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AI-Powered Decision Support Systems for MSMEs Growth Strategies in Emerging Markets Sakova, Megha; Rahayu, Agus; Wibowo, Lili Adi; Dirgantari, Puspo Dewi
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1366

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in emerging markets face significant challenges in strategic decision-making due to limited resources and dynamic environments. This study aims to explore the role of AI-Powered Decision Support Systems (AI-DSS) in supporting growth strategies using the dynamic capabilities theory. The study involved 250 food processing business actors who have adopted or considered implementing AI-DSS, with data analysis conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that dynamic capabilities and dynamic environments significantly influence the adoption of AI-DSS, ultimately enhancing business performance. Furthermore, dynamic environments were found to moderate the relationship between dynamic capabilities and AI-DSS adoption, indicating that adaptability to external changes is crucial in maximizing the benefits of AI technology. This research contributes theoretically to the literature on dynamic capabilities and technology while offering practical implications for food processing entrepreneurs and policymakers in emerging markets. The study highlights the importance of developing adaptive capabilities and leveraging AI technology to improve competitiveness amidst ever-changing business dynamics.
Hidden Cost Marketing: Descriptive Analysis of Digital Marketing Strategies and Creating Branding for MSMEs Sugiana, Neng Susi Susilawati; Rahayu, Agus; Wibowo, Lili Adi; Gafar, Vanessa; Dirgantari, Puspo Dewi
Journal of Marketing Innovation (JMI) Vol. 3 No. 1 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v3i1.60

Abstract

This research aims to see how MSME businesses can ultimately apply digitization in their marketing activities so that it is expected to strengthen the branding of a product. It is also intended to see the implications that occur for hidden costs or costs that often arise and are unexpected when marketing their products. This study uses a quantitative analysis methodology with a population of 520 SMEs in Bandung with various business categories and who already have business licenses. Data were collected using questionnaires and interviews with MSMEs from field analysis and it shows that MSMEs are still the driving force of the economy in the city of Bandung, despite experiencing obstacles during the 2020-2021 outbreak. Good opportunities can be captured to implement digital marketing, as evidenced by the emergence of brand-new local brands that are much sought-after or increasingly recognized products from MSMEs with a wider range. The results of the analysis state that in the last two years, MSME players have maximized the implementation of digital marketing to produce a strong brand and reduce costs that often occur when marketing is carried out directly, especially hidden costs that are not included in business accounting calculations. So, marketing carried out by implementing digital marketing is effective in building a strong brand and reducing hidden marketing costs.
Analisis Customer Equity Terhadap Pengaruh Digital Marketing Aghnia Fadilah, Ratu; Hurriyati, Ratih; Dewi Dirgantari, Puspo
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Digital marketing, a social media application, is becoming increasingly popular as a business and communication tool. Analyzing Dunkin' Donuts, this case study attempts to understand customer equity as a method for linking marketing programs and the level of likelihood of providing future profits for the company. With the size of the Dunkin Donuts company, this case study explores how customer equity, especially if the implementation of a digital marketing system, which is currently busy being the main source of Indonesian people who become Dunkin Donuts customers, has used digital access such as social media. Because this case study explores Dunkin Donut's digital marketing system and the influence of customer equity, especially in Indonesia.
Model For Improving The Performance Of Hospital Management Information System Services Through Transformational Leadership Kosidin, Kosidin; Munir, Munir; Dirgantari, Puspo Dewi; Wahyudin, Asep
Eduvest - Journal of Universal Studies Vol. 4 No. 10 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i10.1585

Abstract

The role of Transformational Leadership in hospital organizations is very important, where hospitals are organizations that have a complex environment, there is a lot of unclear information. With the increase in health services to the community along with changes in demographics, changes in health service technology, and the adoption of new information technology. So performance measurement is important in order to improve the quality of health services. The aim of this research is to find out how transformational leadership influences the success of hospitals management information systems (HMIS). The method used was a quantitative descriptive and verification survey with 181 respondents from 15 hospital in the city of Bandung. The sampling technique uses proportionate stratified random sampling. Data analysis using structural equation modeling (SEM) with partial least squares (PLS). The findings of the proposed hypothesis are that the quality of technology, transformational leadership, and users have a significant effect on service performance. Users can mediate technology quality, transformational leadership and service performance. Conclusion of the study is the novelty of the development of the information system success model by adding the context of transformational leadership in evaluating the success of the information system, where transformational leadership has a positive effect on improving the performance of hospital management information system services through users. Implications of the results of this study contribute to the development of an information system success model that can be used to evaluate the success of information systems in general.
Promosi dan Brand Image Serta Dampaknya Terhadap Minat Beli Fashion di Situs E-Commerce Tokopedia Khofia, Irham; Dirgantari, Puspo Dewi; Munawar, Meki
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 03 (2024): Eqien Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i03.1857

