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Strategi Pengembangan Bisnis Rest Area Silaing Bawah Kota Padang Panjang Hasyim, M. Ardi Nupi; Rahayu, Agus; Dirgantari, Puspo Dewi
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1140

Abstract

The city of Padang Panjang has its own potential and uniqueness compared to other cities in West Sumatra. Supported by its beautiful natural potential, the City of Padang Panjang has several tourist attractions with quite good performance, including the Minangkabau Information and Culture Documentation Center (PDIKM), the Minang Fantasi Area (MIFAN). Providing a place to rest requires no small investment costs. This investment is needed to procure the basic infrastructure needed for resting places to be realized and operational. The basic infrastructure needed includes land, access roads, circulation, facilities, and utilities. In addition to investment in basic infrastructure procurement, operational costs are also required, which include costs for general expenditures, personnel expenditures, and maintenance expenditures. In order for the provision and management of rest areas to be sustainable, the planning and management of rest areas must be planned as efficiently and effectively as possible . The method used is qualitative or descriptive with a phenomenological approach with data triangulation. The results obtained are Based on the Cartesian SWOT diagram above, it is known that the lower Silaing rest area is in quadrant I, which means that the development strategy is SO, namely the strategy of using strengths to maximize existing opportunities. This strategy is also known as a growth oriented strategy, which is to support an aggressive growth policy. If you refer to this strategy, the Downtown Silaing Rest Area of Padang Panjang City improves the image of the rest area which makes the rest area get a good image from users.
Halal Awareness, Brand Image, and Low Price Strategies on Purchasing Decisions for Food and Beverage Products Bahri, Khoirun Nisa; Novianto, Untung; Rozak, Abdul; Gaffar, Vanessa; Wibowo, Lili Adi; Dirgantari, Puspo Dewi; Azzahra, Fanny Fatimah
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2010

Abstract

This study aims to determine the influence of halal awareness, brand image, and low price strategy on purchasing decisions for food and beverage products among Muslim communities in Indonesia. This research is quantitative research using a survey method for Mixue customers in West Java.Data processing uses SEM (Structural Equation Model). Data was distributed to 100 rerespondents in West Java. The results of this study conclude that the variables of Halal Awareness and Low Price Strategy have an effect on the Brand Image of Mixue products. The variables of Halal Awareness and Low Price Strategy have an effect on the purchasing decision of Mixue products. This means that the Brand Image variable can affect Halal Awareness and Low Price Strategy on the purchasing decision of Mixue products.
The social media usage and their effect on Tourism marketing behavior A Study among University International Students in Indonesia Bejaoui, Asma; Rahayu, Agus; Dirgantari, Puspo Dewi
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1655

Abstract

This study investigates the impact of social media on tourism marketing behavior among international students in Indonesia. Employing a descriptive research method utilizing a qualitative approach, in some groups it was conducted with international students to explore their travel experiences and the influence of social media on their destination choices. The findings reveal that social media plays a significant role in shaping students' travel decisions, with a particular emphasis on the importance of visual platforms like Instagram and YouTube and their specific interests in how and where to visit with the help of these platforms. This research contributes to the existing literature on the role of social media in tourism marketing and provides insights into the preferences and behaviors of international students, a key demographic in the tourism industry. The discussion covers the range of interests that students have in artificial, cultural, and natural tourism as well as more niche types including MICE, health, and information tourism. Notably, participants stressed the need for thorough travel information, especially about lodging, meals, transportation, and guided tours information that is mostly found online. The study emphasizes how social media use and the diverse range of tourist experiences that foreign students in Indonesia are looking for are intricately related. Overall, this investigation clarifies the mutually beneficial relationship between social media dynamics and traveller behaviours, revealing information that is essential for academics and industry participants to comprehend in order to fully utilize digital platforms in modern tourism.
Strategi Pemasaran Masa Depan: Mengurai Peran Sales Promotion yang Inovatif dan Daya Tarik Celebrity Endorser dalam Membimbing Keputusan Pembelian Konsumen Tianingrum, Destri Mailinda; Rahayu, Agus; Dirgantari, Puspo Dewi
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1656

