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Luh Komang Candra Dewi

Universitas Triatma Mulya

Author-ID : 1387355

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FAKTOR-FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM MENGGUNAKAN JASA DELIVERY GO-FOOD PADA APLIKASI GO-JEK DI KABUPATEN BADUNG: Studi Pada Konsumen Go-Food di Kabupaten Badung - Bali I Wayan Tisyadana; Luh Komang Candra Dewi
Journal Research of Management Vol. 1 No. 1 (2019): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

This study aims to determine what factors and which factors are the most dominant that consumers consider in using the Go-Food delivery service in the Go-Jek application in Badung Regency. The design of this study used quantitative descriptive analysis with SPSS version 24 analysis tool. This study used 100 respondents as the research sample drawn based on the purposive sampling method. The research method applied in this study is based on analysis of factor analysis with data collection techniques used are interviews, documentation, questionnaires. The results of this study show that only 15 independent variables can be analyzed further from a total of 20 independent variables. Of the 15 variables after the factor rotation process, there are five main components. The naming of new factors is determined according to the variables that make up the factor. The first factor is the service quality and application factors that have the highest eigenvalue value of 5.664 and are able to explain the total variance of 37.759%. The second factor is the individual factor with an eigenvalue value of 2.504 with a variance percentage of 16.692%. The third is the price factor with an eigenvalue value of 2.262 with a total variance of 15.083%. The fourth faculty is a social factor that has an eigenvalue of 1.359 with a total variance of 9.062%. The fifth factor is the lifestyle factor with an eigenvalue value of 1.091 which is able to explain the total variance of 7.273%. Implications for companies to always maintain service quality and also the quality of their applications, as well as to evaluate price, social and lifestyle factors that have small eigenvalue values compared to individual factors and service quality.Keywords: purchasing decisions, consumer behavior.

FAKTOR-FAKTOR YANG DIPERTIMBANGKAN WISATAWAN MENGGUNAKAN JASA ONLINE BOOKING BERBASIS APLIKASI TRAVELOKA DI FAVE HOTEL KUTA KARTIKA PLAZA James Adolf Paparang; Luh Komang Candra Dewi
Journal Research of Management Vol. 1 No. 2 (2020): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

This study aims to determine what factors and which factors are the most dominant that tourist consider in using online booking service in the Traveloka application at Fave Hotel Kuta Kartika Plaza. The design of this study used quantitative descriptive analysis with SPSS version 24 analysis tool. This study used 85 respondents as the research sample drawn based on the purposive sampling method. The research method applied in this study is based on analysis of factor analysis with data collection techniques used are interviews, documentation, questionnaires. The results of this study show that only 16 independent variables can be analyzed further from a total of 17 independent variables. Of the 16 variables after the factor rotation process, there are five main components. Thenaming of new factors is determined according to the variables that make up the factor. The first factor is the company image factor that have the highest eigenvalue value of 5.558 and are able to explain the total variance of 34.756%. The second factor is marketing mix factor with an eigenvalue value of 2.520 with a variance percentage of 15,750%. The third is the brand factor with an eigenvalue value of2.400 with a total variance of 15.000%. The fourth socio cultural factor that has an eigenvalue of 1,823 with a total variance of 11,394%. The fifth factor is individual factor with an eigenvalue value of 1.304 which is able to explain the total variance of 8,147%. Implications for companies to always maintain service quality and also the quality of their applications, as well as to evaluate price, social and lifestylefactors that have small eigenvalue values compared to individual factors and service quality.

PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK ORIFLAME DI KOTA DENPASAR: Studi Empiris pada Konsumen Pembelian Produk Oriflame Di Kota Denpasar I Ketut Agus Darmawan; Luh Komang Candra Dewi
Journal Research of Management Vol. 2 No. 1 (2020): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

This study aims to analyze the Effect of Brand Image and Price on Purchasing Decisions of Oriflame Product in Denpasar City. Data collection techniques in this study is the questionnaire. Sampling using a purposive sampling method, the sampling technique is carried out on the purpose and certain considerations of Oriflame product with a minimum age of 17 years old respondents. Data analysis techniques used are descriptive analysis, validity and reliability tests, classic assumption tests, multiple linear regression analysis, and multiple linear regression coefficient tests. The findings of this study are brand image (X1) has a positive and partially significant effect on purchasing decisions (Y) of 0.638. Price (X2) has a positive and partially significant influence on purchasing decisions (Y) of 0.027. Brand image (X1) and price (X2) have a positive and significant effect simultaneously on purchasing decisions (Y) of 0.824. Implications for the company to always maintain and improve brand image and product quality so that purchasing decisions can be maintained properly. With the quality of ingredients and a good perception of the brand image and price, a positive so that consumer purchasing decisions can be maintained properly.

