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All Journal International Journal of Artificial Intelligence Research Journal of Economic, Bussines and Accounting (COSTING) Journal on Education Jesya (Jurnal Ekonomi dan Ekonomi Syariah) MANAZHIM Dinasti International Journal of Management Science Jurnal Pendidikan dan Kewirausahaan Dinasti International Journal of Digital Business Management Enrichment : Journal of Management Literatus Jurnal Scientia Journal of Industrial Engineering & Management Research (JIEMAR) International Journal of Social and Management Studies (IJOSMAS) Jurnal Kewarganegaraan Warta Pendidikan : Jurnal Pendidikan dan Budaya Dynamic Management Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi International Journal of Education, Social Studies, And Management (IJESSM) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pengabdian Mandiri Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal bintang manajemen International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) Journal of Innovative and Creativity Jurnal Pengabdian Masyarakat Ulil Albab Ekopedia: Jurnal Ilmiah Ekonomi JCRIM (Journal of Current Research In Multidisciplinary)
Joko Ariawan
Universitas Bina Sarana Informatika
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Analisis Pengaruh Komitmen Organisasi, Digital Engagement dan Employer Branding Terhadap Organizational Citizenship Behavior Pada Industri Kreatif Shabrina, Fildzah; Yulia, Rasty; Mustafa, Fahrina; Nugraha, Jefri Putri; Ariawan, Joko; Setyawati , Kiki
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2062

Abstract

Kajian ini memiliki tujuan guna mengkaji bagaimana komitmen organisasi, keterlibatan digital (digital engagement), serta employer branding memengaruhi perilaku Organizational Citizenship Behavior (OCB) pada karyawan di industri kreatif. Dengan menerapkan pendekatan kuantitatif, data dikumpulkan dengan survei yang diberikan kepada 200 responden yang ditentukan menerapkan teknik purposive sampling. Analisis dilaksanakan dengan regresi linear berganda, disertai pengujian validitas, reliabilitas, serta asumsi klasik untuk memastikan kelayakan model. Perolehan studi ini mengindikasikan bahwasanya baik secara simultan maupun parsial, ketiga variable independent tersebut memiliki pengaruh positif dan signifikan pada OCB. Komitmen organisasi terbukti mendorong munculnya loyalitas dan keterikatan emosional yang memotivasi karyawan untuk berkontribusi secara sukarela. Sementara itu, keterlibatan digital memperkuat partisipasi, mendorong kolaborasi, dan menciptakan rasa keterhubungan antar karyawan. Di sisi lain, employer branding yang kuat menumbuhkan rasa bangga dan identitas positif terhadap perusahaan, yang mendorong karyawan untuk memberikan kontribusi melebihi peran formal mereka. Temuan ini menegaskan pentingnya bagi organisasi di sektor industri kreatif untuk secara aktif memperkuat ketiga aspek tersebut. Dengan begitu, mereka dapat menciptakan lingkungan kerja yang mendukung tumbuhnya perilaku OCB, sekaligus meningkatkan produktivitas dan membentuk budaya kerja yang sehat dan berkelanjutan.
ANALYSIS OF THE INFLUENCE OF DIGITAL MARKETING AND RISK PERCEPTION ON CUSTOMER DECISIONS IN USING SHARIA BANKING MOBILE APPLICATION Frans Sudirjo; Tanti Widia Nurdiani; Joko Ariawan; Ghalib Suprianto; Andriya Risdwiyanto
Jurnal Scientia Vol. 12 No. 04 (2023): Education, Sosial science and Planning technique, 2023, Edition September-Nov
Publisher : Sean Institute

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Abstract

Mobile banking is a digital service product provided by banks to facilitate daily transactions. In Indonesia, there is sharia-based mobile banking. However, there are still many customers who have not utilized digital mobile banking services. This is partly influenced by digital marketing promotions that have not been optimal. Not only that, the increasing risk of cybercrime makes customers have a negative perception of the use of mobile banking and prefer to use an automatic teller machine. The study seeks to determine whether risk perception and digital marketing have an impact on consumers' decisions to utilize mobile banking. This study employed a quantitative methodology and gathered data from a sample of 100 participants. The normality test, multicollinearity test, heteroscedasticity test, and hypothesis test (t test, f test, and R2 test) are the data analysis procedures employed. The study's findings demonstrate a favorable relationship between perceived risk and digital marketing's ability to influence consumer choices. The results of the test for coefficient of determination yielded an R2 value of 0.75, or 75%. Customers' decisions to utilize mobile banking are influenced by digital marketing outcomes and risk perception, while the remaining percentage is explained by factors other than the independent variables employed in the study.
STRATEGI INOVATIF DALAM MANAJEMEN SUMBER DAYA MANUSIA : MEMBANGUN KEKUATAN ORGANISASI MELALUI PENGEMBANGAN KARYAWAN BERBASIS KREATIVITAS Ohara, Muammar Revnu; Alam, A. Aminullah; Wuryanti, Lestari; Wahid, Wahid; Ariawan, Joko
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): ON GOING
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6194

