Article Per Year (5 Year)
p-Index From 2021 - 2026
9.962
P-Index
This Author published in this journals
All Journal KAJIAN SASTRA LiNGUA: Jurnal Ilmu Bahasa dan Sastra BAHAS Celt: A Journal of Culture, English Language Teaching & Literature JURNAL PENGABDIAN KEPADA MASYARAKAT Language Literacy: Journal of Linguistics, Literature, and Language Teaching Eralingua : Jurnal Pendidikan Bahasa Asing dan Sastra Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Mimbar Ilmu JOURNAL OF APPLIED LINGUISTICS AND LITERATURE Jurnal Sains Sosio Humaniora Journal on Education Literasi: Jurnal Ilmiah Pendidikan Bahasa, Sastra Indonesia dan Daerah JETL (Journal Of Education, Teaching and Learning) Voices of English Language Education Society Journal of English Language Teaching and Linguistics JOMSIGN: Journal of Multicultural Studies in Guidance and Counseling Bahasa Indonesia Prima Thinking Skills and Creativity Journal Dialectical Literature and Education Journal Elsya : Journal of English Language Studies MEDAN MAKNA: Jurnal Ilmu Kebahasaan dan Kesastraan Jurnal Darma Agung Jurnal Pedagogi dan Pembelajaran Ethical Lingua: Journal of Language Teaching and Literature Budapest International Research and Critics in Linguistics and Education Journal (Birle Journal) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JOLLT Journal of Languages and Language Teaching International Journal of Educational Research and Social Sciences (IJERSC) Journal La Sociale Britain International for Linguistics, Arts and Education Journal (BIoLAE Journal) Bahterasia : Jurnal Ilmiah Pendidikan Bahasa dan Sastra Indonesia INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Register : Journal of English Language Teaching and Learning of FBS UNIMED Joal : Journal of Applied Linguistics Kode : Jurnal Bahasa Indonesian Journal of EFL and Linguistics East Asian Journal of Multidisciplinary Research (EAJMR) SIGEH ELT : Journal of Literature and Linguistics LINGUISTIK TERAPAN Kajian Linguistik dan Sastra LingPoet: Journal of Linguistics and Literary Research Proceeding International Conference on Malay Identity Jurnal Ilmiah Ilmu Terapan Universitas Jambi Studies in English Language and Education Innovative: Journal Of Social Science Research Estungkara: Jurnal Pengabdian Pendidikan Sejarah LINGTERSA: Jurnal Linguistik, Terjemahan, Sastra IJLHE: International Journal of Language, Humanities, and Education Sintaksis: Publikasi Para Ahli Bahasa dan Sastra Inggris JALC : Journal of Applied Linguistics and Studies of Cultural Radiant : Journal of Applied, Social, and Education Studies
T. Thyrhaya Zein
Fakultas Ilmu Budaya, Universitas Sumatera Utara
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

Published : 97 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal on Education

 1 
An Analysis Rethorical Move and Step of Coffee Advertisement Nurazizah Yova Ekaputri; Nakhwa Nabilla Atmaja; Lenni Herawati Sirait; Wina Avrillia Handyanto; Balqis Azwar Lubis; Thyrhaya Zein
Journal on Education Vol 7 No 2 (2025): Journal on Education: Volume 7 Nomor 2 Tahun 2025 In Progress (Januari-Februari 2
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i2.7831

