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Luh Komang Candra Dewi
Universitas Triatma Mulya
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PENGARUH DIGITAL MARKETING DAN CUSTOMER RELATIONSHIP MARKETING TERHADAP KEPUTUSAN WISATAWAN DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI Luh Komang Candra Dewi; Suwignyo Widagdo; Luh Kadek Budi Martini; Ida Bagus Raka Suardana
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 6 No 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (550.677 KB) | DOI: 10.24034/j25485024.y2022.v6.i2.5205

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh digital marketing dan custumer relationship marketing terhadap pembentukan brand image pada sebuah hotel di Bali, mengetahui dan menganalisis pengaruh brand image terhadap keputusan wisatawan di sebuah hotel di Bali, dan pengaruh digital marketing terhadap keputusan wisatawan di hotel ini, melalui mediasi brand image. Peneliti menggunakan tiga jenis variabel. Uji validitas dilakukan dengan menggunakan program SPSS dan suatu instrumen dikatakan valid jika r ≥ 0,30 dan jika nilainya dibawahnya dianggap tidak valid sehingga dapat dilakukan eliminasi variabel yang dimaksud, sambil menghitung nilai reliabilitas menggunakan nilai Cronbach alpha di atas 0,6. Kesimpulan yang diperoleh adalah digital marketing berpengaruh positif dan signifikan terhadap brand image, digital marketing tidak berpengaruh positif terhadap keputusan wisatawan; Brand image berpengaruh positif dan signifikan terhadap keputusan wisatawan, customer reationship marketing berpengaruh terhadap brand image, dan customer relationship berpengaruh terhadap keputusan wisatawan. Secara tidak langsung digital marketing tidak berpengaruh positif terhadap keputusan wisatawan melalui brand image dimana brand image tidak mampu memediasi hubungan antara digital marketing dan keputusan wisatawan.
Effect of Digital Marketing and Customer Relationship Marketing on Consumer Satisfaction and Consumer Loyalty at Gypsy Belles Jewelry Bali Luh Komang Candra Dewi; Ayunita Sindya Dewi; Dewiwati Sujadi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6935

Abstract

Online marketing has become a mandatory activity that needs to be done by all business people. And in order to get maximum results regarding the application of digital marketing, they do not hesitate to use several digital marketing service providers. Of course, it is not without reason that they chose a digital agency. They must do that because not all business actors are able to implement the most appropriate marketing strategy for the development of their products and brands. The development of the digital business world has been quite rapid, but there are still many business actors who need a person, institution, or company who is able to meet their needs regarding the use of digital marketing. This study aims to analyze effect of digital marketing and customer relationship marketing on consumer satisfaction and consumer loyalty at Gypsy Belles Jewelry Bali. This research uses quantitative analysis. The population in this study are consumers who buy at Gypsy Belles Jewelry Bali. This study uses 19 statements so that the sample studied is a minimum of 95 respondents and a maximum of 190 respondents. Hypothesis testing is carried out using the WarpPLS inferential analysis tool. The results show that digital marketing has a positive and significant effect on consumer satisfaction. Customer relationship marketing has a positive and significant effect on consumer satisfaction. Digital marketing has a positive and significant effect on consumer loyalty. Customer relationship marketing has a positive and not significant effect on consumer loyalty. Consumer satisfaction has a positive and significant effect on consumer loyalty.
Analisis Pengaruh Keamanan, Kemudahan dan Kepercayaan Terhadap Keputusan Pembelian Melalui Aplikasi Belanja Online Shopee Dengan Variabel Moderasi Word of Mouth (WOM) Luh Komang Candra Dewi; I Made Suardika
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 4 No 2 (2021): Article Research Juni 2021
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v4i2.664

