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All Journal Excellent Jurnal Mirai Management Syntax Literate: Jurnal Ilmiah Indonesia Scientific Journal of Reflection : Economic, Accounting, Management and Business JURNAL PENDIDIKAN TAMBUSAI Jurnal Manajemen Strategi dan Aplikasi Bisnis Aptisi Transactions on Management Jurnal Riset Akuntansi Aksioma Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi EKONOMI BISNIS Jurnal Sains dan Teknologi JATI (Jurnal Mahasiswa Teknik Informatika) Emerging Markets : Business and Management Studies Journal Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal MSDA (Manajemen Sumber Daya Aparatur) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) BUDGETING : Journal of Business, Management and Accounting Jurnal Fokus Manajemen Bisnis Journal of Advanced Multidisciplinary Research Journal of Economics and Business UBS AKSELERASI: Jurnal Ilmiah Nasional CENDEKIA : Jurnal Ilmu Pengetahuan Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) International Journal of Applied Finance and Business Studies AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis AKADEMIK: Jurnal Mahasiswa Humanis Jurnal Locus Penelitian dan Pengabdian KNOWLEDGE: Jurnal Inovasi Hasil Penelitian dan Pengembangan Jurnal Ekonomika Dan Bisnis Economic Reviews Journal Asean International Journal of Business JRAP (Jurnal Riset Akuntansi dan Perpajakan) Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Indonesia Sosial Sains Jurnal Pendidikan Indonesia (Japendi) Cerdika: Jurnal Ilmiah Indonesia Indonesia Accounting Research Journal Indonesian Research Journal on Education Eduvest - Journal of Universal Studies Applied Quantitative Analysis (AQA) Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Business and Investment Review Jurnal Informatika Ekonomi Bisnis Enrichment: Journal of Multidisciplinary Research and Development Al-Tasyree: Jurnal Bisnis, Keuangan dan Ekonomi Syariah IIJSE Jurnal Sistem Informasi dan Manajemen Jurnal Akuntansi Sektor Publik Jurnal Media Akademik (JMA) Sainteks: Jurnal Sain dan Teknik Journal of Innovative and Creativity Jurnal Multidisiplin Indonesia Adpebi International Journal of Multidisciplinary Sciences International Journal of Indonesian Business Review International Journal of Management and Business Applied Agrinus: Jurnal Agro Marin Nusantara J-CEKI
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Journal : Syntax Literate: Jurnal Ilmiah Indonesia

Online-Customers Segmentation on PT. Rumah Mebel Nusantara (Ikea) in Semarang Region By Using K-Means Analysis With SPSS Finnia Ayu Kirana, Astried; Esvandiary Iswari, Neisya; Mafatir Romadhon, Damar; Heikal, Jerry
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.482 KB) | DOI: 10.36418/syntax-literate.v8i2.11378

Abstract

Business is an activity carried out by individuals and organizations that create value through goods and services to obtain a profit. In running a business, marketing strategy is the main key in product development for the progress of the company. Marketing is not only for product and service development, but also needs to take into account customer segmentation. Segmentation has done using K-Means Clustering based on SPSS. In this study, researchers took a case study at PT. Rumah Mebel Nusantara (IKEA) in the Semarang area by conducting research on 306 respondents to IKEA online customers. In this study obtained 3 clusters. Where cluster 1 is a Methodical Customer, Cluster 2 is referred to as a Humanistic Customer, and Cluster 3 is referred to as a Spontaneous Customer. Based on the results of data processing using SPSS, researchers chose Cluster 3 because this cluster has a high potential to increase sales with the type of purchase and the number of transactions are greater than the other 2 clusters. This cluster will tend to be more loyal than the other 2 clusters because this type of customer if they satisfied with the brand they will buy it.
Segmentation K-Means Clustering Model With SPSS Program Case Study Customer the Park Mall Sawangan Mulyono, Rynto; Sekar Ndini, Ayu; Kharisma, Gilang; Heikal, Jerry
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.363 KB) | DOI: 10.36418/syntax-literate.v8i2.11429

