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Luh Komang Candra Dewi
Universitas Triatma Mulya
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Strategi Pemasaran Meningkatkan Hunian Tamu di VILLA DESAMUDA Seminyak Ariana Sekardewi; Luh Komang Candra Dewi; I Putu Agus Suarsana Ariesta
Journal Research of Management Vol. 5 No. 2 (2024): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2024.524

Abstract

This study aims to determine the competitive strategy implemented by the company. This research was conducted at Villa Desamuda Seminyak. The subjects in this study were department head managers and customers, totaling 14 people. This research was tested using SWOT analysis, namely by identifying various internal and external factors of the company, namely analysis of internal factors (strengths and weaknesses) and external factors (opportunities and threats) which were then formulated in the SWOT Diagram and SWOT Matrix. From the results of the analysis on the SWOT Diagram it appears that the position of Villa Desamuda Seminyak is located in Quadrant II which is described as a growth position, where internal factors total (2.68 – 2.97) therefore, appropriate strategies and results are needed to increase the guest house by increasing market development, market penetration and product development. As well as facing several opportunities and having various strengths that push to get these opportunities and it is recommended to carry out the SO, ST, WO, WT strategy. Strategies that can be implemented by companies are always issuing promotional packages and disseminating this information to anticipate more attractive offers from competitors, such as working with travel agents, updating information technology through digital marketing such as honeymoon packages, wedding packages, and promotions. meeting room.
Pengaruh Kualitas Produk, Harga, Dan Pengalaman Pelanggan Terhadap Kepuasan Pelanggan Di SOS Sushi On The Street Badung Patrick Pascalino Suwandhi; Luh Komang Candra Dewi; I Putu Agus Suarsana Ariesta
Journal Research of Management Vol. 6 No. 2 (2025): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.6243

Abstract

In recent years, Japanese food has become one of the growing trends in Bali. Japanese restaurants offer a variety of Japanese cuisine, and also present an authentic gastronomic experience for local and tourist visitors. This study aims to analyze the effect of Product Quality, Price and Customer Experience on Customer Satisfaction at Sushi on The Street Badung. This study applies a quantitative descriptive research method. The Sampling Determination Technique used in this study is the purposive sampling research method. The research analysis uses multiple regression analysis. The sample in this study is consumers or customers of SOS Sushi on The Street Badung who are 17 years old and over who are considered capable of providing information in accordance with the existing facts. The results of the study indicate that 1. Product Quality (X1) has a positive and significant effect on Customer Satisfaction (Y) SOS Sushi on The Street Badung, 2. Price (X2) has a positive and significant effect on Customer Satisfaction (Y) SOS Sushi on The Street Badung, 3. Customer Experience (X2) has a positive and significant effect on Customer Satisfaction (Y) SOS Sushi on The Street Badung and 4. The most dominant independent variable influencing customer satisfaction at SOS Sushi on The Street is Product Quality (X1)
Pengaruh Promosi Media Sosial, Endorsement, Dan Harga Terhadap Keputusan Pembelian (Studi Pada Produk Fashion H&M Di Beachwalk Kuta, Bali) Ni Putu Desy Natalia; Luh Komang Candra Dewi
Journal Research of Management Vol. 7 No. 1 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.7165

Abstract

Purchase decisions are the process by which consumers determine and implement their choices regarding a product or service. This study aims to determine the influence of social media promotions, endorsements, and price on purchasing decisions for H&M fashion products. This quantitative study employed a survey method. The population was H&M consumers who had previously purchased H&M products and were at least 17 years old. Purposive sampling was used, with 90 respondents. Data analysis methods used included validity and reliability testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing using the t-test. The results of the multiple linear regression analysis showed a regression model of Y = 1.503 + 0.226 X1 + 0.273 X2 + 0.506 X3. The conclusion is that social media promotions have a positive and significant effect on purchasing decisions, as indicated by a positive regression coefficient of 0.226 and a significance level of 0.020 <0.05. Endorsement has a positive and significant effect on purchasing decisions, as indicated by a positive regression coefficient of 0.273 and a significance level of 0.005 < 0.05. Price has a positive and significant effect on purchasing decisions, as indicated by a positive regression coefficient of 0.506 and a significance level of 0.000 < 0.05.
Strategi Pemasaran Dalam Upaya Peningkatan Penjualan Makanan dan Minuman Luwih Cafe Dalung Kabupaten Badung Wirawan, I Ketut; Dewi, Luh Komang Candra; Saharjo, Sulistyoadi Joko
Jurnal Mosaik Hospitaliti Vol. 7 No. 2 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jmh.2025.7243

