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Strengthening the Understanding of Business Administration Students Regarding the Marketing Management Process in Businesses Seppa, Yusi Irensi; Kasmita, Maya; Rivai, Andi Muhammad; Baharuddin, Aris; Wardah, Siti Syarifah Wafiqah
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 1 (2024): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i6.2440

Abstract

In planning and implementing marketing management, the marketing environment and marketing management process need to be considered. This Community Service aims to provide strengthening of UNM Business Administration students' understanding of the marketing management process at PT. Victoria Care Indonesia Tbk. This community service activity focuses on the material of the marketing management process. The method of delivering information used is by providing reinforcement of students' understanding through theory and practice/direct visits to the company. From the results of the observations made, the results of the most optimal marketing management process at PT. Victoria Care Indonesia Tbk in Bali are designing marketing strategies. The results of this community service activity are that they can improve the skills that will be needed when entering the workforce, can understand the marketing management process in a company to be able to increase sales of its products. can develop new ideas and innovations and can have a competitive advantage to realize the character of students who have an entrepreneurial spirit for the interests and goals of the Business Administration study program, Faculty of Social Sciences, UNM.
Improving Digital Financial Literacy of Rural MSMEs Actors through Socialization of the Kledo Application Khaeruddin, Faizah; Kasmita, Maya; Rivai, Andi Muhammad; Aliah, Nurul; Nasrullah, Asmaul Husnah
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 1 (2024): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i6.2444

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Su'rulangi Village face challenges in financial management caused by low financial literacy and minimal use of technology. The community service program aims to improve the financial literacy of MSME actors through the use of free financial recording applications. The methods used include an initial survey; training planning and preparation; training implementation; and training evaluation. The results of the program in the long and short term show a significant increase in the understanding and use of digital financial applications, which contributes to better financial management. Although there are obstacles such as limited internet access and changes in habits, development opportunities through regular mentoring and improving internet infrastructure are identified as important steps for the sustainability of the program.
Sosialisasi Content Marketing Untuk Pemula Dalam Mengembangkan Usaha Bagi Mahasiswa Administrasi Bisnis Seppa , Yusi Irensi; Wardah, Siti Syarifah Wafiqah; Kasmita, Maya; Rivai, Andi Muhammad; Darmayanti, Dyan Paramitha
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 1 No. 3 (2024): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i3.2410

Abstract

The success of a business really depends on how it is managed, the innovations and modifications made so that the products or services offered can continue to compete and become the choice of customers and one of these can be realized by using Content Marketing. This Community Service aims to provide knowledge and understanding to Business Administration Study Program students regarding Content Marketing for Beginners in developing businesses. This service activity focuses on Content Marketing Socialization material for Beginners in Developing Businesses for Business Administration Students, especially Class of 2023 students, Faculty of Social Sciences and Law, Makassar State University. From the results of this evaluation, it can be seen that the majority of socialization participants strongly agree with the evaluation results of socialization activities and can feel the benefits very well. Understanding the optimal use of Content Marketing for Beginners in Developing a Business will provide benefits for students.
Analysis Of Production Factors That Support The Competitiveness Of Onion Farming In Risa Village, Woha District Bima Regency Endang Asmawati; Muh Rizal S; Andi Muhammad Rivai
Public Resource Innovation Management and Excellence February 2024 , Volume 1 Number 1
Publisher : Public Resource Innovation Management and Excellence

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Abstract

This study aims to determine what production factos support the competitiveness of onion farming in Risa Village, Woha district, Bima regency. The number of informants in this study amountend to 6 people. This type of research is descriptive qulitative research with data collection teachniques of observation, interview, and documentation. The data analysis teachnique in this study uses data collection, presenting data and drawing conclusions. The results of the study indicate that the factors that influence the production of shallot farming, starting from a large enough agricultural land for planting shallots, labor is very much needed, both machine labor, rushed labor and family labor, the use of capital in activities. Production is also very important with capital production activities can run well, the use of fertilizers and pesticides can also help in the production of shallots help eradicate pests/diseases and can help the growth and development of shallot plants, the use of seeds to produce shallots is very important, good use Superior seeds can also produce quality shallots. Then the result is that the shallots in Risa Village can be regarded as quality shallots and can compete outside the Bima area. This is supported by data obtained from farmers where the produce from farmers in Risa Village can be sold outside the area, both shallots for consumption and shallots for seeds
Service Quality at the Karampuang Village Office, Makassar City Muh Asri H.R; Andi Aslinda; Andi Muhammad Rivai
Public Resource Innovation Management and Excellence November 2025, Volume 2 Number 3
Publisher : Public Resource Innovation Management and Excellence

