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All Journal JUIMA : Jurnal Ilmu Manajemen JURNAL RELASI STIE MANDALA JEMBER JAM : Jurnal Aplikasi Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Mirai Management International Journal of Artificial Intelligence Research International Research Journal of Management, IT & Social Sciences Journal of Economic, Bussines and Accounting (COSTING) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) GANEC SWARA EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Bisnis dan Kewirausahaan Jurnal Informasi dan Teknologi International Journal of Economics Development Research (IJEDR) Jurnal Manajemen Pelayanan Hotel Prospek: Jurnal Manajemen dan Bisnis Journal of Social Science Jurnal Ilmiah Vastuwidya Jurnal Ilmiah Satyagraha Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Quantitative Economics and Management Studies Jurnal Pengabdian kepada Masyarakat International Journal of Education, Social Studies, And Management (IJESSM) Journal of Tourism Economics and Policy JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal Research of Management Journal of Applied Management Studies Journal of Innovation Research and Knowledge BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Jurnal Bisnis dan Kewirausahaan Jurnal Sistim Informasi dan Teknologi Majalah Ilmiah Widyacakra Malcom: Indonesian Journal of Machine Learning and Computer Science Indonesian Journal Economic Review (IJER) JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Journal of Social Science Paradharma: Jurnal Aplikasi IPTEK Abdimas Mandalika Relasi : Jurnal Ekonomi Jurnal Ar Ro'is Mandalika (Armada) Jurnal Mosaik Hospitaliti Jurnal Cendekia Ilmiah International Journal of Social and Political Sciences Journal Research of Management ABM: International Journal of Administration, Business and Management
Luh Komang Candra Dewi
Universitas Triatma Mulya
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The Role of Competitiveness in Mediating the Influence of Customer Relationship Marketing on the Marketing Performance of Fitness Plus Indonesia Ubud Branch SETYAWAN, I. G. N. Tomi; MARBUN, Saortua; DEWI, Luh Komang Candra
Journal of Tourism Economics and Policy Vol. 4 No. 3 (2024): Journal of Tourism Economics and Policy (July - September 2024)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v4i3.1095

Abstract

This study aims to analyze the influence of customer relationship marketing on marketing performance, examine the impact of customer relationship marketing on competitiveness, explore the influence of competitiveness on marketing performance, and examine the role of competitiveness mediation in the relationship between customer relationship marketing and marketing performance. The sampling method used is accidental sampling. The population of this study consisted of 1,741 employees at Fitness Plus Indonesia Ubud Branch, with 95 people selected as respondents. The data used in this study is quantitative data, obtained from primary data sources. Data analysis was carried out using the Partial Least Square (PLS) approach with SmartPLS software version 3.2.7. The results of the study showed that: 1) customer relationship marketing had a positive and significant effect on marketing performance, 2) customer relationship marketing had a positive and significant effect on competitiveness, 3) competitiveness had a positive and significant effect on marketing performance, and 4) competitiveness was able to mediate the influence of customer relationship marketing on marketing performance.
Analysis of The Influence of Digital Marketing, Information and Technology Adoption and Use of Social Media on The Effectiveness of Tourism Promotion Dharmawan, Donny; Luh Komang Candra Dewi; Hery Purnomo; Musran Munizu; Wadzibah Nas
Jurnal Sistim Informasi dan Teknologi 2024, Vol. 6, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v6i2.374

Abstract

This study aims to analyze the characteristics of digital marketing tools used in the communication process aimed at increasing the effectiveness of tourism management promotions. This study conducted document analysis, field observations and collected information from websites. The author used an analysis table to record and analyze data related to the appeal of tourist attractions and the marketing strategies used. The results of the analysis show that the implementation of effective digital strategies is very important in the management and promotion of tourist attractions. Websites and social networks must provide accurate and up-to-date information to build a positive image and make it easier for visitors to access and obtain various information needed regarding tourism trips. Accessibility features such as digital text and easy-to-understand navigation are very influential in attracting interest from tourists, while content provided with multilingual facilities affects the reach of tourists. Mobile applications increase the ease of booking and access to information. Digital marketing strategies that include social networks and multimedia content strengthen tourist visibility and engagement, ensure visitor experience and provide a positive destination image
Application of The Unified Theory of Acceptance and Use of Technology Method to Analyze Customer Acceptance Level of Electronic Parking Payment Systems Sudirjo, Frans; Candra Dewi, Luh Komang; Dharmawan, Donny; Budiarto, Balla Wahyu; Amrin
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.442

