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All Journal JURNAL ECONOMIA Jurnal Pendidikan Ekonomi Undiksha Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) LaGeografiA SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya Jurnal Pendidikan Indonesia Dinamika Pendidikan Ekuitas: Jurnal Pendidikan Ekonomi Lentera Pendidikan : Jurnal Ilmu Tarbiyah dan Keguruan Jurnal Diskursus Islam Gadjah Mada International Journal of Business EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Business Management Education (JBME) JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial JURNAL IQRA´ Edukasi: Jurnal Pendidikan AL ISHLAH Jurnal Pendidikan Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Jurnal Pendidikan Ekonomi & Bisnis Phinisi Integration Review Jurnal Ilmiah Pena: Sains dan Ilmu Pendidikan Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jurnal Kewirausahaan dan Bisnis Indonesian Journal of Learning Education and Counseling Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Basicedu International Journal of Social Science and Business Jurnal Ilmiah Sekolah Dasar Jurnal EDUTECH Undiksha EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Bisnis dan Kewirausahaan Ekonis : Jurnal Ekonomi dan Bisnis Organum: Jurnal Saintifik Manajemen dan Akuntansi Economic Education and Entrepreneurship Journal Jurnal Inovasi Pendidikan Ekonomi Jurnal Eduscience (JES) Soedirman Economics Education Journal Ideas: Jurnal Pendidikan, Sosial dan Budaya Journal of Enterprise and Development (JED) Jurnal Riset Entrepreneurship IJECA (International Journal of Education and Curriculum Application) Masyarakat Berdaya dan Inovasi SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL JEKPEND Jurnal Ekonomi dan Pendidikan Quantitative Economics and Management Studies Jurnal Dedikasi INTELEKTIVA Pinisi Business Administration Review MALLOMO: Journal of Community Service Daengku: Journal of Humanities and Social Sciences Innovation Business and Accounting Education Journal Transekonomika : Akuntansi, Bisnis dan Keuangan Indonesian Journal of Social and Educational Studies Formosa Journal of Social Sciences (FJSS) Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Basicedu JURNAL PENDIDIKAN IPS INOVASI: Jurnal Hasil Pengabdian Masyarakat HUMAN: South Asian Journal of Social Studies Journal of Economic Education and Entrepreneurship Studies SOCIETIES: Journal of Social Sciences and Humanities INSIGHT: Indonesian Journal of Social Studies and Humanities Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Pengabdian Masyarakat Bangsa Indonesian Journal of Pedagogical and Social Studies Indonesian Journal Of Business And Entrepreneurship Research Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Akuntansi dan Keuangan West Science Indonesian Journal of Economics, Entrepreneurship, and Innovation Journal of Agrosociology and Sustainability International Journal of Management and Business Intelligence (IJMBI) Prosiding Seminar Nasional Dies Natalis Universitas Negeri Makassar Intisari: Jurnal Inovasi Pengabdian Masyarakat Ekuitas Jurnal Pnedidikan Ekonomi EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Asian Journal of Management, Entrepreneurship and Social Science Jurnal Bisnis dan Pemasaran Digital
Muhammad Hasan
Universitas Negeri Makassar
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Journal : EQIEN - JURNAL EKONOMI DAN BISNIS

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BAGAIMANA STRATEGI PEMASARAN BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA USAHA JAGUNG REBUS Muh. Irshan Sachrir; Mustari Mustari; Muh. Ihsan Said Ahmad; Muhammad Dinar; Muhammad Hasan
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.342 KB) | DOI: 10.34308/eqien.v10i2.588