Abstract

Penelitian ini bertujuan untuk mengkaji strategi inovatif dalam manajemen sumber daya manusia (SDM) serta bagaimana pengembangan kreativitas karyawan dapat digunakan sebagai kekuatan strategis untuk memperkuat organisasi. Penelitian menggunakan pendekatan kualitatif deskriptif. Pengumpulan data dilakukan melalui wawancara semi-terstruktur dengan praktisi HR, manajer organisasi, dan pakar pengembangan organisasi. Hasil penelitian menunjukkan bahwa kreativitas karyawan merupakan aset penting dalam meningkatkan daya saing dan mendorong inovasi berkelanjutan di tengah dinamika bisnis yang semakin kompleks. Namun, banyak organisasi masih menghadapi hambatan dalam mengintegrasikan pendekatan kreatif, terutama karena budaya organisasi yang belum mendukung eksperimen dan sistem evaluasi yang konvensional. Oleh karena itu, diperlukan pembentukan budaya organisasi yang aman secara psikologis, mendukung kegagalan sebagai bagian dari proses belajar, serta penerapan sistem penghargaan yang mendorong kontribusi inovatif. Penelitian ini menyimpulkan bahwa pengembangan kreativitas harus menjadi bagian integral dari strategi manajemen SDM guna menciptakan ekosistem inovasi yang berkelanjutan dan memperkuat ketahanan organisasi dalam era disrupsi digital dan ekonomi kreatif.
Rebranding, Repackaging, and Digital Marketing Analysis for Micro, Small, and Medium Business Owners Haes, Putri Ekaresty; Elizabeth, Elizabeth; Lotte, Luckhy Natalia Anastasye; Abdurohim, Abdurohim; Ariawan, Joko
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.790

Abstract

The purpose of this research study is to analyze rebranding, repackaging, and digital marketing for micro, small, and medium business owners in Indonesia. This study uses a qualitative method with data collection through interviews and focus group discussions with Indonesian Micro, Small, and Medium Business Owners. The results of the study indicate that rebranding, repackaging, and digital marketing program to improve the capabilities of micro, small, and medium businesses is running well.
The Influence of Promotion and Price on Purchasing Decisions for Citric Acid Cap Gajah at CV Multi Kimia Internusa Shafa Kirana; Joko Ariawan
Journal of Current Research In Multidisciplinary Vol. 1 No. 3 (2023): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

This research aims to determine the influence of promotions and prices on purchasing decisions. The method used in this research is a descriptive method with a quantitative approach. The population in this research is made up of customers who have previously purchased the product. This research used the Slovin formula to obtain a sample of 90 respondents. The data analysis techniques used are the validity test, reliability test, classic assumption test of normality, multicollinearity, heteroscedasticity, t-test, f-test, multiple regression analysis test, and determination test using IBM SPSS 21. Calculation results in the t test where the sig value has a partial effect X1 against Y of 0.000 < 0.05 and the t-count value is 7.753 > t-table 1.663. Then calculate the t test, where the sig value partially influences The results of this research show that the promotion and price variables have a significant partial and simultaneous effect on purchasing decisions. By increasing promotional activities and setting the right prices, purchasing decisions will increase.
The Effect of Work Motivation and Career Development on Employee Job Satisfaction PT Indosato Jaya Makmur Ibrahim Sevin Kurnia; Joko Ariawan
Journal of Current Research In Multidisciplinary Vol. 1 No. 3 (2023): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

This research was conducted to determine the effect of work motivation and career development on employee job satisfaction. This research aims to analyze how much influence work motivation and career development have on employee job satisfaction, partially, jointly, or simultaneously. This research uses a quantitative method by distributing questionnaires to a research sample of 50 employees. The results of the t-test research on work motivation and employee job satisfaction are based on t-count results of 2.929 > t-table 1.677, and the career development t-test on employee job satisfaction is based on t-count results of 6.933 > t-table 1.677. So there is a partially significant influence between work motivation and employee job satisfaction and career development on employee job satisfaction. Meanwhile, based on the results of the F test, the influence of work motivation and career development on employee job satisfaction is based on the results of f-count 129.789 > f-table 4.05.
The Influence of Work Environment and Leadership Style on Employee Job Satisfaction at PT Indosato Jaya Makmur Kelvin Pangestu; Joko Ariawan
Journal of Current Research In Multidisciplinary Vol. 1 No. 3 (2023): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

