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PUTRI HANDAYANI
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Journal : Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH)

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Strategi Komunikasi Divisi General Affair PT The UNV Serang dalam Mengelola Hubungan Kerja dengan Tenaga Outsourcing Ahmad Firmansyah; Achmad Nashrudin Priatna; Noerma Kurnia Fajarwati; April Laksana; Putri Handayani
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Januari: JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6760

Abstract

This study aims to describe and analyze the communication strategy of the General Affairs (GA) Division of PT The UNV Serang in managing work relationships with outsourced workers from PT Tri Karya Cemerlang (TKC). Using a qualitative approach and in-depth interview methods, this study found that the GA Division implemented a structured and effective communication strategy, reflecting a deep understanding of Communication Strategy Theory, Organizational Communication, and Communication Management. The strategy involved thorough planning, flexible implementation, and continuous evaluation. The GA Division used various communication channels such as WhatsApp groups, weekly face-to-face meetings, and the use of visual media (photos/videos) to ensure clear and directed communication. This multi-channel approach facilitated timely and accurate information flow between departments and outsourced workers. Additionally, the GA Division positioned itself as a "communication bridge," centralizing coordination for all departments and ensuring smooth operational processes. The communication pattern employed was an effective combination of formal, hierarchical communication and informal, personal communication. This combination served to strengthen relationships, foster mutual understanding, and promote a collaborative work environment. The study highlights the importance of a strategic and adaptable communication framework that ensures seamless coordination, promotes positive work relationships, and contributes to organizational success. This research can serve as a reference for improving communication strategies in similar organizational settings.
Strategi Hotel Abadi Kota Serang dalam Mempertahankan Citra dan Reputasi Perusahaan Rica Anggraini; Achmad Nashrudin Priatna; Noerma Kurnia Fajarwati; Eka Susilawati; Putri Handayani
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Januari: JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6762

Abstract

This study aims to analyze the strategies implemented by Hotel Abadi in Serang City to maintain its image and reputation amidst the increasingly competitive hotel industry and pressures caused by the COVID-19 pandemic. A descriptive qualitative approach was used with a SWOT analysis technique to identify the strengths, weaknesses, opportunities, and threats facing the hotel. The results show that Hotel Abadi still relies on the strength of social relationships and loyalty of existing customers as reputation capital, but has not been able to manage its image comprehensively in accordance with the principles of image management theory. The communication strategies used are still conventional, such as banners and direct promotions, and have not yet touched on the realm of digital branding and professional management of customer feedback. On the other hand, the threat from new, more modern hotels that are more adaptive to technological developments is an urgent external challenge that requires a strategic response. Hotel Abadi must also pay more attention to service quality, not only from the physical side but also the overall customer experience. Given the rapid development of technology, management needs to formulate a more targeted and effective digital communication strategy to reach a wider audience through social media and websites. Hotel Abadi is advised to undertake a strategic transformation that is not only promotion-oriented, but also includes strengthening brand identity, improving service quality based on customer needs, and structured reputation management with an image management approach.
Semiotika Generasi Sandwich di Film Home Sweet Loan Rosanti Rosanti; April Laksana; Putri Handayani; Rizqi Fitrianti; Meiby Zulfikar
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Januari: JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6763

Abstract

The film Home Sweet Loan depicts the reality of the lives of young people who face economic and psychological pressures due to the double burden of family. The character of Kaluna represents the sandwich generation, a generation that must meet the needs of both generations, parents and the nuclear family. This study aims to analyze the meaning of denotation, connotation, and myth in this film, as well as how the representation of the sandwich generation is formed through narrative and visual symbols. The approach used is Roland Barthes' semiotic analysis, which divides meaning into three levels: denotative, connotative, and myth. Data were obtained through observation of the film, visual documentation and dialogue, and interviews with semiotics experts and film practitioners. The results show that the film Home Sweet Loan presents a layered meaning that reflects the dilemma of the sandwich generation, especially young women. The representation of the sandwich generation is formed through symbols and narratives that highlight the conflict between personal interests and responsibilities to the family. This film not only reflects reality but also functions as an ideological medium that shapes society's perspective on the role of the younger generation in the modern family. Through the character of Kaluna, the film depicts the pressures experienced by individuals in this position, including the challenge of maintaining a balance between personal ambition and obligations to the family. Thus, this film conveys a message about the importance of balancing personal interests and social demands within the family.
Analisis Proses Komunikasi Organisasi dalam Penyusunan Standar Operasional Prosedur di Inspektorat Daerah Kota Serang Rian Fikri Teguh Imanto; April Laksana; Putri Handayani; Achmad Nashrudin Priatna; Arfian Suryasuciramdhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Januari: JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6840

