation in Educational and Cultural Research International Journal Of Science, Technology & Management (IJSTM) Jurnal Pengabdian kepada Masyarakat International Journal of Community Service Kontigensi: Jurnal Ilmiah Manajemen Strategic: Journal of Management Sciences Proceeding of The International Conference on Economics and Business International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Journal of Entrepreneurship and Sustainability Studies Applied Quantitative Analysis (AQA) Mount Hope Global Economic Journal Journal of Business Management Glow: Jurnal Pengabdian Kepada Masyarakat Manajemen : Jurnal Ekonomi JAS (Jurnal Akuntansi Syariah) Jurnal Pendidikan Progresif Proceeding of The International Conference on Electrical Engineering and Informatics
Darwin Lie
Universitas Prima Indonesia
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Journal : International Journal Of Science, Technology

 1 
Strategy To Increase The Competitiveness Of Umkm In The Tourism And Creative Economy Sector Of Samosir Regency With Go-Digital And Transformational Leadership Ekana Nainggolan, Lora; Triapnita Nainggolan, Nana; Lie, Darwin
International Journal of Science, Technology & Management Vol. 4 No. 6 (2023): November 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i6.952

Abstract

MSMEs in the tourism sector play an important role in business development and continue to contribute to economic strength and social development in various countries, one of which is Indonesia, and support each other and contribute to generating foreign exchange for the country. The euphoria of the world community has caused tourism visits to increase, especially after Indonesia officially hosted World Tourism Day or World Tourism Day 2022, which had the impact of becoming increasingly well-known to the tourism sector, especially Samosir Regency. This research took a population of 462 MSMEs in Samosir Regency with a sampling technique, namely cluster random sampling with a sample size of 150 MSMEs in 2 Districts of Samosir Regency. Data sources include secondary data originating from relevant agencies and primary data directly from business actors. Data collection techniques use interview documentation and questionnaires. The research results showed that the influence of Go-digitalization and transformational leadership was positive and significant on competitive strategies for MSME actors in the Tourism and Creative Economy sectors of Samosir Regency. The development of digital technology is increasingly rapid, especially after the pandemic disaster. This also encourages community actors to shop online. It's no wonder that electronic trading platforms are selling well as people's choice for shopping and transactions. MSME digital acceleration is carried out to build competitiveness so that MSMEs can be stronger. Transformational leadership is the process of mobilizing all one's abilities to influence, move, direct other people. Transformational leadership is a process of mobilizing all one's abilities to influence, move and direct other people. The suggestion from this research is government support to encourage and provide assistance to business actors so they are able to compete with other tourism industries. One form of support is for the government to provide space for learning to realize technological literacy through outreach and training to business actors. Then we need to utilize new marketing strategies, actively producing goods that consumers can buy directly for the types of products that are currently on the rise during the pandemic.
Is Innovation Relevant to Drive Marketing Strategies in Improving the Performance of Business Actors in Shopee E-Commerce? Triapnita Nainggolan, Nana; Ekana Nainggolan, Lora; Lie, Darwin
International Journal of Science, Technology & Management Vol. 6 No. 1 (2025): January 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i1.1277

Abstract

E-commerce is an extraordinary example of an online market product that is a breakthrough for people in buying and selling activities, with a wider reach. Digital enables transactions and processes within a company, involving information systems under the control of the company. The role of social media also contributes to encouraging consumers to shop in E-commerce. Various promos and advertisements as a form of marketing strategy offered have an impact on people's interest in online shopping. With these various promos and advertisements, there is a contest to attract buyers. However, the level of public satisfaction with marketing on Shopee is not optimal, where the level of consumer trust in business owners is still low. This research aims to explain the relationship and influence of innovation in driving marketing strategies to improve the performance of business actors on Shopee. This study uses a quantitative descriptive technique with an exploratory survey approach for this study. The data used was sourced from offline surveys. The sample of this study is all Shopee Pematang Siantar E-commerce users who are classified as millennials totaling 99 people. This non-probability purposive sampling technique was chosen because there are no statistics that determine the size of the population. The data analysis technique used is the Partial Least Square Structural Equation Model used. Hypothesis testing was carried out with the results of innovation affecting marketing strategies, the second hypothesis was marketing strategies affecting the performance of business actors, The original sample value was positive which showed that the direction of the relationship between marketing strategies and the performance of business actors was positive, so it could be concluded that the second hypothesis was accepted. The marketing strategies implemented by Shopee in improving the company's performance are still not optimal. It is recommended that the selection of suppliers in providing products on Shopee is more selective so that the quality of the product, product variety and content in the application are in accordance with what is displayed. For the provision of discounts in the product distribution process to consumers so that it is clearly informed to each consumer account so that there is no misperception. Innovation needs to be improved by Shopee in terms of other payment services such as payments for the use of transportation services. So that consumers who have the SPayLater application can make their payments more conveniently. Shopee's performance still needs to be improved through the addition of suppliers from outside Indonesia so that consumers in Indonesia who want products from abroad can make purchases on the Shopee application so that the number of consumer purchases will increase.
The Role Of Entrepreneur Networking In Moderating The Relationship Of Leadership Style To MSME Performance Lie, Darwin; Sofyan, Sofyan; Rezeki Putri Tanjung, Sri; Chandra, Erbin; Pandapotan Silitonga, Hery
International Journal of Science, Technology & Management Vol. 4 No. 1 (2023): January 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i1.713

