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All Journal International Journal of Artificial Intelligence Research Journal of Economic, Bussines and Accounting (COSTING) Journal on Education Jesya (Jurnal Ekonomi dan Ekonomi Syariah) MANAZHIM Dinasti International Journal of Management Science Jurnal Pendidikan dan Kewirausahaan Dinasti International Journal of Digital Business Management Enrichment : Journal of Management Literatus Jurnal Scientia Journal of Industrial Engineering & Management Research (JIEMAR) International Journal of Social and Management Studies (IJOSMAS) Jurnal Kewarganegaraan Warta Pendidikan : Jurnal Pendidikan dan Budaya Dynamic Management Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi International Journal of Education, Social Studies, And Management (IJESSM) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pengabdian Mandiri Jurnal Ilmu Multidisplin Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal bintang manajemen International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) Journal of Innovative and Creativity Jurnal Pengabdian Masyarakat Ulil Albab Ekopedia: Jurnal Ilmiah Ekonomi JCRIM (Journal of Current Research In Multidisciplinary)
Joko Ariawan
Universitas Bina Sarana Informatika
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pengaruh Pengembangan Karir dan Lingkungan Kerja Terhadap Kepuasan Kerja Karyawa PT Silverindo Djaya Lestari Fransiska Alvianti Bali; Joko Ariawan
Jurnal Bintang Manajemen Vol. 3 No. 1 (2025): Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i1.3817

Abstract

A retail company is a company that sells goods or services directly to the end consumer. The success of a retail company is highly dependent on employee satisfaction which if employee satisfaction is met, work productivity will be effective so that it can encourage the company to achieve its goals. However, if employee satisfaction is not met, it will cause poor productivity so that it can have an impact on the company's achievements. This study aims to analyze and determine the influence of career development and work environment on employee job satisfaction at PT Silverindo Djaya Lestari. The study used a statistical quantitative method with a sample of 43 employees. The independent variables in this study are career development and work environment, while the dependent variable is employee job satisfaction. The results of this study show that partially career development has a positive and significant effect on employee job satisfaction with a tcal value of 4,575 t table 2,021 and a sig value of 0.000<0.05, and the work environment also has a positive and significant effect on employee job satisfaction with a tcal value of 2,343>t table 2,021 and a sig value of 0.024<0.05. And simultaneously career development and work environment have a positive and significant effect on employee job satisfaction with a fcal value of 31,783>f table 4,085 and a sig value of 0.000<0.05.
Pengaruh Net Profit Margin Dan Gross Profit Margin Terhadap Kebijakan Dividen Aris Kurniawan; Joko Ariawan
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 6: Mei 2022
Publisher : CV. Ulil Albab Corp

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Abstract

Riset ini bertujuan menganalisis pengaruh Net Profit Margin dan Gross Profit Margin terhadap terhadap kebijakan dividen pada perusahaan sub sektor property dan real estate yang terdaftar di Bursa Efek Indonesia. Data sekunder dikumpulkan dari laporan keuangan emiten sub sektor property dan real estate, data yang telah terkumpul diolah dengan metode regresi berganda dengan alat bantu software SPSS versi 23.00. Hasil penelitian menunjukkan tidak terdapat pengaruh Net Profit Margin terhadap Kebijakan Deviden, tidak terdapat pengaruh Gross Profit Margin terhadap variabel terikat Kebijakan Deviden, tidak terdapat pengaruh net Profit Margin dan Gross Profit Margin secara bersama-sama terhadap Kebijakan Deviden
THE EFFECT OF SOCIAL MEDIA MARKETING ON CONSUMER AWARENESS ON STARBUCKS PRODUCTS Dede Suleman; Ida Zuniarti; Sri Rusiyati; Joko Ariawan; Roy Irawan; Helmy Ivan Taruna; Eulin Karlina
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 1 No. 5 (2023): October
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v1i5.88