Abstract

Standard Operating Procedures (SOPs) play a crucial role in creating consistency, efficiency, and accountability in governance. However, the process of developing SOPs within the bureaucracy often faces complex organizational communication challenges. This study aims to analyze the organizational communication process in developing SOPs at the Serang City Regional Inspectorate, focusing on the role of the Secretariat as the administrative coordination center. The method used was a qualitative case study approach, involving in-depth interviews with key informants, observation, and documentation analysis. The results indicate that organizational communication plays a crucial role in every stage of SOP development, from data collection and drafting, to cross-sector coordination, and document finalization. The Secretariat acts as a liaison between units, archives manager, and coordination meeting facilitator. However, obstacles identified include a top-down vertical communication pattern, differing perceptions between units, delays in information flow due to bureaucracy, and limited technology-based communication tools. Improvements were made through the establishment of cross-unit forums, communication training, and the use of online applications to strengthen two-way communication. The implications of this research indicate that increasing the effectiveness of organizational communication is a key factor in accelerating the process of preparing SOPs and supporting the creation of more responsive, efficient, and accountable governance.
Komunikasi Digital PT. Marga Mandala Sakti dalam Meningkatkan Pelayanan Masyarakat pada Pengguna Tol: Studi Kasus Gerbang Tol Serang Intan Nabila Azhar; April Laksana; Putri Handayani; Achmad Nashrudin; Meiby Zulfikar
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Januari: JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6856

Abstract

This study aims to determine the effectiveness of PT. Marga Mandala Sakti's digital communication to improve public services for toll road users through the implementation of digital communication. PT. Marga Mandala Sakti's non-cash payment service, Tapcash, was used in this study using descriptive qualitative methods and case studies. Data collection techniques included interviews, observation, and documentation with four informants selected using purposive sampling. The theory used was digital communication. The results show that PT. Marga Mandala Sakti's digital communication is effective and well-supported by users of the Tangerang-Merak toll road. The innovation and launch of this digital-based application have received a positive response from toll road users. Although many remain unaware, PT. Marga Mandala Sakti continues to strive to introduce and enhance its customer service products. The benefits (value) of digitalization increase efficiency and convenience, but there are criticisms calling for a downloadable application to facilitate access. Furthermore, service limitations, technical issues such as server disruptions, and low public participation reduce its effectiveness.
Representasi Peran Ayah Sebagai Orang Tua Tunggal dalam Film Pendek “Mana Janji Ayah” (Semiotika Rolland Barthes) Ani Gusliyani; April Laksana; Putri Handayani; Achmad Nashrudin; Meiby Zulfikar
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Januari: JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6857

Abstract

This study aims to determine the representation of the father's role as a single parent in the short film "Mana Janji Ayah." The study used a qualitative method with Roland Barthes's semiotic analysis focusing on three layers of meaning: denotation, connotation, and myth. The analysis was conducted on scenes depicting the father's role, including as protector, patient, breadwinner, caretaker, and bringer of happiness to children. The results show that the representation of fathers is not limited to financial functions but also encompasses emotional and moral roles, such as affection, responsibility, and sacrifice in raising children. The film depicts a single father who works as a bajaj driver to support his children after the death of his wife, despite often facing economic constraints and environmental stigma. This representation is conveyed through visual and audio cues that reinforce the message of a father's struggle and sincerity. This study confirms that film can be a medium that reflects social reality, particularly the complexity of the role of single fathers, which is often overlooked in society.
Strategi Komunikasi Samsat Pandeglang dalam Meningkatkan Kesadaran Masyarakat untuk Membayar Pajak Kendaraan Bermotor Resa Rahmawati; Eka Susilawati; Fithrotul Kamilah; Noerma Kurnia Fajarwati; Putri Handayani
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Januari: JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6904