Abstract

Tujuan dari penelitian ini adalah untuk melihat bagaimana strategi pemasaran yang meliputi strategi produk, strategi harga, strategi lokasi, dan strategi promosi mempengaruhi keputusan pembelian pemilik perusahaan tongkol jagung di Kabupaten Takalar. Penelitian ini termasuk dalam wilayah penelitian deskriptif kuantitatif. Pengumpulan data dilakukan dengan observasi, wawancara, dan penyebaran kuesioner kepada 100 konsumen yang dipilih secara acak. Penelitian ini berfokus pada pembeli jagung matang di Kabupaten Takalar. Statistik deskriptif dan inferensial digunakan dalam analisis data. Hasil penelitian menunjukkan bahwa strategi pemasaran ditinjau dari strategi produk, strategi harga, strategi lokasi, dan strategi promosi secara parsial dan simultan berpengaruh terhadap keputusan pembelian jagung rebus di Kabupaten Takalar. Hal ini menunjukkan bahwa semakin besar kuantitas keputusan pembelian konsumen, semakin strategis lokasi usaha dan kemudahan akses usaha, semakin murah harga, dan semakin sering promosi.
PENGARUH GAYA HIDUP, BRAND IMAGE HALAL, CELEBRITY ENDORSER DAN TINGKAT HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH (STUDI KASUS PADA MAHASISWI PENDIDIKAN EKONOMI UNIVERSITAS NEGERI MAKASSAR) Nur Ainun Syafri; Mustari Mustari; Muhammad Hasan; Muhammad Ihsan Said; Nurdiana Nurdiana
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 02 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i02.925

