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Strategy Analysis of the Marketing Mix in the New Normal Era on Orange Picking Tourism in Mojokerto Tiara Niken Pramesti; Nur Hidayati; M. Ridwan Basalamah
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2220

Abstract

This study aimed to describe the marketing mix strategy in the new normal era on orange picking tourism in Mojokerto. This research was conducted at the orange picking tourist attraction in Klegen Hamlet, Talok Village, Dlanggu District, Mojokerto Regency, East Java Province. This study uses a qualitative approach. Data collection techniques used are interviews, observation, and documentation. The informants of this research are the owners and employees of the orange picking tour in Mojokerto. The study results concluded that there are several marketing strategies in the new normal era applied by the orange picking tourist attraction, namely attracting tourist visitors by free admission for tourists and packing a tour entitled Immunity Tourism.
The Role of Price and Product Quality on Consumer Loyalty through Consumer Satisfaction as Intervening Variables (For Students Domiciled in Merjosari Village, Malang) Nur Syahraini; Ridwan Basalamah; Eka Farida
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5461

Abstract

This study aims to determine the regional financial performance of the Lembata district government in 2013-2017. This research is a case study with data collection using documentation techniques, and the data used is sectional data in the form of Realization of the Regional Income and Expenditure Budget of Lembata in 2013-2017. Furthermore, this data is analyzed using financial ratios, namely the degree of decentralization, constellation of regional dependency, regional financial independence ratio, regional tax effectiveness ratio, local tax efficiency ratio, harmony ratio, and growth ratio. The results of the study show that in general the financial performance of the district government is good. This is shown by the low average degree of decentralization, the very high regional financial dependency ratio, the regional financial independence ratio is still low with an intructive pattern, the effectiveness of the local tax ratio is quite efficient, the local tax efficiency ratio is efficient, the efficiency expenditure ratio, operating expenditure ratio the total expenditure dominates the expenditure allocation compared to the capital expenditure ratio to total expenditure, the ratio of local revenue growth and the ratio of income growth to positive growth, the ratio of operating expenditure growth, and the capital expenditure growth ratio experiencing positive growth.
The Effect of Consumer Motivation, Perception and Attitude on The Purchase Decision of Asus Brand Laptops (case study on students at Rusunawa II UNISMA) Meri Kurniawati; Ridwan Basalamah; Eka Farida
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5399

Abstract

Researchers conducted research on Asus brand laptop products because they saw increasingly sophisticated technology and Asus won the top position with a market share of 25.4%, in other words Asus laptop sales rose 11.3% compared to the previous year and were able to shift Acer as a vendor with biggest sales in Indonesia so researchers are interested in doing the research. This study aims to determine and analyze the influence partially and simultaneously from the motivations, perceptions and attitudes of consumers towards the purchase decision of Asus brand laptops for students in UNISMA Rusunawa II. The method used in this study is a multiple linear regression analysis method. The sample in this study is students who live in UNISMA Rusunawa II who use Asus brand laptops, amounting to 65 respondents from a population of 187 respondents. Data collection is done by distributing questionnaires. Analysis of the data used in this study used Validity, reliability, normality, multiple linear regression, multicollinearity, heterocedasticity, autocorrelation, F test and t test. The results of this study show partially and simultaneously on the variables of motivation, perception and attitude positive and significant effect on purchasing decisions. For the company should pay attention to the psychological side of consumers in terms of motivation, perceptions and attitudes of consumers, in order to increase and maintain the level of sales and increase purchasing decisions.
Effect of Transformational Leadership Style on Employee Performance Through Work Motivation of Employees of the Culture and Tourism Office of Bojonegoro Regency Muhammad Yusuf Anshori; Hadi Sunaryo; M. Ridwan Basalamah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.5919