FAKTOR-FAKTOR YANG DI PERTIMBANGKAN KONSUMEN DALAM MEMBELI PRODUK GARNIER DI DENPASAR Stevanus Kakomore; Luh Komang Candra Dewi; I Ketut Mustika
Journal Research of Management Vol. 2 No. 2 (2021): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

This study aims to determine what factors and which factors are the most dominant considered by consumers in buying Garnier products in the city of Denpasar. The design of this study uses quantitative descriptive analysis with SPSS analysis tool version 24. This study uses 70 respondents as research samples drawn based on purposive sampling method. The research method applied in this study is based on factor analysis with data collection techniques used are interviews, documentation, and questionnaires. The results of this study indicate that only 14 independent variables can be analyzed. Of the 14 variables after the factor rotation process, there are four main components. The naming of the new factors is determined according to the variables that make up the factor. The first factor is marketing and application factors which have the highest eigenvalue of 4.688 and are able to explain the total variance of 33.487%. The second factor is the personal factor with an eigenvalue of 2,021 with a variance percentage of 14.707%. The third is a factor of excellence with an eigenvalue of 1.377 with a total variance of 9.835%. The fourth factor is the reference factor which has an eigenvalue of 1.041 with a total variance of 7.062%. Implications for the company to always maintain the quality of service and product quality they have.

STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN KAMAR DI THE TANIS BEACH RESORT LEMBONGAN PADA MASA PANDEMI COVID-19 Vandini Putri Nurhabibah; Luh Komang Candra Dewi
Journal Research of Management Vol. 3 No. 1 (2021): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

This study aims to determine the competitive strategy applied by the company. This research was conducted at The Tanis Beach Resort Lembongan. The subjects in this study were department head managers and customers, totaling 20 people. This study was tested using SWOT analysis by identifying various internal and external factors of the company, namely the analysis of internal factors (strengths and weaknesses) and external factors (opportunities and threats) which were then formulated in the SWOT Diagram and SWOT Matrix. From the results of the analysis on the SWOT diagram it appears that the position of The Tanis Beach Resort Lembongan is located in Quadrant I which is described as a growth position, where internal factors total (3.02-3.56) so that the right strategy and results are needed to increase sales. rooms by strengthening market development, market penetration and product development. As well as facing several opportunities and having various driving forces to get these opportunities and it is recommended to carry out the SO, ST, WO, WT strategy. The strategy that can be applied by the company is to always issue promo packages and disseminate information to anticipate more attractive offers from competitors, such as collaborating with travel agents, updating information technology through digital marketing such as honeymoon package promos, fastboat ticket promos, and meeting promos. rooms.

PENGARUH CUSTOMER RELATIONSHIP MARKETING DAN KUALITAS PELAYANAN TERHADAP TINGKAT KEPUASAN ANGGOTA PADA KOPERASI CANDRA SEDANA MENGWI BADUNG Made Agus Adhy Putra; Luh Komang Candra Dewi
Journal Research of Management Vol. 3 No. 2 (2022): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

The purpose of this study is to determine the influence of customer relationship marketing (X1) and service quality (X2) on the level of member satisfaction (Y) in the candra sedana cooperative mengwi Badung. Where satisfaction is a feeling of pleasure or disappointment for someone who arises after comparing their perceptions or impressions of a product or service and their expectations. One of the factors that influence satisfaction is customer relationship marketing, which is a comprehensive range of strategies and processes to acquire, retain and cooperate with selected consumers to create higher value. In addition to customer relationship marketing, which affects satisfaction, service quality is a company's ability to meet customer needs and desires in accordance with customer expectations. In this study, it is explained that there is a positive effect of customer relationship marketing and service quality on the level of member satisfaction simultaneously. The samples used in this study were 100 respondents. In this study, a statistical analysis was assisted by the SPSS (Statistical for Social Science) 24 computer program for windows. The regression equation obtained is Y = 4.779 + 0.486X1 + 0.181X2. The results of this study indicate that; first, customer relationship marketing has a positive and significant effect on member satisfaction, secondly, service quality has a positive and significant effect on member satisfaction, the third customer relationship marketing and service quality have a simultaneous positive effect of 66.7% on member satisfaction, the four variables of customer relationship marketing have an effect more dominant on the level of member satisfaction. Some suggestions that can be given in this research include; The Candra Sedana Cooperative needs to ask for suggestions and criticism directly from members during the annual membership meeting (RAT) or it can be by making a suggestion box for members. By knowing the wants or needs of members, the cooperative can improve the quality of service so that it can achieve the maximum level of member satisfaction.