Abstract

Fashion has a strong appeal and is accepted by individuals of all ages as a determining aspect of clothing and daily lifestyle. The purpose of this study was to examine the impact of sales promotion on consumer purchasing choices. The target population of this study consists of Billionaire's Project consumers, with a sample of 100 respondents selected through purposive sampling, a non-probability sampling technique. To collect data, questionnaires were distributed to individuals who had purchased and used products from the Billionaire's Project. The data analysis process uses descriptive and inferential analysis using the Partial Least Square (PLS) 4.0 analysis tool. The findings of this study confirm that sales promotion has a significant effect on purchasing decisions, and the involvement of celebrity endorsers also has a significant influence on consumer purchasing choices. Business owners can leverage these research findings as valuable references when designing digital marketing strategies geared toward increasing sales of Billionaire's Project products, particularly in the areas of sales promotion and celebrity-based marketing.
Analisis Pemanfaatan Brand Experience dalam Menciptakan Brand Loyalty pada Bisnis Rollneeds Setyorini, Zahra Medina; Dirgantari, Puspo Dewi
Jurnal Bisnis dan Manajemen West Science Vol 3 No 02 (2024): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v3i02.1185

Abstract

Timbulnya suatu persaingan dalam industri kuliner menjadikan setiap pelaku usaha perlu menentukan strategi dalam menjalankan sebuah usaha agar terus menghasilkan keuntungan. Penelitian ini bertujuan untuk menganalisis pemanfaatan brand experience dalam menciptakan brand loyalty pada bisnis Rollneeds. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus dan teknik analisis data interaktif Miles dan Huberman. Hasil penelitian menunjukan bahwa strategi pengalaman merek Rollneeds melalui dimensi sense, feel, think, act, dan relate memiliki dampak positif dalam menciptakan brand loyalty, namun diperlukan perbaikan dan penguatan strategi untuk mencapai hasil yang lebih optimal. Disarankan untuk penelitian selanjutnya dapat mengeksplorasi pengaruh faktor eksternal seperti kondisi pasar dan tren industri terhadap brand loyalty di Rollneeds, sehingga dapat memberikan pemahaman yang lebih komprehensif tentang strategi yang dapat diterapkan oleh perusahaan. Implikasi praktis dari temuan ini menunjukkan bahwa Rollneeds perlu meningkatkan program loyalitas , pengalaman merek yang unik serta inovasi produk untuk memperkuat brand loyalty dan mempertahankan pangsa pasar yang kompetitif.
EKSPLORASI PENGARUH CITRA RUMAH SAKIT TERHADAP KEPUASAN PASIEN: TINJAUAN SISTEMATIS LITERATUR Prasetiyo, Budi; Ramadhian, M. Arief Rahman; Hurriyati, Ratih; Dirgantari, Puspo Dewi; Widjajanta, Bambang
Media Penelitian dan Pengembangan Kesehatan Vol. 35 No. 1 (2025): MEDIA PENELITIAN DAN PENGEMBANGAN KESEHATAN
Publisher : Poltekkes Kemenkes Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34011/jmp2k.v35i1.2371

Abstract

The primary challenge in measuring patient satisfaction lies in its conceptual and operational complexity. Patient satisfaction is often regarded as a subjective concept, influenced by individual expectations, experiences, and perceptions of the healthcare services received. This literature review aims to examine and summarize the impact of hospital image on patient satisfaction based on studies conducted in various countries across multiple continents. The PRISMA approach was employed in this systematic literature review, with articles collected from Google Scholar, Crossref, and PubMed databases. The articles selected were published between 2010-2024.  An in-depth analysis was conducted on 11 selected articles.  The results of the review indicate that studies on hospital image and patient satisfaction often incorporate other variables such as service quality, loyalty, and trust. Research from diverse regions, including Southeast Asia, the Middle East, Europe, and the Americas, demonstrates that hospital image significantly influences patient satisfaction. However, findings in Indonesia reveal a contrasting result, where hospital image does not affect patient satisfaction. These differences reflect unique cultural contexts, such as the importance of interpersonal relationships in Iran, ethnic diversity in Malaysia, or the high value placed on healthcare quality in Taiwan.  This review further underscores the importance of collaborative efforts among governments, hospital administrators, healthcare professionals, and marketers to enhance sustainable service quality and meet patients' evolving needs.
Penerapan Blue Ocean Strategy pada Brontak Coffe di Kota Sumedang: Implementation of Blue Ocean Strategy at Brontak Coffe in Sumedang City Nuraeni, Ita; Rahayu, Agus; Dirgantari, Puspo Dewi
EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 3 No. 01 (2022): Ekomabis Edisi Januari 2022
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/ekomabis.v3i01.374

