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Pramono, Rudy
Universitas Pelita Harapan
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Journal : Journal of Industrial Engineering

 1 
GREEN PERCEIVED RISK, GREEN VIRAL COMMUNICATION, GREEN PERCEIVED VALUE AGAINST GREEN PURCHASE INTENTION THROUGH GREEN SATISFACTION Juliana, Juliana; Djakasaputra, Arifin; Pramono, Rudy
Journal of Industrial Engineering & Management Research Vol. 1 No. 2 (2020): Agustus 2020
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (607.865 KB) | DOI: 10.7777/jiemar.v1i2.46

Abstract

The purpose of this study is to analyze the significant effect of green perceived risk on green purchase intention, to analyze the significant effect of green viral communication on green purchase intention, to analyze the significant effect of green perceived value on green purchase intention, to analyze the significant effect of green satisfaction on green purchase intention to analyze the significant effect of green perceived risk on green satisfaction, to analyze the significant effect of green perceived value on green satisfaction, to analyze the significant effect of green viral communication on green satisfaction. The population in this study consumers of green product users in Medan The sample in this study consisted of 100 respondents. The data collection method uses a questionnaire with random sampling techniques and data analysis uses EVIEWS 10. The data collection method also uses a Likert scale questionnaire data one to six. The results of the analysis using eviews 10 resulted that there was a significant effect of green perceived risk on green satisfaction, there was no significant effect of green viral communication on green satisfaction, there was a significant effect of green perceived value on green satisfaction, there is a significant effect of green perceived risk on green purchase intention, there is no significant effect of green perceived value on green purchase intention, there is a significant effect of green satisfaction on green purchase intention, there the significant effect of green viral communication on green purchase intention.
Pengaruh Kualitas Layanan Dan Harga Terhadap Loyalitas Pelanggan Di MP Hotel Kelapa Gading Hartanto, Wijaya; Bhakti, Peter Dharma; Pramono, Rudy
Journal of Industrial Engineering & Management Research Vol. 5 No. 1 (2024): February 2024
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v5i1.510

