Articles
Deep Promotion Strategic Planning Analysis Competition for Students
Alamsyah, Sindhu;
Agus Rahayu;
Puspo Dewi Dirgantari
Dinasti International Journal of Education Management And Social Science Vol. 4 No. 3 (2023): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31933/dijemss.v4i3.1683
SMK IT daarul Abror really understands that marketing strategy is very important, especially in terms of competition between SMA/SMK equivalent in getting students. This study aims to develop strategic promotion planning formulations in competition to get students, so that data collection is carried out through interviews, observation, and document studies. internal and external environmental analysis at SMK IT Daarul Abor which is used to formulate promotion strategic planning in getting students.
A Systematic Literature Review of Business Process Management in SMEs: Key Benefits and Challenges
Sari, Putri Pradnyawidya;
Wahyudin, Asep;
Dewi Dirgantari, Puspo
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 12 No 1 (2025): April 2025
Publisher : Universitas 17 Agustus 1945 Surabaya
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.30996/jmm17.v12i1.12347
This systematic literature review (SLR) examines the function of Business Process Management (BPM) in augmenting the operational effi cacy of Small and Medium-sized Enterprises (SMEs). BPM methodologies can aff ord substantial advantages, encompassing enhanced operational productivity, increased customer satisfaction, and improved market fl exibility. Nonetheless, SMEs frequently encounter obstacles such as constrained resources, insuffi cient expertise, and resistance to change when endeavoring to implement BPM frameworks. This review consolidates fi ndings from empirical investigations regarding the principal advantages and challenges of BPM in SMEs, emphasizing the necessity for customized BPM solutions that take into account the distinctive characteristics of SMEs. The review further delineates gaps within the existing literature, particularly in relation to the longitudinal impacts of BPM adoption and the assimilation of digital technologies within BPM practices. Subsequent research should concentrate on formulating cost-eff ective, scalable BPM frameworks and investigating the convergence of BPM and digital transformation for SMEs.
Will Transformational Leadership Style Increase Organizational Performance in MSMEs? A Systematic Literature Review
Bahri, Khoirun Nisa;
Gaffar, Vanessa;
Wibowo, Lili Adi;
Dirgantari, Puspo Dewi;
Rofaida, Rofi
Journal of Organizational and Human Resource Development Strategies Vol. 2 No. 01 (2025): Journal of Organizational and Human Resource Development Strategies
Publisher : The Indonesian Institute of Science and Technology Research
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.56741/ohds.v2i01.965
To achieve MSME innovation and performance, leadership is crucial. Burns's divided leadership into transformational and transactional styles is one of the key theories of leadership. The purpose of this essay is to pinpoint the best leadership philosophies for enhancing SME organizational performance. This study included a methodical review of the literature. According to the study's findings, transformational leadership is thought to enhance organizational performance in SMEs. Contrarily, there is little evidence that the transactional leadership style improves organizational performance in SMEs. In conclusion, transformational leadership is more crucial than transactional leadership for enhancing MSME performance. These findings help MSME executives develop transformational leadership, which is focused on the charisma of the leader.
Improving Employee Performance through IT Engagement: The Roles of Individual Experience and Management Support
Lavianti, Desi;
Munir, Munir;
Dirgantari, Puspo Dewi;
Rasim, Rasim;
Mahphoth, Mohd Halim bin
Jurnal Manajemen Bisnis Vol. 16 No. 2: September 2025
Publisher : Universitas Muhammadiyah Yogyakarta
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.18196/mb.v16i2.26069
Research aims: Employee IT engagement is a critical component in the successful implementation of digital transformation. Both prior IT experience and support from upper management significantly influence the extent of employee involvement in IT. This study aims to explore the relationship between employee IT engagement, management's support, and understanding of employees' IT experiences, and how these factors impact employee performance.Design/Methodology/Approach: A quantitative method was employed through a survey involving 227 employees of PTNBH, examining the relationships between Individual IT Experience, Management Support, Employee IT Engagement, and Employee Performance. Research findings: The analysis reveals a strong correlation between management support, employee IT engagement and experience; all of which positively influence employee performance. Employee performance is enhanced through both direct and indirect effects of management support and individual’s experiences on IT engagement. The correlation between employees’ IT involvement and performance is statistically significant. Furthermore, the study underscores the critical role of management in promoting IT utilization for optimal performance outcomes and highlights the substantial impact of employees' individual IT experiences on their performance.Theoretical Contribution/Originality: This study contributes theoretically by presenting an integrative model and practically by providing recommendations for PTNBH managers to accelerate digital transformation success.Practitioners/Policy Implications: The practical implications include recommendations for PTNBH managers to drive digital transformation successfully.Research Limitations/Implications: The research is limited to personnel at legal entity universities. Future studies should expand the sample to include employees from universities, whether academic institutions or government agencies.
