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Journal : Jambura Journal of Electrical and Electronics Engineering

 1 
Sentiment Analysis of Local Sunscreen Skintific, Somethinc, and Avoskin with Naive Bayes and SVM Clarisha, Windi; Fani, A. Astri Merilsa; Surianto, Dewi Fatmarani; Fadilah, Nur
Jambura Journal of Electrical and Electronics Engineering Vol 7, No 2 (2025): Juli - Desember 2025
Publisher : Electrical Engineering Department Faculty of Engineering State University of Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/jjeee.v7i2.30257

Abstract

Indonesia’s beauty industry, particularly local sunscreen products, has experienced rapid growth alongside increasing public awareness of the importance of skin protection against ultraviolet rays. Consumer reviews on digital platforms have become a vital source of information to understand user perceptions and preferences. This study aims to analyze sentiment toward three local sunscreen brands—Skintific, Somethinc, and Avoskin—by comparing two text classification methods: Naïve Bayes and Support Vector Machine (SVM). To address the imbalance in the number of positive and negative sentiment data, the Synthetic Minority Over-sampling Technique (SMOTE) was applied. The results show that applying SMOTE to Naïve Bayes significantly improved the accuracy from 81% to 93%, along with notable enhancements in precision, recall, and F1-score. Conversely, applying SMOTE to SVM slightly reduced accuracy from 92% to 91%, although the performance for positive sentiment remained stable. These findings indicate that the combination of Naïve Bayes and SMOTE is more effective in handling imbalanced data for sentiment analysis of beauty products. The implications of this study can serve as a basis for decision-making in product development and marketing strategies within the beauty industry, particularly in aligning with consumer sentiment.Industri kecantikan Indonesia, khususnya produk sunscreen lokal, menunjukkan pertumbuhan pesat seiring meningkatnya kesadaran masyarakat akan pentingnya perlindungan kulit dari sinar ultraviolet. Ulasan konsumen di platform digital menjadi sumber informasi penting untuk memahami persepsi dan preferensi pengguna. Penelitian ini bertujuan untuk menganalisis sentimen terhadap tiga merek sunscreen lokal—Skintific, Somethinc, dan Avoskin—dengan membandingkan dua metode klasifikasi teks, yaitu Naïve Bayes dan Support Vector Machine (SVM). Untuk mengatasi ketidakseimbangan jumlah data antara sentimen positif dan negatif, digunakan teknik Synthetic Minority Over-sampling Technique (SMOTE). Hasil menunjukkan bahwa penerapan SMOTE pada Naïve Bayes meningkatkan akurasi dari 81% menjadi 93%, serta memperbaiki precision, recall, dan F1-score secara signifikan. Sebaliknya, penerapan SMOTE pada SVM justru sedikit menurunkan akurasi dari 92% menjadi 91%, meskipun performa untuk kategori sentimen positif tetap stabil. Temuan ini menunjukkan bahwa kombinasi Naïve Bayes dengan SMOTE lebih efektif dalam menangani data tidak seimbang untuk analisis sentimen produk kecantikan. Implikasi dari penelitian ini dapat digunakan oleh pelaku industri kecantikan sebagai dasar pengambilan keputusan dalam pengembangan dan pemasaran produk berbasis persepsi konsumen.    