Abstract

This study uses critical type analysis (CGA) to analyze a coffee brand's advertising brochure and focuses on its textual and visual strategies to attract consumers. The descriptive qualitative content analysis method was used. Using Bhatia's theory multilevel framework, the analysis spans four levels: text, genre, professional practice, and professional culture. On a textual level, concise language, eye-catching visuals, and clear calls to action can effectively inform and persuade your audience. Genre-level analysis highlights the dual purpose of these ads: to provide information and drive consumer engagement through targeted messaging. The results reveal the strategic use of rhetorical devices such as bold discounts (e.g., “50% off”), exclusive offers (“app only”), and promotional incentives (e.g., “Buy any 3, get 1 free”) that capture attention and create a sense of urgency. Visuals, such as tropical themes and vibrant product images, complement text elements to reinforce the brand image. Analysis of professional practices shows structured initiatives, including compelling headlines, product descriptions, and purchasing information, tailored to consumer preferences and market trends. At the professional and cultural levels, advertising reflects sociocultural norms and industry-specific marketing strategies, fostering trust and inclusion.
Co-Authors Abdurahman Adisaputera Adilla Alatas Abus, Nurul Afdal, Taufik Agung Yadira Alatas Abus, Abiyulail Alemina Alemina Alemina Br. Perangin-Angin Amalia Amalia Amrin Saragih Amrin Saragih Amrin Saragih Amzelina Risty Br. Lubis, Aliffa Anni Alvionita Simanjuntak Ariani br Perangin-angin Arina Putri Arini Prishandani Arnie Putri Rachmadhani Artika, Mutiara Romi Asnani Asnani Aulia Ukhtin Bacas, Chintami Angelica Balqis Azwar Lubis Br. Perangin-angin, Alemina Busmin . Gurning Damanik, Vivi Heryanti Daulay, Olga Adelia Delfi Nazilah Lubis Deliana, Deliana Desri Maria Sumbayak Dian Heriani Dian Rizma Dina Mariana Dwi Widayati Dwi Widayati, Dwi Eddy Setia Eddy Setia Eddy Setia Eka Yanualifa Telomensi Sitepu Elsa Prangin-angin Erikson Saragih Fathira Lubis, Nazmi Fhadilah Fitri Aviandasari Fila Alfia Fransisca, Amanda Frida, Karunia Devy Ginting, Riza Fahlevi Grace Widya Panggabean Gustianingsih Hanafiah, Ridwan Harefa, Yulianus Hariadi Susilo Helti Margaretha Tarigan Heriani, Dian Hia, Nadia Virdhani Hidayati Hidayati Husni Az-Zhahir Ibrahim Syah H.M. Simbolon Ihsan Tanama Sitio Indira Ginanti Irawati Bangun Istiqomah , Istiqomah Izhar Maulana, Alif Janinta Ginting Januarii, Erna Jayanti Kaonedy, Jesselyn Kemas, Wulandari Putri Khairun Nisa Laila, Atika Lekson, Mutiara Alda Lenni Herawati Sirait Lisna Rifkadiana S Lubis, Masdiana LUBIS, TASNIM Lubis, Tasnim Lydia Permata Sari M. Manugeren, M. Ma, Cynthia Maharani, Puan Mahriyuni Manalu, Lidya Arella Chaterina Manugeren, M Margaret, Carissa Maria Klara Timorina Situmorang Masdiana Lubis Masdiana Lubis Mauly Purba, Mauly Mega Uli Arta Silitonga Mia Fiona Simanjorang Mia Rizana Miftahur Ridha Mitha Arfiana Monika Sales Sitompul Muhammad Kiki Wardana Muhammad Yusuf Mulyadi Mulyadi Muthi'ah, Nadhirah mutiara mutiara Naila, Aisya Naifa Nakhwa Nabilla Atmaja Naomi Sephania br. Sirait Nasution, Diantry Binarwaty Habibie Nazwa Mustika Nikita Tantira Ningrum, Dwi Kurnia Surya Nur Lela Nurainun Ainun Nurazizah Yova Ekaputri Nurhaliza Nurlela Nurlela Nurlela Nurlela Nurlela Nurwijayanti Pardi Pardi, Pardi Pardosi, Yehezkiel Parinduri, Afrahul Fadhillah Pradina Utami Tarigan Pratiwy, Devi Priyatama, Muhammad Rangga Purba, Thesia Aprianti PUTRI, DIAN MARISHA Putry Amelia Rachmad Fadillah Maha Rachmadhani, Arnie Putri Rahimah Rahimah Rahmah Fithriani Rangkuti, Rahmadsyah Raysa Purba Ricky Drimarcha Barus Ricky Drimarcha Barus Rini Prismayanti Ririn Fitri Suryani Ritonga, Siti Khairani Riza Fahlevi Ginting Rizana, Mia Robert Sibarani, Robert Rusdi Noor Rosa Rusdi Noor Rosa Saragih, Frans Dhaniko Cristian Sastia, May Sembiring, Teresia Anjelina Siahaan, Rachel Pratiwi Sihombing, Indah Andriyani Simangunsong, Reka Simorangkir, Nico Sahpudan Simorangkir, Raslima Sinaga, Lara Desma Sinambela, Stivani Ismawira Sinar, Silvana Sinar, T Silvana Sinar, T. Silvana Sipapaga, Desima Siregar, Jumaini Sofilla, Devi Sofyan, Rudy Soraya Tsamara Zahra Sri Minda Murni Sri Minda Murni Suhadi, Muhammad Fatih Suriyani, Siti Syahputra, Fikry Prastya Syahron Lubis Syahron Lubis Syahron Lubis T Silvana Sinar T. Silvana Sinar T. Silvana Sinar T. Silvana Sinar T. Silvana Sinar, T. Silvana Tamba, Elizabeth Rusida Yosephine Tambunan, Friska Tarigan, Bahagia Tarigan, Desmery Natalia Tarigan, Helti Margaretha Tengku Silvana Sinar Theofani Leonita Siagian Ulfa, Maryam Venice Wijaya Vivi Heryanti Damanik Wahyu Ningsih Wahyu Ningsih Wardana, Muhammad Kiki Kiki Wina Avrillia Handyanto Wulandari, Vanny Yuni Syafria Br Hasibuan Yuni Wulandari Zulfan Zulfan