Abstract

Penelitian ini bertujuan untuk mendeskripsikan penerapan Blue Ocean Strategy (Strategi Samudra Biru) dalam meningkatkan keunggulan bersaing pada Kopi Brontak di Kota Sumedang. Penelitian ini menggunakan penelitian deskriptif dengan pendekatan kualitatif. Metode pengumpulan data dilakukan melalui wawancara, observasi dan dokumentasi. Hasil yang diperoleh dari penelitian ini menunjukkan bahwa formulasi blue Ocean strategy berjalan dengan baik, terutama keputusan Kopi Brontak untuk menciptakan histori kopi yang dapat menambah wawasan para pencinta kopi dan menjadikan Kopi Brontak lebih unggul dibandingkan pesaing. This study aims to describe the application of the blue ocean strategy in increasing competitive advantage in the Coffe Brontak in Sumedang City. This study uses a descriptive qualitative research approach. The method of data collection is done through interviews, observations and documentation. The results obtained from this study indicate that the Blue Ocean Strategy formulation is going well, especially the decision of Coffe Brontak to create a coffee history that can add insight to coffee lovers and make Coffee Brontak superior compared to competitors.
Literasi Digital di UMKM: Tinjauan Sistematis dan Pengembangan Kerangka Teoretis Terintegrasi Menggunakan Metode PRISMA Tamyiz, Uus Muhamad Husni; Munir; Furqon, Chairul; Dirgantari, Puspo Dewi
Jurnal Algoritma Vol 22 No 2 (2025): Jurnal Algoritma
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/algoritma/v.22-2.2308

Abstract

Digital literacy proficiency has become increasingly important for the survival and competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the digital era. This study conducts a systematic literature review following the PRISMA protocol to analyze the current state of research on digital literacy among MSMEs. Based on an analysis of fifty-six peer-reviewed articles published between 2015 and 2025 from the Scopus database, this study synthesizes existing knowledge, identifies research patterns, and proposes directions for future research. The analysis reveals a significant evolution in digital literacy research, particularly accelerated by the COVID-19 pandemic, with a notable increase from an average of one article per year during the period 2015 to 2019 to more than twelve articles per year between 2020 and 2024. Survey-based studies dominate the methodological landscape with thirty-nine point three percent, followed by quantitative approaches with nineteen point six percent. Citation analysis indicates a substantial scientific impact with a total of one thousand one hundred forty-nine citations, averaging twenty point five two citations per article. Three major research streams have emerged, namely digital transformation processes, performance impacts, and capability development. Indonesia appears as a prominent research context, representing forty-four point six percent of the studies, providing insights into the implementation of digital literacy in developing countries. The findings indicate that the successful implementation of digital literacy is influenced by technological infrastructure, organizational capability, and external support. This review contributes to theoretical development by integrating diverse perspectives and to practical applications by identifying critical success factors in digital literacy implementation. Future research opportunities include longitudinal studies, cross-country comparisons, and investigations of the effects of emerging technologies on MSME digital literacy.
Analysis Of Marketing Strategies To Improve The Competitiveness Of MSMEs (Study On Convection Maketees) Reza Fahlevy; Agus Rahayu; Puspo Dewi Dirgantari
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i3.3831

Abstract

Marketing strategy is very important to the operation of a company in which the existence of a marketing strategy, the business run by the company has long-term actions which have a way to achieve the company's goals so that it is more directed, planned and prepared more carefully so that the intended target can be achieved, and can also anticipate all occurs in the target market. This study aims to determine the overview of marketing strategies to improve competitiveness, and to determine how effective the implementation of marketing strategies that have been done. The study was conducted in convection Maketees. Data collection techniques with interviews, observations, and documentation, descriptive type of research. The results of the analysis of the effectiveness of marketing strategies showed an increase in revenue from year to year and serve as a reference for the effectiveness of marketing strategies in competition between convection.
The Mediating Effects of Government Innovation Capabilities and ICT Development: E-Government Implementation and Organizational Value Creation in Indonesia Lili Khamiliyah; Agus Rahayu; Maya Sari; Puspo Dewi Dirgantari
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 4 (2025): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i4.4121