Abstract

In developing a restaurant, a marketing strategy is essential to win the competition among businesses. The large number of competitors in the Dalung area poses a challenge for managers to increase sales of food and beverages. Effective marketing strategies are the key to the success of hospitality businesses in the current era of digitalization. The purpose of this study is to identify the internal and external marketing factors and determine the appropriate marketing strategies for the products offered by Luwih Cafe Dalung in Badung Regency. This study uses a qualitative approach. Data collection techniques such as observation, interviews, and literature review were used. The analysis technique used is qualitative descriptive analysis using SWOT analysis. The results of this study indicate that there are internal and external factors of Luwih Café Dalung and alternative strategies to increase food and beverage sales. Four strategies are formulated, such as (1) SO strategy by providing a variety of healthy contemporary menus, organizing family events at affordable prices, and online offers through media and online ordering platform applications, (2) WO strategy, namely promoting specialty foods and conducting effective and efficient menu analysis, (3) ST strategy, which can be applied by expanding the menu with vegan options to provide more variety for visitors with families, implementing a membership program, and providing a suggestion box to collect visitor complaints. (4) is the WT strategy by providing training to staff and evaluating visitor input and market demand. It is hoped that these suggested alternative strategies will increase food and beverage sales at Luwih Café Dalung.
Pengaruh Kompetensi Dan Lingkungan Kerja Terhadap Kinerja Pegawai Melalui Motivasi Kerja Sebagai Variabel Intervening (Studi Kasus Pada Kantor Kecamatan Pekutatan, Kabupaten Jembrana) I Wayan Ali Subena Adi Saputra; Luh Komang Candra Dewi; Ni Wayan Mekarini
Jurnal Ilmiah Vastuwidya Vol. 8 No. 2 (2025): Jurnal Ilmiah Vastuwidya
Publisher : Universitas Mahendradatta

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kompetensi dan lingkungan kerja terhadap kinerja pegawai melalui motivasi kerja sebagai variabel intervening (Studi Kasus pada Kantor Kecamatan Pekutatan, Kabupaten Jembrana). Populasi penelitian ini adalah seluruh pegawai di Kantor Kecamatan Pekutatan yang berjumlah 43 orang. Teknik pengambilan sampel yang digunakan adalah sensus atau sampel jenuh. Teknik analisis data meliputi uji validitas, uji reliabilitas, uji asumsi klasik, dan analisis jalur (path analysis). Hasil penelitian menunjukkan bahwa: (1) kompetensi berpengaruh positif terhadap motivasi kerja; (2) lingkungan kerja berpengaruh positif terhadap motivasi kerja; (3) kompetensi berpengaruh positif terhadap kinerja pegawai; (4) lingkungan kerja berpengaruh positif terhadap kinerja pegawai; (5) motivasi kerja berpengaruh positif terhadap kinerja pegawai; (6) motivasi kerja tidak memediasi pengaruh kompetensi terhadap kinerja pegawai; dan (7) motivasi kerja memediasi pengaruh lingkungan kerja terhadap kinerja pegawai.
Pengaruh Gaya Kepemimpinan Dan Komunikasi Terhadap Kinerja Melalui Motivasi Kerja Sebagai Variabel Mediasi Pada Proyek Landscape Di PT Uber Sari Kertalangu Ni Ketut Utami Nilawati; Ida Ketut Kusumawijaya; Luh Komang Candra Dewi; I Wayan Terimajaya
Jurnal Ilmiah Vastuwidya Vol. 8 No. 2 (2025): Jurnal Ilmiah Vastuwidya
Publisher : Universitas Mahendradatta

