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Ni Nyoman Sawitri

Universitas Bhayangkara Jakarta Raya, Indonesia

Author-ID : 4151930

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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PENGARUH CITRA MEREK, KUALITAS PRODUK, TERHADAP PEMBELIAN ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING DALAM MANAJEMEN PEMASARAN Ria Irawati, Amanda; Sityowati, Adinda; Nurlindah; Fauzan Muyassar, Ammar; Hatina, Sunia; Sawitri, Ni Nyoman
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 4 (2024): December
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i4.355

Literature Review tentang Pengaruh Citra Merek dan Kualitas Produk terhadap Pembelian Ulang dengan Kepuasan Konsumen sebagai Variable Intervening dalam Manajemen Pemasaran adalah artikel ilmiah yang mengembangkan hipotesis mengenai dampak faktor-faktor di masa depan. Penelitian ini bertujuan untuk mengetahui dan menganalisis Citra Merek dan Kualitas Produk terhadap Pembelian Ulang dengan Kepuasan Konsumen sebagai Variabel Intervening dalam Manajemen Pemasaran. Metode yang digunakan dalam penulisan artikel Literature Review yaitu dengan metode library risearch, bersumber dari media oline seperti Google Scholar. Publish or Perish, dan Scispace. Meriview beberapa penelitian terdahulu sebagai bahan diskusi dan pembanding. Penelitian ini menyimpulkan, citra merek, kualitas produk, dan kepuasan konsumen berpengaruh secara positif dan signifikan terhadap pembelian ulang konsumen, dan kepuasan konsumen berfungsi sebagai mediator antara citra merek dan kualitas produk dan tingkat pembelian ulang konsumen. Dengan kata lain, perusahaan harus meningkatkan citra merek, kualitas produk, dan kepuasan konsumen agar konsumen lebih sering membeli produk mereka.

Pengaruh Kepuasan Konsumen, Daya Tahan, Kesadaran Merek Produk Skincare Somethinc Terhadap Keputusan Pembelian di E-Commerce Shopee pada Generasi Z Ramadhan Saputra, Dimas; Bintang Afif Ardhianto; Lerdi Sabdiel Punanta Tarigan; Wahyu Dicky Octavian; Ni Nyoman Sawitri
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 4 (2024): December
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i4.357

Penelitian ini bertujuan untuk menganalisis pengaruh kepuasan konsumen, daya tahan, dan kesadaran merek terhadap keputusan pembelian produk skincare Somethinc di e-commerce Shopee pada Generasi Z. Latar belakangnya adalah perkembangan pasar skincare di Indonesia yang pesat, terutama di kalangan Generasi Z yang cenderung memperhatikan kualitas dan efektivitas produk. Metode yang digunakan adalah pendekatan kuantitatif melalui survei kepada konsumen yang telah membeli produk Somethinc di Shopee. Hasil penelitian menunjukkan bahwa kepuasan konsumen dan kesadaran merek memiliki pengaruh positif yang signifikan terhadap keputusan pembelian, sedangkan daya tahan produk juga berperan penting. Temuan ini diharapkan dapat membantu Somethinc dalam merumuskan strategi pemasaran yang lebih efektif untuk meningkatkan penjualan di kalangan Generasi Z.

PENGARUH IDENTITAS MEREK, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA DI HASIFMON Aji Saputra; Bayu Efendy; Frendi Tobing; Muhammad Prasetya; Muhammad Syadied; Ni Nyoman Sawitri
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 4 (2024): December
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i4.358

The purpose of this study is to find out how brand identity, product quality, and promotion affect consumer purchasing decisions in Hasifmon. The number of samples taken from all members of the population was thirty respondents. Primary data, questionnaires, were used to conduct this study, and a partial linear regression method was used. The results of the study show that brand identity, product quality, and promotion greatly influence Hasifmon's purchase decision.

Strategi Pemasaran Produk Kecantikan Terhadap Peningkatan Penjualan Pada Skincare Wardah Melalui Marketplace Shoope Anisa Bunga Aprilia; Auranisa Izzati; Anisa Dewi Lestari; Salwa Aristawidya; Dinda Putri Armayani; Ni Nyoman Sawitri
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 4 (2024): December
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i4.360

The purpose of this study is to assess the effectiveness of the pemasaran strategy used by Wardah to increase product sales on the Shopee platform. By analyzing sales data and consumer surveys, we can provide information about effective internet marketing strategies for kecantikan products. Temuan indicates that targeted promotional combinations, influencer collaboration, and customer loyalty integration all significantly contribute to the growth of sales. This study identifies that the combination of influencer marketing, time-limited promotions, and personalization of marketing is a key factor in increasing sales. According to the study's findings, a strategy for pemasaran that is integrated and tailored to consumer preferences is crucial for achieving success in a competitive market.