Abstract

This study aims to determine the role of entrepreneurial networking in moderating the relationship of leadership style to the performance of MSMEs in Pematangsiantar City. Literature and field research design with quantitative approach. Research subjects taken in this study are MSME in the city of Pematangsiantar. The research was conducted in eight districts in the city of Pematangsiantar. Data collection techniques using observation, interviews, questionnaires and documentation. The data analysis method used is Partial Least Square (PLS). Data analysis test equipment using Smartpls statistical software. The results obtained were positive and significant between Transformational Leadership with Entrepreneur Networking, Transformational Leadership with MSME performance, and Entrepreneur Networking with MSME performance and positive and no significant between situational leadership with Entrepreneur Networking. Coderation results obtained Entrepreneur Networking is not able to moderate the relationship between situational leadership on MSME performance, and Entrepreneur Networking proved capable of moderating the relationship between transformational leadership on MSME performance.
Co-Authors Acai Sudirman Ade Nova Lina Sinaga Adi Inrawan Ady Inrawan Ady Inrawan Ady Inrawan Ady Inrawan Afrisa Thomas Agnes Aryanti Agus, Nurul Safika Agustina Agustina Agustina Ambarita, Gita Theresia Amelia Carlos Sumbayak Amin Hou Aminuyati Amurisi Zega Ananda, Risky Andika Ardiansyah Andira, Suci Ayu Andre Yas F. Silalahi Andro Alex Chandra Andy Wijaya Andy Wijaya Anggraeini, Dessy Anggun Lestari Ardiansyah, Andika Ardila Winarti Arrada, Dinar Sahara Arshandy, Eliza Arsilah, Nina Arsita, Mita Aryanti, Agnes Astuti Astuti Astuti Astuti Astuti Astuti Ayu Lestari AYU LESTARI Ayu Suandani Bagus Habi Wahyu Basriani, Agustin Berliana Fitry Sanny Panggabean Bonar Sahala Situmeang Br Silitonga, Della Novalin Budiargo, Ayub Butarbutar, Marisi Cahyanti, Dewi Candra, Vivi Chairani, Pinky Chandra, Febrina Christine Dewi Nainggolan Christine Loist Christman, Herry Cleopatra, Cleopatra Cynthia Dewi Damanik, Dini Debi Eka Putri Debora Nainggolan Debora Nainggolan Desi Susanti Desiana, Lusy Desika Desika Desyinta, Devi Devi Desyinta Devi Devi Devi Devi, Devi Dewi Cahyanti Dewi Pratiwi Dewi, Cynthia Dharma, Edy Diah Pratiwi Diah Pratiwi Dian Kartika Sari Gultom Dian Pratiwi Dian Pratiwi Diana Syapitri Damanik Dini Damanik Dini Mentari Dita Mahriza Dunanti, Indri Dwita Suhari Yati Tarigan Edy Dharma Efendi Efendi Efendi Efendi Efendi efendi Efendi, Efendi Elfina O.P Damanik Elis Melina Peranginangin Elly Romy Elly Susanti Elly Susanti Elly Susanti Enggana, Juli Erbin Chandra Ernest Grace Erni Juwiling Ernyta Silalahi Erwin Sirait, Erwin Eva Agustina Eva Agustina, Eva Eva Sari Ginting Eva Sari Ginting Fadhila, Siti Farida Nainggolan Farida Natalia Sitanggang Febrita Napitupulu Febriyanti Simatupang Fedianty Augustinah