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Abstract

Penelitian ini bertujuan untuk mengetahui gaya kepemimpinan, komunikasi, dan motivasi  terhadap kinerja tim proyek. Desain penelitian yang digunakan pada penelitian ini merupakan kuantitatif. Responden dalam penelitian ini adalah seluruh populasi yang berjumlah 50 orang. Metode pengumpulan data - data dengan menggunakan wawancara, kusioner dan dokumentasi. Teknik analisis data dalam penelitian ini menggunakan path analisis. Hasil analisis menunjukkan bahwa 1) gaya kepemimpiann berpengaruh positif dan signifikan terhadap kinerja tim proyek, 2) Komunikasi berpengaruh positif dan signifikan terhadap kinerja tim proyek, 3) Motivasi berpengaruh positif dan signifikan terhadap kinerja tim proyek., 4) Gaya kepemimpinan berpengaruh positif dan signifikan terhadap motivasi kerja, 5) Komunikasi berpengaruh positif dan signifikan terhadap motivasi, 6) Gaya Kepemimpinan berpengaruh positif terhadap kinerja tim proyek melalui motivasi, 7) Komunikasi berpengaruh positif terhadap kinerja tim proyek melalui motivasi. Adapun saran dalam penelitian ini adalah Sebaiknya proyek landscape PT. Uber Sari Kertalangu di Pulau Serangan Bali perlu ditingkatkan intensitas komunikasi antar team serta efektivitas komunikasinya. Tingkatkan pengakuan atau pemberian penghargaan terhadap karyawan untuk meningkatkan motivasi kerja serta tingkatkan kemandirian dan efektifitas dalam melakukan pekerjaan.
Peran Citra Merek Memediasi Pengaruh Digital Marketing Dan Kemudahan Penggunaan Terhadap Keputusan Pembelian Di Tokopedia I Ketut Pande Sudharma; Luh Komang Candra Dewi; I Gede Anindya Perdana Putra
Jurnal Ilmiah Vastuwidya Vol. 8 No. 2 (2025): Jurnal Ilmiah Vastuwidya
Publisher : Universitas Mahendradatta

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran digital dan kemudahan penggunaan terhadap keputusan pembelian, dengan citra merek sebagai variabel mediasi di kalangan pengguna Tokopedia. Pendekatan kuantitatif digunakan dengan kuesioner yang disebarkan kepada 120 pengguna aktif Tokopedia. Analisis data dilakukan dengan metode Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa pemasaran digital dan kemudahan penggunaan berpengaruh positif dan signifikan terhadap citra merek dan keputusan pembelian. Lebih lanjut, citra merek secara signifikan memengaruhi keputusan pembelian dan memediasi pengaruh pemasaran digital dan kemudahan penggunaan terhadap keputusan pembelian. Implikasi dari penelitian ini menyoroti pentingnya membangun citra merek yang kuat dan mengoptimalkan strategi pemasaran digital serta kegunaan platform untuk meningkatkan keputusan pembelian konsumen di platform marketplace.
Business Creation through Creativity and Innovation among Students Suryani, Ni Kadek; Dewi, Luh Komang Candra; Foeh, John EHJ
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 8 No 2 (2021): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v8i2.20981

Abstract

This study investigates the relationship between creativity, innovation, and the feasibility of business ideas created by students while taking entrepreneurship courses. Data were collected using an online questionnaire. Hypothesis testing uses structural equation modeling. The test results show that creativity has no direct effect on the feasibility of a business idea. Creativity affects the feasibility of a business idea through innovation. Creativity has a positive impact on innovation, and innovation positively impacts the feasibility of a business idea. This research proves creativity itself is not enough to produce a viable business; it requires innovation.
Optimalisasi Kinerja UMKM melalui Pendampingan Inovasi dan Keuangan Digital Dewi, Luh Komang Candra; Yogantara, Komang Krishna; Sujadi, Dewiwati
Abdimas Mandalika Vol 5, No 3 (2026): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v5i3.38486

