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Journal : Jurnal Mahkota Bisnis (Makbis)

 1 
PENGARUH PERCEIVED VALUE, RELATIONSHIP MARKETING, DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN PADA LINKS CAFE MEDAN Clara Nadia Yunan; Arifin
Jurnal Mahkota Bisnis (Makbis) Vol 2 No 2 (2023): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v2i2.28

Abstract

The food and beverage industry business in Indonesia has increased rapidly over the last few years. Links Café, a simple and comfortable cafe that opened in the middle of the city of Medan, pays attention to factors that can maintain and increase the number of customers who continue to visit Links Café. The purpose of this research is to find out whether Perceived Value (X1), Relational Marketing (X2), and Brand Image (X3) have an effect on customer loyalty (Y) at Links Café, Medan. The population selected in this research were customers who had visited or purchased at Links Café, with a total sample of 97 respondents using a non-probability sampling method. The approach used in this research is quantitative, causal and descriptive. Several test instruments, descriptive analysis, classical assumption tests, multiple linear regression, coefficient of determination tests, and hypothesis tests are used in the research process. The data from the analysis produces a multiple linear regression equation Y=5.528 + 0.275X1 + 0.132X2 + 0.447X3 + 2.375. This shows that Brand Image (X3) has a greater influence on the attachment variable than X1 and X2. The T test and F test produce Perceived Value (X1), Relational Marketing (X2), and Brand Image have a significant and positive effect on Customer Loyalty (Y), resulting in the hypotheses H1, H2, H3, and H4 being accepted. The coefficient of determination shows that the three independent variables have an influence of 69.4%, while the other 30.6% is influenced by other factors not examined in the research. Therefore, to increase customer loyalty, Links Café can improve its services to pay more attention to customers and give customers a stronger impression.
ANALISIS EKSPLORASI LITERASI KEUANGAN PADA MAHASISWA Arifin
Jurnal Mahkota Bisnis (Makbis) Vol 3 No 1 (2024): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v3i1.44

Abstract

Finding out how important financial literacy instruction is for college students is the aim of this study. Research methodology involves the use of libraries. It is clear from the conversation that in order for students to handle their personal finances, financial literacy is essential. A young person's experience in college is unlike any other. They will embark on a new chapter in their lives once they graduate from college. Soon after graduation, personal financial resources will influence a key decision. Students' firsthand financial management experiences will positively impact their financial literacy. Financial management information is helpful in resolving issues related to budgeting, investments, debt management, saving, and consumption choices. Making financial decisions will depend on one's degree of financial literacy. Making financial decisions will depend on one's degree of financial literacy. It also involves making decisions about financial objectives and emergency fund management. Good money management has an impact on one's personal life
PENTINGNYA SUSTAINABILITY DALAM MENINGKATKAN PERFORMA PERUSAHAAN Arifin
Jurnal Mahkota Bisnis (Makbis) Vol 3 No 2 (2024): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v3i2.62