Ferry Ramadani Sitanggang Fitri Yani Nasution Fitria Fadillah Ulfa Fitria Halim Fitria Halim Fitria Halim Fitria Halim Fitriani Rizki Ganda Manurung Girsang, Rosita Manawari Gita Theresia Ambarita Gloria Miagina Palako Djurubassa Grace Endang Pakpahan hannum, Latifahannum Harahap, Ade Fitriana Hardiyanti, Tuti Harini, Siti Hendrick Sasimtan Putra Hendrik Pantas Hengki Mangiring Parulian Simarmata Henny Agustina Damanik Hermawan Ahmad Susilo Herry Christman Hery Pandapotan Silitonga Hodri Butar-Butar Hotriana Siallagan Humiras Betty Marlina Sihombing Humiras Betty Marlina Sihombing Hutabarat, Defi Mariani Ignatius Julius Winata Sarumaha Indayang, Denny Indri Dunanti Ing Laivan Munandar Inrawan, Ady Insaini, Nur Intan Permatasari Intan Permatasari Intan, Selvia Yenni Intan, Vincent Ismu, Ramadhan Ista Marsara Sijabat Jhonny jhonny jhonny, Jhonny Johanes Wilfrid Pagihutan Purba John Lidia John Lidia Juan Anastasia Putri Jubi Jubi Jubi Jubi Jubi Jubi Jubi, Jubi Juliana Juliana Juliana juliana Julyanthry Julyanthry Julyanthry Julyanthry Julyanthry Julyanthry Julyanthry, Julyanthry Jumady, Jumady Justika Salim Juwiling, Erni Karin Putri Azura Pulungan Kartini harahap Keumala Hayati Kevin Indajang Kiki Fatmala Kiki Fatmala, Kiki Kiki, Erina Kristanto, Harry Kumala Sari Kurniawan, Ahmad Lasma Rohani Rosalia Samosir Latifahannum hannum Lelina Sinaga Lenny Dermawan Sembiring Lestari, Anggun Lestari, Surayani Liana Liana Lifany lifany lifany, Lifany Lili Sriandani Liper siregar liper siregar Liper Siregar Lisdayanti Lisdayanti Lisdayanti, Lisdayanti Listyarini, Winny Loist Abdi Putra Lora Ekana Nainggolan Lubis, Fajar Rezeki Ananda Lubis, Rizka Amelia Lubis, Siti Arbaini Lubis, Susanti Sri Rezeki Lusy Desiana M. Rafi Mahriza, Dita Mangisi Bella Rebekka Silitonga Manurung, Ganda Manurung, Sepbeariska Marbun, Sarah Fransisca Marthin Hutler Ambarita Martin Martin Martin Yehezkiel Sianipar Marto Silalahi Matondang, Sofiyan Maulana, yuza Mawar Sari Meitariwira Puspita Mella Mulia Lestari Mentari, Dini Meriyana Siahaan Merry Christina Nainggolan Michael Fernando Sihombing Mita Arsita Muhammad Tony Siregar Mulya, Prasetya Munandar, Ing Laivan Musa Fernando Silaen Mustika, Widya Nadeak, Trywan Nagian Toni Nagian Tony Nainggolan, Christine Dewi Nainggolan, Farida Nainggolan, Merry Christina Nainggolan, Nana T. Nana T. Nainggolan Nana Triapnita Nainggolan Napitupulu, Febrita Nasution, Fitri Yani Natalia Natalia Nelly Ervina Ni Made Ayu Gemuh Rasa Astiti Ni Putu Maha Lina Nina Arsilah Nina Wardani Nitalia Nitalia Nitalia, Nitalia Nofiza Yulanda Noni Listyawati Nopita Sari Novita, Weri Nurcahyani, Tria Nurhasanah Nurhasanah Nurlia Ramadhani Nurtika Sari Nurul Safika Agus Octavia Magdalena Simangunsong P.S, Yohana Tania Pakpahan, Grace Endang Paman Tarigan Pandapotan Silitonga, Heri Pandapotan Silitonga, Hery Panggabean, Yohana Lasmaria Panjaitan, Wenty parman Tarigan Parman Tarigan Paula Sabatini Peris Sepaka Surbakti