This research was conducted to determine the influence of the work environment and leadership style on job satisfaction and aims to analyze how much influence the work environment and leadership style partially, jointly, or simultaneously have on employee job satisfaction. This research uses an observational method with a quantitative approach by distributing questionnaires to the entire research sample of 69 employees. The results of the work environment t-test research on job satisfaction were based on t-count results of 4.769 > t-table 1.996 and on leadership style t-tests on job satisfaction with t-count results of 2.818 > 1.996. So it can be concluded that work environment variables and leadership style have a significant, partial, or simultaneous effect on employee performance. By further improving the comfort of the work environment and a good leadership style, it will have a positive effect on employee job satisfaction.
Pengaruh Lingkungan Kerja dan Kompensasi Terhadap Kepuasaan Kerja Karyawan Yayasan Pendidikan Intan Cemerlang Ericka Yolandasari; Al Ghazali; Joko Ariawan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3as74g11

Abstract

  Penelitian ini bertujuan untuk mengetahui pengaruh Lingkungan Kerja dan Kompensasi Terhadap Kepuasaan Kerja Karyawan Yayasan Pendidikan Intan Cemerlang. Dalam penelitian ini, yang menjadi populasi adalah seluruh karyawan yang bekerja di Yayasan Pendidikan Intan Cemerlang. Berdasarkan data yang diperoleh dari bagian tata usaha, jumlah karyawan di yayasan tersebut adalah sebanyak 46 orang. Hasil penelitian didapati bahwa secara Parsial, lingkungan kerja berpengaruh positif dan signifikasi terhadap kepuasan kerja karyawan Yayasan Pendidikan Intan Cemerlang dengan nilai hasil uji T yang menunjukan nilai T hitung sebesar 2.314 > T Tabel (2.017) dengan nilai signifikasi 0.025 < 0.05. Hal ini membuktikan bahwa lingkungan kerja yang nyaman dan pembagian tugas kerja yang jelas akan meningkatkan kepuasan kerja karyawan Yayasan Pendidikan Intan Cemerlang.  Secara Parsial, Kompensasi berpengaruh positif dan signifikasi terhadap kepuasan kerja karyawan Yayasan Pendidikan Intan Cemerlang dengan nilai hasil uji T yang menunjukan nilai T hitung sebesar 2.904 > T Tabel (2.017) dengan nilai signifikasi 0.006 < 0.05. Hal ini membuktikan memberikan kompensasi yang tinggi dan sesuai dengan beban kerja yang diberikan akan meningkatkan kepuasan kerja karyawan Yayasan Pendidikan Intan Cemerlang. Dan secara simultan, Lingkungan kerja dan kompensasi berpengaruh positif dan signifikasi secara simultan terhadap kepuasan kerja karyawan Yayasan Pendidikan Intan Cemerlang dengan nilai hasil uji F yang menunjukan nilai f hitung > f tabel yaitu 37.166 > 3.214 dengan nilai signifikansi 0.001 < 0.05. Hal ini membuktikan bahwa secara bersamaan lingkungan kerja yang nyaman serta kompensasi yang tinggi dan sesuai akan meningkatkan kepuasan kerja karyawan Yayasan Pendidikan Intan Cemerlang.      
Affiliate marketing, live streaming, and impulsive buying: evidence from generation Z TikTok consumers Prasetyo, Johan Hendri; Ariawan, Joko; Wiharso, Gani; Basudani, Wahid Akbar
Enrichment : Journal of Management Vol. 15 No. 4 (2025): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i4.2395

Abstract

In the rapidly expanding digital economy, businesses increasingly rely on online promotional tools to attract and retain customers. This study investigated the effect of affiliate marketing on consumer purchase decisions. Grounded in consumer behavior and digital marketing theories, the research aimed to understand how affiliate marketing strategies influence purchasing behavior in online environments. A quantitative approach was employed using a structured questionnaire distributed to online shoppers who had interacted with affiliate marketing content. Data were analyzed using multiple regression analysis to examine the relationship between affiliate marketing and purchase decision variables. The findings revealed that affiliate marketing had a significant and positive influence on consumer purchase decisions. The results indicated that effective affiliate strategies, such as personalized recommendations and transparent product reviews, increased consumer trust and purchase intention. Theoretically, the study contributed to the development of digital marketing literature by confirming the role of affiliate strategies in shaping online consumer decision-making. Practically, the results provided insights for marketers to design more credible and targeted affiliate campaigns that enhance consumer engagement and conversion rates. It was concluded that affiliate marketing served as an important promotional tool that shaped consumer decision-making patterns in the digital marketplace. Future studies were suggested to explore the role of influencer credibility and technological innovation in strengthening the impact of affiliate marketing.
Kualitas Pelayanan dalam Meningkatkan Kepuasan Pelanggan pada Captain Barbershop Area Kelapa Gading Jakarta Utara Nuraeni; Al Gazali; Joko Ariawan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/2a1wv519

