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Rian Hidayat
Fakultas Pertanian, Universitas Andalas
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Journal : Pendidikan Ekonomi

 1 
EFFECT OF PRICE , PRODUCT AND CONSUMER PURCHASE DECISION AGAINST LOCATION IN INDAH GROUP SWALAYAN LUBUK BASUNG Afandi, 〖Desmar Rodian; Sari, Mareta Kemala; Hidayat, Rian
Pendidikan Ekonomi Vol 1, No 1 (2014): Jurnal Wisuda Ke 48 Mahasiswa Prodi Pendidikan Ekonomi
Publisher : Pendidikan Ekonomi

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 ABSTRACTThis study aimed to determine the effect of price , product and location on consumer purchasing decisions in Belle Group Self Lubuk cone . This type of research is quantitative . The method used in this research is descriptive method associative . The study population was all consumers who shop at Belle Group Self Lubuk cone . The study sample was taken by means of nonprobability sampling ( non- probability sampling ) is a sampling technique that does not provide the opportunity / equal opportunity for each element or selected members of the population to be sampled . Based on the theory Rosce Sekaran , a sample was taken of 100 respondents. Results of the study : 1 ) . Partially known price variables significantly influence consumer purchasing decisions Belle Group Self . This is evidenced by the results of research which states that tcount ( 4.675 ) > t table ( 1.66 ) and Sig ( 0,000 ) < α ( 0.05 ) , meaning that Ho1 was rejected Ha1 accepted . From the results of the regression coefficient of the regression test known price variable is positive 0.663 . 2 ) . Products positive and significant impact on consumer purchasing decisions Belle Group Self . This is evidenced by the results of research which states that the value of t ( 2.754 ) > t table ( 1.66 ) and Sig ( 0.007 ) < α ( 0.05 ) Ha2 acceptable means Ho2 rejected . From the results of the regression coefficient of the regression test known price variable is positive 0.239 . 3 ) . Location positive significant effect on consumer purchasing decisions Belle Group Self . This is evidenced by the results of research which states that the value of t ( 3.615 ) > t table ( 1.66 ) and Sig ( 0,000 ) < α ( 0.05 ) means HO3 rejected Ha3 accepted . From the results of the regression coefficient of the regression test known price variable is positive 0.523 .
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PO. JASA MALINDO TRAYEK SOLOK - PADANG Febria Purwasih, Vivi; Masrin, Indra; Hidayat, Rian
Pendidikan Ekonomi Vol 1, No 1 (2014): Jurnal Wisuda Ke 48 Mahasiswa Prodi Pendidikan Ekonomi
Publisher : Pendidikan Ekonomi

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                                                         ABSTRACT                   Marketing Mix Influence Consumer Buying Decision Against the trajectory Malindo PO.Jasa Solok - Padang , This study aims to determine whether the marketing mix affect consumer purchasing decisions at the PO . Malindo services Solok - Padang route . This type of research is survey research , where the research was carried out on a number of units of analysis that found the facts or factual information about the symptoms of a group or individual behavior and the results can be used as materials for planning or decision-making . The population in this study were all passengers Freight PO.Jasa Malindo Solok - Padang route . The sampling technique used was non- probability sampling using purposive sampling techniques , namely the determination of the sample based on certain considerations , the data collection techniques used by distributing questionnaires . The sample used by 80 of the respondents were already using a PO . Malindo services Solok - Padang route at least three times . Analysis tools used are validity , reliability test , normality test, multicollinearity , multiple linear regression , t test , F test , and test the coefficient of determination ( R2 ) . The results showed that 70 % variable purchase decisions are influenced by the independent variables are: Product ( X1 ) , price ( X2 ) , promotion ( X3 ) , distribution ( X4 ) , people / employees ( X5 ) , process ( X6 ) and Physical Evidence ( X7 ) . While the remaining 30 % of purchase decisions are influenced by other variables that are not included in this study . T-test research results ( partial ) product ( X1 ) with a significant value of 0.41 , the price ( X2 ) with a significant value of 0.41 , promotion ( X3 ) with a significant value of 0.30 , the distribution ( X4 ) with significant values of 0.40 , the ( X5 ) with a significant value of 0.09 has no effect on consumer purchasing decisions , while the process ( X6 ) with significant value sebesar0 , 02 , physical evidence with a significant value of 0.00 can be said process and physical evidence influence on consumer purchase decisions and test f ( simultaneous ) indicates that the product ( X1 ) , price ( X2 ) , promotion ( X3 ) , distribution ( X4 ) , people / employees ( X5 ) , and physical evidence ( X7 ) significantly affect consumer purchasing decisions at the PO . Malindo services Solok - Padang route . 
THE EFFECTS OF AGRICULTURAL EXTENSION MATERIALS TO HUMAN RESOURCE OF FARMERS IN NAGARI PAKAN RABAA TENGAH KOTO PARIK GADANG DIATEH SUBDESHELF SOLOK SELATAN DISTICT Voni, Sepsol; Hidayat, Rian; Malinda, Yola
Pendidikan Ekonomi Vol 1, No 1 (2014): Jurnal Wisuda Ke 48 Mahasiswa Prodi Pendidikan Ekonomi
Publisher : Pendidikan Ekonomi