Pengaruh Marketing Mix 4C Dan Brand Image Terhadap Purchase Decision Pada Produk Bir Bintang Di Bali Luh Komang Candra Dewi; Sili Antari; Denny Trisna Ardana
RELASI : JURNAL EKONOMI Vol 18 No 2 (2022)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v18i2.582

This research aims to analyze the the effect of marketing mix 4c (customer value, cost, convenience and communication) and brand image on purchase decision by Bir Bintang’s consumers. Respondents in this research were Bir Bintang’s consumers who lived in Bali with 150 respondents in total. The sampling technique that used in this research is purposive sampling by consider the age criteria of Bir Bintang’s consumers above 21 years up to 50 years, as well as quota sampling technique which proportionally divides the entire sample per each of district and city in Bali Province. Methods of data collection using a questionnaire through the media google form.The analysis technique used in this research is multiple linear regression with software SPSS 24.0 for Windows. The results showed that the variable of customer value and cost are partially has no significant effect on the Bir Bintang purchase decision. Meanwhile the variable of convenience, communication and brand image are partially has significant effect on the purchase decision of Bir Bintang.The results of this research are expected to be used as a reference in the next further research, as well as a consideration for the company's management in developing future strategies. Keywords: marketing mix 4c, brand image and purchase decision.

Peran Inovasi Produk dalam Memediasi Pengaruh Entreprenurial Marketing Terhadap Daya Saing UMKM di Desa Petak Gianyar Bali Luh Komang Candra Dewi; Sili Antari; Herindiyah Kartika Yuni
Jurnal Bisnis dan Kewirausahaan Vol. 18 No. 2 (2022): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Penelitian ini bertujuan untuk mengetahui pengaruh entrepreneurial marketing terhadap inovasi produk pada UMKM di Desa Petak Gianyar Bali; untuk mengetahui pengaruh inovasi produk terhadap daya saing; untuk mengetahui pengaruh entreprenurial marketing terhadap daya saing; dan untuk mengetahui pengaruh Entrepreneurial Marketing terhadap daya saing melalui mediasi product innovation. Penelitian ini menggunakan pendekatan kuantitatif dengan melakukan analisis data statistik serta interpretasi. Jumlah sampel sebanyak 300, yakni UMKM yang bertempat di desa Petak yang masih beroperasional minimal satu tahun dengan katagori UMKM pembuatan jaje bali, bubuh bali, ukiran, warung makanan, toko sembako, kerajinan tangan, jahit pakaian, salon kecantikan. Kesimpulan penelitian adalah (1) Entreprenurial marketing berpengaruh positif dan signifikan terhadap inovasi Produk; (2) Inovasi produk berpengaruh positif dan signifikan terhadap daya saing UMKM; (3) Entreprenurial marketing berpengaruh positif dan signifikan terhadap daya saing produk UMKM; dan (4) Inovasi produk mampu memediasi antara Entreprenurial marketing Terhadap Daya Saing. Artinya bahwa untuk meningkatkan daya saing UMKM perlu melakukan inovasi produk secara konsisten.

PENGARUH CUSTOMER RELATIONSHIP MARKETING DAN KUALITAS PELAYANAN TERHADAP TINGKAT KEPUASAN ANGGOTA PADA KOPERASI CANDRA SEDANA MENGWI BADUNG Made Agus Adhy Putra; Luh Komang Candra Dewi
Majalah Ilmiah Widyacakra Vol 4 No 2 (2021): Majalah Ilmiah Widyacakra
Publisher : STIE BIITM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.81 KB)