Abstract

Penelitian ini bertujuan untuk mengalisis pengaruh keamanan, kemudahan dan kepercayaan terhadap keputusan pembelian melalui aplikasi belanja online Shopee dengan variabel moderasi Word of Mouth (WOM). Teknik penentuan sampel yang digunakan adalah non probability sampling dengan menggunakan metode purposive sampling atau yang sering juga disebut dengan judgemental sampling. Metode analisis inferensial yang digunakan dalam penelitian ini adalah PLS (Partial Least Square) dengan Program Warp PLS. Hasil penlitian menunjukkan 1). Variabel Keamanan (X1) terbukti berpengaruh positif dan signifikan terhadap keputusan pembelian (Y) Masyarakat Provinsi Bali dalam berbelanja melalui Aplikasi Online Shopee. 2). Variabel Kemudahan (X2) terbukti berpengaruh positif dan signifikan terhadap keputusan pembelian (Y). Masyarakat Provinsi Bali dalam berbelanja melalui Aplikasi Online Shopee. 3). Kepercayaan (X3) terbukti berpengaruh positif dan signifikan terhadap keputusan pembelian (Y) Masyarakat Provinsi Bali dalam berbelanja melalui Aplikasi Online. 4). Moderasi Word Of Mouth (WOM) terbukti berpengaruh positif tapi tidak signifikan pada hubungan keamanan terhadap keputusan pembelian (Y) Masyarakat Provinsi Bali dalam berbelanja melalui Aplikasi Online Shopee. 5). Moderasi WOM terbukti berpengaruh positif tapi tidak signifikan pada hubungan kemudahan terhadap keputusan pembelian (Y) Masyarakat Provinsi Bali dalam berbelanja melalui Aplikasi Online Shopee. 6). Moderasi WOM terbukti berpengaruh positif dan signifikan pada hubungan kepercayaan terhadap keputusan pembelian (Y) Masyarakat Provinsi Bali dalam berbelanja melalui Aplikasi Online Shopee.
PENGARUH CITRA MEREK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE DI KOTA TABANAN PADA MASA PANDEMI COVID-19 Reinaldi Wiranata; Luh Komang Candra Dewi
Journal Research of Management Vol. 4 No. 1 (2022): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.v3i3.90

Abstract

This study aims to determine and analyze the influence of brand image, price and promotion on smartphone purchasing decisions in Tabanan City during the Covid-19 pandemic. The sampling technique used in this study is purposive sampling with the criteria of age, gender and brand purchased by respondents, namely people who buy smartphone products in Tabanan City. The data collection technique used is a questionnaire distributed using google form to 100 respondents. The analysis technique in this research is descriptive analysis, validity and reliability test, classical assumption test, multiple linear regression test, and t test analysis. Multiple linear regression analysis using SPSS 20 software for windows. The results of this study indicate that: Brand Image has a positive and partially significant influence on smartphone purchasing decisions in Tabanan City during the Covid-19 pandemic. Price has a positive and significant influence partially on smartphone purchasing decisions in Tabanan City during the Covid-19 pandemic. Promotion has a positive and significant influence partially on smartphone purchasing decisions in Tabanan City during the Covid- 19 pandemic. The implication of this research is that the company should maintain brand image, price and promotion because it can improve smartphone purchasing decisions and improve more sophisticated and attractive technology on smartphone products that will be sold in the future
JINGLE DAN TAGLINE IKLAN TELEVISI TERHADAP PURCHASE INTENTION GENERASI MILLENNIAL KOTA DENPASAR MELALUI BRAND AWARENESS PRODUK THE PUCUK Luh Komang Candra Dewi; I Ketut Mustika; Ni Luh Sili Antari; Putu Edi Ariawan
Journal of Applied Management Studies Vol. 4 No. 1 (2022): Journal of Applied Management Studies
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamms.v4i1.57

Abstract

Tujuan penelitian ini dilakukan untuk mengetahui pengaruh jingle dan tagline terhadap purchase intention melalui brand awareness pada iklan televisi teh dalam kemasan merek Teh Pucuk Harum di wilayah Kota Denpasar dengan ukuran sampel yang digunakan sebesar 102 responden melalui teknik pengambilan sampel nonprobability sampling dengan jenis purposive sampling dan kuota sampling. Pengumpulan data diperoleh dari hasil penyebaran kuesioner dengan menggunakan skala likert yang digunakan untuk mengukur 17 indikator berbasis metode analisis Structural Equation Modelling dengan program AMOS 22. Berdasarkan hasil analisis ditemukan bahwa variabel jingle berpengaruh negatif dan signifikan terhadap purchase intention. Tagline berpengaruh positif dan signifikan terhadap purchase intention. Jingle berpengaruh positif dan signifikan terhadap brand awareness. Tagline berpengaruh positif dan signifikan terhadap brand awareness dan brand awareness berpengaruh positif dan signifikan terhadap purchase intention.
Pengaruh Penanganan Keluhan Dan Kualitas Pelayanan Terhadap Loyalitas Pasien Dengan Kepuasan Pasien Sebagai Variabel Mediasi Di Masa Pandemi Covid Di RSK Bedah Bimc, Kuta Putu Hema Maharani; Luh Komang Candra Dewi; Luh Kadek Budi Martini
RELASI : JURNAL EKONOMI Vol 19 No 1 (2023)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v19i1.667