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ABSTRACTThe purpose of this study is to describe the effect of agricultural extension materials on human resource farmers in Nagari pakan rabaa tengah Koto Parik Gadang Diateh Subdeshelf Solok Selatan Distict. The Research used in this study is a case study. The population is all the groups farmer in many population 1.241 in Nagari Pakan Rabaa Tengah. Sampling was conducted with a sample of study respondents with a sample of 104 people consisting of four farmer groups. An analysis in this study is a 1. Descriptive analysis 2. Multiple linear regression f-test. The results of this study that : 1. Agricultural Materials significant and positive impact to improving the quality of human resources of technic farmers in Nagari Pakan Rabaa Tengah 2. The agricultural economics Materials significant and positive impact to improving the quality of human resource farmers in Nagari Pakan Rabaa Tengah 3. The management of farm households science significant and positive impact to improve the quality of human resources of farmers in Nagari Pakan Rabaa Tengah 4. To dynamics of farmers groups material significant and positive impact to improving the quality of human resources of farmers in Nagari Pakan Rabaa Tengah 5. The politics of agricultural development materials significant and positive impact on improving the quality of human resources of farmers in Nagari Pakan Rabaa Tengah 6. materials of agricultural technic, agricultural economics, management of farm households science, group dynamics and political development of agriculture science is collectively equally significant effect on improving the quality of human resources of farmers in Nagari Pakan Rabaa Tengah Koto Parik Gadang Diateh Subdeshelf Solok Selatan Distict.  
PENGARUH REALISASI ANGGARAN PENDAPATAN DAN BELANJA DAERAH (APBD) TERHADAPPERTUMBUHAN EKONOMI DI PROVINSI SUMATERA BARAT Susila, Indra; Yolamalinda, Yolamalinda; Hidayat, Rian
Pendidikan Ekonomi Vol 1, No 1 (2014): Jurnal Wisuda Ke 48 Mahasiswa Prodi Pendidikan Ekonomi
Publisher : Pendidikan Ekonomi

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ABSTRACT This study aims to demonstrate and analyze how far the effect Goverment expenditure and Investment  of the Economic Growth in West Sumatra province . This study used a sample of 15 fifteen -year budget that comes from the realization and Investment  from 1997 to 2011 . Kind of research conducted in this study using quantitative research using time series  of  1997 to 2011.Tools of data analysis in this study uses an econometric approach to the multiple regression equation . From the analysis of the data showed that the variables Routine ( X1 ) partially no effect on Economic Growth in West Sumatra Province , Development Expenditure variables ( X2 ) and partially significant effect on economic growth in the province of West Sumatra , and the investment variable ( X3 ) partial had no effect on Economic Growth in West Sumatra province . Overall the studied variables have an influence on Economic Growth in West Sumatra province .
EFFECT OF PRICE , PRODUCT AND CONSUMER PURCHASE DECISION AGAINST LOCATION IN INDAH GROUP SWALAYAN LUBUK BASUNG Rodian Afandi, Desmar; Kemala Sari, Mareta; Hidayat, Rian
Pendidikan Ekonomi Vol 1, No 1 (2014): Jurnal Wisuda Ke 48 Mahasiswa Prodi Pendidikan Ekonomi
Publisher : Pendidikan Ekonomi