The Role of Mixed Methods: Qualitative, Quantitative, Positivism, and Post-Positivism Nyoman Sawitri, Ni
International Journal of Advanced Multidisciplinary Vol. 3 No. 4 (2025): International Journal of Advanced Multidisciplinary (January-March 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v3i4.747

The purpose of this literature research is to help hypothesize for future authors in determining research related to mixed methods. Research articles on the role of qualitative, quantitative, positivism, and post-positivism on mixed methods are scientific literature articles within the scope of research methodology. The approach used in this literature review research is descriptive qualitative. The data collection technique is to use literature studies or conduct literature reviews of relevant previous articles. The data used in this research is secondary data, which comes from academic online media such as Thomson Reuters Journals, Sage, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage, Springer, Web of Science, Sinta Journals, DOAJ, EBSCO, Google Scholar and digital reference books. In previous studies, 1 relevant previous article was used to review each independent variable. The results of this literature review article are: 1) Qualitative plays a role in Mix Method research; 2) Quantitative plays a role in Mix Method research; 3) Positivism plays a role in Mix Method research; and 4) Post Positivism plays a role in Mix Method research. Keywords: Mix Method, Qualitative, Quantitative, Positivism, Post Positivism

Pengaruh Motivasi Kerja, Disiplin Kerja, dan Lingkungan Kerja Terhadap Kinerja Karyawan dengan Kepuasan Kerja Sebagai Variabel Penghubung Alit, Brilian Putri; Rahayu, Andini Shinta; Anum, Nadiah Sekar; Nurambarwati, Dwi; Kamal, Muhammad Muzayin; Sawitri, Ni Nyoman
Jurnal Ilmu Manajemen Terapan Vol. 6 No. 2 (2024): Jurnal Ilmu Manajemen Terapan (November - Desember 2024)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v6i2.3266

Artikel ini membahas mengenai pengaruh motivasi kerja, disiplin kerja, dan lingkungan kerja terhadap kinerja karyawan, dengan kepuasan kerja sebagai variabel penghubung. Tujuan artikel ini adalah untuk memahami bagaimana membangun hipotesis pengaruh antar variabel yang akan digunakan untuk riset selanjutnya. Artikel ini menggunakan objek riset dengan pada pustaka online, Goggle Scholar, Mendeley, dan sumber akademik lainnya. Metode riset dengan library research yang bersumber dari e-book dan open access e-journal. Analisis dilakukan secara deskriptif kualitatif, dengan pendekatan yang meneyeluruh terhadap literatur yang ada, untuk menyusun pemahaman mengenai hubungan antar variabel tersebut. Hasil artikel ini: 1.) Pengaruh motivasi kerja terhadap kepuasan kerja; 2.) Pengaruh disiplin kerja terhadap kepuasan kerja; 3.) Pengaruh lingkungan kerja terhadap kepuasan kerja; 4.) motivasi kerja berpengaruh terhadap kinerja karyawan; 5.) disiplin kerja berpengaruh terhadap kinerja karyawan; 6.) lingkungan kerja berpengaruh terhadap kinerja karyawan; 7.) Pengaruh kepuasan kerja terhadap kinerja karyawan.

Determination of Economic Climate Change and Development of the Internet of Things: Analysis of Business Sustainability and Competitive Advantage Dharmanto, Agus; Widyastuti, Tri; Nyoman Sawitri, Ni; Sasanti, Ningki
Greenation International Journal of Economics and Accounting Vol. 2 No. 4 (2024): Greenation International Journal of Economics and Accounting (December 2024 - F
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v2i4.299

Purpose – The goal of this work is to construct a hypothesis on the influence of factors that may subsequently be used for further research within the area of marketing management. Design/methodology/approach – The research method chosen was descriptive qualitative. Data was acquired from past research that is relevant to this study and sourced from academic internet media such as Publish or Perish, Google Scholar, digital reference books, and the journal Sinta. Findings – The findings of this study show that: 1) Climate change affects business sustainability; 2) The development of the internet of things has an impact on business continuity; 3) Climate change affects competitive advantage; 4) The development of the internet of things influences competitive advantage; and 5) Business sustainability influences competitive advantage. Research limitations/implications – The constraints of the data used in this study mean that the results produced are less than perfect. Practical implications – This research is valuable for business executives who want to understand the influence of climate change and the expansion of the Internet of Things on their company's sustainability and competitive advantage.