Abstract

Various studies provide evidence that E-Government Implementation contributes to Organizational Value Creation, but more research is still needed to analyze the mediation effect of Government Innovation Capabilities and ICT Development in the influence of E-Government on Organizational Value Creation in Indonesia. Using primary research data sourced from primary data, questionnaires were distributed to respondents with a total sample of 268, answering the formulation of hypotheses and research models using a parallel mediation effect approach, namely using SEM-PLS and SPSS V.3.4, The results of the study indicate that there is a direct effect of E-Government on Organizational Value Creation, as well as an indirect effect of E-Government on Organizational Value Creation through Government Innovation Capabilities and ICT Development; the influence is more apparent if, through ICT Development, this is possible because of the uneven development and implementation of ICT due to the level of accessibility, use, and skills. In addition, efforts that can be made to improve organizational innovation capabilities must involve essential elements, namely, Top Management, Adequate resources and Absorptive capacity, Organizational slack, Cross-functional collaboration, and Organizational challenges. Researchers suggest that local governments in Indonesia strengthen institutions, technology-based services, and governments that could innovate in providing services to the community to increase good, reliable, effective, efficient, and adaptive organizational governance to changes and community needs.
Co-Authors Aam Rachmat Mulyana Abdul Rozak Abdurokhim Abdurokhim Adi Sopian Aghnia Fadilah, Ratu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agustini, Kamelia Ahmad Gunawan Alamsyah, Sindhu Alexi Yohans, Jordy AMELIA SETYAWATI, AMELIA Amirul Afif Muhamat Andy Prasetyo Wati ANGGA MARTHA MAHENDRA, ANGGA Anggita Nur Fatimah Anggraeni, Tuti Ani Rakhmanita Aniek Indrawati Anneu Suryani Annisa Megaswara Ardelia Azhar Arifianti Arifianti, Ardelia Azhar Arus Reka Prasetia Aryani, Kiki As-siisi, Adzkia Marwa Asaretkha Adjane Annisawati Asep Wahyudin Asep Wahyudin Ashshaumi, Muhammad Hisyam Aulia Nurizky, Sherly Aynie, Rahmi Qurrota Ayus Ahmad Yusuf Azatovich, Ablatdinov Sultanbek Azzahra, Fanny Fatimah Bambang Widjadjanta Bambang Widjajanta Bambang Widjajanta Bambang Widjajanta, Bambang Baso Saleh Bayu Indra Setia Bejaoui, Asma Bella Shafiera Anandita Budi Harto Budi Prasetiyo, Budi Chaerunnisa Chaerunnisa Chaerunnisa Chairul Furqon, Chairul Corry Yohana D. Disman Dearika Irsanyya, Kharisma Deri Prayudi Dewanti, Pelangi Puspa Dian Anita Nuswantara Dian Herdiana Utama Dicky Chandra Disman Disman Disman Disman Disman Disman Disman, Disman Disman, Disman Edi Firdaus Edi Suryadi Edi Suryadi, Edi Ekawijaya, Asep Bayu Elyusufi, Abdul Muhaimin Erik Syawal Alghifari ERNAWATI Ery Adam Primaskara Eva Rachmawati Fahmi, Radiyul Fairuz Rifqi Abdurahman Faizal Fardhani Sigarlaki Fajar Gumelar Maulana Fajar Ramadhan Fajri, Fadilla Nur Farizki Maulana Rafliansyah Fathurrohman, Firdaus Ferany Nur Amalia Andini Fidhyallah, Nadya Fadilah Gafar, Vanessa Gamma Bhakti Pradana Gilang Bhirawa Noraga Girang Razati, Girang Gusni . Hadi Ahmad