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Peran Value Co Creation dalam Consumer Engagement Pada Pengguna Shopee di Kota Medan Joyce Alicia; Maharani Aruan; Ririn Pradilla Surbakti; Yosefira Aurel Putri; Muhammad Aulia Rifki Nst; Onan Marakali Siregar; Afrila Mulyati Siregar
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 4 (2024): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

Value co-creation is a concept where customers play an active role in creating value with the company. The role of Value Co-Creation in Consumer Engagement in companies like Shopee is very important. This research uses qualitative methods to explore how Shopee applies value co- creation in increasing consumer engagement. Through in-depth interviews and content analysis, it was found that active customer engagement in various company activities, such as gamification and product reviews, contributed significantly to increased customer satisfaction and loyalty. The research results show that customer participation in value creation not only increases satisfaction but also strengthens emotional attachment and trust in the brand. These findings emphasize the importance of value co-creation strategies in efforts to increase consumer engagement in the digital era.
Pengaruh Costumer Experience Terhadap Brand Loyalty Pada Mie Gacoan Cabang Dr. Mansyur Medan Mita Fasya; Jennifer Tio; William Dika Manihuruk; Meichell Topan Panjaitan; Rendy Gultom; Onan Marakali Siregar; Afrila Mulyati Siregar
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 4 (2024): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to examine the influence of customer experience on brand loyalty at the Gacoan Noodle outlet, the Dr. Mansyur Medan branch. A marketing strategy that focuses on long-term relationships with long-term relationships with customers, as well as the importance of customer experience and brand loyalty, are the main concerns in this study. Loyalty are the main concerns in this study. The research method used the research method used is quantitative with simple linear regression analysis techniques. Data was collected through distributing questionnaires to 100 respondents who have transacted at transactions at the Mie Gacoan outlet, Dr. Mansyur Medan branch. Research results the results showed that all questionnaire items were valid and reliable. Simple linear regression results regression results show that customer experience has a positive and significant influence on brand loyalty. Thus, increasing customer experience canincrease Brand Loyalty at the Dr. Mansyur Medan Branch of Gacoan Noodle Shop.
Analisis Dampak Co-creation Experience Dalam Perkembangan Bisnis Pariwisata Kota Medan di Era Digital Saat Ini Andriani Safirah; Shella Angelika Gea; Hanna Banjarnahor; Yasser Muda Panjaitan; Yohannes Sinaga; Onan Marakali Siregar; Afrila Mulyati Siregar
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 4 (2024): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

The field of tourism in Medan city is an interesting research object to study due to the influence of technology in the current digital era. In the midst of the development of information and communication technology, the role of co-creation experience has been found to be one of the important factors to increase the attractiveness of tourism in a region. This research aims to analyze the impact of Experience Co-creation in business tourism development in the current digital era. today's digital era. This research uses a qualitative method research method. Data collection techniques about business development in the current digital era, through online surveys, Google form or directly by giving questions to several customers and observing social media to collect information about digital business. The results of this study from 10 journals and 35 respondent obtained that there are impacts of co-creation experience in business development in the current digital era where businesses such as the tourism sector become businesses that are affected by Co-creation Experience. In addition, social media was also found to be an effective means of interaction with customers so as to create Co-creation Experience for existing human resources, such as tourists. such as travelers. Individual usage experience, product community brand, usage experience, and collective experience emphasize the importance of the brand strategy to engage social members to stimulate Co-creation Experience.
Peran Value Co Creation Dalam Meningkatkan Marketing Performance Pada Pengguna Shoppee Food Di Kota Medan Muhammad Balkis Venserjude; Alvin Pratama Wahyu; Felix Jemisa Surbakti; Muhammad Dwinov Fadhlulla; Adrian Ashari Jafar Lubis; Onan Marakali Siregar; Afrila Mulyati Siregar
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 4 (2024): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

