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All Journal Jurnal Informatika dan Komputasi STMIK Indonesia Jakarta Althea Medical Journal Global Medical and Health Communication Ekonomi Bisnis International Journal of Artificial Intelligence Research Syntax Literate: Jurnal Ilmiah Indonesia Martabe : Jurnal Pengabdian Kepada Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics Development Research (IJEDR) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Ners Sinergitas Multidisiplin Ilmu Pengetahuan dan Teknologi (SMIPT) Indonesia Berdaya Journal La Sociale Jurnal Abdimas Sangkabira Jurnal Pengabdian kepada Masyarakat International Journal of Education, Social Studies, And Management (IJESSM) Abdi-Dharma Paulus Civil Engineering Journal Proceeding National Conference Business, Management, and Accounting (NCBMA) Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Abdimastek (Pengabdian Masyarakat Berbasis Teknologi) The International Journal of Medical Science and Health Research E-Amal: Jurnal Pengabdian Kepada Masyarakat JIPITI: Jurnal Pengabdian kepada Masyarakat
Elizabeth Yohanes
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Journal : Journal La Sociale

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The Influence of Service Quality and Perceived Value on Customer Loyalty Elizabeth, Elizabeth; Santoso, Wawa
Journal La Sociale Vol. 7 No. 1 (2026): Journal La Sociale
Publisher : Borong Newinera Publisher

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Abstract

This study aims to examine the influence of service quality and perceived value on customer loyalty to Uniqlo products in TikTok stores. The research method used was a quantitative approach with a survey technique. Data were collected by distributing questionnaires to 210 TikTok users in Indonesia via Google Form. Data analysis was performed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4 software. The results show that service quality and perceived value have a positive and significant effect on customer loyalty. The implications of this study emphasize that companies must emphasize consistent service quality and create perceived value that is relevant to customer needs. This will strengthen customer loyalty.
Co-Authors Abdurohim Abdurohim, Abdurohim Adriel, Nicholas Alber Rantelangan Alpius Andreas Marino Lamanepa Anggita Permata Yakup Anindya Putri Pradiptha Anwar, M. Ardianti, Dian ARI KURNIAWAN Arif Fagrin Lande Arifai Ilyas Arifin, Moh Samsul Arisandi, Edi Arrang, Sherly Tandi Azaria, Andrea Bakti, Surya Bintarto Wicaksono Cendranita, Nesya Christina Christina Chyntia, Chyntia Devit Setiono Dewi Isma Aryani Dewi Murtiningsih Dhika Purnama Putra Dian Ariani Diana Krisanti Jasaputra Djoko Harsono Donny Dharmawan Durya, Ngurah Pandji Mertha Agung Ekasari, Silvia Eko Wahyu Widayat Emma Budi Sulistiarini Fatoni, M. Anton Firman Dera Fitrian, Eltrit Bima Florence Leony, Florence Ginting, Jenni Veronika Br Gunawan, Irena Vanessa Gusti Noorlitaria Achmad Gustriandi, Andre Herijawati, Etty Hidayat, Ravindra Safitra Ignatio R. Haryono Istarno, Rino Jhon Wesley Joko Ariawan Judijanto, Loso Kespandiar, Tengku Kusuma, Ari Kusumaningati, Iip Dyah Kusumaningsih, Dewi Lasty Dinulfy R.KS Lestari, Alvera Sinta Lohana Juariyah Lokananta, Arbi Cristional Lotte, Luckhy Natalia Anastasye Luh Komang Candra Dewi M. Djae, Zaim Katarabumi Machin, H. Mariani Santosa, Mariani Melina Hermawan Mochamad Ridwan, Mochamad Mohammad Anwar, Mohammad Mohammad Syafrullah Muhammad Lukman Hakim, Muhammad Lukman Nawanto Agung Prastowo Noorfitri, Karin Cetta Putri Novia, Giovani Nurhikmah, Siti Paranna, Roland Prasetya, Rizky Eka Prihatina jati Pudoli, Ahmad Purnama Putra, Dhika Putra, Halim Dwi PUTRA, RICKY WIDYANANDA Putri Ekaresty Haes Rais Rachman Ratnawita Ratnawita RICKY WIDYANANDA PUTRA Rini Lestari Rini Novianti Risti Octaria Rudiawan, Hendri Rulyenzi Rasyid Santosa, Sonny Santoso, Wawa Saputra, Eka Kurnia Sarah Khairunnisa Budiyanto SETIAWAN JODI, I WAYAN GEDE ANTOK Setiawan, Zunan Setyarko, Yugi Siagian, Ester Mawar Singgih, Hanna M. Sofiansyah, Agus Suhanjoyo, Shirly Nathania Sunardi, Hendry Purnomo Susanto Susanto Tanan, Benyamin Tanti Widia Nurdiani Teresa Liliana Wargasetia Tholok, Fidellis Wato Timotius, Timotius Tri Anggraeni Tri Angreni Triwacananingrum, Wijaya Triyono Patelle Usino, Wendi Viska Candra, Luthfiyana Wawolangi, Kristian Yosua Winda Halim, Winda Y.A. Kondo, Andre Yogi, Yogi Yudita Royandi, Yudita Yuwono Yuwono Zulaili, Zulaili Zulkarnain Zulkarnain