Abstract

The purpose of this research is to analyze the influence of social media marketing variables on consumer awareness at Starbucks. This research is explanatory research with a quantitative approach. The data for this study were obtained from 119 respondents. The sampling method in this study is quota sampling. According to multiple regression analysis, the results show that brand exposure has an influence but not significant on consumer awareness, indicated by a t-test value of 0.137 and a significance value of 0.891. Customer involvement has a significant influence on consumer awareness, indicated by a t test value of 2.251 and a significance value of 0.026. Word of Mouth has a significant influence on consumer awareness, indicated by a t test value of 5.172 and a significance value of 0.000.
THE EFFECT OF AI-DRIVEN PERSONALIZED MARKETING ON CONSUMER PURCHASE DECISIONS: EVIDENCE FROM THE FASHION INDUSTRY Suleman, Dede; Wianti, Wiwin; Sofyanty, Devy; Ariawan, Joko; Dwi Setyaningrum, Etik
Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (JEBISMA) Vol 2 No 3 (2025): April 2025
Publisher : PT. Media Edutama Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70197/jebisma.v2i3.96

Abstract

This study explores the impact of AI-driven personalized marketing on consumer behavior in the fashion industry, focusing on purchase decisions and intentions. Using a quantitative approach, data from 350 respondents were analyzed to examine direct, mediated, and moderated relationships among key variables. The results reveal that AI-driven personalized marketing significantly influences consumer purchase decisions and intentions, highlighting its effectiveness in aligning with consumer preferences. Message relevance and brand loyalty are confirmed as mediators, demonstrating their critical roles in enhancing the impact of personalization strategies. Additionally, consumer trust in AI moderates the relationship between AI-driven marketing and purchase decisions, amplifying its effect when trust levels are high. These findings contribute to the theoretical understanding of personalized marketing by integrating mediating and moderating variables, offering a nuanced perspective on consumer engagement. Practically, the study emphasizes the importance of building trust, delivering relevant messages, and fostering loyalty to optimize marketing strategies in the fashion industry. The research provides actionable insights for businesses aiming to leverage AI-driven personalization to drive both short-term sales and long-term consumer engagement in a competitive digital marketplace.
PENINGKATAN KAPABILITAS DIGITAL DAN LITERASI PEMASARAN SEBAGAI STRATEGI PEMBERDAYAAN PKK RW 010 KELURAHAN CIBUBUR Dewi Astuti; Joko Ariawan; Ana Ramadhayanti; Aris Hidayat
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 6 (2025): BESIRU : Jurnal Pengabdian Masyarakat, Juni 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v2i6.1395

Abstract

Permasalahan yang dihadapi PKK RW 010 dalam pengelolaan usaha dan pemasaran adalah kurangnya strategi pemasaran serta dukungan media pemasaran. Pemasaran yang dilakukan PKK RW 010 masih bersifat konvensional yaitu memasarkan produk secara langsung pada konsumen tanpa memanfaatkan teknologi informasi. Solusi dan alternatif pemecahan masalah yang dihadapi dalam meningkatkan kemampuan manajemen terutama dalam hal pemasaran online melalui digital marketing. Adapun hasil Kelompok PKK RW 010 menyadari pentingnya peran kelompok dalam dalam memajukan usaha terutama pemanfaatan teknologi informasi untuk perluasan pasar, memiliki akun untuk digital marketing dan menguasai teknik fotografi. Dalam rangka Pengenalan Branding Produk Dan Digital Marketing Dengan Menggunkan PKK RW 010 Kelurahan Cibubur Pelaksanaan Pengabdian Masyarakat ini difokuskan kepada para UMKM yang ada di PKK RW 010 Kelurahan Cibubur, kota jakarta timur daerah khusus ibu kota jakarta 13930, berinisiatif untuk menjadi mentor dalam budidaya ikan lele yang diharapkan dapat mensejahterakan masyarakat. Melihat peluang terhadap UMKM dan sumber daya manusia yang dimiliki, maka kegiatan ini dimaksudkan untuk membantu PKK RW 010 Kelurahan Cibubur agar dapat menjadi mentor yang baik dan bermanfaat bagi Mayarakat PKK RW 010 Kelurahan Cibubur memberikan pendampingan demi meningkatkan kinerja UMKM setempat.Untuk target luaran yang dicapai dalam pengabdian masyarakt ini adalah publikasi press release di media bsi news online.
Rebranding, Repackaging, and Digital Marketing Analysis for Micro, Small, and Medium Business Owners Haes, Putri Ekaresty; Elizabeth, Elizabeth; Lotte, Luckhy Natalia Anastasye; Abdurohim, Abdurohim; Ariawan, Joko
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.790