Pinky Chairani Popo Susanti Pradita, Pradita Prasetio, Edy Teguh Pratiwi, Vivi Prayogie, Zai Purba, Sofi Chrisdayanti Purnama, Shelly Puspita, Meitariwira Putra, Kemas Ardian Putriani, Ade Devi Raesha Suhaebra Rahmadani, Alfiza Rahmayani Rahmayani Ramadhan Ismu Ramadhan Ramadhan Randy Wijaya Ratna Sari Ratna Sari Reza Dhea Ardi Rezeki Putri Tanjung, Sri Rico Rico Rico, Rico Riesvi, Aufiar Risal, Taufiq Riski, Kiki Mailan Rizka Amelia Lubis Robert Tua Siregar Robert Tua Siregar Robert Tua Siregar Romy, Elly Rostina, Cut Fitri Rotua Sidauruk Rudy Rudy Rukmana, Suci Indah Rusida S, Merry Ruth Tridianty Sianipar Sabatini, Paula Salim, Edy Salim, Justika Samaria Damayanti Manurung Samosir, Lasma Rohani Rosalia Samosir, Remalia Saragih, Doris Yolanda Saragih, Laila Putriani Saragih, Muhammad Arif Saragih, Sepri Malik Sari, Nilam Pusvita Sari, Nurtika Sarumaha, Ignatius Julius Winata selly Selly Sepri Malik Saragih Septia Wulandari Septia Wulandari Shelly Purnama sherly sherly Sherly Sherly Sherly Sherly Siallagan, Dolly Miduk Siallagan, Hotriana Sibuea, Ressy Julianti Sidabutar, Rame Uli Orisa Sihombing, Friska Purnamasari Sihombing, Humiras Betty Marlina Sihombing, Michael Fernando Sijabat, Ista Marsara Silaban, Fikky Chandra Silaban, Lisda Silalahi, Desi Ratnasari Silalahi, Dorsen Silalahi, Ernyta Silitonga, Hery Pandapotan Silitonga, Mangisi Bella Rebekka Silvia Silvia Simangunsong, Nora Christina Simanjuntak, Lamtiur Simarmata, Hengki Mangiring Parulian Simatupang, Evelina Simatupang, Febriyanti Simatupang, Sudung Simatupang, Sudung Sinaga, Ade Nova Lina Sinaga, Lelina Sinaga, Mahaitin Sinaga, Onita Sari Siregar, Jhon Hendry Siregar, Liper Siregar, Muhammad Tony Sisca Sisca Sisca Sisca Sisca Sisca, Sisca Sitanggang, Cindy Eveline Sitanggang, Farida Natalia Sitanggang, Ferry Ramadani Sitanggang, Tina Novianti Siti Arbaini Lubis Siti Harini Situmeang, Bonar Sahala Sofi Chrisdayanti Purba Sofiyan Sofiyan Sofiyan Sofiyan Sofiyan Sofyan Sofyan Sonya Putri Shinta Purba Sri Harini Sri Harini Sriandani, Lili Stefi Inggrid Thressa Suandani, Ayu Suci Ayu Andira Sudung Simatupang Suhartini Suhartini Suhartini suhartini Supitriyani, Supitriyani Surbakti, Peris Sepaka Susanti Susanti Susanti Susanti Susanti, Popo Susilo, Hermawan Ahmad Syafira Zulkarnaen Syahputra, Linda Syahputro, Dede Tampubolon, Vebriana Tanjung, Sri Rezeki Putri Tanzil, Cindya Tria Tarigan, Dwita Suhari Yati Tarigan, Paman Tarigan, Parman Thressa, Stefi Inggrid Titien Agustina Tobing, Ester Rumata Chatrina Togatorop, Joster Toni, Nagian Tria Nurcahyani Trywan Nadeak Tua Siregar, Robert Turnip, Letty Meldawita Tuti Hardiyanti Ulfa, Fitria Fadillah Vebriana Tampubolon Vika, Nelly Vivi Candra Wahyu, Bagus Habi Wakhyuni, Emi Wenty Panjaitan Weri Novita Widiyanti, Alisha Widya Mustika Wijaya, Randy Wijaya, Sisca Winarti, Ardila Winny Listyarini Yansen Siahaan Yohana Lasmaria Panggabean Yulanda, Nofiza Yulianda Ranuwisastri Zulkarnaen, Syafira