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All Journal Jurnal Manajemen dan Agribisnis Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Pengabdian Kepada Masyarakat Universitas Bangka Belitung Buletin Ilmiah Litbang Perdagangan E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis MULTINETICS Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Proximal: Jurnal Penelitian Matematika dan Pendidikan Matematika Journal of Advanced in Information and Industrial Technology (JAIIT) Infotek : Jurnal Informatika dan Teknologi jurnal ilmiah cerebral medika Nusantara Science and Technology Proceedings Journal of Computer, Electronic, and Telecommunication (COMPLETE) Journal of Community Development Literatify : Trends in Library Development ALINIER: Journal of Artificial Intelligence & Applications Sustainability Science and Resources Jurnal Teknik Sumber Daya Air MATRIX : JURNAL MANAJEMEN TEKNOLOGI DAN INFORMATIKA Electron: Jurnal Ilmiah Teknik Elektro Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan Profesi Guru Jurnal Kajian Islam dan Sosial Keagamaan Jurnal Pembelajaran Bahasa dan Sastra Policy Brief Pertanian, Kelautan, dan Biosains Tropika Liquidity : Jurnal Ilmu Manajemen dan Bisnis Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat Jurnal Dedikasi Masyarakat Journal of Mathematics, Computation and Statistics (JMATHCOS) Jurnal Teknologi Informasi untuk Masyarakat (Jurnal Teknokrat) Journal Of Health Science Community Jejak: Jurnal Ekonomi dan Kebijakan Journal of Social, Education and Religious Studies
Harianto
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Journal : Literatify : Trends in Library Development

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Dampak Konten Viral di Platform Instagram: Tantangan dan Konsekuensi Allo, Karmila Pare; Widiawati, Wilda; Danindra, Fuad; Haliq, Muh. Idham; Harianto
Literatify: Trends in Library Developments Vol 6 No 1 (2025): MARCH
Publisher : UPT Perpustakaan UIN Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/literatify.v6i1.55463

Abstract

The phenomenon of brainrot, or intellectual decline due to excessive information consumption, has become a serious issue in the digital era. Brainrot affects information literacy, knowledge management, and decision-making. This study employs a qualitative method with non-participatory observation to avoid bias. Data is obtained from social media through observations and screenshots of behaviors, expressions, and interaction patterns in reels, photos, and comments. The instruments used include internet networks, devices, and social media accounts. The research findings indicate that brainrot is triggered by an information tsunami, social media algorithms that prioritize viral content, and low information filtering capabilities. Its impacts include decreased focus, critical thinking, and knowledge management effectiveness at both individual and institutional levels. To address this issue, more adaptive information literacy, better digital time management, and the utilization of artificial intelligence-based technology to filter relevant information are necessary. This study aims to provide a deeper understanding of the process and effects of brainrot, as well as strategies to overcome it. Structured social media literacy improvement is an essential step in facing digital era challenges and enhancing productivity.
Co-Authors Achmad Suryana, Achmad Adi Kurniawan Saputro Ahmad Arbiansyah Aisyah Alfian Fawzi Allo, Karmila Pare Amzul Rifin Andi Ahmad Saugi Suloengka Angghita Muthiara Yusfadhila Anita Wulandari, Anita Apriansyah Ario, Firman Aris Sudianto Arnada, Feby Asep Taryana Asharuddin, Muh. Atthaariq Maulana, Muhammad Azam Yusbyakto Azizah, Wafiq Baiq Andriska Candra Permana Bambang Martin Baru Basuki Rahmat Berlian Bunga Sari Budi Mulyanto Cila Apriande Danindra, Fuad Dedi Budiman Hakim Deva Bipasha Esha Shif Dasani Devianto, M. Rizky Dhian Eka Wijaya DWI BHAKTI INDRI Endang Murti Farida Fariyanti, Anna Fawwaz Febriansyah, Rizky Alief Feryanto Fikri Santoso Harjowinoto Firman Mardiansyah Gandhy, Abel Gempo, Yesti Merlin Gultom, Gusti Artama Haliq, Muh. Idham Hamzan Ahmadi Harahap, Ramadhan Hardman Budiardjo, Hardman Harmini Hartoyo Hartoyo Hartoyo Hasanah, Novri Eka Nur Hasibuan, Hasbi Anshori Helena, Shifa Herawati Heri Pratikno Ida Retno Moeljani Ida Wahidah Ifa Nurasykin Ikha Safitri Imam Fathurrahman Imam mahfuz hulaimi Indra Gunawan Indra Maya Iriyanti, Maulina Jumawal Koko Joni Kushadiwijayanto, Arie Antasari Lalu Kerta Wijaya Lalu Kertawijaya LUBIS, ARMANSYAH Lumbangaol, Santo Lumpiha, Uing Stevrian M. Syamsul Maarif Mahpuz Mahyudin Manalu, Doni Sahat Tua Maslani Mega Sari Juane Sofiana Muh. Kamarur Rijali Hilali Muh. Sofyan Muhammad Djamaluddin Muhammad Isbar Pratama Muhammad Rifki Nisardi Muhammad Rifki Nisardi Muhammad Sadali Muhammad Wahyu Afandi Muhammad Wasil Muhammad Wasil Musayyanah Musayyanah Musayyanah Muzaffar Nasution, Muhammad Iqbal Nimmi Zulbainarni Nislaini Nisrochah Sholihah Nora Idiawati Nur Afni Evalia Nur Ahniyanti Rasyid Nur Ahyaniyanti Rasyid Nur Fadilah Nur Fajrianti D Nurdiansyah, Syarif Irwan Pattiasina, Trees Augustine Pauladie Susanto Pratama, Deny Pratama, Rizky Anugrah Prayitno, Dwi Imam Putri, Indira Rosandry Ajeng Syah Rachmadi, Afif Ramlawati Ricka Handayani Rika Lidyah Rita Nurmalina Riza Alfita Rizal Syarief Rosiana, Nia Sadali, Muhamad Saraswati, Ria Indah Sari, Fadhila Cynthia Simatupang , Nurmalasari Siregar, Aulina Safitri Siti Aminah Hasibuan Sitti Aisyah Abdullah Sri Wahyuni Sri Wahyuni Nurzak Sudiyarto Sugoto, Himawan Arief Suharno Suhartini Sukal Minsas Surya Darma Suryana, Anggita Suryani, Tri Nila SUSANTI Tia Nuraya TITIN HARTINI Triana Gita Dewi Ulfatun Hasanah Utami, Anisa Dwi Warsidah, Warsidah Weny Indah Kusumawati Weny, Weny Indah Kusumawati Widiawati, Wilda Widjajani, Bhakti Wisnu Yazid, Abdul Yonda, Ade Yosef Richo Adrianto, Yosef Richo Yosefine Triwidyastuti Yusman Syaukat Yusril Hadi Yusuf Arief Nurrahman Zulkarnaen Zulkipli