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Journal : PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS

STRATEGY FOR DEVELOPING PRODUCT STANDARDS, PRODUCT QUALITY, AND INNOVATION IN IMPROVING THE INTERNATIONALIZATION PERFORMANCE OF MSMES AT AIDA FURNITURE IN PASURUAN Richa Afriana Munthe; Sudarmiatin Sudarmiatin; Imam Mukhlis
PENANOMICS: International Journal of Economics Vol. 1 No. 3 (2022): December
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56107/penanomics.v1i3.49

Abstract

This research was conducted to describe how an MSME company innovates in improving its internationalization performance by developing product standards and improving product quality. The object of research is the Aida Funiture company located in Pasuruan, East Java, Indonesia. The research approach uses descriptive and qualitative methods. Data collection techniques are carried out by conducting direct interviews with business owners. The research results show that the company has a strategy related to standard product development and quality improvement. This proves that by innovating the company can compete and have a competitive advantage. Innovation is an important thing that can differentiate a product from other products so that it can improve its internationalization performance
IMPLEMENTATION OF KNOWLEDGE MANAGEMENT TO INCREASE COMPETITIVE ADVANTAGE TOWARDS EXPORTS (STUDY VISIT AT AIDA FURNITURE, PASURUAN) Sudirman; Sudarmiatin Sudarmiatin; Imam Mukhlis
PENANOMICS: International Journal of Economics Vol. 1 No. 3 (2022): December
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56107/penanomics.v1i3.51

Abstract

This study aims to find out how to implement knowledge management as an effort to increase competitive advantage towards exports. This research was conducted at Aida Furniture, Pasuruan, East Java, Indonesia. The research method was carried out using descriptive and qualitative analysis, by conducting direct interviews with company owners and direct observation of the company. This study obtained results indicating that the successful implementation of knowledge management in the Aida Furniture company was determined by leadership and management support, organizational culture, information technology innovation, training and education. This understanding will help companies to identify important issues that must be faced when designing and implementing knowledge management. This lack of understanding causes companies to be slow to compete with others making it difficult to export due to low internationalization performance.
ADAPTATION OF TECHNOLOGY AND USE OF INTERNATIONAL LANGUAGES IN INCREASING MSMES TOWARDS INTERNATIONALIZATION AT AIDA FURNITURE Elfiya Yetti; Sudarmiatin Sudarmiatin; Imam Mukhlis
PENANOMICS: International Journal of Economics Vol. 1 No. 3 (2022): December
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56107/penanomics.v1i3.52

Abstract

The purpose of this research is to find out how companies implement in adapting to technology and the use of international languages to increase MSMEs towards internationalization. This research was conducted at Aida Furniture, Pasuruan, East Java, Indonesia. The approach used in this study is descriptive and qualitative analysis by conducting direct interviews with company owners. In addition, direct observation of the research object was also carried out and secondary data collection, namely online document searches and literature reviews. This study obtained results indicating that the company has made adaptations in technology in its production process. The use of technology is carried out by the company in the process of painting and drying products. The obstacle faced by companies to be able to export is the use of international languages. If these obstacles can be overcome positively, then the company will generate a competitive advantage so that MSMEs can compete and lead to internationalization. Technological innovations carried out by the company will accelerate the company's competitive advantage for internationalization and export.
APPLICATION OF UPPSALA THEORY IN THE INTERNATIONALIZATION OF FURNITURE PRODUCTS Martin; Sudarmiatin Sudarmiatin; Imam Mukhlis
PENANOMICS: International Journal of Economics Vol. 1 No. 3 (2022): December
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56107/penanomics.v1i3.58