Co-Authors Addarisalam, Alif Aen, Kurotul Ahmad Ahmad Ainur Rahman, Ainur Akidah, Ihramsari Ambarsari, Niati Amelia, Anisa amin, ariyati Amin, Moh. Ma'ruf Aminatun Aminatun Andi Alviadi Nur Risal Andriana, Reni Anisah, Ismi Annafi, Rizka Anugerah Putra, Bayu Any Ismayawati Apik Budi Santoso Aprilia, Sherfina Indah Ardhana, Bima Kusuma Ardiyana, Sasna Syifa Arif Rofiqi , Ahmad Astuti, Ayun Dwi Ayuzmal, Nandia Azhar, Nabilah Azzahra, Nur Inaayah Badar, Muhammad Banna, Andi Berliana, Beta Chairatul Umamah Chuzaimah Cindya Alfi Clarisha, Windi Dewanto, Didit Kustantio Dewi Fatmarani Surianto Dewi, Nadya Putri DILA, DILA Dillah, Salsa Dwi Budi Santoso Elfrida Ratnawati Endang Lastinawati, Endang Erawati, Erawati Exsa Putra Ezzafira, Rizka Fadilah, Ahmad Arif Fani, A. Astri Merilsa Farida, Ucyk Nurul Farokhah, Laely Fatchiyah Maharani, Masti Fatih, Mohamad Fauziyah, Riska Annisa Febrianty, Eva Firmansyah, Raden Arief Fitri Norhabiba, Fitri Fitriana Fitriana Ghaniyasari, Nur Azizah Hairuniska, Nuriski Hardiyanti, Sakinah Hariani, Shintia Shepti Hariyani, Yunita Harun Mukhtar Hasanudin, Asriani Hasibuan, Marlina Heni Purwati Herdaning Putri, Piranti Ibrahim Arifin Iffan Maflahah Indra Suharman izzah fijriyah, izzah Jaenab, Jaenab Jannah, Zairotul Jihadi, Athira Julia Saputri, Maulida Jumiati Kadek Ayu Erika Kahar, Abd. Karima, Zalfani Fitri Karmila, Widya Kirana, Tamira Pontia Kusnadi, Devi Kusumawati, Putri Nur Laily, Alifia Noer LATIEF , SYEKH ADIWIJAYA Latif, Aulia Insani Luh Putu Ratna Sundari Lukman Nuzul Hakim Luwihta, Aisyah Dana Magdalena, Ina Maimon Sumo MARDIAH, AINA Martitah Martitah Maulana, Arman Maulidia, Lailatul Maulidiyah, Ana Maulidya, Sarah Meylandari, Purnama Minarny Gobel Mohamad Djasuli, Mohamad Mohammad Fikri, Mohammad Mufidah, Wirdatul Muhammad Basri Muhammad Hanafi Muhammad Syukur Muhammad Takdir, Muhammad Muhammad Yusron Maulana El-Yunusi Mukhlis Mukhlis Mulyadi, Syifaul Aini Munirah Munirah Munte, Angelina Cristine Musyarrofah, Wilda Muthmainnah, Aindri Rizky Nahar, Hendrik Nani Suwarni NASUTION, HABIBAH Nasution, Nur Aida Netti Aryani Ningrum, Tsamara Probo Novaria Lailatul Jannah Nur Asia, Nur Nur Asiah NUR EFENDI Nuraulia, Silviana Nurazizah Nurazizah, Nurazizah Nurfitriana, Saumi Nurlaela, Ai Nurlaila Fitriani Nurvita Oktaverina, Ella Kurnia Oktavini, Devi Pamput, Jessicha Putrianingsih Pertiwi, Ratu Seffy Polopadang, Arion Whaizer Pradwita, Yanuarizka Widhi Prasetyo Nugroho, Anggit Pratama, Risma Cahya Yudita Pu'adi, Pu'adi Putri Mardiani, Indah Rafika, Fitria Rahayu, Mustika Rahmahdiyyyah, Tsabitah Rahmat Rahmat Rahmat Romadhon, Dzikri Rahmayanti, Wa Ode Ramadani, Riska Rasak, Risna Ratna Juwita Risna Risna, Risna Rizka, Saffana Rofi'ah, Siti Rohaniah, Jaftiyatur Rohmatika, Naili Rosidah, Ilmiyatur Rosita, Ria Rosmana, Primanita Sholihah Rosmawati, Henny Rozzaid, Yusron Runi, Runimeirati Safriani Rahman, Safriani Sahib, Rahmawansyah bin Sahlan Salim, Vina Putri Sary, Yessy Nur Endah Shadila, Bella Siadah, Kurniatus Singgih Prihadi Siti Zulaikhah Sitti Amirah Sofyan Iskandar, Sofyan Sri Wahyuni Srilestari, Titik Sriyanto Sriyanto Sudaryanto, Edy Sugianti Suharsiwi Suharsiwi Suni Hariati, Suni Supriliyanti, Novi Suria, Ali Syamsul Bahri Tarman , Tarman Titiek Sutriningsih, Susilawati Susilawati , Trianditha, Rinanda Wardhani, Indah Setyo yuliani, ita Yusuf, Mukhtar YYFR. Sunarjan, YYFR. Zakiyyah, Muthmainnah Zamzami, Muhammad Abid Zulfikar, Robi Zuliani, Rizki Zulkarnain Zulkarnain