Abstract

The purpose of this research study is to analyze rebranding, repackaging, and digital marketing for micro, small, and medium business owners in Indonesia. This study uses a qualitative method with data collection through interviews and focus group discussions with Indonesian Micro, Small, and Medium Business Owners. The results of the study indicate that rebranding, repackaging, and digital marketing program to improve the capabilities of micro, small, and medium businesses is running well.
ANALYSIS OF THE INFLUENCE OF DIGITAL MARKETING AND RISK PERCEPTION ON CUSTOMER DECISIONS IN USING SHARIA BANKING MOBILE APPLICATION Frans Sudirjo; Tanti Widia Nurdiani; Joko Ariawan; Ghalib Suprianto; Andriya Risdwiyanto
Jurnal Scientia Vol. 12 No. 04 (2023): Education, Sosial science and Planning technique, 2023, Edition September-Nov
Publisher : Sean Institute

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Abstract

Mobile banking is a digital service product provided by banks to facilitate daily transactions. In Indonesia, there is sharia-based mobile banking. However, there are still many customers who have not utilized digital mobile banking services. This is partly influenced by digital marketing promotions that have not been optimal. Not only that, the increasing risk of cybercrime makes customers have a negative perception of the use of mobile banking and prefer to use an automatic teller machine. The study seeks to determine whether risk perception and digital marketing have an impact on consumers' decisions to utilize mobile banking. This study employed a quantitative methodology and gathered data from a sample of 100 participants. The normality test, multicollinearity test, heteroscedasticity test, and hypothesis test (t test, f test, and R2 test) are the data analysis procedures employed. The study's findings demonstrate a favorable relationship between perceived risk and digital marketing's ability to influence consumer choices. The results of the test for coefficient of determination yielded an R2 value of 0.75, or 75%. Customers' decisions to utilize mobile banking are influenced by digital marketing outcomes and risk perception, while the remaining percentage is explained by factors other than the independent variables employed in the study.
STRATEGI INOVATIF DALAM MANAJEMEN SUMBER DAYA MANUSIA : MEMBANGUN KEKUATAN ORGANISASI MELALUI PENGEMBANGAN KARYAWAN BERBASIS KREATIVITAS Ohara, Muammar Revnu; Alam, A. Aminullah; Wuryanti, Lestari; Wahid, Wahid; Ariawan, Joko
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6194

Abstract

Penelitian ini bertujuan untuk mengkaji strategi inovatif dalam manajemen sumber daya manusia (SDM) serta bagaimana pengembangan kreativitas karyawan dapat digunakan sebagai kekuatan strategis untuk memperkuat organisasi. Penelitian menggunakan pendekatan kualitatif deskriptif. Pengumpulan data dilakukan melalui wawancara semi-terstruktur dengan praktisi HR, manajer organisasi, dan pakar pengembangan organisasi. Hasil penelitian menunjukkan bahwa kreativitas karyawan merupakan aset penting dalam meningkatkan daya saing dan mendorong inovasi berkelanjutan di tengah dinamika bisnis yang semakin kompleks. Namun, banyak organisasi masih menghadapi hambatan dalam mengintegrasikan pendekatan kreatif, terutama karena budaya organisasi yang belum mendukung eksperimen dan sistem evaluasi yang konvensional. Oleh karena itu, diperlukan pembentukan budaya organisasi yang aman secara psikologis, mendukung kegagalan sebagai bagian dari proses belajar, serta penerapan sistem penghargaan yang mendorong kontribusi inovatif. Penelitian ini menyimpulkan bahwa pengembangan kreativitas harus menjadi bagian integral dari strategi manajemen SDM guna menciptakan ekosistem inovasi yang berkelanjutan dan memperkuat ketahanan organisasi dalam era disrupsi digital dan ekonomi kreatif.
Rebranding, Repackaging, and Digital Marketing Analysis for Micro, Small, and Medium Business Owners Haes, Putri Ekaresty; Elizabeth, Elizabeth; Lotte, Luckhy Natalia Anastasye; Abdurohim, Abdurohim; Ariawan, Joko
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.790