Executive Strategic Planning as a Pillar of Building School Competitive Advantage in a Dynamic Era
Aryani, Kiki;
Rahayu, Agus;
Wibowo, Lili Adi;
Dirgantari, Puspo Dewi;
Nuraeni, Neni
Khazanah Pendidikan Islam Vol. 7 No. 1 (2025): Khazanah Pendidikan Islam
Publisher : UIN Sunan Gunung Djati Bandung
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.15575/kpi.v7i1.45860
Rapid changes in the educational environment require schools to have adaptive and visionary leadership strategies. Competition between educational institutions and increasing public expectations for service quality add to the complexity of the challenges of managing educational institutions. In this context, the strategic role of school executives becomes crucial as the determinant of direction and the main driver of institutional transformation. This study aims to analyze how school executives design and implement strategies in building competitive advantages amidst the ever-evolving dynamics. This study uses a qualitative approach by relying on data from various relevant sources, such as previous research and institutional strategic documents. The data obtained are analyzed interpretively to reveal patterns and tendencies in strategic leadership practices in schools. The results of the study indicate that school executives have a central role in determining the direction of policies and program priorities that impact the quality and competitiveness of institutions. Success in building competitiveness is greatly influenced by the leadership's ability to respond to change, manage resources, and involve stakeholders. Although there are various challenges in implementing strategies, consistent and reflective leadership can maintain the continuity of planning and implementation on an ongoing basis.
Digital Innovation and Global Expansion: An Empirical Study of Indonesian Firms' International Diversification (2015-2023)
Pardede, Mahadi;
Dirgantari, Puspo Dewi;
Gaffar, Vanessa
Ilomata International Journal of Management Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Sinergi Kawula Muda
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.61194/ijjm.v6i3.1432
This research investigates the ramifications of digital technological innovation on the international diversification strategies employed by Indonesian enterprises between the years 2015 and 2023. By applying the resource-based theory alongside the dynamic capabilities framework, we scrutinize the manner in which digital innovations function as strategic assets that facilitate the international expansion of firms. Employing a panel dataset comprising non-financial corporations listed on the Indonesia Stock Exchange, we examine the mediating influence of digital transformation and information asymmetry, as well as the moderating effects attributed to ownership status and industry classification on this nexus. Our empirical findings indicate that digital technological innovation exerts a favorable impact on international diversification, with digital transformation and diminished information asymmetry serving as mediating factors. Furthermore, the degree of this impact exhibits variability contingent upon the type of ownership and industry, revealing a pronounced effect within state-owned enterprises and traditional sectors as opposed to private and digitized industries. These findings highlight the transformative potential of digital technologies in enhancing access to global markets and illuminate the distinctive challenges and prospects present within the Indonesian context. This study offers significant insights for managerial and policy-making practices, accentuating the critical role of digital innovation in formulating strategies aimed at global expansion. Additionally, it contributes to the existing literature on international business by integrating the dynamics of digital innovation within the paradigm of international diversification, particularly within the framework of an emerging market environment.
Digital Innovation and Global Expansion: An Empirical Study of Indonesian Firms' International Diversification (2015-2023)
Pardede, Mahadi;
Dirgantari, Puspo Dewi;
Gaffar, Vanessa
Ilomata International Journal of Management Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Sinergi Kawula Muda
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.61194/ijjm.v6i3.1432
This research investigates the ramifications of digital technological innovation on the international diversification strategies employed by Indonesian enterprises between the years 2015 and 2023. By applying the resource-based theory alongside the dynamic capabilities framework, we scrutinize the manner in which digital innovations function as strategic assets that facilitate the international expansion of firms. Employing a panel dataset comprising non-financial corporations listed on the Indonesia Stock Exchange, we examine the mediating influence of digital transformation and information asymmetry, as well as the moderating effects attributed to ownership status and industry classification on this nexus. Our empirical findings indicate that digital technological innovation exerts a favorable impact on international diversification, with digital transformation and diminished information asymmetry serving as mediating factors. Furthermore, the degree of this impact exhibits variability contingent upon the type of ownership and industry, revealing a pronounced effect within state-owned enterprises and traditional sectors as opposed to private and digitized industries. These findings highlight the transformative potential of digital technologies in enhancing access to global markets and illuminate the distinctive challenges and prospects present within the Indonesian context. This study offers significant insights for managerial and policy-making practices, accentuating the critical role of digital innovation in formulating strategies aimed at global expansion. Additionally, it contributes to the existing literature on international business by integrating the dynamics of digital innovation within the paradigm of international diversification, particularly within the framework of an emerging market environment.