Abstract

Sebagai negara kepulauan, Indonesia dapat mengembangkan sektor pariwisata, karena sektor pariwisata telah berkembang pesat di Indonesia dan di seluruh dunia, Indonesia mempunyai potensi yang besar untuk mengembangkan sektor ini. Salah satunya adalah Kelapa Gading. Kecamatan Kelapa Gading terletak di Kota Jakarta Utara, Provinsi DKI Jakarta, Indonesia. Jika sebelumnya Pluit lebih ramai, saat ini Kelapa Gading berkembang seperti Pluit. Salah satu hotel di daerah Kelapa Gading, Jakarta, adalah MP Hotel. MP Hotel adalah hotel dengan harga terjangkau yang menawarkan fasilitas dan pelayanan maksimal. Namun pada tahun 2021, kebanyakan tamu memilih hotel lain daripada MP Hotel di Kelapa Gading. Karena kebanyakan tamu mengatakan bahwa MP Hotel tidak mempunyai kualitas kamar dan pelayanan yang diharapkan. Selain itu, harga yang ditawarkan tidak sebanding dengan kamar serta pelayanan yang ditawarkan. akibatnya, loyalitas pelanggan menurun, menimbulkan masalah bagi MP Hotel. Tujuan dari penelitian tersebut adalah untuk mengetahui bagaimana kualitas pelayanan dan harga dalam perusahaan seperti MP hotel berdampak pada loyalitas pelanggan. Untuk mendapatkan sebanyak mungkin responden, penelitian tersebut menggunakan convenience sampling. Studi ini melibatkan 171 responden yang berusia antara 20 dan 30 tahun yang pernah menginap di MP Hotel. Melakukan survei pada pelanggan dan mengisi angka data yang akan dianalisis menggunakan SmartPLS versi 3.0 dan Excel adalah alat yang digunakan. Hasil penelitian menunjukkan bahwa variabel kualitas layanan dan harga yang kompetitif meningkatkan loyalitas pelanggan di MP Hotel Kelapa Gading.
Co-Authors A Hasyati A.G. Hendra Adelia Yuantika Adi Abdurahman Adiba Dithyanissa Prayogi Agnella Gwenisa Agus Hari Hadi Agus Purwanto Agus Purwanto AGUS PURWANTO Agustian Budi Prasetya Aji Sulistian Akuba, Stefy Falentino Alamsyah, Virza Utama Alatas, Thania Ali Djamhuri Alicia Pricelda Amelda Pramezwary Andi Sulistiyadi Andiaresmi, Putrityatami Anton Wachidin Widjaja Antonio, Ferdi Anugerah Agungputranto Anugerah Agungputranto Anugrah Agungputranto Ardian Sopa Asbari, Masduki Ban Jung Belet Lydia Ingrit Bellyana Octavia Bhakti, Peter Dharma Cahyono, Yoyok Cahyono, Yoyok Calen Calen Candy Adeline Cendana, Wiputra Chandra Han Chandra Han Chelsea Annabel Cherry Darmawan Christiana Trisna Wati Christiawan, Rio D. M. Lemy, L. Soemarni, A. Pramezwary, Y Kristiana Dadang Irawan Daicy, Venessa Daniel Ong Kim Kui Daniel Ong Kim Kui Darmawan, Cherry Deandra Asthyn Pakasi Deandra Asthyn Pakasi Delima S Desideria Lumongga Dwihadiah Desman B. Larosa Dessi Novianti Dewi dharmawan, Cherry Dian Purnamasari Diena M.Lemy Diena Mutiara Lemy Djakasaputra, Arifin Donna Imelda Dr. Adolf J.N. Parhusip Elang Kusumo Ellen Viana Emanuel Agung Wicaksono Erwin Santosa Evo S Hariandja Evy Yanthy F. X. Suwarto Fachrul Rizky Fadhilah Agustya Fala Hindun Adinda Fiona Tri Utami Jaya Firdaus Putra Florencia Vanya Vaniara Fransisco Budi Hardiman Freddy Ong Gandhy, Abel Grace Kezia Josephine Gracia S Ugut Gracia, Chatrin Gumulya, Devanny Hadi Cahyadi Hananto, Brian Alvin Handayani, Nungki Sri Handoko Limaho Handoko Limaho Hanna H. Sihombing, Irene Hartanto, Wijaya Hartono, Tiffany Hendra Achmadi, Hendra Hendrawan Supratikno Hendrawan Supratikno Hendrawan Supratikno Hendrawan Supratikno Hendrawan Sutikno Hendyansyah Putra HG Retno Harsanti Hubner, Ira B. Hulu, Meitolo Humala Sitinjak hutagalung, leo Hyun, Choi Chi I Gusti Agung Anom Yudistira I.T. Wiguna I.T. Wiguna Iga Ayu Anggela Heni Krisnayanti Imelda, Donna Indra, Febryola Indriantari Sekarrini Indriantari Sekarrini Indriany Sartjie Innocentius Bernarto, Innocentius Irwan Suarly Jack Widjajakusuma Jang, Johan Janice A.P. Pramono Janice A.P. Pramono Jessica Shaina Wijaya Jimmy Muller Hasoloan Situmorang Jocelyn Roon Johan . Johan Jang Juliana Juliana Juliana Juliana Juliana Juliana Liem Juliana, Juliana Juliet Sutedja July Cornelia July Hidayat July Hidayat Karisha Alifputri Kelvin Candiago Khoiruddin Bashori Khoiruddin Bashori Kotamena, Fredson Kristijono, Natali Hasto Kusumaningsih, Sekundina Williana Laksmi M Wijayanti Lemy, Diena. M Leo Hutagalung Lestari Moerdijat Lestari, Dessy Puji Lia Apriliani Limaho, Handoko M. Panjaitan, Andry M. U. Al-abqori M.A.Kholik M.A.Kholik M.B. Rini W M.I. Alfajri M.I. Alfajri Maleachi, Sandra Manek Ndoloe Martina Pakpahan Martinus Rehan Martinus Tukiran Masduki Asbari Masduki Asbari Mega Sampepadang Meilissa Octavia Meita Orlina Moerdijat, Lestari Mohamad Ramdan Monica S Moses Lorensius Parlinggoman Hutabarat Mukidi, Mukidi Mulyono, Andreas Tedy Munthe, Ashiong P. Nasya I. Arifa Natali Hasto Kristijono Nefianto, Tirton Ni Gusti Ayu Eka Nicodemus Filipi Apthioman Nisvi S. Dewi8, S.F Nisvi S. Dewi8, S.F Nisvi Suciati Dewi Noel Praba, Lorensius Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedetta Sitorus Nova Bernedetta Sitorus Nove Bernedeta Sitorus Nugraheni Sri Kumalasari Oki Hermawati Orlina, Meita Otto Berman Sihite P. M. Winarno Pakpahan, Rosdiana Panjaitan, Andry M. Patria, Danet Pierre Senjaya Poltak Sinaga Prameswari, Mirza Pramezwary, Amelda Prinastining Dyah Wigati Pubby Vianohita Pubby Vianohita Purba, John Tampil Putra, Firdaus Putu Chintya Nitiyani Santika Ramdan, Mohamad Ratna Setyowati Putri Reinhard Pinontoan Rio Christiawan Rio Christiawan Ripno Ripno Riska Apriliani Riza Primahendra, Riza Roon, Jocelyn Rosianna Sianipaar Rosianna Sianipar Rosianna Sianipar Rosmaya N Ruth Debora S.F. Jamaludin S.F. Jamaludin S.F. Jamaludin S.F. Jamaludin Sabrina O Sihombing Sabrina O. Sihombing Samsiah Nelly Samuel Musa Liha Samuel Tanasjah Setiawan Sandra Maleachi Santoso, Priyono Budi Sarliyani Sarliyani Sartjie, Indriany Sebastian, Aaron Sekar Syallomitha, Dinda Sekundina Williana Kusumaningsih Shanti Paramita Siahaan, Hernawati Sianipar, Rosianna Sihite, Otto Berman Simatupang, Apriani Sinaga, Nelly Azwarni Sisilia Chelsye Parera Siti A. Napilah Siti A. Napilah Siti Amalia Siti Amalia Siti H.T Jammalliah Siti H.T. Jammalliah Siti H.T. 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