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Abstract

 ABSTRACTThis study aimed to determine the effect of price , product and location on consumer purchasing decisions in Indah Group Swalayan Lubuk Basung. This type of research is quantitative . The method used in this research is descriptive method associative. The study population was all consumers who shop at Indah Group Swalayan Lubuk Basung . The study sample was taken by means of nonprobability sampling ( non- probability sampling ) is a sampling technique that does not provide the opportunity / equal opportunity for each element or selected members of the population to be sampled . Based on the theory Sekaran , a sample was taken of 100 respondents. Results of the study : 1 ) . Partially known price variables significantly influence consumer purchasing decisions Belle Group Self . This is evidenced by the results of research which states that tcount ( 4.675 ) > t table ( 1.66 ) and Sig ( 0,000 ) < α ( 0.05 ) , meaning that Ho1 was rejected Ha1 accepted . From the results of the regression coefficient of the regression test known price variable is positive 0.663 . 2 ) . Products positive and significant impact on consumer purchasing decisions Indah Group Swalayan. This is evidenced by the results of research which states that the value of t ( 2.754 ) > t table ( 1.66 ) and Sig ( 0.007 ) < α ( 0.05 ) Ha2 acceptable means Ho2 rejected . From the results of the regression coefficient of the regression test known price variable is positive 0.239 . 3 ) . Location positive significant effect on consumer purchasing decisions Indah Group Swalayan. This is evidenced by the results of research which states that the value of t ( 3.615 ) > t table ( 1.66 ) and Sig ( 0,000 ) < α ( 0.05 ) means HO3 rejected Ha3 accepted . From the results of the regression coefficient of the regression test known price variable is positive 0.523 . 
Co-Authors 3Mareta Kemala Sari A, Amrullah Abu Tholib Achmad Rivai Syahputra Achmad, M. Djanib Adi Purnama Agianto Agus Subekti Agustin, Hilda Ahmad Safei aida ningsih, nur Akhmad Dasuki Ali Yusri aliya setiyani, metty Amrizal Anas anda restu, delpa Andi Supriansyah Anggi, Febbinur Anggraini, Syatia Duwi Anisa, Sofi Apendi Arsyad Arti Yoesdiarti Aryastuti, Nurul Asni Asni Astuti, Nuraini Budi Athiah Safari Aulia, Windi Auliya, Rizki 〖Desmar Rodian Afandi Budiman, Cipta Cecep Zakarias El Bilad chaniago, alfi Damayanti, Elisa Debby Okti Maharani Desi, Erawati Desmar Rodian Afandi Dina Dwi Nuryani Dwi Krisbiantoro Dwiyanti, Rosyidah Ediset, Ediset Eko Sri Wiyono Elfiyusriningsih Syara Fathur Rismansyah Fatmawati F, Fatmawati Firges, Hega Hegia fitriyasari Gilar Budi Pratama Hasirun, Hasirun Hayatun Nufus Heri Purwanto Hesti Asriwandari HL, Rahmatiah I. L, Stefanus Ibnu Romadhon Iin Solihin Imam Budiawan Imran Anwar Kuba Indah Sari Indra Masrin Indra Suharman Indra Susila Iqbal, Nabiha Amaliah Islami, M. Fiqri Al Jamin, Awaluddin Juaidah Agustina, Juaidah Julyani, Dahliya Kader, Mukhtar Abdul Kadori Haidar Khairani Putri, Khairani Kinanti Azani, Fauzia Kudrat Sunandar Kurniati Kusumo, Haryono La Ode Ismail Ahmad, La Ode Ismail Liana Mulkufya Lomba Sultan M. Abie Rafdi Fauzy M. Cece Ariwirdana M. Trihudiyatmanto Mahda, Mahda Majid, Anugrah Makhrup , Abdul Gani Maprasit, Lateefah Martini Djamhur, Martini Marwa MilaFikriyah, MilaFikriyah Mira Nila Kusuma Dewi Missriani Missriani, Missriani Muhammad Basir Muhammad Firdaus Muhammad Saleh Ridwan Muslim Afandi Mustafa, Zulhas'ari Nasution, Zubeir Ahmad Nelfita, Yulia Ninda Novita Ninik Hasanah Nofialdi, Nofialdi Noor Ellyawati nopika, depi Nova Suryani Nur Alia Sumanti Nurani Khoerunnisa Nurdiana, Lela Nurfebrian, Adji Nurfiqih, Nurfiqih Nurul Azmita Octaviany, Resty Pindarwati, Atut Qadir Gassing Rahman, Ashari Ramli, Rosmini Ranggi Praharaningtyas Aji RATNAWATI Ray H, Bobby Restu Rahmat Fajri Reva Deviana Reza Reza Rida Purnama Sari Rika Hariance Rina Susanti Rini Hakimi Riri Lovita Rismia Agustina Roida Pakpahan Roza Yusfiandayani S Siswanto Salfen Hasri Salsabila Rosnie Salsabillah, Al Mahira Sarbani Sepsol Voni Septian, Reza Shafa Simbolon, Dasinto Siti Mudthiya Arpijayanti Siti Rukiyah, Siti Sohiron Subhanjaya Angga Atmaja Sukarno Sukomo Sukomo Sumanto, Sumanto Suparno Suparno Supriyadi Supriyadi Supriyadi Susanto, Yohanes Syafwandi, Syafwandi Syamsuddin, Muh Suharto Syarah Khairat Syuryani Syuryani Taufiq Ihsan Tawaqal, Ridwan Thomas Aldi Fikri Tita Rosita Usman, Yusri Utari Puspita Sari Violeta Inayah Pama Vivi Febria Purwasih Vonny Indah Mutiara Wahyudin Wahyudin Wardaya, Muhari Ilham Weriantoni, Weriantoni Winda Dwi Yanthi Wulandari, Mona Pitri Yahya Yahya Yola Malinda Yolamalinda Yolamalinda Yonariza Yonariza Yos Sudarman Yuerlita Yulantomo, Aris Yulianingsih, Evi Yulinda Yulinda Yulmitra Handayani Zainal Arifin Zamzami Zamzami Zubeir Ahmad Nasution