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Abstract

This study aims to determine the quality of service at the Karampuang Village Office, Makassar City. To achieve this goal, the researchers used data collection techniques through documentation, observation, and interviews. The data obtained from the research results were processed using qualitative analysis to determine the quality of service at the Karampuang Village office, Makassar City. The results of the study indicate that the cause of the low quality of public services in Karampuang Village, Makassar City is caused by the indicators in the Tangible and Reliability dimensions that have not been implemented in accordance with service standards. The indicators that have not run according to service standards are (1) Tangible dimensions (physical evidence), namely the inconvenience of service places including non-functioning facilities.
The Effect of Taxpayer Knowladge and Perseption on Restautant Taxpaper Compliance In Makassar City Area Revenue Auhority St. Fatimah B; Andi Aslinda; Andi Cudai Nur; Andi Muhammad Rivai
Public Resource Innovation Management and Excellence June 2024 , Volume 1 Number 2
Publisher : Public Resource Innovation Management and Excellence

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Abstract

This study aims to determine how much influence Taxpayer Knowledge and Awareness has on Restaurant Taxpayer Compliance at the Makassar City Revenue Agency. This study uses quantitative methods of descriptive research with data collection techniques through observation, questionnaires and documentation. The sampling method used is Nonprobability Sampling with Incidental Sampling Technique. The results of the study show that the knowledge of taxpayers has a positive effect on taxpayer compliance, taxpayer awareness has a positive effect on taxpayer compliance, and there is an effect of knowledge and awareness of taxpayers simultaneously or together on restaurant taxpayer compliance at the Makassar City Regional Revenue Agency.
The Influence of On Time Delivery On Customer Satisfaction J & T (Jet & Tony) Drop Point Takalalla In Liliriaja Sub District Soppeng District Dewi Fadillah; Aris Baharuddin; Sulmiah Sulmiah; Andi Muhammad Rivai
Public Resource Innovation Management and Excellence November 2024, Volume 1 Number 3
Publisher : Public Resource Innovation Management and Excellence

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Abstract

The Influence of On Time Delivery on Customer Satisfaction J&T Drop Point Takalalla in Liliriaja Sub District Soppeng District Thesis Business Administration Study Program. Faculty of Social Sciences and Law, Makassar State University Supervised by Aris Baharuddin and Sulmiah. This study aims to determine how much influence timeliness of delivery has on customer satisfaction at J&T Express Drop Point Takalalla in Liliriaja District, Soppeng Regency. This study used quantitative research with correlational methods with data collection techniques through observation and questionnaires. The sampling method used is purposive sampling. The data obtained from the research results were processed using SPSS version 22 which consisted of validity tests, reliability tests on research instruments and descriptive analysis techniques on the data obtained. The results show that the indicators used in each of these variables indicate that the effect of timeliness of delivery is in the good category, for indicators on the customer satisfaction variable are in the very good category. Based on the infrensial statistical analysis there is an influence between the two variables. So it can be concluded that there is a significant influence between on time delivery of customer satisfaction at J&T Express Drop Point Takalalla in Liliriaja District, Soppeng Regency.
The Influence of Dicipline on The Performance of Employees Work in The Cooperatives and UKM South Sulawesi Province Friantama Fajar Gunawan; Jamaluddin Jamaluddin; Andi Muhammad Rivai
Public Resource Innovation Management and Excellence June 2025, Volume 2 Number 2
Publisher : Public Resource Innovation Management and Excellence