Sukardi Hadi Nasbey Hanifah, Silvana Hari Mulyadi, Hari harisandi, Prasetyo Hasan, Pupung Puad Hasyim, M. Ardi Nupi Hasyim, Muhammad Ardi Nupi Heny Hendrayati Heny Hendrayati Herning Indriastuti Hidayat, Nurdin Hidayat, Yusuf Murtadlo Hijrianti, Rina A. Hilda Monoarfa Hurriyanti, Ratih Hurrriyati, Ratih Ichsan Budiman Ihda Farhatun Nisak Indradewa, Rhian Ira Valentina Silalahi Irawan, Rini Larasati Isrososiawan, Safroni Julia Famor Pratami Khamiliyah, Lili Khofia, Irham Khoirun Nisa Bahri Kiki Aryani Kosidin S.T., M.Kom. Kusumah, Echo Perdana Lavianti, Desi Lili Adi Wibowo Lili Adi Wibowo Lili Khamiliyah Lunia Nur Larasati M Sandi Marta Mahadi Pardede Mahphoth, Mohd Halim Mahphoth, Mohd Halim bin Maisa Azizah Asmara Margana, Andika Alvin Martha, Jefry Aulia Masharyono Masharyono Maula, Farij Ibadil Maulana, Teguh Nurakmal Maulasena, Mirza Fawwaz Maulia Islami Maya Sari Maya Sari Mazaya Izzatur Rahim Mira Rahmi Mirza Abdi Khairusy Misyaida Ayunda Putri Mohammad Soni Mubdi Mulya Isfahami Muchtar, Muhammad Muhamad Bayu Pramesta Muhammad Ardi Nupi Hasyim Muhammad Fikar Ravsanjani Muhammad Meki Munawar Muhammad Muchtar Muhammad Zaky Yamin Munir Munir Munir Munir Munir, Munir Muradovna, Khudayarova Mekhrangiz Nabilah Ramadhan Nandi Nandi, Nandi Neni Nuraeni Neni Nuraeni, Neni Ni Putu Nurwita Pratami Wijaya Nugraheni, Rury Nur Hadiyazid Rachman Nuraeni, Ita Nurpratama, Mohamad Reza Nurul Aziz Pratiwi Nurul Hutami Ningsih Nuryadi Wijiharjono Nuryanti, B Lena Oce Ridwanudin Pangestu, Erry S.R Pardede, Mahadi Pepen Supriatna Supriatna Pitri Yanti Pranadita, Nugraha Prasetyo Hartanto Prihadi, M Dana Primanola Perdananti Pupung Puad Hasan Putri Hestiningrum Putri, Diva Amanda Qudratov, Inomjon Raden Dian Herdiana Utama Rahman, Iradah Rahmawati, Yuli Diani Rahmi Qurrota Aynie Ramadhian, M. Arief Rahman Ramadhianti, Raden Heryaningtias Rasim, Rasim Ratih Hurriyanti Ratih Hurriyati Ratih Hurriyati Ratih Hurriyati Ratih Hurriyati Ratih Hurriyati Ratih Hurriyati, Ratih Ratih Nurriyati Ratu Dintha Insyani Zukhruf Firdausi Sulaksana Raya Sulistyowati Rennyta Yusiana Rennyta Yusiana Resti Indriarti Reza Fahlevy Rivaldi Arissaputra Rofi Rofaida Sakova, Megha Saputri, Adiya Agustin Eka Saputri Sari, Putri Pradnyawidya SATRIYAS ILYAS Saur Simamora Senny Luckyardi Senny Luckyardi Septyan Budy Cahya Setyorini, Zahra Medina Shendy Amalia Sigarlaki, Faizal Fardhani Silalahi, Ira Valentina Siregar, Herbert Siti Rohmat Sudarjo Sugangga, Amelia Sugangga, Rayyan Sugiana, Neng Susi Susilawati Sukmayana, Dodi Sul, Ratu Dintha Insyani Zukhruf Firdausi Sulastri Sulastri Sulastri, S Sumantri, Dadan Sumaryana , Fitriana Dewi Surya Nugraha Susanti Kurniawati, Susanti Syahar Banu, Syahar Syahlan, Fatra Tamyiz, Uus Muhamad Husni Tegar Tegar Ditya Pragama Thalita Syifa Fatimah Tianingrum, Destri Mailinda Timilehin Olasoji Olubiyi Tri Sudarwanto Triyono Adi Tristanto Ulfia Wahdatul Nurfuadah Untung Novianto Usep Suhud Utama, Dian H Uus Muhamad Husni Tamyiz Vanessa Gaffar Veni Rafida Wawan Setiawan Wawan Setiwan Widjadjanta, Bambang Yahtadi, Fauzan Yanti, Pitri Yasir Maulana Yogi Suprayogi Yulandri, Elsa Yuliarti Maghfira Annahli Yulita Pujiharti Yusuf Murtadlo Zahra Medina Setyorini Zahra Nadhira Khairunnisa Zhixin Li Zukhruf, Ratu Dintha Insyani