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Luh Komang Candra Dewi
Universitas Triatma Mulya
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INOVASI PACKAGING UNTUK PRODUK USAHA KECIL DAN MENENGAH (UMKM) DI DESA PETAK GIANYAR Candra Dewi, Luh Komang; Antari, Ni Luh Sili; Hartini, Ni Made
Paradharma: Jurnal Aplikasi IPTEK Vol. 6 No. 1 (2022): Paradharma: Jurnal Aplikasi IPTEK
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Dhyana Pura – Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.297 KB) | DOI: 10.36002/jpd.v6i1.1784

Abstract

ABSTRAKUsaha Mikro, Kecil dan Menengah (UMKM) adalah usaha yang dijalankan oleh perorangan, rumah tangga, atau badan usaha kecil. Saat ini, UMKM mengalami kesulitan akibat pandemi COVID-19, khususnya UMKM di Desa Petak. Desa Petak terletak di Kabupaten Gianyar yang merupakan desa yang memiliki tempat wisata, hotel, restoran sehingga UMKM berkembang cukup banyak untuk mendukung pariwisata di Desa Petak. Masalah bagi banyak UMKM di desa Petak adalah pemasaran yang masih konvensional, pemasaran daring belum bervariasi dan kemasannya tidak menarik. Perbaikan dalam kegiatan PHP2D ini adalah dengan memberikan pendampingan dan pelatihan bagi para pelaku UMKM. Dari pendampingan dan pelatihan, UMKM di Desa Petak mampu berinovasi untuk meningkatkan kualitas kemasan dalam rangka memperluas pangsa pasar, dan daya saing produk UMKM Desa Petak.Kata Kunci: inovasi packaging, umkm, pemasaran digitalABSTRACTMicro, Small and Medium Enterprises (MSMEs) are businesses run by individuals, households, or small business entities. Currently, MSMEs are experiencing difficulties due to COVID-19 pandemic, especially MSMEs in Petak Village. Petak Village is located in Gianyar Regency, which is a village that has tourist attractions, hotels, restaurants so that MSMEs developed to support tourism in Petak Village. The problems for many MSMEs in Petak Village were marketing that was still conventional, online marketing was not yet varied and the packaging was not interesting. The improvements in this PHP2D activity were done by providing assistance and training for MSMEs implementers. From mentoring and training, MSMEs in Petak Village were able to innovate to improve packaging quality in order to expand market share and the competitiveness of Petak Village MSME products.Keyword: packaging innovation, MSME, digital marketing
The Influence of Customer Relationship Marketing and Service Quality on Customer Satisfaction with Brand Image as a Mediating Variable Made Agus Adhy Putra; Luh Komang Candra Dewi
Journal of Social Science Vol. 4 No. 5 (2023): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v4i5.711

Abstract

The banking sector plays a crucial role in a country's economy, with numerous banks in Indonesia providing consumers with various choices for their financial needs. This research aims to analyze: 1) the impact of customer relationship marketing on customer satisfaction, 2) service quality's influence on customer satisfaction mediated by brand image, 3) the link between customer relationship marketing and brand image, 4) the connection between service quality and brand image, 5) brand image's effect on customer satisfaction, 6) customer relationship marketing's indirect impact on customer satisfaction via brand image, and 7) service quality's indirect effect on customer satisfaction through brand image. This quantitative descriptive study involved 80 respondents and used SPSS 24 for analysis. The results revealed that: (1) Customer Relationship Marketing positively influences customer satisfaction, (2) service quality positively affects customer satisfaction through brand image mediation, (3) Customer Relationship Marketing has a positive impact on brand image, (4) service quality positively influences brand image, (5) brand image positively affects customer satisfaction, (6) Customer Relationship Marketing indirectly influences customer satisfaction through brand image mediation, and (7) service quality indirectly impacts customer satisfaction through brand image mediation. All variables in the study demonstrated a positive and significant influence, confirming their validity.
Strategi Pemasaran Meningkatkan Hunian Tamu di VILLA DESAMUDA Seminyak Ariana Sekardewi; Luh Komang Candra Dewi; I Putu Agus Suarsana Ariesta
Journal Research of Management Vol. 5 No. 2 (2024): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2024.524

