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All Journal Potensia Jurnal Prima Edukasia JURNAL JPSD (Jurnal Pendidikan Sekolah Dasar) Jurnal Al-Tadzkiyyah JURNAL KEPEMIMPINAN DAN PENGURUSAN SEKOLAH el-Ibtidaiy: Journal of Primary Education Jurnal Sains dan Informatika Pendas : Jurnah Ilmiah Pendidikan Dasar JTAM (Jurnal Teori dan Aplikasi Matematika) Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI JFL : Jurnal Farmasi Lampung Jambura Journal of Educational Chemistry Jurnal Isema : Islamic Educational Management Building of Informatics, Technology and Science Pesona Dasar : Jurnal Pendidikan Dasar dan Humaniora JATI (Jurnal Mahasiswa Teknik Informatika) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) International Journal of Business, Economics, and Social Development Jurnal Manajemen Pendidikan Dasar, Menengah dan Tinggi [JMP-DMT] Munaddhomah: Jurnal Manajemen Pendidikan Islam J-MIND (Jurnal Manajemen Indonesia) Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat re-JIEM (Research Journal of Islamic Education Management) Journal of Community Empowerment and Innovation Jurnal Educative: Journal of Educational Studies Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Journal of Educational Management Research Cendikia: Jurnal Pendidikan dan Pengajaran Annaba: Jurnal Ilmu Jurnalistik Elementary Education Research Journal of Curriculum and Pedagogic Studies Jurnal Pintar Pengabdian dan Pemberdayaan Masyarakat
Suci Fitriani, Suci
brawijaya university
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Analisis Sentimen Ulasan Pengguna Aplikasi Sociolla Menggunakan Algoritma Support Vector Machine dengan Optimasi Grid Search Fitriani, Suci; Lestarini, Dinda; Seprina, Iin
Building of Informatics, Technology and Science (BITS) Vol 7 No 3 (2025): December 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/bits.v7i3.8686

Abstract

The rapid growth of digital technology has driven innovation in the beauty industry, one of which is the Soco by Sociolla platform that provides online product reviews. The increasing number of user reviews offers opportunities for conducting sentiment analysis to understand users’ perceptions of service quality. The main challenge in modeling sentiment for beauty product reviews lies in the use of highly varied, subjective, and informal language, which results in diverse distribution patterns. Therefore, this study not only applies the Support Vector Machine (SVM) algorithm for sentiment classification but also compares two kernels—Linear and Radial Basis Function (RBF)—and evaluates the effect of hyperparameter optimization using Grid Search in the context of beauty e-commerce data. A total of 3,387 reviews were collected and processed through several stages, including text preprocessing, labeling, feature extraction using TF-IDF, data splitting, model training, and evaluation. The results show that the baseline RBF kernel provides the best performance with an accuracy of 88.5%, while the baseline Linear kernel achieves an accuracy of 87.76%. Meanwhile, Grid Search optimization produces an accuracy of 86.22%, indicating that the explored hyperparameter configurations were unable to exceed the performance of the RBF baseline despite delivering stable results during cross-validation. These findings suggest that the linguistic characteristics of beauty reviews are more effectively addressed by non-linear kernels, making them superior to Linear kernels in recognizing non-linear patterns within user review data. Furthermore, the results indicate that hyperparameter optimization does not always lead to increased model accuracy, particularly when the baseline SVM configuration is already performing near optimally for the characteristics of the dataset used.
Strategic Management of Student Organization: For Discipline Enhancement in Islamic Boarding Schools Susanti, Try; Chaniago, Fransisko; Ibarra, Florante P; Fitriani, Suci; Ansari, Desi; Hamdan, Hamdan
POTENSIA: Jurnal Kependidikan Islam Vol 11, No 2 (2025): Desember 2025
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/potensia.v11i2.38296

Abstract

The purpose of this study is to analyze the strategic management of the student organization in enhancing discipline at Al-Kautsar Integrated Islamic Boarding School, Tebo Regency, Jambi Province. The research method used is qualitative with a descriptive analytical approach, involving in-depth interviews with the organization’s supervisor, the chairman, and documentation related to the organization’s programs. The results indicate that the strategic management of the student organization operates effectively through four main processes: planning, organizing, implementation, and supervision. Planning includes the formulation of vision and mission, disciplinary regulations, sanction guidelines, and a structured activity schedule. Organizing involves establishing the organizational structure, assigning tasks based on students’ interests and competencies, and direct guidance from the organization supervisor. Implementation focuses on habituating disciplined behavior through role modeling, regular briefings, habituation and assignment, as well as motivation provision. Supervision is conducted through direct and indirect monitoring, routine weekly and monthly evaluations, and accountability reporting at the end of the term. The implications of this study suggest that the application of strategic management can consistently improve student discipline, create an orderly and conducive pesantren environment, and serve as a model for student organization governance implementation in other pesantrens across Indonesia.
Educational Excellence and Strategiec Promotion: Strengthening Islamic School Branding through 7P Integration MY, Mahmud; Fadlilah, Fadlilah; Fitriani, Suci; Chaniago, Fransisko; Farwati, Sizka; Sakunti, Sri Ramdayeni
Munaddhomah: Jurnal Manajemen Pendidikan Islam Vol. 7 No. 1 (2026): Progressive Management of Islamic Education
Publisher : Prodi Manajemen Pendidikan Islam Pascasarjana Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/munaddhomah.v7i1.1907