Abstract

The research objectives are effect of transformational leadership style on employee performance through work motivation of employees of the Culture and Tourism Office of Bojonegoro Regency. The type of research used is quantitative research. The population used in this study are employees of the Culture and Tourism Office of Bojonegoro Regency, totaling 36. The sample is part of the number and characteristics possessed by the population. The sample in this study are employees of the Culture and Tourism Office of Bojonegoro Regency, totaling 36. The data analysis technique in this study used descriptive statistics and inferential statistics with the help of partial least square analysis tools. The results show that transformational leadership style has a negative and insignificant effect on employee performance of employees of the Culture and Tourism Office of Bojonegoro Regency. Work motivation has a positive and significant effect on employee performance of employees of the Culture and Tourism Office of Bojonegoro Regency. Transformational leadership style has a positive and significant effect on work motivation of employees of the Culture and Tourism Office of Bojonegoro Regency. Transformational leadership style has a positive and significant effect on employee performance through work motivation of employees of the Culture and Tourism Office of Bojonegoro Regency.
The Effect of E-Serviceescape in Increasing Customer Loyalty through Customer Satisfaction and Trust as Intervening Variables on Tokopedia Users in Malang Fahrul Ulum; M. Ridwan Basalamah; Eka Farida
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6266

Abstract

The development of e-commerce in Indonesia has made the competition for e-commerce players even tighter. Thus, customer loyalty is an important factor for the company. Tokopedia is one of the online marketplaces in Indonesia. Along with the number of e-commerce companies in Indonesia, one way that can be done to be able to compete is through increasing e-service escape on the website marketplace. E-Servicescape are all elements on the website that are used by companies to deliver digital services to consumers. The purpose of this study was to determine the effect of e-serviceescape in increasing customer loyalty through customer satisfaction and trust as intervening variables for Tokopedia users in the city of Malang. This type of research is explanatory research with a quantitative approach. The variables in this study are e-serviceescape, customer satisfaction, trust and customer loyalty. The population in this study were Tokopedia users in the city of Malang. The sample in this study amounted to 90 respondents who were taken by purposive sampling technique. The analytical technique used is descriptive analysis technique and inferential analysis using SmartPLS. The results showed that e-serviceescape had a significant effect on customer satisfaction, customer trust and loyalty, customer satisfaction and trust had a significant effect on customer loyalty, e-serviceescape had a significant effect on customer loyalty through customer satisfaction and trust as intervening variables.
The Influence of Video Marketing, User Generated Content on Purchase Intention through Brand Awareness as Intervening Variables Nur Diana Khalidah; Siti Asiyah; M. Ridwan Basalamah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 1 (2023): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i1.7500

Abstract

This study aims to determine the development of Digital Marketing in Sumenep Regency, especially in the Jamjamyeon business, namely by analyzing the effect of Video Marketing and User Generated Content on Purchase Intention both directly and indirectly through Brand Awareness as an intervening variable. The sample in this study was determined by purposive sampling technique. The type of data in this study is primary data with a guttman scale. The data collection technique used a questionnaire and the data analysis method used in this study was the Partial Least Square (PLS) method. The results of the study show that Video Marketing has no effect on Purchase Intention, but Video Marketing has an effect on Brand Awareness. User Generated Content has no influence on Purchase Intention and Brand Awareness. And Brand Awareness has no effect on Purchase Intention. As for the indirect effect, Brand Awareness is unable to mediate the effect of Video Marketing and User Generated Content on Purchase Intention.
The Influence of Brand Image and Product Placement on Scarlett's Product Purchase Decision in Korea Today's Webtoon Drama through Purchase Interest as an Intervening Variable Fitri Fadhila; Nur Hajati; Ridwan Basalamah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 2 (2023): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i2.7590