Abstract

Peran karyawan dalam suatu institusi pelayanan kesehatan sangatlah penting. Kualitas layanan sepertinya selalu sejalan dengan peranan karyawan. Loyalitas pelanggan dianggap sebagai faktor utama yang menentukan tingkat penjualan atau pendapatan bisnis. Untuk menarik pelanggan menjadi loyal, perusahaan tidak hanya harus memiliki produk dengan kualitas baik, tapi juga harus memperhatikan kualitas pelayanan yang baik agar pelanggan puas. Selain kualitas pelayanan yang mempengaruhi kepuasan pasien adalah complain handling. Tujuan dari penelitian ini yaitu untuk menganalisis pengaruh penanganan keluhan dan kualitas pelayanan terhadap loyalitas pasien dengan kepuasan pasien sebagai variabel mediasi di masa pandemi covid di RSK Bedah BIMC, Kuta. Lokasi penelitian ini yaitu di RSK Bedah BIMC yang terletak di Jalan Bypass Ngurah Rai No.100X, Kuta. Teknik penentuan sampel menggunakan non probability sampling yaitu metode purposive sampling. Metode pengumpulan data menggunakan kuesioner dengan skala likert (5 skala). Teknik analisis data yang digunakan yaitu analisis jalur (path analysis). Hasil penelitian menunjukkan bahwa Penanganan keluhan dan kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan pasien RSK Bedah BIMC, Kuta. Penanganan keluhan dan kualitas layanan berpengaruh positif dan signifikan terhadap loyalitas pasien RSK Bedah BIMC, Kuta. Kualitas layanan dan kepuasan pasien berpengaruh positif dan signifikan terhadap loyalitas pasien RSK Bedah BIMC, Kuta. Variabel kepuasan pasien mampu memediasi antara pengaruh penanganan keluhan terhadap loyalitas pasien di RSK Bedah BIMC, Kuta. Variabel kepuasan pasien belum mampu memediasi pengaruh kualitas layanan terhadap loyalitas pasien di RSK Bedah BIMC, Kuta.
ANALISIS PENGARUH TRUST DAN BRAND IMAGE TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN DI PT DELTA SATRIA DEWATA BALI LUH KOMANG CANDRA DEWI; STEVANUS KAKOMORE; I WAYAN TERIMAJAYA
GANEC SWARA Vol 17, No 1 (2023): Maret 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i1.385

Abstract

market share. An important factor that must be considered by distribution companies is to maintain customer satisfaction and loyalty. The number of competitors in the same business certainly makes entrepreneurs think how to prevent consumers who are familiar with their company's products/brands from moving to other places. The purpose of this study is to analyze the effect of trust and brand image on customer satisfaction and loyalty at PT. Delta Satria Dewata Bali.The location of this research is at PT. Delta Satria Dewata Bali, Jl Imam Bonjol No. 226A. The sampling technique used was non-probability sampling, namely the purposive sampling method with a total sample of 100 respondents. The data collection method used a questionnaire with a likert (5 scale). The data analysis technique used is path analysis.The results showed that the variables of trust and brand image had a positive and significant effect on customer satisfaction at PT. Delta Satria Dewata Bali. Variables Trust and brand image have a positive and significant effect on customer loyalty at PT. Delta Satria Dewata Bali. The variable of customer satisfaction has a positive and significant effect on customer loyalty at PT. Delta Satria Dewata Bali
The Role of Country Perceived Image And Review of Beauty Vlogger on Consumer Purchase Intention of Cosmetic Products Luh Komang Candra Dewi; Ni Luh Kardini; Yunidyawati Azlina; Tengku Kespandiar; Eka Kurnia Saputra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 2 (2023): April 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i2.954