Abstract

This research investigates the strategic efforts of Madrasah Tsanawiyah Darul Arifin to enhance its branding image through the application of the 7P Marketing Mix framework: Product, Price, Place, Promotion, People, Process, and Physical Evidence. In an increasingly competitive Islamic education sector, effective branding is crucial for establishing institutional credibility, increasing enrollment, and fostering public trust. The study adopts a qualitative descriptive approach using data collected through interviews, observation, and documentation. Key informants include school leaders, administrative staff, academic personnel, students, and community members. The analysis reveals that the leadership of the Kyai, the implementation of flagship programs, consistent promotion strategies, and the quality of physical infrastructure significantly shape the institution’s brand image. These flagship programs serve as key differentiators in the competitive education market, emphasising both academic excellence and religious devotion. The institution’s commitment to producing well-rounded students competent in Islamic knowledge, languages, and leadership has strengthened its positioning as a leading Islamic educational institution. Findings show that the figure of the Kyai serves as a moral and symbolic leader, fostering public trust and social legitimacy. The madrasah’s flagship programs function as academic differentiators that attract both urban and rural communities. Promotional efforts, including social media and alums networks, expand the madrasah’s visibility while maintaining its spiritual values. The registration process reflects administrative professionalism, and the well-maintained facilities support both educational effectiveness and brand positioning. This study concludes that a strong brand image in Islamic education is built not only through visibility but through integrated, value-based institutional management. The 7P framework provides a comprehensive lens to understand how internal consistency, leadership, flagship programs, infrastructure, and strategic communication collectively influence public perception and educational choice.
IMPLEMENTASI PEMASARAN 7P SEBAGAI STRATEGI KEPALA SEKOLAH DALAM MENINGKATKAN DAYA SAING SMP ISLAM Al AZHAR 57 JAMBI Aisya, Afrawita; MY, Mahmud; Fitriani, Suci
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01, Maret 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i01.41005

Abstract

This study aims to analyze the principal's strategy in marketing SMP Islam Al Azhar 57 Jambi through the implementation of the 7P marketing mix (Product, Price, Place, Promotion, People, Process, Physical Evidence). The primary issue addressed is the school's less strategic location far from the city center, which nevertheless managed to significantly increase student enrollment from 10 students (2022) to 30 students (2024). The methodology employed is a qualitative descriptive approach with data collection techniques including in-depth interviews, observation, and documentation. The results indicate that the principal successfully overcame geographical barriers through systematic strategies. In the product aspect, the school relies on flagship programs such as Tahsin Tamyiz and academic achievements. The price strategy involves adjusting rates to the local market and digitalizing payments. Although the location is on the outskirts, it is converted into an advantage of a quiet and conducive learning environment. Promotion is carried out extensively through social media (Instagram, TikTok, Facebook, YouTube) and interactive events like "Albifest." The people aspect emphasizes the role of teachers as school ambassadors, while the process is managed through bi-weekly evaluations and strategic collaborations (MoU) with institutions such as UIN and UNJA. Finally, physical evidence in the form of building facilities meeting Al Azhar's national standards serves as a key visual attraction. Overall, the integrated implementation of the 7P marketing mix has successfully built a positive brand image and public trust while enhancing the institution's competitiveness.
STRATEGI MANAJEMEN PEMASARAN DI PONDOK PESANTREN MODERN AL-KINANAH JAMBI : FAKTOR PENDUKUNG DAN PENGHAMBAT DALAM MENARIK MINAT PENDAFTARAN Ananda Syafira, Friska; MY, Mahmud; Fitriani, Suci
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01, Maret 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i01.41006