Abstract

The purpose of this research study is to analyze rebranding, repackaging, and digital marketing for micro, small, and medium business owners in Indonesia. This study uses a qualitative method with data collection through interviews and focus group discussions with Indonesian Micro, Small, and Medium Business Owners. The results of the study indicate that rebranding, repackaging, and digital marketing program to improve the capabilities of micro, small, and medium businesses is running well.
The Influence of Promotion and Price on Purchasing Decisions for Citric Acid Cap Gajah at CV Multi Kimia Internusa Shafa Kirana; Joko Ariawan
Journal of Current Research In Multidisciplinary Vol. 1 No. 3 (2023): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of promotions and prices on purchasing decisions. The method used in this research is a descriptive method with a quantitative approach. The population in this research is made up of customers who have previously purchased the product. This research used the Slovin formula to obtain a sample of 90 respondents. The data analysis techniques used are the validity test, reliability test, classic assumption test of normality, multicollinearity, heteroscedasticity, t-test, f-test, multiple regression analysis test, and determination test using IBM SPSS 21. Calculation results in the t test where the sig value has a partial effect X1 against Y of 0.000 < 0.05 and the t-count value is 7.753 > t-table 1.663. Then calculate the t test, where the sig value partially influences The results of this research show that the promotion and price variables have a significant partial and simultaneous effect on purchasing decisions. By increasing promotional activities and setting the right prices, purchasing decisions will increase.
Co-Authors Abdurohim Abdurohim, Abdurohim Aditya Wardhana Agni Isador Harsapranata Ahmad Junaidi Ainil Mardiah Al Gazali Al Ghazali Alam, A. Aminullah Ana Ramadhayanti Andina Dwijayanti Andri Rizko Yulianto Andriya Risdwiyanto Annisa Purwandari Aprillia Arief Nuryana Aris Hidayat Aris Hidayat Aris Hidayat Aris Kurniawan Aris Kurniawan ARIS KURNIAWAN Ariyanto Ariyanto Budi Akhmad Tarigan Budi Harto Citra Arta, Deddy Novie Dede Mustomi Dede Suleman desi kristanti, desi Devy Sofyanty Dewi Astuti Dewi Astuti Dewi Astuti Dinar Riftiasari Dirgahayu Erri Dwi Aprilyani Dwi Setyaningrum, Etik Elizabeth Yohanes Endang Fatmawati Enos Lolang Ericka Yolandasari Eulin Karlina Faizah, Ana Fildzah Shabrina Frans Sudirjo Frans Sudirjo Fransiska Alvianti Bali Gani Wiharso Ghalib Suprianto Ghalib Suprianto Helmy Ivan Taruna Hendy Tannady Herudini Subariyanti I Ketut Suada Ibrahim Sevin Kurnia Ida Zuniarti Ida Zuniarti, Ida Ilham Arief Irvan Dwi Cahyo Irzan Soepriyadi Iwan Henri Kusnadi Jefri Putri Nugraha Johan Hendri Prasetyo Johan Hendri Prasetyo Juliawati, Poniah Julistyono Widodo Karlina, Eulin Kelvin Pangestu Kiki Setyawati Kusnadi, Iwan Henri Kusumaningrum, Aliffah Kusumowardani La Mema Parandy Lotte, Luckhy Natalia Anastasye Lukman Hakim Magdalena Magdalena Magdalena Magdalena Mega Rossalia Nopier Aristia Misbahul Munir Moh. Samsul Arifin Muh. Rezky Naim Mustafa, Fahrina Najihatul Faridy Notosudjonor, Didik Nuraeni Nurdiani, Tanti Widia Nurhayaty, Ety Nuryana, Arief Nyoman Suardhita nyoman suardhita, nyoman Ohara, Muammar Revnu Prasetyo, Johan Hendri Puji Yuniarti Puspasari, Aprilia Putri Ekaresty Haes Raden Ati Haryati Rasty Yulia Roy Irawan Roydawaty Safrida Sari, Ade Risna Shafa Kirana Sinta Rukiastiandari Siti Toipah Sofyan Marwansyah Sri Rusiyati Sudadi Sugiarti Sugiarti Sugiarti Sugiarti Sunaryo, Widodo Suryaningsih, Lilik Syukron Sazly Taat Kuspriyono, Taat Tanti Widia Nurdiani Tanti Widia Nurdiani Tengku Riza Zarzani N Tirwan Uli Wildan Nuryanto Wahid Akbar Basudani Wahid Wahid, Wahid Warsono Warsono Wiwin Wianti, Wiwin Wuryanti, Lestari Yohanes Totok Suyoto Yudha Julio Masdha Yulianah Yulianah Zahra Zahra