Abstract

Abstract:  This community service program aims to optimize MSMEs performance through product innovation assistance and financial digitalization in Bedulu Village, Blahbatuh District, Gianyar Regency. The main problems faced by MSMEs include limited product innovation, inadequate human resource management, and non-systematic financial recording practices. The program applied a participatory approach consisting of problem identification, training sessions, hands-on mentoring, and evaluation. The activities were conducted by a team of lecturers and KKN students, covering product innovation, human resource development, and basic digital financial literacy practices. The results indicate an improvement in participants’ understanding and skills in developing product variations and packaging innovation, as well as implementing simple digital financial recording. MSMEs actors also demonstrated better awareness of separating personal and business finances. Overall, the program positively contributed to strengthening managerial capacity and enhancing MSMEs’ readiness to compete in the digital market environment. Abstrak: Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengoptimalkan kinerja UMKM melalui pendampingan inovasi produk dan digitalisasi keuangan di Desa Bedulu, Kecamatan Blahbatuh, Kabupaten Gianyar. Permasalahan utama yang dihadapi mitra meliputi rendahnya inovasi produk, keterbatasan pengelolaan sumber daya manusia, serta belum optimalnya pencatatan keuangan berbasis digital. Metode pelaksanaan menggunakan pendekatan partisipatif melalui tahapan identifikasi masalah, pelatihan, pendampingan praktik, serta evaluasi. Kegiatan dilaksanakan oleh tim dosen dan mahasiswa KKN dengan memberikan materi inovasi produk, pengembangan SDM, serta literasi dan aplikasi keuangan digital sederhana. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan pelaku UMKM dalam melakukan inovasi kemasan dan variasi produk, serta kemampuan menyusun pencatatan keuangan digital secara lebih sistematis. Selain itu, pelaku usaha mulai memahami pentingnya pemisahan keuangan pribadi dan usaha. Program ini memberikan dampak positif terhadap peningkatan kapasitas manajerial dan kesiapan UMKM dalam menghadapi persaingan pasar berbasis digital.
The Influence of Eco-Storytelling and Digital Destination Branding on Tourist Visit Intention to Gunung Salak Village, Tabanan Dewi, I Gusti Agung Ayu Ana Sintya; Dewi, Luh Komang Candra; Kartimin, I Wayan
JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Vol. 5 No. 1 (2026): JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36002/jd.v5i1.5500