Value co-creation memainkan peran penting dalam meningkatkan kinerja pemasaran di kalangan pengguna Shopee Food di Medan. Penelitian ini bertujuan untuk mengeksplorasi bagaimana value co-creation berkontribusi pada kepuasan dan loyalitas pelanggan, yang pada akhirnya mendorong kinerja pemasaran. Dengan melibatkan pelanggan dalam proses penciptaan nilai, Shopee Food dapat lebih memahami kebutuhan dan preferensi mereka, yang mengarah pada peningkatan penawaran layanan dan pengalaman yang dipersonalisasi. Penelitian ini menggunakan pendekatan campuran, menggabungkan survei kuantitatif dan wawancara kualitatif untuk mengumpulkan data komprehensif dari pengguna Shopee Food di Medan. Temuan menunjukkan bahwa partisipasi aktif pelanggan dalam proses cocreation meningkatkan keterlibatan dan kepuasan mereka, yang pada gilirannya berdampak positif pada kinerja pemasaran. Studi ini menyoroti pentingnya value co-creation sebagai alat strategis bagi bisnis di pasar pengiriman makanan yang kompetitif, memberikan wawasan praktis untuk meningkatkan hubungan pelanggan dan mendorong kesuksesan bisnis.
THE INFLUENCE OF PERCEIVED ORGANIZATIONAL SUPPORT AND WORK ENGAGEMENT ON EMPLOYEE PERFORMANCE : (Study on Employees of PT Bank Tabungan Negara Medan Branch Office) Siahaan, Josepin; Mardhiyah, Ainun; Siregar, Onan Marakali
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 3 No. 1 (2023): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v3i1.875

Abstract

In today's dynamic and competitive business environment, organizations are increasingly recognizing the pivotal role that employee performance plays in achieving sustainable growth and maintaining a competitive edge. Consequently, understanding the factors that contribute to and influence employee performance has become a focal point for many contemporary organizations. Perceived organizational support and work engagement have emerged as two key variables that significantly impact employee performance and overall organizational effectiveness. This research aims to analyze the influence of perceived organizational support and work engagement on the performance of employees at the PT Bank Tabungan Negara (Persero) Medan Branch Office. This study employs quantitative research methods with a causal approach (cause and effect). The population comprises 158 employees from the PT Bank Tabungan Negara Medan Branch Office, with 61 employees participating as the sample. Data collection methods include questionnaires, observations, interviews, and data analysis using multiple linear regression analysis. The research findings reveal three significant conclusions: 1) Perceived organizational support significantly influences employee performance with a significance value of 0.046. 2) Work engagement significantly affects employee performance with a significance value of 0.000, indicating its strong impact. 3) Both perceived organizational support and work engagement jointly and significantly impact employee performance, with a significance value of 0.000, emphasizing their combined importance in enhancing employee performance at the organization.
EFFECT OF WORK ATTITUDE, EMPLOYEE COMPETENCY AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE: (Study on Employees of PT Bank Tabungan Negara Medan Branch Office Consumer Collection Recovery and Asset Sales Unit Division) Marpaung, Silviana; Siregar, Onan Marakali
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 3 No. 1 (2023): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v3i1.876

Abstract

Employee performance is one aspect that must be considered by the company because if the employee's performance is not appropriate, it will affect the development and progress of the company. Hence, it is crucial to evaluate work attitude and enhance employee skills in their work environment. This study examines how work attitude, employee competency, and the work environment impact employee performance at PT Bank Tabungan Negara Medan Branch Office Consumer Collection Recovery & Asset Sales Unit Division. The data collection method used in this study was primary data obtained by distributing questionnaires while secondary data was obtained through library research. The results unveil that the variable work attitude, employee competency and work environment have a partial and significant effect on employee performance. The variables work attitude, employee competence and work environment also have a simultaneous and significant effect on employee performance. In conclusion, this study emphasizes that work attitude, employee competence, and the work environment are key factors in enhancing employee performance, ultimately benefiting the company's growth and progress, as seen at PT Bank Tabungan Negara Medan Branch Office Consumer Collection Recovery & Asset Sales Unit Division.
Pengaruh Gaya Hidup Hedonisme, Visual Merchandising, dan Diskon Harga Terhadap Pembelian Impulsif di MR. DIY Plaza Medan Fair Viktor Manurung; Hafiza Adlina; Onan Marakali Siregar
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2408