Abstract

This research aims to find out which variables most influence user acceptance of electronic payment systems. Researchers used a quantitative approach in their research. The students who used motorcycles and electronic payment methods made up the study's population. sampling strategy that combines purposive sampling with the non-probability sampling technique. There were one hundred responders in the study's entire sample. Researchers used observation, interviews, surveys, and related literature to gather the information they needed for this investigation. The elements that were demonstrated to have an impact on users' acceptance of electronic payment systems were behavioral intention, use behavior, social influence, performance expectancy, effort expectancy, and facilitating conditions, according to the research findings. The variable that most influences user acceptance of electronic payment systems is facilitating conditions for use behavior, which shows that users repeatedly use electronic payment systems because the management has adequate facilities and infrastructure and is commonly used in other public parking lots, such as card readers for tapping in and exit parking, as well as staff who help if there are difficulties and sufficient knowledge in using them.
The Measurement Analysis of Online Service Quality Toward State Banking Customers Using Structural Equation Modeling Sudirjo, Frans; Candra Dewi, Luh Komang; Desty Febrian, Wenny; Sani, Indra; Dharmawan, Donny
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.471

Abstract

The purpose of this study is to evaluate the level of customer care offered online so that users can keep using the e-banking system as they see fit. In order to gather data for e-banking system study, involved parties' questionnaire responses, interviews, and observations are used. Furthermore, it is necessary to perform a literature evaluation pertaining to this topic. Researchers both directly and indirectly distributed questionnaires as part of the data collection process. In the first stage, non-probability sampling is performed, and in the subsequent stage, purposive sampling is used based on predetermined criteria. 100 people made up the sample in this study. The Structural Equation Modeling (SEM) method was the data analysis technique used in this study. The study's findings demonstrated that users of the e-banking system were more likely to trust the caliber of the services offered. Customers can feel satisfied and assured when using the e-banking system because it provides what they need. Because the e-banking system's quality service has a relatively high value in relation to the probability value of its variable values, clients can feel confidence when transacting with it. The e-banking system is able to make clients feel content, hence it has a major influence on customer loyalty, even though the value is fairly tiny compared to the likelihood values for other variables.
Analysis of The Influence of Behavior Intention, Technology Effort Expectancy and Digitalization Performance Expectancy on Behavior To Use of QRIS Users in Small Medium Enterprises Sector Afan Suyanto, Mohamad; Candra Dewi, Luh Komang; Dharmawan, Donny; Suhardi, Dadang; Ekasari, Silvia
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.472

Abstract

The goal of this study is to see if performance and effort expectations influence behavior intention and, consequently, usage behavior. This study's target audience is QRIS users in micro, small, and medium-sized companies (MSMEs). We used 100 respondents as samples. Data was gathered using two methods: observation and interviews. To ensure that the data collected exhibited a strong association, we performed the validity test using the product moment correlation technique. Before beginning the path analysis test, the researcher used the provided framework to develop a structural equation. The interpretation results lead us to the following conclusions: The variable of performance expectancy has a direct effect on behavior intention. The variable effort expectancy has a direct effect on behavior intention. The variable's performance and effort expectations have a direct impact on behavior intention. The changing performance expectancy has a direct impact on user behavior. The variable effort expectancy has a direct impact on user behavior. The variable behavior intention has a direct impact on user behavior. The variables behavior intention, performance expectancy, and effort expectancy all have a direct impact on user behavior. The performance expectancy variable influences user behavior indirectly through behavior intention. The effort expectancy variable influences user behavior indirectly through behavior intention.
ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN TINGKAT HUNIAN D GAING MAS JIMBARAN VILLAS BALI: Fakultas Bisnis dan Pariwisata Ibnu Habibi Fauzi; Luh Komang Candra Dewi
Journal Research of Management Vol. 5 No. 1 (2023): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.v5i1.108

Abstract

This study aims to find a suitable marketing strategy for Gaing Mas Jimbaran Villas Bali in increasing its occupancy rate, making it easier for the management of Gaing Mas Jimbaran Villas Bali to determine the next step in room marketing. This study uses the Qualitative Descriptive method. sampling in this study using Purposive Simpling techniques conducted by interviewing and distributing questionnaires to several respondents. The number of respondents in this study were 20 respondents which included 16 responses from the Management of Gaing Mas Jimbaran Villas Bali, 4 responses from guests\ The data analysis used is SWOT analysis. The result of this study is an IFAS value of 3.54 and an EFAS value of 3.89. Thus, Gaing Mas Jimbaran Villas Bali is in the fourth position I which is described as a growth position, so the right strategy is needed and the results are used to increase Gaing Mas Jimbaran Villas Bali room sales by strengthening market development. Marketing. Target audience and product development. From the results of this study it can be concluded that the need for the development of attractive strategic strategies such as, Strengthening Branding, maintaining Quality, more innovation in room marketing, and maintaining prices in accordance with the facilities offered.
PENGARUH DIFERENSIASI PRODUK, DIGITAL MARKETING DAN KEBIJAKAN HARGA TERHADAP KEPUTUSAN WISATAWAN MENGINAP DI THE COMPASS ROSE UBUD I Nengah Suweca; Luh Komang Candra Dewi; Sourtua Marbun Marbun
Jurnal Ilmiah Satyagraha Vol 7, No 2 (2024)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v7i2.1096