Abstract

This study aims to determine the competitive strategy implemented by the company. This research was conducted at Villa Desamuda Seminyak. The subjects in this study were department head managers and customers, totaling 14 people. This research was tested using SWOT analysis, namely by identifying various internal and external factors of the company, namely analysis of internal factors (strengths and weaknesses) and external factors (opportunities and threats) which were then formulated in the SWOT Diagram and SWOT Matrix. From the results of the analysis on the SWOT Diagram it appears that the position of Villa Desamuda Seminyak is located in Quadrant II which is described as a growth position, where internal factors total (2.68 – 2.97) therefore, appropriate strategies and results are needed to increase the guest house by increasing market development, market penetration and product development. As well as facing several opportunities and having various strengths that push to get these opportunities and it is recommended to carry out the SO, ST, WO, WT strategy. Strategies that can be implemented by companies are always issuing promotional packages and disseminating this information to anticipate more attractive offers from competitors, such as working with travel agents, updating information technology through digital marketing such as honeymoon packages, wedding packages, and promotions. meeting room.
Pengaruh Kualitas Produk, Harga, Dan Pengalaman Pelanggan Terhadap Kepuasan Pelanggan Di SOS Sushi On The Street Badung Patrick Pascalino Suwandhi; Luh Komang Candra Dewi; I Putu Agus Suarsana Ariesta
Journal Research of Management Vol. 6 No. 2 (2025): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.6243

Abstract

In recent years, Japanese food has become one of the growing trends in Bali. Japanese restaurants offer a variety of Japanese cuisine, and also present an authentic gastronomic experience for local and tourist visitors. This study aims to analyze the effect of Product Quality, Price and Customer Experience on Customer Satisfaction at Sushi on The Street Badung. This study applies a quantitative descriptive research method. The Sampling Determination Technique used in this study is the purposive sampling research method. The research analysis uses multiple regression analysis. The sample in this study is consumers or customers of SOS Sushi on The Street Badung who are 17 years old and over who are considered capable of providing information in accordance with the existing facts. The results of the study indicate that 1. Product Quality (X1) has a positive and significant effect on Customer Satisfaction (Y) SOS Sushi on The Street Badung, 2. Price (X2) has a positive and significant effect on Customer Satisfaction (Y) SOS Sushi on The Street Badung, 3. Customer Experience (X2) has a positive and significant effect on Customer Satisfaction (Y) SOS Sushi on The Street Badung and 4. The most dominant independent variable influencing customer satisfaction at SOS Sushi on The Street is Product Quality (X1)
Pengaruh Promosi Media Sosial, Endorsement, Dan Harga Terhadap Keputusan Pembelian (Studi Pada Produk Fashion H&M Di Beachwalk Kuta, Bali) Ni Putu Desy Natalia; Luh Komang Candra Dewi
Journal Research of Management Vol. 7 No. 1 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.7165

Abstract

Purchase decisions are the process by which consumers determine and implement their choices regarding a product or service. This study aims to determine the influence of social media promotions, endorsements, and price on purchasing decisions for H&M fashion products. This quantitative study employed a survey method. The population was H&M consumers who had previously purchased H&M products and were at least 17 years old. Purposive sampling was used, with 90 respondents. Data analysis methods used included validity and reliability testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing using the t-test. The results of the multiple linear regression analysis showed a regression model of Y = 1.503 + 0.226 X1 + 0.273 X2 + 0.506 X3. The conclusion is that social media promotions have a positive and significant effect on purchasing decisions, as indicated by a positive regression coefficient of 0.226 and a significance level of 0.020 <0.05. Endorsement has a positive and significant effect on purchasing decisions, as indicated by a positive regression coefficient of 0.273 and a significance level of 0.005 < 0.05. Price has a positive and significant effect on purchasing decisions, as indicated by a positive regression coefficient of 0.506 and a significance level of 0.000 < 0.05.
Strategi Pemasaran Dalam Upaya Peningkatan Penjualan Makanan dan Minuman Luwih Cafe Dalung Kabupaten Badung Wirawan, I Ketut; Dewi, Luh Komang Candra; Saharjo, Sulistyoadi Joko
Jurnal Mosaik Hospitaliti Vol. 7 No. 2 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jmh.2025.7243