Abstract

This study aims to analyze the role of buying interest in mediating brand image and product placement on purchasing decisions. The sample of this research is Scarlett Whitening users who are in Malang City with the criteria of having watched the Korean drama Today's Webtoon. The sample in this study used a purposive sampling technique totaling 80 respondents. The data analysis method is descriptive quantitative. Quantitative analysis was performed using SmartPLS. In this study get the result that. Brand image has a significant effect on purchase intention, product placement has a significant effect on purchase intention, brand image has a significant effect on purchase decisions, product placement has no significant effect on purchase decisions, purchase intention has a significant effect on purchase decisions, brand image has a significant effect on purchase decisions through interest purchase, product placement has no significant effect on purchasing decisions through buying interest
Co-Authors A, Ardy Saputra Abd Rahman Abdillah, Muhammad Yusuf Ulwan Abdul Kodir Djaelani Abdun Zaki Abdur Rasyid, Abdur Ach. Humaidi Achasia, Prima Nur Achmad Febryanto Irmansyah achmad taufiq nurrohman Achmad Yani Adam Aufa Wijaya Ade Kurniadin Adella Febrian Nanda Sari Adhim, Mohammad Fauzil Adimas Ryandaru Adinda Bella P Aditya Rudy Wicaksono Adji Surya Hutama Afi Rachmat Slamet Afi Racmat Slamet Afi Rahmat Slamet Afifuddin, Muhammad Afrillianti, Dyva Aulia Agesta, Rifqi Naufal Agung, Sarwo Ahmad Alan Ferry F Ahmad Fauzan Ahmad Fauzan Ahmad Luthfi Zamzami Ahmad Munif Ahmad Naufal Ahmad Rizal Said Ahmad, Habib Nur Ainia Wulandari Ainur Rasyid Ainur Ropik Aishyah, Cholifatul Aisyah Rokhma Aisyah, Erika Nadilah Nur Mustamilatul Aisyah, Rahmatika Nur Akhmad Fadhili Akhmad Husein Rifa’i Al Aden, Zait Islach Al Fajar, Moh Hafiz Al Fikri, Mohamad Husain Syam Al Muktafa, Lam Ush Shofie Al-Baihaqi, Mochammad Amiruddin Aleria Irma Hatneny Alfarisi, M Alfi Arifin Alisha Ramadhania Alivia, Putri Sabna Naza Alviana Mariska Alya Novia Chamidah Amalia Rohmatul Kamalia Amin, Muh Sirojuddin Amin, Muhammad Sirojuddin Amir Faisol Amir, Mustafa Amir Hassan Amirullah, Fahad Amjad, Muhammad Silmy Ananda Putri Suryaningtyas Anca Dwiki Cahya Andi Normala Andi Normaladewi Andi Yuni Dharmawati Tahang Anggie Rohima Rullah Anggraeni, Feby Putri Anisya Nurisnaini Safitri Annisa Mutmainah Annisya, Laila Izza Antaseni, Fiona April Riyan Saputra Arif Kurniawan Santoso Arini Fitria Mustapita Arsyianto, Muhammad Tody Aryfudin Aryfudin, Aryfudin Askandar, Noor Shodik Asmar Makruf Asrafuddin, Asrafuddin Assaabiqotul Mardliyah Assalafy, Chotibul Umam Auva Mufaddol Avid Styagung Azna, Nurul Izza Aulia Azzam Riski Bachtryanto, Ino Bashori, Mohamad Amirudin Bastomi, Mohamad Bayu Antiko Bella P, Adinda Bellanti, Silvan Budi Wahono Catur Ratmoko Alid Cellyn Elloise Vorringga Chaerul Haryono Dayat, Farhan Deddy Rahman Saputra Dela Yumei Sartika Devi Savitri, Devi Devyasari Octavia Irawan Dewi Sabrina Aisyah Putri Dhea Rimba Puspitasari Diah Nurhayati Mailasufa Diah Puspita Sari Dwi Bella Fani Pratiwi Dwi Ihsani Mahendra Putra Dwi Mayangsari Dwi Mayangsari Dwi Riska