Abstract

This research was conducted to find out what factors influence buying interest. In this research, promotion and brand image are used as dependent variables. Primary data collection using a non-probability sampling technique, namely a sampling technique that does not provide the same opportunity/opportunity for every member of the population to be a sample. The data analysis method used in this research is multiple linear regression with the help of SPSS 22 software. And the overall dependent variable has a stimulant effect on Buying Interest with a calculated F value of 171,596 with a significance level of 0.000 <0.5. And the value of R square shows the results of 0.785, which means that the entire dependent variable has a simultaneous effect of 78.5%.
The Context of Indonesian local culture in human resource and educational development: A systematic literature review Hasyim, Muhammad Ardi Nupi; Dirgantari, Puspo Dewi
Educenter : Jurnal Ilmiah Pendidikan Vol. 4 No. 1 (2025): Educenter: Jurnal Ilmiah Pendidikan
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/educenter.v4i1.1728

Abstract

Competitive advantage in today’s global era is largely determined by how human resources (HR) are managed and developed, including within the field of education. Rapid changes in global society have created interactions across countries in the economic, social, technological, and educational sectors, thereby increasing cross-cultural interdependence. However, research on the role of Indonesian local culture in HR and educational development remains relatively limited. In fact, the failure of many HR management and development practices is often linked to incompatibility with local cultural values. This article presents a systematic literature review to understand the development of research on the influence of local culture in Indonesia on HR and educational development. The systematic literature review method is applied to examine and synthesize previous studies in a structured manner. The findings indicate that integrating local culture into HR and educational development strategies enhances effectiveness, sustainability, and contextual relevance. Moreover, this study highlights the importance of adapting HR and educational management practices to local wisdom and values to address global challenges while strengthening national identity. This review is expected to provide contributions for academics, practitioners, and policymakers in designing more contextual, inclusive, and sustainable HR and educational development strategies.
Influencer Marketing and Online Advertising as A Digital Marketing: A Case Study Green Beauty Products Yusiana, Rennyta; Hurriyati, Ratih; Dirgantari, Puspo Dewi; Disman, Disman
Jurnal Manajemen Indonesia Vol. 23 No. 3 (2023): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v23i3.6772

Abstract

The beauty industry in Indonesia is experiencing rapid growth, driven by factors such as a large young population and increasing purchasing power. The government is also encouraging improvements in the supply chain of raw materials to increase the national added value. Additionally, advancements in technology and the rise of social media and digital platforms have provided opportunities for the promotion and dissemination of beauty products. Influencer marketing and online advertising have become popular strategies for promoting beauty products. These techniques have been found to have a positive impact on consumer purchase decisions. Green brand knowledge has also gained importance in the beauty industry, as consumers are becoming more conscious of environmental issues and seeking sustainable and eco-friendly products. Therefore, this study aims to examine the impact of influencer marketing, online advertising, and green brand knowledge on the purchase decisions of green beauty products. The study utilizes a quantitative research approach and analyses data from 100 consumers. The findings suggest that influencer marketing and online advertising, have a direct impact on purchasing decisions, while green brand awareness has an insignificant impact on purchase decisions. The study recommends that companies focus on creating high-quality influencer content and implementing effective online marketing strategies to enhance the impact of these techniques. Additionally, companies should choose influencers and platforms aligned with their target audience. The study acknowledges limitations in sample size and research method and suggests further research to validate the findings. Keywords—Influencer Marketing; Online Advertising; Green Brand Knowledge; Purchase Decision
Success in Indonesia Analyzed Through Price, Quality, Branding, Promotion, and Consumer Perception Syahlan, Fatra; Ratih Hurriyati, Ratih; Dirgantari, Puspo Dewi
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.441

Abstract

The present research delves into the elements that influence the performance of private label businesses in Indonesia's Micro, Small, and Medium-Sized Enterprises (MSMEs) market. Specifically, it examines the interdependent aspects of pricing strategy, brand, promotion, and consumer perception. Structural Equation Modeling (SEM), a quantitative method, was utilized to examine the association between these factors utilizing a sample of 197 MSMEs. The findings provide important information for MSMEs trying to survive in the cutthroat market environment by demonstrating a strong and positive correlation between each component and private label performance. This research provides useful suggestions for enhancing private label tactics and expanding market share in Indonesia.
The Effect of E-Branding and E-Loyalty on the Online Repurchase Intention of Beauty E-Commerce Sociolla.com Dewanti, Pelangi Puspa; Rahayu, Agus; Dirgantari, Puspo Dewi
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1613