Determinations of Employee Engagement: Servant Leadership, Training, Self-Efficacy Effects on Employee Performance Susanto, Primadi Candra; Sawitri, Ni Nyoman; Ali, Hapzi; Rony, Zahara Tussoleha
Bulletin of Counseling and Psychotherapy Vol. 6 No. 3 (2024): Bulletin of Counseling and Psychotherapy
Publisher : Kuras Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51214/002024061144000

This research aims to examine the influence of Employee Engagement through Servant Leadership, Training, and Self-Efficacy on Employee Performance. This research uses quantitative methods and questionnaires distributed to employees at international cargo expedition companies. The analysis tool used was SmartPLS version 3 software. The research results revealed that servant leadership had a positive impact on employee engagement in international cargo expedition companies, while training also had a positive impact. However, self-efficacy does not have a significant effect on employee engagement or performance. Theoretical contributions suggest that employee engagement can mediate the relationship between servant leadership and employee performance, and vice versa. The findings of this research are useful for the human resource department. However, this research has the limitation of researchers only focusing on employee performance and involvement in freight forwarding companies. This study recommends further research in other organizations.

Factors That Influence Purchase Decisions, Product Display, Price, And Promotion (Literature Review of Marketing Management) Alya Abiyah Surya; Winda Zylvi Faradilla; Alyaa Jacynda; Naura Shadiqah Wibowo; Sabrina Nuraeni; Ni Nyoman Sawitri
International Journal of Economics Accounting and Management Vol. 1 No. 4 (2024): IJEAM - November 2024
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i4.881

This study examines the factors that influence consumer purchasing decisions in the retail sector, focusing on product display, price, and promotion. In an era of increasingly competitive business, companies need to develop effective marketing strategies to attract consumer interest. Through a literature review, this study shows that attractive product displays can increase purchasing interest, while competitive prices and appropriate promotional strategies, such as discounts and cashback, play an important role in influencing purchasing decisions. Although many studies show a positive relationship between price and purchasing decisions, there is variation in its influence which emphasizes the need for further research. The results of this study are expected to provide new insights for retail business actors in formulating more relevant and effective marketing strategies, as well as increasing competitiveness in a competitive market

Analisis Work Life Balance dan Fasilitas Kerja terhadap Produktivitas Karyawan melalui Motivasi Kerja pada PT Inovan Digital Nusantara Saputra, Farhan; Ali, Hapzi; Hadita, Hadita; Sawitri, Ni Nyoman; Navanti, Dovina
Jurnal Kewirausahaan dan Multi Talenta Vol. 2 No. 4 (2024): Jurnal Kewirausahan dan Multi Talenta (Oktober - Desember 2024)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jkmt.v2i4.308

Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh work life balance dan fasilitas kerja terhadap produktivitas karyawan melalui motivasi kerja pada PT Inovan Digital Nusantara. Penelitian ini menggunakan metode kuantitatif dengan teknik pengambilan sampel yaitu simple random sampling. Populasi dalam penelitian ini yaitu 149 karyawan pada PT Inovan Digital Nusantara. Jumlah sampel dalam penelitian ini sebanyak 112 responden karyawan pada PT Inovan Digital Nusantara. Skala pengukuran menggunakan skala likert (1-5). Jenis data yang digunakan yaitu data primer dan data sekunder, data primer diperoleh dari kuesioner dan pra survey, data sekunder diperoleh dari penelitian terdahulu yang telah dipublikasikan pada jurnal bereputasi dan buku serta e-books. Uji yang dilakukan dalam penelitian ini yaitu uji outer model, inner model dan uji hipotesis menggunakan teknik Structural Equation Modeling – Partial Least Square (SEM-PLS) menggunakan software statistik SmartPLS versi 4.1.0.0 for windows. Hasil dari penelitian yang dilakukan di PT Inovan Digital Nusantara yaitu sebagai berikut: 1) Variabel Work Life Balance berpengaruh positif dan signifikan terhadap Motivasi Kerja; 2) Variabel Fasilitas Kerja berpengaruh positif dan signifikan terhadap Motivasi Kerja; 3) Variabel Work Life Balance berpengaruh positif dan signifikan terhadap Produktivitas Karyawan; 4) Variabel Fasilitas Kerja berpengaruh positif dan signifikan terhadap Produktivitas Karyawan; 5) Variabel Motivasi Kerja berpengaruh positif dan signifikan terhadap Produktivitas Karyawan; 6) Variabel Work Life Balance berpengaruh positif dan signifikan secara tidak langsung terhadap Produktivitas Karyawan melalui Motivasi Kerja; dan 7) Variabel Fasilitas Kerja berpengaruh positif dan signifikan secara tidak langsung terhadap Produktivitas Karyawan melalui Motivasi Kerja.