Abstract

In a transitioning word, specially in mall property industry, a winning strategy comes from anticipating with people needs and desires, understanding them in the most holistic way possible. The 7P marketing mix refined by Booms and Bitner in 1981 which consists of elements of Product, Price, Place, Promotion, People, Physical evidence, Processes and additional Partnerships, is a tool for analyzing existing market conditions in more depth. In addition, to meet customer wants, needs, and satisfaction refers to the market environment, both external and internal. This research succeeded in modeling customer segmentation based on clustering data mining techniques with K-Means analysis using the SPSS program. Based on the analysis results obtained, there are 3 clusters, namely clusters: consumptive customer, potential customer, and standard young customer. From the results of this study, we get the personas that emerge as a result of this clustering analysis, and identify the needs, desires, and preferences of the cluster that is formed. We choose to develop tactic 8Ps marketing mix for cluster potential customer.
Co-Authors Adi Setiawan Agus Siswanto Akhsan, Lurinjani Alam, Taris Zakira Aldyah, Tika Alghifari Suhardi, Fitra Ali Wafa Amelia, Dona Andi Saputro Anjarsari, Rosita Anne, Lisye Ira Apriani, Asti Arda, Edvidel Ardanesworo, Muhammad Feyzel Khalfani Putra Ardiansyah, Giri Teguh Ardianto, Andi Ariati, Ira Arrafi, Risa Eka Arthanugraha, Adam Arum Kusuma, Tiyanda Hanti Awalludin Awalludin, Awalludin Ayu Pradina, Dinda Ayu Wulandari Ayu, Cita Azkia, Nayla Azwar , Tasrika Azwar, Meiriza Azwar, Tasrika Azzuhri, Muhammad Basyar Badri, Ahmad Kamal Budi Setiawan Chairani, Metha Erzha Chandra, Jimmy Chandra, Jon Hendra Saputra Chitra, Jimmi Chow, Sayuti Darma Tenaya, I Putu Risky Daswirman, Daswirman Daulay, Risma Yanti Dawam, Khaerud Deden Nurjaman Desmalina, Desmalina Deswita, Riyan Yulmi Devi, Rizky Feliana Dilla Sistesya Doni Magat Harahap Dwi Ramadona, Dasatry Dwiputri, Rinta Agustiani Dwirahmawati, Retno Dzulqornain, Muhammad Edison, Alva Elfira, Renti Enny Enny Enny Widawati Erwan Erwan, Erwan Esvandiary Iswari, Neisya Fadhilah, Savira Maghfiratul Fadilla, Triana Gustiani Faisal Faisal Fajarini, Nurfahma Fauzan, Heri Fazarullah , Dwirizky Ferli, Isfan Finnia Ayu Kirana, Astried Firdaus, Aulia Fitria, Yossa Gandhi, Ayu Gelvi, Gelvi Givianty, Vasya Theodora Gunawan, William Ben Gusmeri, Gusmeri Hanifeliza, Rury Hardiyanti Hardiyanti Hariandja, E N Budiyanto Harsemarozi, Harsemarozi Hasahatan, Alex Fernando Hasibuan, Muhammad Satir Hendrawan, Erwan Herdiany, Gita Amira Heswara, Faisal Hindrawan, Dimas Humaira, Putri Syifa Hutabarat, Berman Hutabarat, Berman J Jaya, Hamka Putra Julian, Ahmad Kamaratih F, Yositalida Kettipusem, Sri Polya Kevry Ramdany kharisma, Gilang Kornela, Andhini Kristianto, Fajar Kurinawan, Haby Kurniawati, Yuni Kusumaningrum, Indah Liestiani, Annisa Mafatir Romadhon, Damar Mamonto, Fanjili Gratia Mangkuto, Shidiq Umar Marlina Marlina Moh. Masnur Muhammad Farhan Muhammad Ikhsan Muhammad, Tegar Mulyo, Iksan Adityo Mulyono, Rynto Muzakkar, Milastri Nazmi, Fittria Ningsih, Andria Nisa, Khairi Norsa, Reza Nugraha Nugrahmi, Lidya Nugroho, Septiadi Nugroho, Yusuf Wahyu Nur Aulia, Reza Nurlia, Siti Adinda Nurviriana, Savira Octavianson, Dave Nathanael Oki, Helzulmita Oktariani, Gulfi Oktarini, Dwi Indah Olivia Olivia Osthar, Fidy Rachman Pamadia, Era Pambudi, Adhy Priyo Pangestuti, Intan Panka Gumilang Passalaras, Raja Aulia Payoka, Netty Perdana, Gemilang Adi Perdhana, Rizkita Bagus Permadiyansach, Bambang Prabowo, Heru Pradina, Dinda Ayu Praditya , Rizqy Gumilar Praditya, Rizqy Gumilar Pramono Hadi Prasasti, Ferdania Pratama, Renaldo Pratiwi Pratiwi Purwanto, Muhammad Rizki Puspita Dewi, Puspita Puspita, Angela Candra Puteri, Cita Ayu Riyadi Putra Jaya, Hamka Putra, Abhiyoga Deyandra Putra, Rahmad Yunendri Putri, Annisa Nurwanda Putri, Juandela Herina Putri, Maya Seruni Rachman Zarkasih, Aditya Rachmawatie, Srie Juli Rafanio, Kevin Raharjo, Bangkit Widhi Rahmadeni Rahmadeni Rahmawati, Nurmalinda Rahmi, Mutia Ramadani, Rizki Agung Ramadhan, Andi Ramadhan, Andika Ramadhan, Yufiansyah Wahyu Reynaldi, Jaka Rica Rica, Rica Ridwan, Dadang Riyani, Sari Safangati, Ainun Salim, Susan Ratna Salwa, Elja Samsul Arifin Sani, Fitroh Baherudin Santosa, Suhari Saputra, Tubagus Chandra Saraswati, Iska Sari, Irma Ratna Sari, Nimas Indah Fatimah Saumananda Suroso, Nurinda Savitri, Fania Mutiara Sayuti Sayuti Sekar Ndini, Ayu Sembodo, Giri Sembodo, Giry Shabrina, Andi sirya, Damara Siswanto, Fajar Hartanto Sitinjak, Jeklin Sodikin Sodikin Soviatun, Nuria Sri Nugroho, Amanda Sri Utami Sugino, Agus Suhardi, Fitra Alghifari Sukmayanti, Andini Wulan Suryani, Rahmah Sutama, Aditya Suududdin, Suududdin Syafer, Erdimen Syahfitri, Fenny Syam, Syahrul Syarah, Irra Siti Syarifudin Syarifudin Syarrah, Ira Siti Syawaldi Afwan, Ahmad Syawaludin, Rahmat Taufiqillah, Rizal Teguh Widodo Terah, Yochebed Anggraini Threezardi, Ricki Tonggo, Andohar Triesna Ratulina Tuwindar, Tuwindar Wahyuningsih, Nia Watugilang, Ageng Wicaksono, Muhammad Haston Samudra Widiyanta, Antonius Hendri Widya Handayani Wulan, Mutia Karunia Antap Wulandari, Rayuli Wuryantadi, Dwi Yakub, Isnendi Yohana, Kesia Yudi Nugraha Bahar Yumarsa, Imam YUNI KURNIAWATI Zakaria, Dzaki Zulfahmi, Muhammad Riko Yohansyah