Abstract

This study aims to analyze the influence of eco-storytelling and digital destination branding on tourist visit intention to Gunung Salak Village, Selemadeg Timur District, Tabanan Regency, Bali. Gunung Salak Village is registered as a pioneer tourism village on the Jadesta platform of the Ministry of Tourism and Creative Economy, yet its digital promotion and ecological narrative communication remain underdeveloped. Using the Stimulus-Organism-Response (S-O-R) theoretical framework, this quantitative research employed a purposive sampling technique with 100 respondents who had knowledge of or interest in Gunung Salak Village as a tourism destination. Data were collected through questionnaires measured using a five-point Likert scale and analyzed through multiple linear regression using SPSS version 26. The results of the study indicate that eco-storytelling has a positive and significant effect on tourist visit intention (t = 4.217; sig. = 0.000), digital destination branding has a positive and significant effect on tourist visit intention (t = 3.894; sig. = 0.000), and both variables simultaneously have a positive and significant effect on tourist visit intention (F = 38.672; sig. = 0.000) with a coefficient of determination (R²) of 0.441, meaning that 44.1% of the variance in tourist visit intention is explained by eco-storytelling and digital destination branding. These findings imply that strengthening ecological narratives and digital destination identity are essential strategies for developing Gunung Salak Village as a competitive and sustainable rural tourism destination.
Co-Authors . Syamsulbahri Aat Ruchiat Nugraha Abdul, Elfis Mus Afan Suyanto, Mohamad Agus Nurofik Agus Nurofik Alimin, Erina Amrin Amrin Antari, Ni Luh Sili Antonio, Ferdi Ari Astana, I Made Ariana Sekardewi Arnold Sultantio Hutabarat Arwani Arwani Asnawati Asnawati Augusto da Conceição Augusto da Conceição Soares Augusto Soares Ayunita Sindya Dewi Azlina, Yunidyawati Bahtiar Efendi Bahtiar Efendi Bahtiar Efendi Barick Ahmad Setiawan, Barick Ahmad Budiarto, Balla Wahyu Dadang Suhardi Debora Angelina Halawa Denny Trisna Ardana Desty Febrian, Wenny Dewi, I Gusti Agung Ayu Ana Sintya Dewiwati Sujadi Dian Ariani Diawati, Prety Djakasaputra, Arifin Donny Dharmawan Donny Dharmawan Dos Santos, Veonita Amena Ekasari, Silvia Elizabeth Elizabeth Yohanes Emma Budi Sulistiarini Erina Alimin Erna Erna, Erna Errie Margery Fajri, Muhammad Iqbal Filomena da Costa Firdaus Yuni Dharta FoEh, John EHJ Frans Sudirjo Frans Sudirjo Gebriel Jivandrina Marhoin Dumais Gusti Noorlitaria Achmad Halawa, Debora Angelina Harimurti Wulandjani Helmi Ali Heny Hidayati Heny Hidayati Hermiyetti Hery Erdi Hery Purnomo I Gede Anindya Perdana Putra I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gusti Ngurah Khrisna Siwa Putra I Ketut Agus Darmawan I Ketut Mustika I Ketut Mustika I Ketut Pande Sudharma I Ketut Wirawan I Made Suardika I Nengah Suardhika I Nengah Subadra I Nengah Suweca I Putu Agus Suarsana Ariesta I Putu Ari Wijaya I Putu Bagus Suthanaya I Putu Gede Angga Sugiarsa I Wayan Ali Subena Adi Saputra I Wayan Gede Antok Setiawan Jodi I Wayan Junaedi I Wayan Kartimin I Wayan Terimajaya I WAYAN TERIMAJAYA I Wayan Tisyadana Ibnu Habibi Fauzi Ida Bagus Raka Suardana Ida Ketut Kusumawijaya Irawan, Putu James Adolf Paparang Judijanto, Loso Kespandiar, Tengku Komang Krishna Yogantara Kunto Atmojo L.K. Herindiyah Kartika Yuni Latif Latif Luh Kadek Budi Martini Made Agus Adhy Putra Made Agus Adhy Putra Made Agus Adhy Putra Mokhamad Arwani Muhammad Asir Musran Munizu Mustafa, Fahrina Muthia Azhari Boyoh Muthi’atul Khasanah Ni Ketut Utami Nilawati Ni Luh Kardini Ni Luh Komang Julyanti Paramita Sari Ni Luh Putu Wiagustini Ni Made Hartini Ni Made Sri Cempaka Ni Putu Desy Natalia Ni Putu Vicky Yudiari Ni Wayan Mekarini Noer Soetjipto NPMA Durya Nurul Hakiki Patrick Pascalino Suwandhi Putu Edi Ariawan Putu Hema Maharani Ratnawita Reinaldi Wiranata Rulyenzi Rasyid Saharjo, Sulistyoadi Joko Sani, Indra Sanzinha dos Santos Branca Saortua Marbun Saputra, Eka Kurnia SETYAWAN, I. G. N. Tomi Sherry Adelia Sili Antari SILVIA EKASARI Silvia Ekasari Sonny Santosa Sourtua Marbun Sourtua Marbun Marbun Stevanus Kakomore STEVANUS KAKOMORE Sugiarsa, I Putu Gede Angga Sujadi, Dewiwati Suryahadi Suryahadi Suryani, Ni Kadek Suwignyo Widagdo Syamsul Ph.D M.A. Hadi Syech Idrus Tanti Widia Nurdiani Uli Wildan Nuryanto Utami, Eva Yuniarti Vandini Putri Nurhabibah Wadzibah Nas Wahyo Yuniartoto Wayan Gede Supartha Yanti Setianti Yudithia Yudithia Yusi Faizathul Octavia