Abstract

This study aims to analyze the Samsat (Village Unit) communication strategy in improving taxpayer compliance with Motor Vehicle Tax (PKB) in Pandeglang Regency. The study employed a qualitative approach, with data collection techniques including in-depth interviews, non-participant observation, and documentation studies. Informants were selected purposively, including internal Samsat personnel (heads of technical implementation units, socialization officers, social media administrators, Mobile Samsat coordinators, and the Regional Revenue Agency) and the public (compliant taxpayers, delinquent taxpayers, and community leaders). Data analysis was conducted using an interactive model through reduction, presentation, and drawing conclusions through source triangulation. The results indicate that communication strategies through direct outreach, social media, Mobile Samsat services, and the Tax Amnesty Program have proven effective in increasing taxpayer participation and compliance. The amnesty program, in particular, is effective in attracting delinquent taxpayers and has an impact on increasing regional revenue. This study concludes that an appropriate, consistent, and community-based communication strategy plays a crucial role in optimizing PKB revenue. These findings can serve as a reference for formulating more innovative and sustainable communication strategies to increase Regional Original Income (PAD).
Co-Authors Achmad Nashrudin Achmad Nashrudin Ade Heryana Adeline Pastika Muham Adella Dwi Ayu Ningsih Aditya Dwi Prananda Agus Zahron Idris Ahmad Firmansyah Ahmad Irfandi Ahmad Zubaidi Aita Rahma Dewati Alifadeyana, Laily Alimir Amelia Nurul Hakim Aminah Miliani Anak Agung Istri Sri Wiadnyani Andri Suherman Anggun Marfuah Anggun Nabila Ani Gusliyani April Laksana Apritha Apritha Arfian Suryasuciramdhan Arita Marini Asma Yuleha Asmimi Basri Atmim Nurona Auxilia Febri Wirasny Purba Ayu Anisah Balqis Humaira Bryan Yamolala Ndruru Christina R. Nayoan Dea Gita Tasya Decy Situngkir Defta Nasya Berliani Della Meira Desyawati Utami Devi Angeliana Kusumaningtiar Devi Tri Lestari Dewi Suharningsih Dhiya Sutrina Dian Rif'iyati Dwi Feratul Anggraeni EFENDI . Eka Cempaka Putri Eka Susilawati Elvina Irma Yanti Erna Wati Ibnu Hajar Fajarwati, Noerma Kurnia Fajriyani Arsya Faricha Asniya Aufa Fatikhatun Nikmatus Sholihah Fazli Rachman Fenni Juniati Manurung Ferlina Rizky Indah Nugroho Findi Rinta Fiani Fithrotul Kamilah Fitrianti, Rizqi Getar Millennium Udara Gilang Rahmatulloh Gina Sonia Habiba Kamila Fatin hadap Hadap Halimatus Sa'diyah Hamidah Akilla Ignatia Esti Sumarah Ika Lestari Indah Nirwana Sari Indri Heni Damanik Ine Fitrianingsih Insyirah Meizaluna Ageng Pritami Intan Nabila Azhar Intan Permatasari Ira Marti Ayu Iriani Ismail Irna Melani Putri Jeni Puspita Sari Jenni Jesi Alexander Alim Jiaulhaq Hisyam Annajam Junaidi Junaidi Junniati Khairidatun Nisa KHOIRUN NISA Laelatol Mafiroh Lala Anggina Salsabila Lapina Lena Lidya Natalia Br Sinuhaji Lutfiah Mualifa M. Fahrozi Tanjung M. JAYA ADI PUTRA, S.Si, M.Pd, M. JAYA ADI M. Ulfatul Akbar Jafar Mardiah Marlina Simbolon Martina Napitupulu Maryam Aulia Masriadi Mauliatun Nisa meiby zulfikar Misnawati Misnawati Mitha Dwi Anggriani Moh. Arif Nur Reza Sayyidul Latif Moh. Zidan Rikza Muammar Khaddafi Muhamad Imaduddin Muhamad Rayhan Muhammad Farhan Rizqi Muhammad Saleh Naily Hani’ah Namira Wadjir Sangadji Nanda Aprilia Nawawi Natsir Nevi Susianty Nia Aisyah Novianti, Titta Nur Moch Alif Julianto BPS Nur Sangkut Nuraisyah Nurhasanah Nurhayati Nurhayati Nurhidayat Nuribadah Nuribadah Nurmalia Lusida Pangaribuan, Ingka Kristina Pascalian Hadi Pradana Purnama Edy Santosa Puspita Cahya Lestari Putri Rahmatika Reyhan Besari Qanitah Salma R Tri Rahyuning Lestari Rahmat Firman Septiyanto, Rahmat Firman Rahmat Fitra Rahmat Wisudawanto Rahmi Wardah Ningsih Ratih Kusumastuti Regita Anggi Olivia Pramesti Regita Putri Cahyani Reni Adi Setyoningsih Resa Rahmawati Rian Fikri Teguh Imanto rica anggraini Rini Handayani Rini Sartika Ririn Melati Risda Ramada Fitri Rizal Fadly Ardiansyah Rizky Handayani Robiul Ikhsan Sitorus Romadhon Fahmi Putra Rosanti Rosanti Safira Sammah Safrina Loi Saraswati, Henny Seprianto, Seprianto Shalilihat, Hilma Mithalia Siska Suci Triana Ginting Siswanto . Siti Abelia Puteri Siti Anisah Nasution Siti Hadisa Fitri Sofi Arifiana Mawadah Sofia Ningsih Rahayu Putri Sri Hadiningrum Sri Rejeki Suci Dahlya Narpila Sulistyani Putri Kinanti Sumani Sumani Syafwan, Mahdhivan Syarifa Aini Tanti Rahayu Valent Milenio Boas Santosa Viraesti Damayati Waode Mustika Weny Almoravid Dunga Widyatmani Sih Dewi Winda Saptaniarsih Wisnu Bayu Murti WULANDARI Wulandari Wulandari Yenny Oktaviani Yunisca Nurmalisa Yurniwati Zulfitri