Abstract

This research is a quantitative research that examines social phenomena with the aims to determine the effect of E-Branding and E-Loyalty on Online Repurchase Intention of Beauty E-Commerce Sociolla.com. The population of this research is Sociolla consumers. This research took a sample of 100 respondents through a non-probability sampling technique using purposive sampling method. The data collection for this research was in the form of distributing questionnaires to consumers who had bought and used scarlett whitening products. The data analysis technique used is descriptive analysis and inferential analysis by the Partial Least Square (PLS) 4.0 analysis tool. The results of this study state that the E-Branding has a significant effect on Online Repurchase Intention and E-Loyalty has a significant effect on Online Repurchase Intention.
Strategi Pengembangan Bisnis Rest Area Silaing Bawah Kota Padang Panjang Hasyim, M. Ardi Nupi; Rahayu, Agus; Dirgantari, Puspo Dewi
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1140

Abstract

The city of Padang Panjang has its own potential and uniqueness compared to other cities in West Sumatra. Supported by its beautiful natural potential, the City of Padang Panjang has several tourist attractions with quite good performance, including the Minangkabau Information and Culture Documentation Center (PDIKM), the Minang Fantasi Area (MIFAN). Providing a place to rest requires no small investment costs. This investment is needed to procure the basic infrastructure needed for resting places to be realized and operational. The basic infrastructure needed includes land, access roads, circulation, facilities, and utilities. In addition to investment in basic infrastructure procurement, operational costs are also required, which include costs for general expenditures, personnel expenditures, and maintenance expenditures. In order for the provision and management of rest areas to be sustainable, the planning and management of rest areas must be planned as efficiently and effectively as possible . The method used is qualitative or descriptive with a phenomenological approach with data triangulation. The results obtained are Based on the Cartesian SWOT diagram above, it is known that the lower Silaing rest area is in quadrant I, which means that the development strategy is SO, namely the strategy of using strengths to maximize existing opportunities. This strategy is also known as a growth oriented strategy, which is to support an aggressive growth policy. If you refer to this strategy, the Downtown Silaing Rest Area of Padang Panjang City improves the image of the rest area which makes the rest area get a good image from users.
Co-Authors Aam Rachmat Mulyana Abdul Rozak Abdurokhim Abdurokhim Adi Sopian Aghnia Fadilah, Ratu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agustini, Kamelia Ahmad Gunawan Alamsyah, Sindhu Alexi Yohans, Jordy AMELIA SETYAWATI, AMELIA Andy Prasetyo Wati ANGGA MARTHA MAHENDRA, ANGGA Anggita Nur Fatimah Anggraeni, Tuti Ani Rakhmanita Aniek Indrawati Anneu Suryani Annisa Megaswara Ardelia Azhar Arifianti Arifianti, Ardelia Azhar Arus Reka Prasetia Aryani, Kiki As-siisi, Adzkia Marwa Asaretkha Adjane Annisawati Asep Wahyudin Ashshaumi, Muhammad Hisyam Aulia Nurizky, Sherly Aynie, Rahmi Qurrota Ayus Ahmad Yusuf Azatovich, Ablatdinov Sultanbek Azzahra, Fanny Fatimah Bambang Widjajanta Bambang Widjajanta Bambang Widjajanta, Bambang Bayu Indra Setia Bejaoui, Asma Bella Shafiera Anandita Bintari, Vivi Indah Budi Harto Budi Prasetiyo, Budi Chaerunnisa Chaerunnisa, Chaerunnisa Chairul Furqon, Chairul Chandra, Dicky Corry