Abstract

The purpose of this study is to analyze the effect of country image and beauty vlogger reviews on purchase intention, analyze whether beauty vlogger reviews have an effect on purchase intention and analyze whether country image and beauty vlogger reviews have an effect on purchase intention. This research will be conducted to analyze the effect of country image and Beauty vlogger review on Purchase Intention of Korean cosmetics consumers on the Althea.kr website. The survey will be shared via the comments column on Veronica Ong's video channel. Using a web survey via Google form. In recent years, web surveys have been used to collect respondent data for academic research as well as authors sharing surveys online on forums discussing the Althea.kr site, researchers posting survey messages in the comments column by providing a link to beauty vlogger Veronica Ong's video. The conclusion from this study is that country image has a significant effect on purchase intention, beauty vlogger reviews have a significant effect on purchase intention and together country image and beauty vlogger review have a significant effect on purchase intention of Korean cosmetic products. In terms of country image, in this study country image shows significant results on the purchase intention of cosmetic products from South Korea. Here Althea.kr has described products from South Korea and reflects the characteristics of South Korea as a developed country in the field of cosmetics.
Peran Komitmen Organisasi Pada Pengaruh Knowledge Management dan Motivasi Kerja Terhadap Kinerja Karyawan di PT Limajari Interbhuana Bali I Gede Putu Kawiana; Ni Made Sri Cempaka; Wayan Gede Supartha; Luh Komang Candra Dewi
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 6 No 2 (2023): Article Research Volume 6 Number 2, Juni 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v6i2.1258

Abstract

Isu yang melatarbelakangi penelitian ini adalah fenomena empiris yang menggambarkan bahwa kinerja karyawan pada perusahaan pengepakkan dan pengiriman barang masih belum optimal. Ada kendala sumber daya manusia, pada kemampuan untuk menerima dan menerapkan program-program baru yang memerlukan keterampilan dan pengetahuan khusus. Mengisi celah tersebut, manajemen perusahaan memerlukan knowledge management dan motivasi kerja yang lebih tinggi dalam rangka meningkatkan komitmen organisasi dan kinerja karyawan. Penelitian ini bertujuan menganalisis dan membuktikan pengaruh knowledge management, motivasi kerja, komitmen organisasi terhadap kinerja karyawan. Populasi penelitian terdiri atas 169 karyawan. Responden berjumlah 119 yang perhitungannya didasarkan pada rumus Slovin, menggunakan probability sampling.Teknik analisis data dengan pendekatan kuantitatif, menggunakan PLS-versi 3. Hasil penelitian menunjukkan knowledge management berpengaruh positif dan signifikan terhadap komitmen organisasi dan kinerja karyawan, demikian juga motivasi kerja berpengaruh signifikan masing-masing terhadap komitmen organisasi dan kinerja karyawan. Penelitian juga berhasil menemukan bahwa komitmen organisasi sebagai pemediasi parsial pada hubungan knowledge manajemen dan motivasi kerja terhadap kinerja karyawan. Penelitian ini memberikan kontribusi teoritis bahwa kolaborasi knowledge management dengan variabel lain seperti motivasi kerja serta komitmen organisasi memberikan kontribusi yang strategis terhadap kinerja karyawan dan organisasi. Motivasi yang dimiliki oleh sumber daya manusia organisasi, dalam kenyataannya masih menjadi variabel yang dominan dalam menciptakan kontribusi bagi kinerja individu maupun kinerja organisasi.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA TOKO KIMURA COLLECTION, KUTA UTARA, BADUNG I Putu Ari Wijaya; Luh Komang Candra Dewi; I Putu Agus Suarsana Ariesta
Journal Research of Management Vol. 4 No. 2 (2023): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.v4i2.101