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Abstract

This study aims to find out how much Influence Of Discipline On The Performance Of Employees Work In The Cooperatives And UKM South Sulawesi Province. This research uses quantitative research methods. To achieve this goal, researchers use data collection techniques in the form of observations, questionnaires, and documentation. The sample used in this study was 63 employees workers. Data obtained from research results that were processed using data analysis and using the SPSS 25 application consisting of validity and reliability test. Descriptive data analysis techniques. The results of the study show that the indicators used for each of these variables indicate where the discipline is in the very good category. Indicators of performance employees are in the very good category. Based on the test of the determinant coefficient, the influence was strong or high between the two variabels. So it was concluded that the influence of discipline on the performance of employees work in the Cooperatives And UKM South Sulawesi Province is strong or high.
Co-Authors Akbar, Fatimah Aliah, Nurul Alief Ali Akbar, Nur Amalia Nur, Mufridha Anas, Andi Shakira Andhi Febisatria Andi Aco Agus, Andi Aco Andi Ainun Abdillah Andi Akram Nur Risal Andi Alamsyah Rivai Andi Anugrah Mahyuddin Andi Cudai Nur Andi Cudai Nur Andi Dewa Mauraga Andi Kasmawati Andi Nurul Ma’rifa Annisa Dwifitri, Syifa Anwar, Yusri Aqilla Fadia Herman Arina Aghniya Aris Baharuddin Aris Baharuddin Aris Baharuddin Aslinda Aslinda Aslinda Asmaul Husnah Nasrullah Awalia, Yusniharti Bakhtiar Bakhtiar Bakhtiar Bakhtiar Dewi Fadillah Didin Halim Endang Asmawati Erdi Faizah Khaeruddin Fatimah Akbal Febhisatria, Andi Fitriandini Fitriandini Friantama Fajar Gunawan Guritno, Riko Haedar Akib Halim, Didin Hanisa, Nur Hasmawati Hasmawati Hasmawati HASNAWI HARIS Hasni Agustina Halim Herlina Sakawati Herman H Hery Widijanto Ibandong Ibandong, Ibandong Ika Reskiyanti Irensi Seppa, Yusi Jamaluddin Jamaluddin Jamaluddin Jamaluddin Jamaluddin Jannah, Nadilah Zahratul Jonson Khaeruddin, Faizah M, Fedrian M. Rezky Fitra Arfiyanto Madulu, Jeni Mahmud, Ramlan Majeyono Malviansyah, Zakwan Maya Kasmita Megawati Megawati Muh Asri H.R Muh Faizal Muh Luthfi Siraj Muh. Darwis MUH. KHAEDIR Muh. Nasrullah Muh. Nur Yamin Muhammad Fahreza, Andi Muhammad Farid Wiranto Muhammad Ilham Bakhtiar Muhammad Rafli Setiawan Muhammad Rizal Muliadi Multifasari, Lilis Munna, Afzal Sayed Mustaring Mustaring Mut'Mainna Mut'Mainna Najla Harun Nasriah Nasriah Nasrullah, Asmaul Husnah Nengsi Agustianti Nur, A. Rismawinardi Nurhasni Muis Nurmasnaeni, Nurmasnaeni Nurul Aliah Nurul Azza Nurul Mukhlisah Abdal Paramitha, Dyan R., Mantasiah Rahman, Khaidir Ramlan Mahmud Ratna ., Ratna Rauf, Reski Febyanti Resky Hidayat Resky, Nur Amalia Rifdan Rina Pati Risma Niswaty Rivai, Andi Tenri Ola Rizal S, Muh. Rudi Salam S, Muh. Rizal Sakawati, Herlina Satrul, Hairul Saleh Seppa , Yusi Irensi Seppa, Yusi Irensi Sirajuddin Saleh Siti Syarifah Wafiqah Wardah Siti Syarifah Wafiqah Wardah Sitti Syarifah Wafiqah Wardah St. Fatimah B SUDIRMAN, MUH. Suhaeb, Laelah Azizah S. Sulmiah Sulmiah, Sulmiah Suyuti, Muh. Rizal Syahrul Safar Syaputra, Arlian Fachrul Syarif, Azmi Syauki Syarifah Fathimah A. Syarifuddin Syarifuddin Titi Sarnawiyah Triana Putri Herianto, Triana Putri Herianto Umar, Nur Fadhilah Viarel Batara Wafiqah Wardah, Siti Syarifah Wahyu Hidayat M Wajdi, Fathullah Wardah, Siti Syarifah Wafiqah Windy Azra Triana Yusi Irensi Seppa Yusi Irensi Seppa Yusri . Yusri Yusri Yusri Yusri