Abstract

Developments in the world of retail business require companies to have good marketing strategies to face competition. Impulse buying is a consumer behavior that must be considered when marketing products. MR. DIY is a company operating in the retail industry. Companies in this industry have intense competition. This research aims to determine the influence of a hedonistic lifestyle, visual merchandising, and price discounts on MR impulse buying. DIY Plaza Medan Fair. The influence between hedonistic lifestyle, visual merchandising, and price discounts will be analyzed partially and simultaneously. This research uses quantitative methods with 96 consumers as research samples, with a sampling technique, namely purposive sampling. Data collection was carried out through a questionnaire using a Likert scale which was distributed to respondents directly at MR. DIY Plaza Medan Fair, while secondary data was obtained from literature study. Data analysis methods use validity tests, reliability tests, classical assumption tests, multiple linear analysis, and hypothesis testing with the help of SPSS. The results of the research show that the hedonistic lifestyle variable has a significant effect on impulse buying. Furthermore, the visual merchandising variable has a significant effect on impulse buying. And the price discount variable does not have a significant effect on impulse buying. The result of the determination test was that the correlation coefficient (R) was 0.58, which means that each variable, namely hedonistic lifestyle (X1), visual merchandising (X2), and price discounts (X3) were interconnected with purchasing decisions (Y) by 58%. This means that a hedonistic lifestyle, visual merchandising and price discounts have contributed to impulse buying..
The Effect Of Work Environment And Workload On Employee Work Productivity Of Pt. Horti Jaya Lestari Cabang Dokan Purba, Rindiany; Siregar, Onan Marakali
Simangunsong : Journal of Business Administration, Management, Economic And Accounting Vol. 1 No. 01 (2023): Simangunsong : Journal of Business Administration, Management, Economic and Ac
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/simangunsong.v1i01.1

Abstract

The existence of instability of production at PT. Horti Jaya Lestari Dokan shows a decrease in employee productivity. Factors that can increase work productivity, such as work environment and workload. This study aims to analyze the effect of the work environment and workload on the work productivity of PT. Horti Jaya Lestari Dokan. The effect of work environment and workload will be tested partially and simultaneously on work productivity. The form of this research is quantitative research with an associative approach. The population is all employees of PT. Horti Jaya Lestari Dokan has as many as 71 respondents. The data collection technique is primary data obtained through direct questionnaire distribution and secondary data obtained through books, journals and related to this research. The analytical methods used are validity tests, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The work environment and workload have a significant effect on work productivity.
The Effect Of Organizational Culture And Work Stress On Employee Performance At The Grand Inna Medan Hotel Tambunan, Maudy Istiningdiah; Eriza, Faisal; Siregar, Onan Marakali
Simangunsong : Journal of Business Administration, Management, Economic And Accounting Vol. 1 No. 02 (2023): Simangunsong Journal of Business Administration, Management, Economic and Acco
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/simangunsong.v1i02.8