Co-Authors Abrar Hiswara Achmad Harianto, Raden Agnes Gracia Devina Hungan Agung Pambudi, Aditya Agus Dharmanto Agus Zainal Arifin Aji Saputra Ajijah Jumani Alit, Brilian Putri Aliyanti, Teti Alya Abiyah Surya Alyaa Jacynda Amanda, Putri Amelia, Nabilah Indah Ananda Triutami Nurwulandari Andhika Syahputra Anggraini, Rany Anisa Bunga Aprilia Anisa Dewi Lestari Anum, Nadiah Sekar Aprelyani, Siska Arman Arman ASEP SAEFUDDIN Aulia, Adinda Dwi Nurul Aulia, Reva Cindy Auranisa Izzati Azkia Nurfadilah Bayu Arya Darwanto Bayu Efendy Bintang Afif Ardhianto Danisya Wiaam Sausan Deni Sulaeman Dewi Puspaningtyas Dewi Susita Dharmanto, Agus Diki Al-Fathul Khoir Dinda Putri Armayani Dovina Navanti Efendi Silalahi, Edward Endira Efiani Fairuz Denaya Hafnidafitri Fasya Annisa Maharani Fathia Rizqi Ananda Fauzan Muyassar, Ammar Febriansyah Putra, Farhan Femmy Clara Febrianti Ferdinan Irawan, Donni Fikri , Adi Wibowo Noor Fitrina Afrianti, Fitrina Fitriyah, Nadila Frendi Tobing Gatut L. Budiono, Gatut L. Hadita Hadita, Hadita Hafiz, Adhelia Yamilla Hapzi Ali Hapzi Ali Hapzi Hapzi Hapzi, Hapzi Haris Afif Perdana Hatina, Sunia Hermawan, Nabilah Hibatullah, Hazza Hungan, Agnes Gracia Devina Idel Eprianto Indah Permatasari Indah Rizki Maulia Indah Rizki Maulia Irawan Yoga Mukti Istianingsih Sastrodiharjo, Istianingsih Jein, Khomarudin Josua Panatap Soehaditama Jumawan, Jumawan Kamal, Muhammad Muzayin Kamsariaty Khan, Asif Khan, Muhammad Asif Kristanto, Hendrick Kristianto, Ardy Laili Dian Safitri Lathifah, Nisrina Lerdi Sabdiel Punanta Tarigan Lestari, Anggia Ayu Linda Therecya Sianturi Lis Lesmini Mangkuprdaja, Didi Rochyadi Marco Yeremia Pasaribu Mateus Wahyu Prasetyo Mewarni Siregar Mimithi, Anisya Rayi Mubina, M. Fathan Muhamad Satria Nur Hakim Muhammad Asif Khan Muhammad Fadhil Alfarisi Muhammad Prasetya Muhammad Syadied Muhammad Zaky Munir, Ningky Sasanti Mutaqin, Annisa Zahra Nadya Amelia Kartika Nafia Naura Shadiqah Wibowo Navanti, Dovina Ningki Sasanti Nugroho, Galih Nurambarwati, Dwi Nurhaliza Novianti Nurlindah Pande Putu Buda Prasada Pande Putu Buda Prasada Pangeswati, Saron Okavia Parulian, Ronald Pradana, Tito Wahyu Primadi Candra Susanto Puspita Ayu, Mayang Putri Della Rahmawati Putri Mutiara Putri, Elna Rosdiana Putri, Rizka Amalia Qaanitah Sakha Adrian Rabbania Nur Janah Rafi Dwi Saputra Rahayu, Andini Shinta Ramadhan Saputra, Dimas Ramadhania, Rismawati Ratu Khanza Zemima Refina Pebriyana Raharjo Ria Irawati, Amanda Rico Dwitama Putra Rico, Satrio Rizky Alfi Anugrah Rizky Maulana, Rizky Ronald Parulian Rony, Zahara Tussoleha Rusliansyah Rusliansyah Sabrina Luna Rahellea Sabrina Nuraeni Salma Fauziyyah Salmah, Rif’a Tus Salsabila Taqwaning Afifi Salsabila, Dewina Salwa Aristawidya Saputra, Farhan Sarinah Sihombing Sasanti, Ningki Savira Aulia Hasan Seli Febrianti, Amelia Setiawati, Tiara Sevtiani Isty Lazumi Sheline Kayla Anggraeni Silviah, Reni Siswadhi, Ferry Sityowati, Adinda Sugeng Suroso Sugeng Suroso SUGENG SUROSO, SUGENG Syafei, Alfin Syahira, Naura Syifa Fauziah Syifa Khaerunisa, Dhea Tegar Firmansyah Tengku Riza Zarzani N Tiara Setiawati Tomi Wijaya Tri Widyastuti Tri Widyastuti Tusadiah, Iis Halimah Tusholeha Rony, Zahara Untari, Dhian Tyas Utami, Aisyah Dhiya Wahyu Dicky Octavian Wahyuni, Aulia Dwi Wayan Gede Endra Bratha Winda Zylvi Faradilla Witha Anggani Saraswati Yayan Hendayana Zahara Tussoleha Ronny Zahara Tussoleha Rony Zahra Manaf Kanaya Zuleha, Arisnani

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