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana kualitas pelayanan Captain Barbershop area Kelapa Gading dapat meningkatkan kepuasan pelanggan. Fokus kajian meliputi kualitas sarana dan prasarana, efektivitas aplikasi membership, serta strategi bersaing yang diterapkan. Metode yang digunakan adalah kualitatif dengan teknik wawancara dan observasi terhadap pelanggan dan karyawan. Hasil penelitian menunjukkan bahwa fasilitas pelayanan sudah cukup memadai, namun keterbatasan lahan parkir menjadi salah satu kekurangan. Aplikasi membership dianggap membantu pelanggan dalam proses transaksi dan mendapatkan keuntungan, meskipun masih terdapat gangguan server. Strategi bersaing melalui kombinasi layanan profesional dan digitalisasi dinilai efektif dalam mempertahankan loyalitas pelanggan. Penelitian ini mendukung teori SERVQUAL, terutama pada dimensi tangibles, reliability, dan responsiveness, serta menunjukkan pentingnya integrasi teknologi dalam pelayanan jasa modern.
Co-Authors Abdurohim Abdurohim, Abdurohim Aditya Wardhana Agni Isador Harsapranata Ahmad Junaidi Ainil Mardiah Al Gazali Al Ghazali Alam, A. Aminullah Ana Ramadhayanti Andina Dwijayanti Andri Rizko Yulianto Andriya Risdwiyanto Annisa Purwandari Aprillia Arief Nuryana Aris Hidayat Aris Hidayat ARIS KURNIAWAN Aris Kurniawan Aris Kurniawan Ariyanto Ariyanto Budi Akhmad Tarigan Budi Harto Citra Arta, Deddy Novie Dede Mustomi Dede Suleman desi kristanti, desi Devy Sofyanty Dewi Astuti Dewi Astuti Dinar Riftiasari Dirgahayu Erri Dwi Aprilyani Dwi Setyaningrum, Etik Elizabeth Yohanes Endang Fatmawati Enos Lolang Ericka Yolandasari Eulin Karlina Eulin Karlina Faizah, Ana Frans Sudirjo Frans Sudirjo Fransiska Alvianti Bali Gani Wiharso Ghalib Suprianto Ghalib Suprianto Helmy Ivan Taruna Hendy Tannady Hendy Tannady Herudini Subariyanti I Ketut Suada Ibrahim Sevin Kurnia Ida Zuniarti Ida Zuniarti Ida Zuniarti Ida Zuniarti, Ida Ilham Arief Irvan Dwi Cahyo Irzan Soepriyadi Iwan Henri Kusnadi Jefri Putri Nugraha Johan Hendri Prasetyo Johan Hendri Prasetyo Juliawati, Poniah Julistyono Widodo Karlina, Eulin Kelvin Pangestu Kusumaningrum, Aliffah Kusumowardani La Mema Parandy Lotte, Luckhy Natalia Anastasye Lukman Hakim Magdalena Magdalena Magdalena Magdalena Mega Rossalia Nopier Aristia Misbahul Munir Moh. Samsul Arifin Muh. Rezky Naim Mustafa, Fahrina Najihatul Faridy Nuraeni Nurdiani, Tanti Widia Nurhayaty, Ety Nyoman Suardhita nyoman suardhita, nyoman Ohara, Muammar Revnu Prasetyo, Johan Hendri Puji Yuniarti Puji Yuniarti Puspasari, Aprilia Putri Ekaresty Haes Raden Ati Haryati Rasty Yulia Roy Irawan Roydawaty Safrida Sari, Ade Risna Setyawati , Kiki Shabrina, Fildzah Shafa Kirana Sinta Rukiastiandari Siti Toipah Sofyan Marwansyah Sri Rusiyati Sri Rusiyati Sri Rusiyati Sudadi Sugiarti Sugiarti Suryaningsih, Lilik Syukron Sazly Taat Kuspriyono, Taat Tanti Widia Nurdiani Tanti Widia Nurdiani Tengku Riza Zarzani N Tirwan Uli Wildan Nuryanto Wahid Akbar Basudani Wahid Wahid, Wahid Warsono Warsono Wiwin Wianti, Wiwin Wuryanti, Lestari Yohanes Totok Suyoto Yudha Julio Masdha Yulianah Yulianah Zahra Zahra