Amalia Dwiyani Sudaryanti Dyah Nur Uswatun Hasanah E P, M Habibur Rohman Eka Farida Eka Indah Kusmalasari Erdhianto, Yoniv Erfan Efendi Erika Niswatun Nur Aziza Eris Dianawati Erlina Rizki Fahriza Evi Onalisa Fadhil, Sani Fadila, Siti Aminatul Fadlullah, M Agus Fahrul Ulum Fahrurrozi Rahman Fani Ary Sandy Faruq, Muhammad Fasahri, Nuril Ramadhan Fatkur Rohman fauzan Fauzan Fauzi, Abdullah Muhaimin Nur Febrillian, Akbar Tri Febtahadul Imam Ferdian Dwi Putra Ferdiansyah, Muhammad Agung Ferdiansyah, Septian Fetyh Tanala Hida Fia Adilia Alfina Chuswondo Fico Abiyu Taufiq Fina A’immatur Rifki Fiska Triwinda Witjaksari Fitri Cahyaning Fitri Dhea Sari Fitri Dwi Nur Khasanah FITRI FADHILA Fitriyah Izzatul Jannah Ghafur, Nurvikrih Choliluddin Hadi Sunaryo Hadipamungkas, Akbar Hakim, Alvin Nuril Halimah, Istik Noor Hamsan Rahmat Handi, Mochammad Hariri, Hariri Haris, Ahmad Maulana Hasanuddin Hasanuddin Hasbi Alim Hastari Nurazhra Azizah Hastawati Chrisna Suroso Heriyanto Heriyanto Hida, Fetyh Tanala Hidayah, Riska Anne Dwi Nur Husnul Khatimah Ida Farida Ifani, Achmad Shofan Ifni Igne Zulcha Ihsan, Dedi Fatihul Ihza Manggara, Yusrik Ikmal, Moh. Afiq Ila Jannatil Makwa Indana Zulfah Indirwan, Mohamad Fadhil Innaya Tussolekha Sanggaria Ino Bachtryanto Isamahendra, Yusril Ita Athia Iwan Budianto Jaelani Chafidz Nur Shihab Kanaya Aquilla Kapsir, Kapsir Kartika Rose Rachmadi Kenny Kahnia Khalikussabir, Khalikussabir Kharisma M.Haqiqi Khasanah, Nur Munna Sakbannia Uswatun Khoirullah, Ahmad Khoirunnisa, Rahma Khozinatul Abror Kibiyana Cempaka Aditama Putri Kirani, Mutiara Sylvi Kukuh, Kukuh Kumaidah, Siti Kurniati Kurniati La Jaber Laidia Himmatul Ulya Lidya Ayu Ferdyana Lista Sefti Anggraeni Liza Umami Nazuroh Lukman Kanabaraf Luluk Novita Lutfi, Ilham Azizul M Hufron M Naufal Luthfi Azis M Tody Arsyianto M Zainul Abidin M, Masriadi Ali M. Alfi Faisal Rizza M. Cholid Mawardi M. Hufron M. Hufron M. Hufron Mahardani, Ahmad Subhan Mahardani, Ahmad Subhan Mahfudhah, Nisrina Hasna Mardani , Ronny Malavia Mardany, Ronny Malavia Mariati Mariati Mariska, Alviana Mas Ely Mauliyah Maulana, Muhamad Yusriel Mauludi, Mokhammad Faiz Mawardi, M Cholid Mawardi, Moh Cholid Mega Ayu Lestari Mega Erlinda Wulandari Meida Elsyanada Meri Kurniawati Miftafarij, Ahmad MIFTAKHUL JANNAH Milda Olivia Misbakhus Sudur Moch. Jaelan Fanani Mochamad Amarta Fasa Moh. Isra Benasmi Mohammad Riyanto Mohammad Rizal Mohammad Rizal Monika Fatmasari Mubarohk, Kharel Muchamad Agus Setiawan Muchammad Maslikhan Muchyidin, Yahya Mufida, Syarifatul Muhamad Hendika Arifiano Muhammad Aghistni Maulana Salsabil MUHAMMAD AGUS SALIM Muhammad Mansur Muhammad Mansur Muhammad Nawawi Muhammad Nur Aziz Muhammad Rifqy Muhammad Salman Farisy Muhammad Syaeful Muhaimin Muhammad Tody Arsyianto Muhammad Yasir Ridha Muhammad Yusuf Anshori Mukhamad Dwivani Priambudi Mutiansi Hanifah Mutmainah, Annisa Mutmainnah, Lina Nadia Dwi Susanti Nadiah Putri Salsabila Nalurita, Iedilia Izza Nanang Alfan Masruri Nanik Wahyuningtyas Nanik Wahyuningtyas Nasrifa, Devi Asah Naufal Rifqi Syafruddin Nayif Syihab, Achmad Hisyam Neni, Neni Niko Aditya Nina Bilqis Maharani Ninda Putri Della Zeinistya Ningrum, Erina