Abstract

This study aims to analyze the effect of product quality and price on consumer satisfaction at the Kimura Collection Store, North Kuta, Badung. The number of samples in this study were 100 respondents. The data collection technique used purposive sampling, with the criteria of customers who had shopped at the Kimura Collection Store, North Kuta, Badung. The research method applied in this study is based on multiple linear regression analysis with data collection techniques used are questionnaires, interviews and documentation. The data analysis technique used is quantitative descriptive analysis, validity and reliability test, classical assumption test, multiple linear regression test and t test analysis. The results of the analysis show that the regression results are Y = 1.615 + 0.332X1 + 0.370X2. Product quality (X1) partially has a positive and significant effect on consumer satisfaction (Y), which is shown in the regression coefficient b1X1 of 0.332 with a value of tCount = 4.910 > tTable (0.05: 97) = 1.6606 with sig. t = 0.000 (p < 0.05). Price (X2) partially has a positive and significant effect on consumer satisfaction (Y) which is shown in the b2X2 regression coefficient of 0.370 with a value of tCount = 3.674 > tTable (0.05: 97) = 1.6606 with sig. t = 0.000 (p < 0.05).
Co-Authors . Syamsulbahri Aat Ruchiat Nugraha Abdul, Elfis Mus Afan Suyanto, Mohamad Alimin, Erina Almeida, Antonio de Amrin Amrin Antari, Ni Luh Sili Ari Astana, I Made Arnold Sultantio Hutabarat Augusto da Conceição Augusto da Conceição Soares Augusto Soares Ayunita Sindya Dewi Azlina, Yunidyawati Bahtiar Efendi Bahtiar Efendi Bahtiar Efendi Barick Ahmad Setiawan, Barick Ahmad Budiarto, Balla Wahyu Dadang Suhardi Debora Angelina Halawa Denny Trisna Ardana Desty Febrian, Wenny Dewiwati Sujadi Dian Ariani Diawati, Prety Djakasaputra, Arifin Donny Dharmawan Donny Dharmawan Donny Dharmawan Dos Santos, Veonita Amena Eka Kurnia Saputra Ekasari, Silvia Elizabeth Elizabeth Yohanes Emma Budi Sulistiarini Erina Alimin Erna Erna, Erna Errie Margery Eva Yuniarti Utami Fahrina Mustafa Fajri, Muhammad Iqbal Filomena da Costa Firdaus Yuni Dharta Frans Sudirjo Frans Sudirjo Gusti Noorlitaria Achmad Halawa, Debora Angelina Harimurti Wulandjani Helmi Ali Hermiyetti Hery Erdi Hery Purnomo I Gede Anindya Perdana Putra I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gusti Ngurah Khrisna Siwa Putra I Ketut Agus Darmawan I Ketut Mustika I Ketut Mustika I Made Suardika I Nengah Suardhika I Nengah Subadra I Nengah Suweca I Putu Agus Suarsana Ariesta I Putu Ari Wijaya I Putu Bagus Suthanaya I Putu Gede Angga Sugiarsa I Wayan Gede Antok Setiawan Jodi I Wayan Junaedi Junaedi I WAYAN TERIMAJAYA I Wayan Tisyadana Ibnu Habibi Fauzi Ida Bagus Raka Suardana Irawan, Putu James Adolf Paparang John E.H.J. Foeh Judijanto, Loso Karta, Luh Putuh Agustini Kespandiar, Tengku Kunto Atmojo L.K. Herindiyah Kartika Yuni Latif Latif Luh Kadek Budi Martini Made Agus Adhy Putra Made Agus Adhy Putra Made Agus Adhy Putra Mokhamad Arwani Mokhamad Arwani Muhammad Asir Musran Munizu Muthi’atul Khasanah Ni Kadek Suryani Ni Luh Kardini Ni Luh Sili Antari Ni Made Hartini Ni Made Sri Cempaka Noer Soetjipto NPMA Durya Nurul Hakiki Putu Edi Ariawan Putu Hema Maharani Ratnawita Ratnawita Reinaldi Wiranata Rulyenzi Rasyid Sani, Indra Santika, I Putu Sanzinha dos Santos Branca Saortua Marbun SETIAWAN JODI, I WAYAN GEDE ANTOK SETYAWAN, I. G. N. Tomi Sherry Adelia Sidakarya, Nyoman Sili Antari SILVIA EKASARI Silvia Ekasari Sonny Santosa Sourtua Marbun Marbun STEVANUS KAKOMORE Stevanus Kakomore Sugiarsa, I Putu Gede Angga Sujadi, Dewiwati Suryahadi Suryahadi Suwignyo Widagdo Syamsul Ph.D M.A. Hadi Syech Idrus Tanti Widia Nurdiani Uli Wildan Nuryanto Vandini Putri Nurhabibah Wadzibah Nas Wahyo Yuniartoto Wayan Gede Supartha Yanti Setianti Yudithia Yudithia Yuni, Herinidyah Kartika Yusi Faizathul Octavia