ABSTRACTThe purpose of this study is to determine the influence of customer relationship marketing (X1) and service quality (X2) on the level of member satisfaction (Y) in the candra sedana cooperative mengwi Badung. In this study, it is explained that there is a positive effect of customer relationship marketing and service quality on the level of member satisfaction simultaneously. The samples used in this study were 100 respondents. In this study, a statistical analysis was assisted by the SPSS (Statistical for Social Science) 24 computer program for windows. The regression equation obtained is Y = 4.779 + 0.486X1 + 0.181X2. The results of this study indicate that; first, customer relationship marketing has a positive and significant effect on member satisfaction, secondly, service quality has a positive and significant effect on member satisfaction, the third customer relationship marketing and service quality have a simultaneous positive effect of 66.7% on member satisfaction, the four variables of customer relationship marketing have an effect more dominant on the level of member satisfaction. Some suggestions that can be given in this research include; The Candra Sedana Cooperative needs to ask for suggestions and criticism directly from members during the annual membership meeting (RAT) or it can be by making a suggestion box for members. By knowing the wants or needs of members, the cooperative can improve the quality of service so that it can achieve the maximum level of member satisfaction.Keywords: customer relationship marketing, service quality, member satisfactionABSTRAKTujuan dari penelitian ini adalah untuk mengetahui pengaruh customer relationship marketing (X1) dan kualitas pelayanan (X2) terhadap tingkat kepuasan anggota (Y) pada koperasi candra sedana mengwi Badung. Dalam penelitian ini dijelaskan bahwa terdapat pengaruh positif customer relationship marketing dan kualitas pelayanan terhadap tingkat kepuasan anggota secara simultan. Sampel yang digunakan dalam penelitian ini sebanyak 100 responden. Dalam penelitian ini analisis statistik dibantu dengan program komputer SPSS (Statistical for Social Science) 24 for windows. Persamaan regresi yang diperoleh adalah Y = 4,779 + 0,486X1 + 0,181X2. Hasil penelitian ini menunjukkan bahwa; pertama, pemasaran hubungan pelanggan berpengaruh positif dan signifikan terhadap kepuasan anggota, kedua, kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan anggota, ketiga pemasaran hubungan pelanggan dan kualitas layanan berpengaruh positif secara simultan sebesar 66,7% terhadap kepuasan anggota, keempat variabel customer relationship marketing memiliki pengaruh yang lebih dominan terhadap tingkat kepuasan anggota. Beberapa saran yang dapat diberikan dalam penelitian ini antara lain; Koperasi Candra Sedana perlu meminta saran dan kritik langsung dari anggota pada saat rapat anggota tahunan (RAT) atau bisa juga dengan membuat kotak saran untuk anggota. Dengan mengetahui keinginan atau kebutuhan anggota maka koperasi dapat meningkatkan kualitas pelayanan sehingga dapat mencapai tingkat kepuasan anggota yang maksimal.Kata kunci: pemasaran hubungan pelanggan, kualitas layanan, kepuasan anggota

Pengaruh Harga, Kualitas Produk, dan Promosi Terhadap Keputusan Pembelian Paket Wisata Di PT. Nusa Devata Bali Holiday Nurul Hakiki; Luh Komang Candra Dewi; Luh Kadek Budi Martini
Majalah Ilmiah Widyacakra Vol 5 No 2 (2022): Majalah Ilmiah Widyacakra
Publisher : STIE BIITM

ABSTRACTThis study aims to analyze the effect of price, product quality, promotion on purchasing decisions of tourist packages at PT. Nusa Devata Bali Holidays. The sampling technique used in this research is purposive sampling research method. The research analysis used multiple regression analysis. The sample in this study were consumers or customers of PT. Nusa Devata Bali Holiday who are 17 years old and over who are considered capable of providing information in accordance with the facts. The results of the analysis show that 1) Price has a significant effect on purchasing decisions, 2) Product quality has a significant effect on purchasing decisions, 3) Promotion has a positive and significant effect on purchasing decisions at PT Nusa Devata Bali Holiday. Suggestions in this study is that the leadership of PT Nusa Devata Bali Holiday is expected to pay attention to price, product quality and promotions to improve purchasing decisions.Keywords: Price, Product Quality, Promotion, Purchase Decision ABSTRAKPenelitian ini bertujuan untuk menganalisis pengaruh harga, kualitas produk, promosi terhadap keputusan pembelian peket wisata di PT. Nusa Devata Bali Holiday. Teknik penentuan sampel yang digunakan dalam penelitian ini adalah metode penelitian purposive sampling. Analisis penelitian menggunakan analisis regresi berganda. Sampel dalam penelitian ini adalah konsumen atau pelanggan dari PT. Nusa Devata Bali Holiday yang sudah berumur 17 tahun ke atas yang dianggap mampu memberikan informasi sesuai dengan fakta yang ada. Hasil analisis menunjukkan bahwa 1) Harga berpengaruh signifikan terhadap keputusan pembelian, 2) Kualitas produk berpengaruh signifikan terhadap terhadap keputusan pembelian, 3) Promosi berpengaruh positif dan signifikan terhadap keputusan pembelian di PT Nusa Devata Bali Holiday. Saran dalam penelitian ini adalah pimpinan PT Nusa Devata Bali Holiday diharapkan memperhatikan harga, kualitas produk dan promosi untuk meningkatkan keputusan pembelian.Kata kunci : Harga, Kualitas Produk, Promosi, Keputusan Pembelian