Abstract

In developing a restaurant, a marketing strategy is essential to win the competition among businesses. The large number of competitors in the Dalung area poses a challenge for managers to increase sales of food and beverages. Effective marketing strategies are the key to the success of hospitality businesses in the current era of digitalization. The purpose of this study is to identify the internal and external marketing factors and determine the appropriate marketing strategies for the products offered by Luwih Cafe Dalung in Badung Regency. This study uses a qualitative approach. Data collection techniques such as observation, interviews, and literature review were used. The analysis technique used is qualitative descriptive analysis using SWOT analysis. The results of this study indicate that there are internal and external factors of Luwih Café Dalung and alternative strategies to increase food and beverage sales. Four strategies are formulated, such as (1) SO strategy by providing a variety of healthy contemporary menus, organizing family events at affordable prices, and online offers through media and online ordering platform applications, (2) WO strategy, namely promoting specialty foods and conducting effective and efficient menu analysis, (3) ST strategy, which can be applied by expanding the menu with vegan options to provide more variety for visitors with families, implementing a membership program, and providing a suggestion box to collect visitor complaints. (4) is the WT strategy by providing training to staff and evaluating visitor input and market demand. It is hoped that these suggested alternative strategies will increase food and beverage sales at Luwih Café Dalung.
Pengaruh Kompetensi Dan Lingkungan Kerja Terhadap Kinerja Pegawai Melalui Motivasi Kerja Sebagai Variabel Intervening (Studi Kasus Pada Kantor Kecamatan Pekutatan, Kabupaten Jembrana) I Wayan Ali Subena Adi Saputra; Luh Komang Candra Dewi; Ni Wayan Mekarini
Jurnal Ilmiah Vastuwidya Vol. 8 No. 2 (2025): Jurnal Ilmiah Vastuwidya
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kompetensi dan lingkungan kerja terhadap kinerja pegawai melalui motivasi kerja sebagai variabel intervening (Studi Kasus pada Kantor Kecamatan Pekutatan, Kabupaten Jembrana). Populasi penelitian ini adalah seluruh pegawai di Kantor Kecamatan Pekutatan yang berjumlah 43 orang. Teknik pengambilan sampel yang digunakan adalah sensus atau sampel jenuh. Teknik analisis data meliputi uji validitas, uji reliabilitas, uji asumsi klasik, dan analisis jalur (path analysis). Hasil penelitian menunjukkan bahwa: (1) kompetensi berpengaruh positif terhadap motivasi kerja; (2) lingkungan kerja berpengaruh positif terhadap motivasi kerja; (3) kompetensi berpengaruh positif terhadap kinerja pegawai; (4) lingkungan kerja berpengaruh positif terhadap kinerja pegawai; (5) motivasi kerja berpengaruh positif terhadap kinerja pegawai; (6) motivasi kerja tidak memediasi pengaruh kompetensi terhadap kinerja pegawai; dan (7) motivasi kerja memediasi pengaruh lingkungan kerja terhadap kinerja pegawai.
Pengaruh Gaya Kepemimpinan Dan Komunikasi Terhadap Kinerja Melalui Motivasi Kerja Sebagai Variabel Mediasi Pada Proyek Landscape Di PT Uber Sari Kertalangu Ni Ketut Utami Nilawati; Ida Ketut Kusumawijaya; Luh Komang Candra Dewi; I Wayan Terimajaya
Jurnal Ilmiah Vastuwidya Vol. 8 No. 2 (2025): Jurnal Ilmiah Vastuwidya
Publisher : Universitas Mahendradatta