Yohana D. Disman Dearika Irsanyya, Kharisma Dewanti, Pelangi Puspa Dian Anita Nuswantara Disman Disman Disman, Disman Disman, Disman Edi Firdaus Edi Suryadi Edi Suryadi, Edi Ekawijaya, Asep Bayu Elyusufi, Abdul Muhaimin Erik Syawal Alghifari ERNAWATI Eva Rachmawati Fahmi, Radiyul Fairuz Rifqi Abdurahman Faizal Fardhani Sigarlaki Fajar Gumelar Maulana Fajar Ramadhan Fajri, Fadilla Nur Farizki Maulana Rafliansyah Fathurrohman, Firdaus Ferany Nur Amalia Andini Fidhyallah, Nadya Fadilah Gafar, Vanessa Gamma Bhakti Pradana Gilang Bhirawa Noraga Girang Razati, Girang Gusni . Hadi Ahmad Sukardi Hadi Nasbey Hadiyazid Rachman, Nur Hanifah, Silvana Hari Mulyadi, Hari harisandi, Prasetyo Hasan, Pupung Puad Hasyim, M. Ardi Nupi Hasyim, Muhammad Ardi Nupi Heny Hendrayati Herning Indriastuti Hidayat, Nurdin Hidayat, Yusuf Murtadlo Hijrianti, Rina A. Hilda Monoarfa Hurriyanti, Ratih Hurrriyati, Ratih Ichsan Budiman Ihda Farhatun Nisak Inasari Widiyastuti Indradewa, Rhian Ira Valentina Silalahi Irawan, Rini Larasati Julia Famor Pratami Khamiliyah, Lili Khofia, Irham Kiki Aryani Kosidin S.T., M.Kom. Kosidin, Kosidin Kusumah, Echo Perdana Lavianti, Desi Lili Adi Wibowo Lili Adi Wibowo Lili Khamiliyah Luckyardi, Senny Lunia Nur Larasati M Sandi Marta Mac-Doqu, Francis Kortey Mahphoth, Mohd Halim Mahphoth, Mohd Halim bin Maisa Azizah Asmara Margana, Andika Alvin Martha, Jefry Aulia Masharyono Masharyono Maula, Farij Ibadil Maulana, Teguh Nurakmal Maulasena, Mirza Fawwaz Maya Sari Maya Sari Mira Rahmi Mirza Abdi Khairusy Misyaida Ayunda Putri Mubdi Mulya Isfahami Muchtar, Muhammad Muhamad Bayu Pramesta Muhammad Fikar Ravsanjani Muhammad Muchtar Muhammad Zaky Yamin Munawar, Muhammad Meki Munir Munir Munir Munir Munir, Munir Muradovna, Khudayarova Mekhrangiz Nabilah Ramadhan Nandi Nandi, Nandi Neni Nuraeni Neni Nuraeni, Neni Ni Putu Nurwita Pratami Wijaya Ningsih, Nurul Hutami Nugraheni, Rury Nuraeni, Ita Nurpratama, Mohamad Reza Nuryadi Wijiharjono Oce Ridwanudin Pangestu, Erry S.R Pardede, Mahadi Pepen Supriatna Supriatna Pitri Yanti Pranadita, Nugraha Prasetyo Hartanto Prihadi, M Dana Pupung Puad Hasan Putri Hestiningrum Putri, Diva Amanda Qudratov, Inomjon Rahman, Iradah Rahmawati, Yuli Diani Rahmi Qurrota Aynie Ramadhian, M. Arief Rahman Ramadhianti, Raden Heryaningtias Rasim, Rasim Rasyiddin, Ahmad Ratih Hurriyanti Ratih Hurriyati Ratih Hurriyati Ratih Hurriyati Ratih Hurriyati Ratih Hurriyati, Ratih Ratih Nurriyati Raya Sulistyowati Rennyta Yusiana Rennyta Yusiana Resti Indriarti Reza Fahlevy Rivaldi Arissaputra Rofi Rofaida Rohmat, Siti Safroni Isrososiawan Sakova, Megha Saputri, Adiya Agustin Eka Saputri Sari, Putri Pradnyawidya SATRIYAS ILYAS Senny Luckyardi Septyan Budy Cahya Setyorini, Zahra Medina Shendy Amalia Sigarlaki, Faizal Fardhani Silalahi, Ira Valentina Simamora, Saur Siregar, Herbert Soni, Mohammad Sudarjo Sugangga, Amelia Sugangga, Rayyan Sugiana, Neng Susi Susilawati Sukmayana, Dodi Sul, Ratu Dintha Insyani Zukhruf Firdausi Sulastri Sulastri Sumantri, Dadan Sumaryana , Fitriana Dewi Surya Nugraha Susanti Kurniawati, Susanti Syahar Banu, Syahar Syahlan, Fatra Tamyiz, Uus Muhamad Husni Thalita Syifa Fatimah Tianingrum, Destri Mailinda Tri Sudarwanto Triadinda, Dexi Triyono Adi Tristanto Ulfia Wahdatul Nurfuadah Untung Novianto Usep Suhud Utama, Dian H Uus Muhamad Husni Tamyiz Vanessa Gaffar Veni Rafida Wawan Setiawan Wawan Setiwan Widjadjanta, Bambang Widy Muchamad Wufron Wufron Yahtadi, Fauzan Yanti, Pitri Yasir Maulana Yogi Suprayogi Yulandri, Elsa Yuliarti Maghfira Annahli Yulita Pujiharti Zahra Medina Setyorini Zahra Nadhira Khairunnisa Zhixin Li Zukhruf, Ratu Dintha Insyani