Abstract

Performance is a work achieved by a person in carrying out the tasks assigned to him on the basis of experience and ability and the time given. Therefore, in carrying out a job, a good organizational culture and minimal stress level are needed so that it can encourage employees to improve their performance. This study aims to determine the effect of organizational culture and work stress on employee performance at the Grand Inna Medan hotel. The influence of organizational culture and work stress will be analyzed partially and simultaneously on employee performance. The form of research used in this research is quantitative research with an associative approach. Sampling was carried out by non-probability samples with the saturated sample method and using 50 respondents as samples. The primary data used in this study was obtained by distributing questionnaires directly to employees, while the secondary data was obtained through a literature study. The data analysis method used is validity test, reliability test, classical assumption test, multiple regression test, and hypothesis testing. The results of this study indicate that organizational culture and work stress have a positive and significant effect either partially or jointly on employee performance at the Grand Inna Medan hotel by 14.4%. It means that organizational culture and work stress owned by employees are sufficient to explain employee performance. The better the organizational culture and the lower the level of stress experienced, the more employee performance will increase.
THE IMPACT OF QUALITY OF WORK LIFE (QWL) AND KNOWLEDGE MANAGEMENT ON EMPLOYEE PERFORMANCE AT PT HUTAHAEAN DALU-DALU Sihombing, Nisya Margaretha; Eriza, Faisal; Siregar, Onan Marakali
Simangunsong : Journal of Business Administration, Management, Economic And Accounting Vol. 1 No. 02 (2023): Simangunsong Journal of Business Administration, Management, Economic and Acco
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/simangunsong.v1i02.12

