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Wulandari Wulandari
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Journal : Journal of Community Dedication

 1 
COMMUNITY SERVICE STRATEGY: OPTIMISING THE POTENTIAL OF MSMEs IN THE VILLAGE Wulandari Wulandari; Maryati Maryati; Oskar Hutagaluh
JOURNAL OF COMMUNITY DEDICATION Vol. 4 No. 4 (2024): NOVEMBER
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

Community service that focuses on optimising the potential of Micro, Small and Medium Enterprises (MSMEs) in villages is a strategic step to improve the welfare and living standards of local communities. This activity begins with the identification of the potential and constraints faced by MSMEs in the area, followed by a comprehensive analysis that helps map out the most relevant interventions. This approach includes skills training, access to capital, and more effective and efficient marketing of products. The active involvement of local communities in MSME development increases the sense of ownership and responsibility for the sustainability of the programme. Collaboration with the government, educational institutions and the private sector is also crucial to provide holistic support. Various forms of concrete support, such as training, technical assistance, and development of marketing networks, are expected to bring positive impacts to small businesses in villages. In this digital era, the utilisation of information technology is key in expanding market reach and improving operational efficiency of rural MSMEs. The implementation of e-commerce and digital marketing allows MSMEs to access a wider market and market their products nationally and internationally. In addition, technology also provides easier access to important information and resources that can support business development. The success and sustainability of this strategy depends on regular evaluation and the ability to adapt the programme based on the results. Continuous programme adjustments ensure that the strategy remains relevant and effective in the face of changing conditions on the ground. Thus, optimising the potential of MSMEs in the village is expected to have a sustainable positive impact, not only for the business actors, but also for the village economy as a whole.
Co-Authors A.L Puspita Sari AA Sujadi Abdillah Mursyid Ade Irawan Ade Vilya Ramadhani AFRIZAL AFRIZAL Agus Umar Hamdani Ahmad Raffi Yustian Ahmad Shafwan S Pulungan Aisyah Mutiarani Aldi Saputra Aloysia Hermanita Alwi Alwi Aminah Aminah Ananda Setiawan Ananda Tampubolon Anang Ma’ruf Ancelina Simbolon Andi Maman Firmansyah Anoki Herdian Dito Ansyarif Ansyarif Anwar Anwar Ardina Nur Inaya Arik Dian Eka Pratiwi Arinda Gloria Saragih Arini Eka Jaya Prastiti Arni wijaya Arsyadona Arsyadona Arza Aibonotika Asisi Febrina Simatupang Audietya Chantieka Aura Bonaventura Hendrawan Maranatha Buana Mustikawati Cahyani, Reni Tri Caska - Celsya Afrina Chika Sucita Cilda Thesisa Ilmawan Dzinnur Dandan Haryono Dea Khairat Dedi Hariyanto Dela Octavia Ayuningtias Della Dwike Agustin Deny Ernawan Desih Dwi Pratama Desliana Opie Harliani Despita Pramesti Desvi Dahlia Desy Anggraeni Desyah Nabilla Devi Indah Sari Dewi Ayu Lestari Dewi Fitriani Puspitasari Dewi Hardianti Dewi Puspitasari Dewi Ramonah Dewi Rulia Sitepu Dewi Saptantinah Puji Astuti Dewi Yuli Yuliana Dewi, Yesi Puspita Dhiya Sutrina Dian Handayani Dian Prasetyo Widyaningtyas Dian Puspitasari Didit Darmawan Dimas Fathur Rahman Dinni Ramalia DJOKO KRISTIANTO Dudi Septiadi Dwi Tarisya Een Yayah Haenillah Efendi Efendi Elisa Febrianti Endang Kartini Panggiarti Ermi Tety Ety Aprianti Evi Novitasari Evy Maharani Fachrul Reza Fadjar Harimurti Firman Firman Fithriawan Nugroho Fitri Chairani Florentina Ajeng Tiya Pratiwi Frets Jonas Rieuwpassa gabriel septian hendra Grace Manullang Hamsinar Hamsinar Hatta, Isnur Helfina Meisarah Hendrik Suryadi Hudson Sidabutar Humisar Hasugian Ida Ayu Putu Sri Widnyani Immanuel Hasiholan Siregar Indah Amalia Indah Nurvindyanti Indawan Syahri Inri Ani Gultom Intam Kurnia Iqbal Afandi Irjus Indrawan Isyrofirrahmah Br. Nasution Jaenab Jaenab Jarista, Linda Jecky Asmura Jihan An Naafi Juventius Wahyu Utama Kartini Istikomah Khairunnisyah Khairunnisyah Kusaelin Kusaelin Lala Yetriana Laode Muhamad Hazairin Nadia Lidia Olivia Balanda Lilies Wahyu Ariyani Listya Ningrum Lita Darmayanti M. Ihsan Dacholfany M. JAYA ADI PUTRA, S.Si, M.Pd, M. JAYA ADI Mahbubah Lihani Mahfud Ilham Mahmud, Andi Tenri Bau Astuti Maisarah Fadhilah Mardiati Mardiati Maryati Maryati Marzuki Marzuki Mauliatun Nisa Maya Jovita Meisarah Tri Anjani Melly Sukma Dewi Ratu Mutiara Meyliana Perwita Saragih Mhd Ary Fadhillah Nasution Mhd Yusuf Nasution Mia Audina Misbachul Munir Muchammad Catur Rizky Muhammad Faris Sadikin Muhammad Icwan Musa Muhammad Kurnia Affandi Muhammad Nur Alif Johar Muhammad Rifqi Rinaldi Muhammad Wandi Adriansa MUHAMMAD YUSUF Muhammad Yusuf Nasution Muiszudin Muiszudin Mulyanti Mulyanti Murni Murni Mustainah Mutia Utami Nana Rahayu Nanda Ramadani Nayla Hanna Ariza Nazori AZ Nazwa Al Zahro Nilam Faizah Kaltsum Nofiyani Nofiyani Nugroho, Novrian Cahyo Nur Aini Bakhri Nuraisyah Nuraisyah Nurhudayah Manjani Nurman Nurman Nurul Huda Oskar Hutagaluh Patiar Sitompul Pulungan, Ahmad Shafwan S Purba, Budiman PUTRI HANDAYANI Rahmad Fadli Raiga Yesica Br. Manalu Rangga Rivaldo Ratih Tantri Pratiwi Realita Lahadcni Refa Rahmaddiansyah Reka Rachmawati Retnowati, Eli Ribka Trifena Putri Gea Rispantyo Rispantyo Riswan Jaenudin Riswanda Abdillah Rais Rizki M Nadeak Robiatul Adawiyah Harahap Rosna Rosna Rts Sherly Dwijayanti Rusmin AR Ruth Maoeli Lorenza Damanik S. Santi Sandi Prayoga Santa Situmorang Sapirah Sapirah Sari, Dwi Alpita Sasmiati Sasmiati Seilia Pebrioni Seda Selfi Renita Rusjdi Selin Faysa Satiya Silvi Dwi Novitasari Siti Aisyah Siti Ayu Ulfadillah Siti Misharyani Siti Nur Halimah Siti Nuridah Sri Mulyana Suciana, Sri Surahmat Surahmat Susi Susanti Syahid Syahid Tiara Suci Cahyani Toni Hartono Veni Soraya Dewi Wardhani, Sri Wd Yulsin Widodo Widodo Winny Gunarti Widya Wardani Winriyani Rahwangi Yana Yana Yorensia Resti Yudhistira Ardana Yulia Yulia Yuni Lessari Yuyun Setiawan Putra Zain Khiswari