Abstract

In recent decades, the market has become increasingly competitive, making it more challenging for businesses to achieve economic goals. At the same time, the pressure to achieve and maintain environmental sustainability has also risen. This study examines the factors influencing economic goals as well as the relationship between economic and environmental goals. There are innovation, customer focus, supplier relationships, network maturity, and strategic that will be the factors of economic sustainability. The study also demonstrates that both economic and environmental goals have a substantial impact on growth and that sustainability is essential for companies to ensure their long-term viability. Sustainability of company will be one of the factors of increasing company’s performance in financial and non financial.
Co-Authors , Moehamad Helmy Fauzi Abdul Rizal, Abdul Abdullah, Bualkar Abubakar, Ardiansyah Agung Susanto Ahmad Hasyim AHMAD RIDUAN ahmad yani Ahmad, Rizqy Amelia Ramadhaniyah Ahmad, Zaqinah Aiman, Ummu Aji Witanto Akbari, Ummu Fajariyah Alam, Samsul Alhidri, Wahib Ali Syah Putra Alif Khanda Wicaksana Amra, Wahidah Anang Budikarso, Anang Andoko Annysa Aprilya Antony Djong, Vanness Jan Ho APRILIA, NITA Aprilia, Nita Aprilia Arantrinita Arfa, Aryatih Arum Ratnaningsih Arwildayanto, Arwildayanto Ashari Ashoer, Muhammad Bahari, Andi Faisal Basalamah, Muhammad Syafi'i A. Baso Amang, Baso Bayu Irsandy Bestari Laia Bustami, Tira Dewi Chandra , Muhammad Chandra, Muhammad Chodir, Fatkul Ciptawan, Ciptawan Clara Nadia Yunan Damis, Hasanuddin Dewi Purnama Hamid Dhani Redhono Harioputro Dian Nur Andriani Djara , Jean Imaniar Djiuwa, Rahmawati Djong, Vanness Jan Ho Antony Eko Budi Lelono Eko Surjadi Ermawati Esti Qama Eva Niamuzisilawati Exfristin Wau Fadel, Muhammad Fajar, Hafiz Abdullah Nor Faridatun Nadziroh Fathirma'ruf Fatichati Budiningsih Ferdiansyah Mahyudin Fitriansyah Gladera Wedpavica Zealtito Zulfan Gunawan Santoso Hadyan, Deni Harnas Baharuddin, Andi Hartati, Diah Vitaloka Has, Muh. Furqan Hasrianti Hendy Briantoro Hidayah, Fitriah Nurul Ilyas Yasin Imam Subayil Iwan Satriyo Nugroho Ixsora Gupita Cinantya Jaya, Andi Indra Jean Imaniar Djara Jewelson M. Santos Jojo Sumarjo Jumaati Kadir, Jamaluddin Kase, Nikson M. Kendra Hosea Khasna, Fenny Tanalinal Khusnul Khatima Asrul Kohar Lafriba Devaranty Lamuru, Afrianti S Laras Putri Olivia Lestari, Ebiet Wanda Lestari, Sri Dian Lies Dian Marsa Ndraha Luan, Juita Lendi M. Sabran Achyar M. Yahya Ashari Mahirullah, Mahirullah Mallongi, Syahrir Manalu, Sanggam Roy I. Mapparenta Marten PUYO Martoyo Mas'ud, Masdar Masaong, Abdul Kadim Masngud Kudori Matrahman Maya Hapsari Kusumaningtyas Meyra Chusna Mayarakaca Misnawati Mohammad Yanuar Hariyawan Mouli Edward Muh. Aminullah Muh. Arif Muhamad Milchan Muhammad Hafidz Ilmi Muhammad Hiqqal Muhammad Naufal Saniar Muhammad Rifai Muti'ah, Titik Nabila Syahrani Nautu, Albert K. Ndraha, Lies Dian Marsya Ni Luh Ika Windayani Ni Wayan Risna Dewi Ningsih, Nining Widiana Novan Somantri Novianti, Trie Rezky Nur Hasjim Nur isnaini syaifullah Nur Wahida Yusuf Nurmala, Eka Nurmi Nurul Hilmi Nurwijayanto P Sitorus, Alvin David Paramitha S,Piola, Marina Prada, Emanuel Thomas Ama Pratama Saputra, Indra Pratiwi Purnama, Hukma Ratu Purwanto Putri, Vicry Kartika Putu Kerti Nitiasih Putu Nanci Riastini, Putu Nanci Rahman, Md. Mahbubur Rahmisyari Rika, Maria M. B. Ripursari, Tety Risma Sepia Robbi Tri Atmaja Roby Cahyadi Ruslan, Sry Utari Sabaruddin Salfa Seti Sanlain, Jefrianus Sari Pratiwi Apidianti Sari, Mardiana Sarmila Selong, Abbas Seran, Agustinus Setiady, Irsyandi Syifa Seuk, Beatrix Sinring, Bahar Siti Walida Mustamin Slamet, Fayrus Abadi Soi, Viktoria sukmawati Sulaiman Sulaiman Hamzani sultan Sumardi Sumaria Sumarmo Sunarsih Sunimbar Supriyanto Kartodarsono Sya'diyah, Zahrotusy Syahnur, Muh. Haerdiansyah Syahrul Syahrul Syauqi Ramadhan Taufan Eka Putra Tien Zubaidah Tofani, Dufiana Tugiman Usman, Nur’adin Feriyanto Verawaty Abdullah Wahyu Ilham Faruq Wibawa, Iskandar Widuri, Elva Shanty Wijoyo Winarti. A Winda Purnama, Siti Wulandary, Ela Yayuk Julyyanti Yenni Yoedy Moegiharto Yoedy Moegiharto Yoedy Moegiharto, Yoedy Yohanes Joko Supriyadi Zainal Andy Saputra Zainuddin Rahman Zakiah, Raudatul