Abstract

AbstractThe tourism industry is an important sector in national development. Bali is a province in Indonesia which is well known for having extraordinary tourism potential. Hotel is an accommodation facility that provides lodging facilities as well as food and beverage services which are commercial in nature and are growing rapidly. The beauty of the beaches in Bali can be an added value for the hotel itself and an attraction for tourists who will stay at that place. The purpose of this study is to analyze the effect of Product Differentiation, Digital Marketing and Pricing Policies on Tourist Decisions di The Compass Rose Ubud.The research location is The Compass Rose Ubud Bali. The method of determining the sample using the method purposive sampling. The sample of this research is consumers or customers who are aged 17 years and over as many as 110 respondents. The analysis technique used is multiple linear regression analysis.The results of the study show that product differentiation has a positive and significant effect on tourists' decisions at The Compass Rose Ubud. Digital marketing positive and significant effect on tourists' decisions The Compass Rose Ubud. Pricing policy has a positive and significant effect on tourist decisions. Product differentiation, digital marketing and price policy has a positive and significant effect on tourists' decisions The Compass Rose Ubud. Differentiation variables the product has the most dominant influence on tourists' decisions at The Compass Rose Ubud.
The Influence of Islamic Advertising Ethics, Consumer Satisfaction, Brand Image on Online Purchasing Decisions Dharmawan, Donny; Elizabeth, Elizabeth; Ekasari, Silvia; Dewi, Luh Komang Candra; Judijanto, Loso
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1324

Abstract

The purpose of this research is to analyze the factors that can influenceonline purchasing decisions of Shopee application users. These factorsconsist of Islamic advertising ethnics, consumer satisfaction, brandimage. This research applies quantitative techniques and is analyzedusing IBM SPSS version 25. Sampling applies the purposive samplingmethod and the number of samples for this research is 110 respondentsobtained by distributing questionnaires to Shopee users in Surabayaonline via WhatsApp. The data was analyzed through several stages oftesting, namely validity testing, reliability testing, classical assumptiontesting, multiple linear regression analysis and determination coefficienttesting. The results of this research show that this study shows thatIslamic advertising ethnics, consumer satisfaction, have a positive andsignificant effect on online purchasing decisions, while brand imagedoes not have a significant effect on online purchasing decisions atShopee
PELATIHAN STRATEGI PEMASARAN DIGITAL DI MEDIA SOSIAL TIKTOK UNTUK MENINGKATKAN PENJUALAN DAN MEMPERLUAS PANGSA PASAR Luh Komang Candra Dewi; Silvia Ekasari; Syamsul Hadi; Erna, Erna; Uli Wildan Nuryanto
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 8: Januari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i8.9331

Abstract

Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah memberikan pelatihan strategi pemasaran digital di media sosial TikTok untuk meningkatkan penjualan dan memperluas pangsa pasar bagi Usaha Mikro, Kecil, dan Menengah Indonesia. Metode yang digunakan dalam kegiatan pengabdian ini adalah metode ceramah dan metode tanya jawab. Strategi pemasaran digital di media sosial TikTok untuk meningkatkan penjualan dan memperluas pangsa pasar adalah penggunaan hashtag yang tepat untuk brand, menyediakan konten video yang menarik perhatian atau sedang tren, serta rutin melakukan posting video di TikTok.
Pengaruh Brand Image Dan Kualitas Produk Terhadap Keputusan Pembelian Ulang Produk Hp Iphone Di Kota Semarang Fajri, Muhammad Iqbal; Dewi, Luh Komang Candra; Abdul, Elfis Mus; Munizu, Musran; Setianti, Yanti
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11701