Abstract

This study aims to analyze the principal's marketing management strategy at the Al-Kinanah Modern Islamic Boarding School Jambi, specifically identifying sthe supporting and inhibiting factors in attracting prospective students. The research is motivated by a decline in the number of registrants over the last three years (2023-2025). This study uses a qualitative descriptive approach with data collection techniques through in-depth interviews, observation, and documentation. The results show that the supporting factors in marketing management consist of superior programs (foreign language development and integrated curriculum), hight-quality human resources with educational backgrounds ranging from undergraduate to doctoral degrees (domestic and international graduates), and strong community support through word-of-mouth promotion. Meanwhile, the inhibiting factors identified are the high cost of digital advertising (Facebook Ads) and the limited time of human resources, as the marketing team also serves as teaching staff. This study concludes that although there are financial and time constrains, the optimization of internal potential and community trust remains the main pillar in maintaining the institution's existence. Suggestions for the institution include a more structured budget allocation for digital promotion and the formation of a dedicated marketing team to avoid overlapping duties
Co-Authors Abdillah, Nisya Ade Manggala Hardianto, Ade Manggala Adeliani, Adeliani Adinda, Fauziah Nur Afifah, Yuliana Afnuhazi, Ridhyalla Ahadin Ahadin AHMAD ANSORI Ahmad Rifai Aini, Wirdhatul Aisya, Afrawita Albani, M Alfiati Syafrina, Alfiati Amelia Amelia Amini, Anafika Ananda Syafira, Friska Andesri, Lorenza Anita, Surya Ansari, Desi Aprilia, Lisa Ari Widodo Artika, Febria Sri Bangsawan, Indra Boby Syefrinando Bukhari Bukhari Bustami Bustami Cahyo, Risky Nor Chaniago, Fransisiko Chaniago, Fransisko Dara Aria Faradika, Cut Dara, Sarita Uci Dewi, Novi Silvia Dharma, Aditya Dwi Dinda Lestarini Dona, Beti Adriyani Eli Trisnowati Fadhlilah, Fadhlilah Fadlilah Fadlilah Fadlilah Fadlilah Faiza, Suci Farwati, Sizka Fathoni Fathoni fatimah., fatimah Fauzi Fauzi Febriana, Monica Febriyana, Nurul Fitri, Aida Fitri, Rahmi Aulia Fitri, Vigia Maizatul Fortuna, Nezalsa Fransisko Chaniago Habibi, M. Fadly Hamdan Hamdan Handayani, Sri Meli Hastiani -, Hastiani Hayatul Ismi Heroza Firdaus, Heroza Hilmawati, Hilmawati Humaira, Rifa Husin, M. Husna, Falyatun IBARRA, FLORANTE P Ihsan, Muhammad Al Intan Safiah Ispahan, Tarisha Isriyah, Mudafiatun Jesica, Melia Ken Ditha Tania Khusna, Khotimatul laili, safira Lestari Lestari Liana, Nurul - Linda Vitoria, Linda Lisa, Khaira M. Yamin Mahmud MY Mahrusah, Zharifah Marten, Nadia Ulfa masitrah, masitrah Maulida, Chaera Megariani Meilinda, Nora Meilinda, Sinta Mislinawati, Mislinawati Mislinawati., Mislinawati Mona Wati, Mona Monawati., Monawati Monica, Ega Muhamad Taridi, Muhamad Muhammad Afif Mulfi Sandi Yuda Mulyana, Yuni Muslimahayati, Muslimahayati Mustar Mustar, Mustar NABILA, MUTIARA Nabilatulrahmah, Raihana Najiah, Najla Novitasari, Yuli Nurdin Nurdin Nurmafuzah, Nurmafuzah Nurmasyitah Nurmasyitah Nurniyati, Niyah oktarina, yulia Pintaka Kusumaningtyas Pratiscia, Imelda Putri, Wegi Oktami Qamar, Samsul Rafika Rafika Rahmi, Bismi Rahmi, Riza Ramadhan, Wulan Suci Ramadhani, Lisa Gustia Ramdayeni Sakunti, Sri Ramli, Michrun Nisa Rani Rahayu, Rani Risma Yulisa Rizatuljannah, Nova Rizki, Aidina Rosma Ely, Rosma RR. Ella Evrita Hestiandari Sakti Pambudi, Risma Sakunti, Sri Ramdayeni Salahuddin Salahuddin Sanjaya, Budi Saufa, Rozhatul Seprina, Iin Shaudah, Shaudah Siti Helmyati SITI MARYAM Siti Raudhatul Jannah soewarno., soewarno Sri Wahyuni Sukmawati, Ema Sulaiman Sulaiman Sumirah Sumirah Summiyani Summiyani, Summiyani Susilawati, Susilawati Syari, Nur Ayuni Syifaunnahli, Syifaunnahli Triana, Ayu Try Susanti Tunisa, Fadilla Tursinawati Tursinawati, Tursinawati Ulfa, Saidatil Ulfia, Ulfia uning, Sri Utama, Gusneli Wahyu Sopandi Yasman, Boby Z, Soedirman Zara Yunizar Zuhriyah, Syifa