Abstract

The purpose of this study is to partially and concurrently assess and analyze the effect of lifestyle, halal brand image, celebrity endorser, and price level on purchase decisions of Wardah cosmetics by economic education students at Makassar State University. The approach in this study is a quantitative approach with a sampling method using the slovin method. After being formulated, it is known that the number of samples in this study were 80 active female students from the 2017-2021 class of Economic Education Study Program, Faculty of Economics and Business, Makassar State University. Data collection techniques are through observation, questionnaires or questionnaires and documentation. Then it will be analyzed using descriptive analysis and multiple regression analysis using SPSS 25. In this study, it was found that the tests carried out at the Economic Education Study Program, Makassar State University partially, lifestyle variables, halal brand image, celebrity endorser and the price level of each variable affect the purchasing decision of Wardah cosmetics at Makassar State University Economic Education students. Meanwhile, simultaneously, lifestyle variables, halal brand image, celebrity endorser and price level together have a significant effect on the purchasing decision of Wardah cosmetics on Economic Education Students, Makassar State University.
Co-Authors A Siti Muqni Alfiani A. Siti Mugni Alfiani Achsana, Andi Devi Adelia Marham AGUS Agus Syam AGUS SYAM Ahmad, M. Ihsan Said Ahmad, Muh. Ihsan Said Aisyah Dzakiyyah Akhtem A. Dzhelilov Alifka Alya Zhafirah Amalia Amalia Amalia Amalia Amalia Amalia Amalia Amalia Amanda, Sri Anita Ananda Putri, Ananda Andi Asti Handayani Andi Indra Andi Mimi Nurhizah Andi Naila Quin Azisah Alisyahbana Andi Tenri Ampa Andi Tenri Ampa Anisa Muawanah Azzahra Annur Fitri Hayati Anugrawati, A. Anwar Ramli Arib, Nurul Arfianti Arifin, Fakhira Armi Permana Putri Asriani Asriani Asriani Asriani, Asriani Asrib, Aman Rasyad Asti Handayani, Andi Atirah Atirah AULYA RAHMA T AZUZ, FAIDAH Basri Bado Besse Miftahul Khaerina Citra Ayni Kamaruddin Citra Ayni Kamaruddin Darwis, Nirwana Devi Gita Maharani Dewi Wahyuni Diah Ayu Kumalasari Diah Permatasari, Diah Dinar, Muhammad Dwi Aini Azzarah Dwi Ayu Sarah Echan Adam Elpisah Elpisah Ericha Tiara Hutamy Ernik Ernik esso, andi sawe ri Fadilla Fadilla Fadilla, Dian Fajriani Azis Fatmawati Febrianty, Mitha Nur Feni Alfionita Ferdi Mochtar Fifit Nabhan Nurfitriani Fira Ayu Sasmita Fitra Andayani Bahir Fitriani Fitriani Hadi Nasbey Haeriah Haeriah Haslynda Syah Hasmiati Hasmiati Hasyim, Sitti Hajerah Hikmah Maulidyanti Hikmayani Subur Ihsan Said Iin Fatimah Ilham Thaief Ilham Thaief INANNA Inanna Inanna Inanna Inanna, Inanna Indra Rukmala Nur Indra Tjahyadi Indrawan Aziz Irwandi Iskandar ISNAENI Ivan Rahmat Santoso Izzati, Siti Nusaibah Jerni Hasmiah Jospiar AS Judijanto, Loso Kamaruddin, Citra Ayni Karin Riska Febriani Kartina Kartina Karuniana Dianta Arfiando Sebayang Kasmawati Kasmawati Khairin Dinawari Setiawan Kortin, Dafrosa Metildis Kurnia La Ode Ismail Ahmad Latifah Asmil Fauzi LENY ARDHANA PUTRI Lusiana Lusiana M. Arsil Arifin M. Ihsan Said Magfirah, Sri Uya Mardiana, Ainun Marhawati Marhawati, Marhawati Masnawaty Sangkala Miranda Miranda Miranda Miranda Miranda Miranda Miranda Miranda, Miranda Mitra Amalia Gama MUH IHSAN SAID Muh. Ihsan Said Ahmad Muh. Irshan Sachrir Muh. Rijal Shafar Muh. Rum Muhammad Agus Dirga Pratama Muhammad Azis MUHAMMAD DINAR Muhammad Dinar Muhammad Harsya Bachtiar Muhammad Ihsan Said MUHAMMAD IHSAN SAID MUHAMMAD IHSAN SAID Muhammad Ihsan Said Ahmad Muhammad Ilyas Thamrin Tahir Muhammad Imam Ma'ruf Muhammad Iqbal Usman Muhammad Rakib Muhammad Rakib Muhammad Rakib Muhammad Rakib Muhammad Rijal Shafar Muhammad Taufik Hidayat Mukarramah Mukarramah Multhazam, Riana MUSTARI Mustari Mustari Mustari Mustari Mustari Mustari Mustari Mustari Mustari Mustari Mustari Muti Almuna Nabela Safira Nesvita, Erma Nining Nurtrida Nirwana Noercahyo, Aji NONENG Novianti Indriani Nur Afiah Nur Ainun Syafri Nur Aisyah Nur Ana Nur Arisah Nur Dian Wahyuni Nur Fatwa Nur Inawati Nur Samsul Bahri Nur Samsul Bahri Nur Samsul Bahri, Nur Samsul Bahri Nur Sasatri Putri Nur Shofa Nuraisyiah Nuraisyiah Nuraisyiah, Nuraisyiah Nurdiana Nurdiana Nurdiana Nurdiana Nurdiana Nurdiana Nurdiana Nurdiana Nurdiana Nurdiana Nurdiana Nurdiana Nurdiana Nurdiana Syukur NURFAUSIAH Nurhanis Abdullah Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurliana , NURUL AZIZAH Nurul Azizah Nurul Wahyuni Darwis Pattisina, Chatrien Dione Pratiwi, Rani Tania Putri Hajrah Putri, Aisyah Amaliyah Rahmatullah Rahmatullah Rahmatullah Rahmatullah Rahmatullah RAHUL Ramadhani, Fildza Anisya Rani, Annisa Etika Ratna Ratnah S Ratnah S Reza Gunawan Ridha Wahyuni Riesso, Andi Sawe Rifka Pratiwi Riska Sari Rismayanti Rismayanti Riya Rahmadani Rizkia Afni Rosdiana Rosdiana Roymon Panjaitan Said, Muh Ihsan Said, Muh. Ihsan Salamun Pasda SALAMUN PASDA Salshabilla, Natasha Alief Sanriani Nur Sasmita, Fira Ayu Selvia Hernawati Selviana Selviana Shafar, Muhammad Rijal Shofa, Nur Sindi Indriyani Siti Hasbiah Siti Maryam Sitti Hajerah Hasyim Sitti Rapika Sri Astuty Sri Indah Nikensari Sri Nur Aini SRIDEVI NURHAERANI ACHMAD St. Reski Amalia Subur, Hikmayani Suharyadi Rahmat Suharyadi Rahmat Sukran, Putri Anggelia Sulolipu, Andi Annisa Sumriah, Sumriah Syahfitri, Dwi Anggini Syamsu Rijal Syamsu Rijal thaief, ilham Thamrin Tahir Thamrin Tahir Thamrin Tahir Thamrin Tahir, Muhammad Ilyas Tuti Supatminingsi Tuti Supatminingsih UTAMI RESKY ARSYAD Wahyu WARSIDAYANA Wulandari .B Yani M Yanti Karoma, Sry Astuti Yeyen Suryani