Oktavia Nita Rahayu Novi Triani Novita, Luluk Nufus, Yuhyin Nuha, Mochammad Syafi'udin Nur Diana Khalidah Nur Fatimah Nur Hajati Nur Hidayati Nur Hidayati Nur Kholis Nur Najmi Jazila Nur Rizky, Syahrul Nur Rohmah Dhuhaini Nur Syahraini Nur Wulan Putri Lestari Nurdina Andriani Nurhajati Nurhajati Nurhajati Nurhajati Nurhajati Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhidayati Nurhidayati Nuriyanto, Agung Rachmad Nurul Muttamimah Nurul Qamariyah Nurul Shabrinannisa Nurul Yunia Sari Oktavia Dwi Ambarwati Oktavian A, Muhammad Ilyas Pamungkas, Tri Krisna Pardiman M Pardiman M Pardiman M, Pardiman M Pardiman Pardiman Pardiman Pardiman Pardiman Pardiman Pradhani, Fadilla Ihza Rachma Pramudito, Ekvan Danang Setya Pranata, Steven Arya Prapti Komala Sawitri Prasetio, Jony Prasetyo, Yogi Adha Pratama, Faisal Agus Puspita Nirmala Rihhadatul Aisy Putri Basuki, Fabi Marulita Putri Dian Ningrum Putri Maisarohtussa’diyah Putri, Amalia Cahyani Putri, Anggun Eva Ardita Putri, Hernita Cahyani Dwi Rachman, Sinta Rosita Rafi, Basyaruddin Faizal Rahma, Vina Maulidya Rahmadani, Diyah Ayu Rahmatillah, Alvin Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Ika Rahmawati Rahmawati, Rahmawati Ramadhan, Dite Fathur Ramadhan, Tri Sugiarti Ramadhani, Muhammad Ivan Arthana Ramadhania, Alisha Ramli, Sahla Ratna Tri Hardaningtyas, Ratna Tri Reiki Vega Diondah Rendyan, Moh. Yodis Reska, Moudita Nafianti Restu Millaningtyas Rika Amelia Wati Rini Yunita, Rini RIRIN RENA ARIANA Riski, Riski Rizal, Saiful Rizaldi, Dimas Fahmi Rizki Dewi Rahmawati Robiatul Adawiyah Rodhifan, Muhammad Bagus Rois Arifin Rois Arifin Romadhon, Fitra Sasi Ronce Arum Melati Ronny Malavia Mardani Rony Prabowo Sabila, Uchria Latifa Safirotul Mu’nisah Safnidar, Hisyam Jodi Sahrizal Avan Malik Salim, Ali Meeloud Ali Salma Silvia Nazihah Salman Al Farisi, Salman Salwa, Ahmad Afiq Samsul Maarif Sandi Agung Mahardika Saputra, Rizki Julianto Saputri, Ika Saraswati, Ety Sari, Ajeng Kartika Sari, Diah Puspita Satria Putra Utama Satria, Lucky Yoga SATRIYAS ILYAS Savira Salsabillah Amalia Septiyansah, Achmad Shihab, Mochammad Alwi Shofiatul Khasanah Sholahudin, Dimas Sholeh, M Badrus Silvia Titasari Siti Aisyah Siti Aisyah Siti Asiyah Siti Asiyah Siti Megawati Dahlan Siti Nur Waidah Solehuddin, Sulton Suharto, M. Khoirul Anwarudin Broto Sulaiman Sulaiman Sunaryo, Hadi Surya Dio Alby Wicaksono Suryawan, Zarkasih Syairotun Nadzifah Syamsuddin, Moch Syifaullima Fissudur Syuhadah Che Wae Tahang, Andi Yuni Dharmawati Takhsun, Maya Tamimatul Khofifah Tanthowi, Muhammad Tiara Niken Pramesti Tri Irawan Tri Rahayu Tri Sugiarti Ramadhan Ubaidillah Ubaidillah Ula, Siti Nur Syarifatul Ulfa Uswatul Hasanah Ulfiyatul Kholifah Ulum, Fahrul Ulya, Laidia Himmatul Ummah, Siti Maghfirotul Unitaris, Rahmat Vira Naila Solikha Wahyu Akbar Firmansyah Wahyudi, Iqlima Aurelia Wahyuningtyas, Nanik Wicaksono Deni Prasongko Widarko, Agus Widiatus Sholiha Wiratama, Aryasena Reyhan Wisesa, Andhika Ghani Wisik Aulia Jannah Wulandari, Devfi Yayendra Ning Hayu Yazid Afif Yoniv Erdhianto Yuli Mindarti Yuni Wulandari Yunike Adityas Cahyaningrum Zaki, Muhammad Firdaus Zakiatul Fitria Zikli Seban Zulkhaeri, Zulkhaeri