Abstract

Tujuan penelitian ini adalah untuk menguji dan menganalisis bagaimana brand image dan kualitas produk memengaruhi keputusan pembeliaan ulang produk HP IPhone di kota Semarang. Penelitian ini melibatkan populasi di kota Semarang yang telah membeli atau menggunakan produk HP IPhone lebih dari satu kali. Dalam penelitian ini, sampel diambil menggunakan metode purposive sampling. Konsumen yang memenuhi kriteria yang ditetapkan peneliti adalah 67 orang yang dipilih untuk disurvei. Penelitian ini mengumpulkan data melalui kuesioner yang dikirim melalui formulir Google Forms. Analisis data dilakukan menggunakan analisis regresi linier berganda. Hasil analisis menunjukkan bahwa citra merek berdampak positif dan signifikan terhadap keputusan pembelian ulang HP IPhone di Kota Semarang. Kualitas produk juga berdampak positif dan signifikan terhadap keputusan pembelian ulang HP IPhone di kota Semarang.
Co-Authors . Syamsulbahri Aat Ruchiat Nugraha Abdul, Elfis Mus Afan Suyanto, Mohamad Agus Nurofik Agus Nurofik Alimin, Erina Almeida, Antonio de Amrin Amrin Antari, Ni Luh Sili Antonio, Ferdi Ari Astana, I Made Ariana Sekardewi Arnold Sultantio Hutabarat Asnawati Asnawati Augusto da Conceição Augusto da Conceição Soares Augusto Soares Ayunita Sindya Dewi Azlina, Yunidyawati Bahtiar Efendi Bahtiar Efendi Bahtiar Efendi Barick Ahmad Setiawan, Barick Ahmad Budiarto, Balla Wahyu Dadang Suhardi Debora Angelina Halawa Denny Trisna Ardana Desty Febrian, Wenny Dewi, I Gusti Agung Ayu Ana Sintya Dewiwati Sujadi Dian Ariani Diawati, Prety Djakasaputra, Arifin Donny Dharmawan Donny Dharmawan Dos Santos, Veonita Amena Ekasari, Silvia Elizabeth Elizabeth Yohanes Emma Budi Sulistiarini Erina Alimin Erna Erna, Erna Errie Margery Fajri, Muhammad Iqbal Filomena da Costa Firdaus Yuni Dharta FoEh, John EHJ Frans Sudirjo Frans Sudirjo Gebriel Jivandrina Marhoin Dumais Gusti Noorlitaria Achmad Halawa, Debora Angelina Harimurti Wulandjani Helmi Ali Heny Hidayati Heny Hidayati Hermiyetti Hery Erdi Hery Purnomo I Gede Anindya Perdana Putra I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gusti Ngurah Khrisna Siwa Putra I Ketut Agus Darmawan I Ketut Mustika I Ketut Mustika I Ketut Pande Sudharma I Ketut Wirawan I Made Suardika I Nengah Suardhika I Nengah Subadra I Nengah Suweca I Putu Agus Suarsana Ariesta I Putu Ari Wijaya I Putu Bagus Suthanaya I Putu Gede Angga Sugiarsa I Wayan Ali Subena Adi Saputra I Wayan Gede Antok Setiawan Jodi I Wayan Junaedi I Wayan Kartimin I Wayan Terimajaya I WAYAN TERIMAJAYA I Wayan Tisyadana Ibnu Habibi Fauzi Ida Bagus Raka Suardana Ida Ketut Kusumawijaya Irawan, Putu James Adolf Paparang Judijanto, Loso Karta, Luh Putuh Agustini Kespandiar, Tengku Komang Krishna Yogantara Kunto Atmojo L.K. Herindiyah Kartika Yuni Latif Latif Luh Kadek Budi Martini Made Agus Adhy Putra Made Agus Adhy Putra Made Agus Adhy Putra Mokhamad Arwani Mokhamad Arwani Muhammad Asir Musran Munizu Mustafa, Fahrina Muthi’atul Khasanah Ni Ketut Utami Nilawati Ni Luh Kardini Ni Luh Komang Julyanti Paramita Sari Ni Luh Putu Wiagustini Ni Made Hartini Ni Made Sri Cempaka Ni Putu Desy Natalia Ni Putu Vicky Yudiari Ni Wayan Mekarini Noer Soetjipto NPMA Durya Nurul Hakiki Patrick Pascalino Suwandhi Putu Edi Ariawan Putu Hema Maharani Ratnawita Ratnawita Reinaldi Wiranata Rulyenzi Rasyid Saharjo, Sulistyoadi Joko Sani, Indra Sanzinha dos Santos Branca Saortua Marbun Saputra, Eka Kurnia SETIAWAN JODI, I WAYAN GEDE ANTOK SETYAWAN, I. G. N. Tomi Sherry Adelia Sili Antari SILVIA EKASARI Silvia Ekasari Sonny Santosa Sourtua Marbun Sourtua Marbun Marbun Stevanus Kakomore STEVANUS KAKOMORE Sugiarsa, I Putu Gede Angga Sujadi, Dewiwati Suryahadi Suryahadi Suryani, Ni Kadek Suwignyo Widagdo Syamsul Ph.D M.A. Hadi Syech Idrus Tanti Widia Nurdiani Uli Wildan Nuryanto Utami, Eva Yuniarti Vandini Putri Nurhabibah Wadzibah Nas Wahyo Yuniartoto Wayan Gede Supartha Yanti Setianti Yudithia Yudithia Yuni, Herinidyah Kartika Yusi Faizathul Octavia