Co-Authors . Syamsulbahri Aat Ruchiat Nugraha Abdul, Elfis Mus Afan Suyanto, Mohamad Alimin, Erina Almeida, Antonio de Amrin Amrin Antari, Ni Luh Sili Ari Astana, I Made Arnold Sultantio Hutabarat Augusto da Conceição Augusto da Conceição Soares Augusto Soares Ayunita Sindya Dewi Azlina, Yunidyawati Bahtiar Efendi Bahtiar Efendi Bahtiar Efendi Barick Ahmad Setiawan, Barick Ahmad Budiarto, Balla Wahyu Dadang Suhardi Debora Angelina Halawa Denny Trisna Ardana Desty Febrian, Wenny Dewiwati Sujadi Dian Ariani Diawati, Prety Djakasaputra, Arifin Donny Dharmawan Donny Dharmawan Donny Dharmawan Dos Santos, Veonita Amena Eka Kurnia Saputra Ekasari, Silvia Elizabeth Elizabeth Yohanes Emma Budi Sulistiarini Erina Alimin Erna Erna, Erna Errie Margery Eva Yuniarti Utami Fahrina Mustafa Fajri, Muhammad Iqbal Filomena da Costa Firdaus Yuni Dharta Frans Sudirjo Frans Sudirjo Gusti Noorlitaria Achmad Halawa, Debora Angelina Harimurti Wulandjani Helmi Ali Hermiyetti Hery Erdi Hery Purnomo I Gede Anindya Perdana Putra I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gusti Ngurah Khrisna Siwa Putra I Ketut Agus Darmawan I Ketut Mustika I Ketut Mustika I Made Suardika I Nengah Suardhika I Nengah Subadra I Nengah Suweca I Putu Agus Suarsana Ariesta I Putu Ari Wijaya I Putu Bagus Suthanaya I Putu Gede Angga Sugiarsa I Wayan Gede Antok Setiawan Jodi I Wayan Junaedi Junaedi I WAYAN TERIMAJAYA I Wayan Tisyadana Ibnu Habibi Fauzi Ida Bagus Raka Suardana Irawan, Putu James Adolf Paparang John E.H.J. Foeh Judijanto, Loso Karta, Luh Putuh Agustini Kespandiar, Tengku Kunto Atmojo L.K. Herindiyah Kartika Yuni Latif Latif Luh Kadek Budi Martini Made Agus Adhy Putra Made Agus Adhy Putra Made Agus Adhy Putra Mokhamad Arwani Mokhamad Arwani Muhammad Asir Musran Munizu Muthi’atul Khasanah Ni Kadek Suryani Ni Luh Kardini Ni Luh Sili Antari Ni Made Hartini Ni Made Sri Cempaka Noer Soetjipto NPMA Durya Nurul Hakiki Putu Edi Ariawan Putu Hema Maharani Ratnawita Ratnawita Reinaldi Wiranata Rulyenzi Rasyid Sani, Indra Santika, I Putu Sanzinha dos Santos Branca Saortua Marbun SETIAWAN JODI, I WAYAN GEDE ANTOK SETYAWAN, I. G. N. Tomi Sherry Adelia Sidakarya, Nyoman Sili Antari SILVIA EKASARI Silvia Ekasari Sonny Santosa Sourtua Marbun Marbun STEVANUS KAKOMORE Stevanus Kakomore Sugiarsa, I Putu Gede Angga Sujadi, Dewiwati Suryahadi Suryahadi Suwignyo Widagdo Syamsul Ph.D M.A. Hadi Syech Idrus Tanti Widia Nurdiani Uli Wildan Nuryanto Vandini Putri Nurhabibah Wadzibah Nas Wahyo Yuniartoto Wayan Gede Supartha Yanti Setianti Yudithia Yudithia Yuni, Herinidyah Kartika Yusi Faizathul Octavia

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