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Abstract

Penelitian ini bertujuan untuk mengetahui gaya kepemimpinan, komunikasi, dan motivasi  terhadap kinerja tim proyek. Desain penelitian yang digunakan pada penelitian ini merupakan kuantitatif. Responden dalam penelitian ini adalah seluruh populasi yang berjumlah 50 orang. Metode pengumpulan data - data dengan menggunakan wawancara, kusioner dan dokumentasi. Teknik analisis data dalam penelitian ini menggunakan path analisis. Hasil analisis menunjukkan bahwa 1) gaya kepemimpiann berpengaruh positif dan signifikan terhadap kinerja tim proyek, 2) Komunikasi berpengaruh positif dan signifikan terhadap kinerja tim proyek, 3) Motivasi berpengaruh positif dan signifikan terhadap kinerja tim proyek., 4) Gaya kepemimpinan berpengaruh positif dan signifikan terhadap motivasi kerja, 5) Komunikasi berpengaruh positif dan signifikan terhadap motivasi, 6) Gaya Kepemimpinan berpengaruh positif terhadap kinerja tim proyek melalui motivasi, 7) Komunikasi berpengaruh positif terhadap kinerja tim proyek melalui motivasi. Adapun saran dalam penelitian ini adalah Sebaiknya proyek landscape PT. Uber Sari Kertalangu di Pulau Serangan Bali perlu ditingkatkan intensitas komunikasi antar team serta efektivitas komunikasinya. Tingkatkan pengakuan atau pemberian penghargaan terhadap karyawan untuk meningkatkan motivasi kerja serta tingkatkan kemandirian dan efektifitas dalam melakukan pekerjaan.
Peran Citra Merek Memediasi Pengaruh Digital Marketing Dan Kemudahan Penggunaan Terhadap Keputusan Pembelian Di Tokopedia I Ketut Pande Sudharma; Luh Komang Candra Dewi; I Gede Anindya Perdana Putra
Jurnal Ilmiah Vastuwidya Vol. 8 No. 2 (2025): Jurnal Ilmiah Vastuwidya
Publisher : Universitas Mahendradatta

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran digital dan kemudahan penggunaan terhadap keputusan pembelian, dengan citra merek sebagai variabel mediasi di kalangan pengguna Tokopedia. Pendekatan kuantitatif digunakan dengan kuesioner yang disebarkan kepada 120 pengguna aktif Tokopedia. Analisis data dilakukan dengan metode Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa pemasaran digital dan kemudahan penggunaan berpengaruh positif dan signifikan terhadap citra merek dan keputusan pembelian. Lebih lanjut, citra merek secara signifikan memengaruhi keputusan pembelian dan memediasi pengaruh pemasaran digital dan kemudahan penggunaan terhadap keputusan pembelian. Implikasi dari penelitian ini menyoroti pentingnya membangun citra merek yang kuat dan mengoptimalkan strategi pemasaran digital serta kegunaan platform untuk meningkatkan keputusan pembelian konsumen di platform marketplace.
Business Creation through Creativity and Innovation among Students Suryani, Ni Kadek; Dewi, Luh Komang Candra; Foeh, John EHJ
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 8 No 2 (2021): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v8i2.20981