Abstract

This study aims to analyze the impact of quality of work life (qwl) and knowledge management partially on the performance of PT Hutahaean Dalu-Dalu employees. Then to analyze the impact of quality of work life (qwl) and knowledge management simultaneously on the performance of PT Hutahaean Dalu- Dalu employees. This study uses quantitative methods involving 70 employees of PT Hutahaean Dalu- Dalu as research samples. The sampling technique is purposive sampling and proportionate stratified random sampling. The data collection used is a questionnaire using a Likert scale. The data analysis technique used instrument test of reliability validity, classical assumption test and hypothesis test using multiple linear regression analysis using SPSS. The results of this study indicate that the quality of work life (qwl) has no significant impact on the performance of PT Hutahaean Dalu-Dalu employees. Meanwhile, knowledge management has significant impact on the performance of PT Hutahaean Dalu- Dalu employees. Simultaneously quality of work life (qwl) and knowledge management impact the performance of PT Hutahaean Dalu-Dalu employees and are able to affect employee performance by 40%, the remaining 60% is explained by other variables or factors.
Co-Authors Abdul Aziz Nst Ade Fadillah Harahap Adila, Nahda Adrian Ashari Jafar Lubis Afif, Muhammad Hamdan Afifah Ainurrohmah I.F Afrila Mulyati Siregar Afrila Mulyati Siregar Afrila Mulyati Siregar Agung Harahap, Abiyyu Agung, Handika Permana Ahmad Raffi Ananda Lubis Ainun Mardhiyah, Ainun Akhira Habrina Tarigan Aliturahman, Bagus Altaka Raka Zapata Tito Alvin Pratama Wahyu Alwi Amanda Br Sembiring Amani, Nil Amelya Desvina Aminullah, Eji Anastasya Cristabella Andi Muharamen Andini Septia Ningrum Andini, Raina Andriani Safirah Andriansyah Andriansyah Anggiat Faisal Butar Butar Ariq Wiratama Nasution Aritonang, Robbi Pradita Asra Ike Khoirunnisah Audyta Ramadhani Purba Aulia Saragih, Mazra Aurellia Putri Ayman Ashari, Muhammad Ayu Askha Pratiwy Ayunda, Nabila Barus, Devina Srininta Barus, Tedy Syahputra Beatrice Hasian Pakpahan Boni Akbar Alfath Pohan Br Bangun, Virgin Threisia Br S. Meliala, Diva Regita Br Sitepu, Clarine Oktaryani Br Sitepu, Windari Khairina Butar-Butar, Josua Chairul azmi puteh Chika Naibaho Cindy Megasari Manik Clearinkris, Junesia Damanik, Salsabila Azzura Dara Aisyah Daulay, Nabila Addiva Anggia Putri Dear Selvanathan Sinaga Delvina Siregar, Viona Deo Fanni Nababan Dewi Anggraini Dewi, Leoni Avista Dio Rabintar Cupema Hasibuan Diva Nedya Putri Eriza, Faisal Fahira, Tengku Nazwa Fannysia Theresa Juliarta Sijabat Fathur Ramadhan Siagian Felix Jemisa Surbakti Feronica Simanjorang Firjatullah, Gantari Furqan, Said Gea, Shella Angelika Gideon Maruli Simamora, Naek Ginting, Wiro Oktavius Greasia Oriza Sitio Gultom, Monica Desyderya Gurning, Gratia Nanggar Yati Habibah, Annisa Haenilah, Tasya Hafiza Adlina Hafiza, Hafiza Hanifah, Nayla Hanna Banjarnahor Har Reza Asanah Harahap, Musthafa Baga Harefa, Rut Madia Harita, Helmin Tety Saputri Harry Chrystian Purba Hasibuan , Febri Sanrina Hasibuan, Deby Pratiwi Hasibuan, Muhammad Rizky Haykal, Muhammad Musthafa Hutama, Elbert Ina Mery Anggitha Sinaga Indah Siburian, Sarah Vera Indira G Hutapea Indri Prasetia Ningsih Iqbal, Khairul Jelita, Fairuz Jennifer Tio Josua Butar-Butar Joyce Alicia Joyce Alicia Agatha Munthe Kaban, Jop Kristian Kacaribu, Farah Amelia Kartini Harahap Kartini harahap Katarina Sitanggang, Lidia Kenas, Ryan Kevin Samuel Benammi Brahmana Kevin Samuel Benammi Sembiring Khairani, Anisya Khairunnisa Nasri Khoirunnisa Naibaho Khoirunnisah, Asra Ike Kirana, Tegar Larose Nikita Zienri Larose Nikita Zienri Laya Azani Lubis Lie, Jeslyn Lubis, Joshua Alexander Lubis, Laya Azani Lubis, Luthfy Aulia Luthfy Aulia Lubis Lydia Natalia Samosir M B