Abstract

The research problem raised aims to find out how the process of internationalization of furniture companies is related to the Uppsala theory. This research is a case study with an object, namely the company Aida Furniture which is one of the Micro, Small and Medium Enterprises (MSMEs) engaged in the furniture industry. This research was conducted through a descriptive and qualitative approach. To obtain the necessary data, the authors conducted in-depth interviews with business owners from Aida Furniture. Determination of the subject is done purposively where the researcher determines the sampling by determining the special characteristics that are by the research objectives so that they are expected to be able to answer research problems. The biggest problem in the process of market internationalization is on the supply side where the government and universities are expected to be able to fill this gap by standardizing treatment in usage and other processes. In the internationalization process described, Uppsala's theory cannot be used to explain the internationalization process model at Aida Furniture. Meanwhile, the process of spreading sales areas can be explained by the Uppsala theory.
Co-Authors Abdul Hadi Abdul Halim Achmad Ali Said Achmad Mamduh Achmad Murdiono Ade Setia Pratama Adelia Rahma Aditya Nirwana Afif Nur Rahmadi, Afif Nur Agel Cahyo Putro Aguk Triyanto Agung Haryono Agung Nugroho Agus Hermawan Agussalim Agussalim Ahmad Fawaiq Suwanan Aji Prasojo Akbarti Na'ima Alya Rachma Fadhillah Anggun Satriani Anggun Yuli Wijaya Anita Sumelvia Dewi Annisya Annisya’ Arief Noviarakhman Zagladi Arik Wulandari Ashif Chumaida Sari Astri Ibadiyah Betari Putri Pavita Budi Eko Soetjipto Budi Utami Budi Utami Buyung Adi Dharma Cahayati, Nila Choirul Anam Choirus Saadah Chusnul Chotimah Damis Veri Budianto Danar Ezrananda Danardana Murwani Danardana Murwani Danardana Murwani Davied Radhika Saputra Dayat, M. Dayat Dedy Saputra Delta Ananda Arga Putra Deni Andrean Deni Andrean desi kristanti, desi Desy Eka Agustina Dewi Nurjannah Dewi Wulan Sari Dewi, Velina Sari Dewinda Anggi Putri Setiawan Dhiah Fitrayati Diana Ambarwati Didin Elok Parastiti Dwi Annissa CRB Dwi Wulandari Dyah Arini Rudhiningtyas Dzaki Alfarrez, Muhammad Edi Murdiyanto Ega Saiful Subhan Eka Ramadanti Elfiya Yetti Ellyana Indriani Wulandari Elmira Mufliha Camila Endang Miftaqul K Endang Sri Andayani Ermita Yusida Erna Retno Rahadjeng Erwin Syahputra Esy Nur Aisyah Fadali Rahman Fajar Azmi Kurniawan, Fajar Azmi Farida Rahmawati Farida Styaningrum Fathonah, Sastiana Mandasari Fauji, Diah Ayu Septi Fidelis Dwi Putra Santoso Fitriyah Fitriyah Fuat’dah, Devit Anisatul Fulgentius Danardana Murwani GLADY OLINE Grisvia Agustin Gulo, Feberlian Elisabeth Gunartin Gunartin Hadi Sumarsono Hamdana Hamdana Handoko, Elvanda Satria Pratama Handri Dian Wahyudi Hardiningrum, Iing Sri Hari Wahyono Helmi Abidin Heri Pratikto Herman Herman Herman Hesti, Mirna Shofa Hidayat, Moh. Nurul Huda, Muhammad Rifqi Mafatikhul Inayati Nuraini Dwiputri Indah K, Luluk Nur Ismayantika Dyah Puspasari Isnawati Hidayah Iva Chandraningtyas Iva Khoiril Mala Ivan armawan Joko Setiyo Karolus Suban Waikelak Kespandiar, Tengku Kinanti, Sekar Ayu Kuntum Kinanthi Lawi, Ansarullah Linda Seprillina Lisa Rokhmani Lustina Fajar Prastiwi Lutfi M. Ansyar Bora M. Fahrizal Hasibuan Magistyo Purboyo Priambodo Mahmud Mahmud Mala , Iva Khoiril Maretasari, Rina Markhamah, Siti Martin Maulidia, Rina Melany, Melany Moch. Wahyu Widodo Moh. Hefni Munawar Muhammad Hariri Muhammad Irfanul Hakim Zain Muhammad Sulhan Mukti, Teguh Lingga Munandar Munandar Munir , Muhammad Syahrul Na'ima, Akbarti Nahdi, Moehammad Robith Nasikh Ni'matul Istiqomah Nila Cahayati Nizar Nasution, Aqil Nugrahaningtyas, Andien Nugroho, Agung Nur Anita Yunikawati Nuraini, Fariha Nuril Aulia Munawaroh Nursabrina, Zata Yumni Subhati NURUL AZIZAH Nurul Faizah Nurul Hildha Afifa Ozlem Sokmen Gurcam Pambudy, Akhlis Priya Parawansah, Rosa Indah Phousith Phongsavath Prihatini, Hikmah Tri Puji Handayati Putra Hilmi Prayitno Putri, Salsabilla Pyng, How Shwu Qofifah, Salmaa Nur Qurrota Ayun Qurrotu Ayniy Rachmad Hidayat Rachmad Ilham Rafikhein Novia Ayuanti Rahawarin, Fazlur Rahman Rahman, Fadali Rahmayanti, Dhita Aulia Ratna Mitasari Refo Putra S Refo Putraseto Regina Trisuci Rahmadani Reinanda Putri Reza Lainatul Rizky Richa Afriana Munthe Rieska Maharani, Rieska Rimadhini, Adilla Naura Ririt Dwiputri Permatasari Riza Dwi Meidiaputri Ro'ufah Inayati Robbi Readi Rofiqi Rofiqi Rosyida, Rosyida Rudhiningtyas, Dyah Arini Rudi, Jupensius Sachrir, Muh Irshan Said, Sitaman Sainul Salman Farizi Saptaria, Lina Saputra, Muhamad Ajye Saraswati, Nurma Sari, Ashif Chumaida Sari, Wahyu Tita Sariyani Sariyani Sariyani Sariyani Selviasari, Rike Septiansyah, Genadi Sirodjudin, Mochamad Solikhatul Azizah Sri Handayani Sri Hariyanti Sri Rahayu Suci Rohayati Sudarmiatin Sueb Sugeng Hadi Utomo Sugiarti Ramadhan, Tri Sukarsih Sukma Nawang Sulistyowati, Nur Wahyuning Suparno Suratno Suratno Surya, Eka Putri Sutomo Sutomo Syahrul Munir , Muhammad Taruni Risla Hanifah Timbul Hamonangan Simanjuntak Timbul Hamonangan Simanjuntak Tsabita Khwarazmita Ubeid Fandi Nasrulloh Umi Nadhiroh Ustadus Sholihin Ustadus Sholihin Vidya Purnamasari Vira Anandha Wahjoedi Wahjoedi wahyuni wahyuni Wahyuningtiyas, Nanik Wati, Sri Sulistiya Widya Anjani Yayang Syania Sabilla Taqwa Yogi Dwi Lestari Yudiarto Perdana Putra, Yudiarto Perdana Yuli Soesetio Yuli Soesetyo, Yuli Yundari, Yundari Yusna Arlavico Safira Nadadies Zaenul Muttaqien Zuhrotul Munawwaroh Zulpan Akhir Ritonga