Abstract

This study investigates the relationship between creativity, innovation, and the feasibility of business ideas created by students while taking entrepreneurship courses. Data were collected using an online questionnaire. Hypothesis testing uses structural equation modeling. The test results show that creativity has no direct effect on the feasibility of a business idea. Creativity affects the feasibility of a business idea through innovation. Creativity has a positive impact on innovation, and innovation positively impacts the feasibility of a business idea. This research proves creativity itself is not enough to produce a viable business; it requires innovation.
Co-Authors . Syamsulbahri Aat Ruchiat Nugraha Abdul, Elfis Mus Afan Suyanto, Mohamad Agus Nurofik Agus Nurofik Alimin, Erina Almeida, Antonio de Amrin Amrin Antari, Ni Luh Sili Antonio, Ferdi Ari Astana, I Made Ariana Sekardewi Arnold Sultantio Hutabarat Asnawati Asnawati Augusto da Conceição Augusto da Conceição Soares Augusto Soares Ayunita Sindya Dewi Azlina, Yunidyawati Bahtiar Efendi Bahtiar Efendi Bahtiar Efendi Barick Ahmad Setiawan, Barick Ahmad Budiarto, Balla Wahyu Dadang Suhardi Debora Angelina Halawa Denny Trisna Ardana Desty Febrian, Wenny Dewi, I Gusti Agung Ayu Ana Sintya Dewiwati Sujadi Dian Ariani Diawati, Prety Djakasaputra, Arifin Donny Dharmawan Donny Dharmawan Dos Santos, Veonita Amena Ekasari, Silvia Elizabeth Elizabeth Yohanes Emma Budi Sulistiarini Erina Alimin Erna Erna, Erna Errie Margery Fajri, Muhammad Iqbal Filomena da Costa Firdaus Yuni Dharta FoEh, John EHJ Frans Sudirjo Frans Sudirjo Gebriel Jivandrina Marhoin Dumais Gusti Noorlitaria Achmad Halawa, Debora Angelina Harimurti Wulandjani Helmi Ali Heny Hidayati Heny Hidayati Hermiyetti Hery Erdi Hery Purnomo I Gede Anindya Perdana Putra I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gusti Ngurah Khrisna Siwa Putra I Ketut Agus Darmawan I Ketut Mustika I Ketut Mustika I Ketut Pande Sudharma I Ketut Wirawan I Made Suardika I Nengah Suardhika I Nengah Subadra I Nengah Suweca I Putu Agus Suarsana Ariesta I Putu Ari Wijaya I Putu Bagus Suthanaya I Putu Gede Angga Sugiarsa I Wayan Ali Subena Adi Saputra I Wayan Gede Antok Setiawan Jodi I Wayan Junaedi I Wayan Kartimin I Wayan Terimajaya I WAYAN TERIMAJAYA I Wayan Tisyadana Ibnu Habibi Fauzi Ida Bagus Raka Suardana Ida Ketut Kusumawijaya Irawan, Putu James Adolf Paparang Judijanto, Loso Karta, Luh Putuh Agustini Kespandiar, Tengku Komang Krishna Yogantara Kunto Atmojo L.K. Herindiyah Kartika Yuni Latif Latif Luh Kadek Budi Martini Made Agus Adhy Putra Made Agus Adhy Putra Made Agus Adhy Putra Mokhamad Arwani Mokhamad Arwani Muhammad Asir Musran Munizu Mustafa, Fahrina Muthi’atul Khasanah Ni Ketut Utami Nilawati Ni Luh Kardini Ni Luh Komang Julyanti Paramita Sari Ni Luh Putu Wiagustini Ni Made Hartini Ni Made Sri Cempaka Ni Putu Desy Natalia Ni Putu Vicky Yudiari Ni Wayan Mekarini Noer Soetjipto NPMA Durya Nurul Hakiki Patrick Pascalino Suwandhi Putu Edi Ariawan Putu Hema Maharani Ratnawita Ratnawita Reinaldi Wiranata Rulyenzi Rasyid Saharjo, Sulistyoadi Joko Sani, Indra Sanzinha dos Santos Branca Saortua Marbun Saputra, Eka Kurnia SETIAWAN JODI, I WAYAN GEDE ANTOK SETYAWAN, I. G. N. Tomi Sherry Adelia Sili Antari SILVIA EKASARI Silvia Ekasari Sonny Santosa Sourtua Marbun Sourtua Marbun Marbun Stevanus Kakomore STEVANUS KAKOMORE Sugiarsa, I Putu Gede Angga Sujadi, Dewiwati Suryahadi Suryahadi Suryani, Ni Kadek Suwignyo Widagdo Syamsul Ph.D M.A. Hadi Syech Idrus Tanti Widia Nurdiani Uli Wildan Nuryanto Utami, Eva Yuniarti Vandini Putri Nurhabibah Wadzibah Nas Wahyo Yuniartoto Wayan Gede Supartha Yanti Setianti Yudithia Yudithia Yuni, Herinidyah Kartika Yusi Faizathul Octavia