AI-Powered Decision Support Systems for MSMEs Growth Strategies in Emerging Markets
Megha Sakova;
Agus Rahayu;
Lili Adi Wibowo;
Puspo Dewi Dirgantari
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : STMIK Dharma Wacana
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29099/ijair.v8i1.1.1366
Micro, Small, and Medium Enterprises (MSMEs) in emerging markets face significant challenges in strategic decision-making due to limited resources and dynamic environments. This study aims to explore the role of AI-Powered Decision Support Systems (AI-DSS) in supporting growth strategies using the dynamic capabilities theory. The study involved 250 food processing business actors who have adopted or considered implementing AI-DSS, with data analysis conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that dynamic capabilities and dynamic environments significantly influence the adoption of AI-DSS, ultimately enhancing business performance. Furthermore, dynamic environments were found to moderate the relationship between dynamic capabilities and AI-DSS adoption, indicating that adaptability to external changes is crucial in maximizing the benefits of AI technology. This research contributes theoretically to the literature on dynamic capabilities and technology while offering practical implications for food processing entrepreneurs and policymakers in emerging markets. The study highlights the importance of developing adaptive capabilities and leveraging AI technology to improve competitiveness amidst ever-changing business dynamics.
Strategi Pengembangan Usaha Mie Ayam Cabe Hejo Menggunakan Matriks SWOT dan QSPM
As-siisi, Adzkia Marwa;
Rahayu, Agus;
Dirgantari, Puspo Dewi
JURNAL ILMU MANAJEMEN Vol. 19 No. 2 (2022): DESEMBER 2022
Publisher : Universitas Negeri Yogyakarta
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.21831/jim.v19i2.54539
Abstrak−Tujuan dari penelitian ini adalah untuk mengembangkan strategi pemasaran yang dapat diterapkan oleh Mie Ayam Cabe Hejo menggunakan metode analisis SWOT (Strength, Weakness, Opportunity, Threats) dan QSPM (Quantitative Strategic Planning Matrix). Jenis penelitian ini menggunakan metode deskriptif kualitatif dengan analisis strategi menggunakan matriks IFE dan EFE, matriks IE, matriks SWOT, dan matriks QSPM. Hasil penelitian menunjukkan bahwa Mie Ayam Cabe Hejo memiliki posisi yang kuat dalam memanfaatkan kekuatan dan peluang yang ada dan mampu mengatasi kelemahan dan ancaman dengan nilai tertimbang IFE sebesar 2,81 dan nilai tertimbang EFE sebesar 2,775. Dalam analisis menggunakan matriks IE menunjukkan bahwa Mie Ayam Cabe Hejo dapat menggunakan strategi hold and maintain dengan strategi alternative penetrasi pasar dan pengembangan produk. Kedua strategi tersebut menjadi salah satu pertimbangan dalam menetapkan strategi yang tepat. Analisis matriks SWOT menghasilkan sembilan strategi alternatif yang dapat diterapkan. Strategi yang sebaiknya diprioritaskan oleh Mie Ayam Cabe Hejo adalah dengan melakukan penetrasi pasar.Kata Kunci: Manajemen Strategi; Matriks SWOT; Matriks QSPM; Matriks IE; UMKM
Strategic Development of Campus-Based Social Entrepreneurship and Islamic Philanthropy: A Business Model Canvas (BMC) Perspective
Chandra, Dicky;
Nuryadi Wijiharjono;
Puspo Dewi Dirgantari;
Rahayu, Agus;
Adi Wibowo, Lili;
Hadiyazid Rachman, Nur
Journal of Islamic Economics and Business Vol. 5 No. 1 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.15575/jieb.v5i1.45276
Universities remain underutilized in addressing pressing issues of poverty, unemployment, and inequality. This study aims to develop a structured framework that integrates social entrepreneurship and Islamic philanthropy into academic moral responsibility. Using a qualitative method, the research combines Critical Literature Review (CLR) and Soft Systems Methodology (SSM) through a case study of the Islamic Philanthropreneurship Lab (LKSFI). Findings reveal two key outcomes: (1) a theoretical-philosophical foundation for embedding social entrepreneurship and philanthropy in higher education, and (2) a redesigned Business Model Canvas adapted for university-based philanthropic ventures. This framework offers a strategic tool to enhance universities' social missions and institutional alignment.