Abdillah Maharani Aruan Malikasnah Lubis, Siti Manullang, Afriani Mara, Putri Cut Marbun, Yuana Widya Angeline Mardhiyah , Ainun Mardhiyah, Ainun Margaretta Batubara, Desy Maria Meilani Simangunsong Maria Theresa, Maria Marlon Sihombing Marnita Silaban, Agnes Marpaung , Nicholas Marpaung, Nicholas Marpaung, Silviana Marwah Matakena, Selli Maulidina Meichell Topan Panjaitan Melati, Sintia Mhelinda Utami Mina Indryani Nainggolan Mita Fasya Monik Muhammad Aulia Rifki Nst Muhammad Balkis Venserjude Muhammad Daffa Aqila Muhammad Daffa Aqila Muhammad Dwinov Fadhlulla Muhammad Ihsan muhammad rasyid Mulya, Fandika Wira Mulyati Siregar, Afrila Munthe, Joyce Alicia Nabila Fahriani Pane Nabila, Yasmin Ayu Nainggolan, Fatresia H.F Br. Nainggolan, Mina Indryani Nana Dyki Dirbawanto, Nana Dyki Narwastu Sianturi, Isabel Nasution, Abdul Aziz Nasution, Meirizka Miranda NASUTION, MUHAMMAD ARIFIN Nayla Hanifah Nazwa Fahira, Tengku Newel’d N Pardosi Nibra, Bagas Elwi Nisa, Mytha Khoirun Nisa, T. Chairatul Nitami, Devi Andri Nova Sinambela Novianta, Novianta Nur Asia Aji Siambaton Nur Eliza, Sophia Okiansyah, Feri Pane, Nabila Fahriani Pangabean, Sesylia Natali Br Pangaribuan, Ida Maria Panjaitan, Ikbar Pardede, Franz Hariyanto Pardede, Rachel Natasia Pasaribu, Yolani Octavia Patarida Sibuea, Grace Renita Perangin-angin, Azel Almando Pertiwi Matondang, Rahmatika Prasesa, Tasya Nadya Pratiwy, Ayu Askha Prengki Jans Nababan Priasti, Fat'ya Ayu Pricila Natalia Sembiring Purba, Audyta Ramadhani Purba, Rindiany Purba, Septi Paulina Putri Balqis Putri Balqis, Putri Putri Nur Syafitri Lubis Putri Patricia Sitinjak Putri, Nazlina Dwi Putri, Nisa Dafiana Rahmatika Pertiwi Matondang Raissa Aurellia Ramanda, Bima Ramayani, Evi Rangkuti, Rizqa Nabilah Rani, Ade Ray, Laila Afrina Rebekka Margarettha Sitorus Rendy Gultom Ridho, Hatta Ririn Pradilla Surbakti Risky M Soleh Ritonga, Siti Hazzah Nur Rivaldo Sinaga, Eko Samuel Rizka Malisa Malisa Rizqa Nabilah Rangkuti Robert Vincentius Naibaho Safitri, Firli Sahdina, Tiara Vany Sakinah Khoiriah Lubis Santo Maulana Putra Sinaga Saragih , Dearna Jefani Br Saragih, Mernita Sari Sari Siregar, Salwa Nurmala Sari, Dwi Vanka Indah Sartika Dewi Selvi Anita Selwendri Sembiring, Kristianti Adilla Putri Br Sembiring, Natalin Pepayosa Septi Paulina Purba Setia, Nadia Shella Angelika Gea Siahaan, Glenesia Angelica Sabina Siahaan, Josepin Siahaan, Peron Lumumba Sianturi, Elhot Nicolas Roganda Sianturi, Ester Cahyani Sianturi, Hanatul Fitri Sibarani, Yunanda Sihombing , Marlon Sihombing, Nisya Margaretha Sihotang, Anindya Windy Simanjorang, Feronica Sinaga, Diana Asri Fitri Sinaga, Yosafhat Glenniel Clinton Sinambela, Nova Sinar, T. Bahtazar Muhammad Sirait, Elsya Vidara Siregar, Afrila Mulyati Sitanggang, Lidia Katarina Sitepu, Renatha Renchiski Br Siti Mawaddah Siti Mawaddah, Siti Sitorus, Rahmiati Sitorus, Ummi Salamah Sitorus, Widya Elizabeth Situmorang, Putri Abigel Sondang A. Y. Nadeak Sriyanto, Dharmawan Suci Ramadhani, Suci Suprayetno Suprayetno Syakira, Hania Syauqia, Rafiqah Tamba, Fajar Petronius Tambunan, Maudy Istiningdiah Tampubolon, Claudia Yonica Br Tampubolon, Kevin Ariel Tandean , Handoko Tasya Shafira Siregar Teuku Muhammad Raihan Fahlevi Tio, Jennifer Tito, Suardi Altaka Raka Zapata Trimurni, Februati Tsania Salsabilla Turnip, Doni Armando Ummaina Rahma Utama Rambe, Suma Budi Viktor Manurung Vincentia Avetriwianda Sinabutar Virgin Threisia Br Bangun Widya Puspita Wijaya, Angieta Ahsana Wildan Wafi Nasution William Dika Manihuruk Windi, Anindya Yabes Abi, Wilmer Nicholas Yasser Muda Panjaitan Yohannes Manao Yohannes Sinaga Yosefira Aurel Putri Yosefira Aurel Putri Yossie Rossanty Yuda Prayoga Surbakti Yuliani, Dara Yuliani, Nur Irma Zahra, Dhea Zain, Muhammad Riwanda Firdaus Zapata Tito, Altaka Raka Zulfi Amandar Pasaribu Zulfikriyan Akbar