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All Journal Jurnal Manajemen dan Organisasi Jurnal Ilmu Manajemen Jurnal Siasat Bisnis JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Manajemen Bisnis Jurnal Bisnis dan Manajemen Jurnal Manajemen dan Bisnis Sriwijaya Jurnal Ekonomi Modernisasi JMM17: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Ad'ministrare: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran Jurnal Minds: Manajemen Ide dan Inspirasi Sains: Jurnal Manajemen dan Bisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Indonesian Journal of Science and Technology IMAGE GEA, Jurnal Pendidikan Geografi STRATEGIC JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Pendidikan Ilmu Sosial Al-Amwal : Jurnal Ekonomi dan Perbankan Syari\'ah Journal of Business Management Education (JBME) Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Akuntansi dan Pajak International Journal of Artificial Intelligence Research Jurnal Manajemen & Keuangan JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Manajemen Indonesia Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Inovasi Bisnis (Inovbiz) EKONOMIS : Journal of Economics and Business SENTRALISASI DIJB (Diponegoro International Journal of Business) JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN JRB-Jurnal Riset Bisnis Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan EQIEN - JURNAL EKONOMI DAN BISNIS JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Agregasi Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Journal of Humanities and Social Studies GEMA EKONOMI Eksis: Jurnal Riset Ekonomi dan Bisnis Jurnal Bisnis dan Kewirausahaan IJEEM - Indonesian Journal of Environmental Education and Management At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam The International Journal of Business Review (The Jobs Review) EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen Dinasti International Journal of Management Science Jurnal Karinov Dinasti International Journal of Education Management and Social Science Jurnal Informatika Ekonomi Bisnis Khazanah Sosial Khazanah Pendidikan Islam Jurnal Manajemen Bisnis dan Kewirausahaan Ilomata International Journal of Management Jurnal Riset Bisnis dan Manajemen Jurnal Manajemen Dinasti International Journal of Digital Business Management Enrichment : Journal of Management TECHNO-SOCIO EKONOMIKA Coopetition : Jurnal Ilmiah Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Didaktika: Jurnal Kependidikan Ilomata International Journal of Management Operations Research: International Conference Series Journal La Sociale Jurnal Abmas Wiga : Jurnal Penelitian Ilmu Ekonomi Journal of Marketing Innovation Jurnal Ilmu Manajemen Jurnal Ad'ministrare Relevance: Journal of Management and Business Journal of Accounting and Finance Management (JAFM) Journal of Islamic Economics and Business Jurnal Manajemen dan Dinamika Bisnis Experimental Student Experiences Jurnal Bisnis dan Manajemen West Science Jurnal Informatika Ekonomi Bisnis International Journal of Multidisciplinary Approach Research and Science Journal of Business Management and Economic Development Jurnal Riset Multidisiplin dan Inovasi Teknologi Jurnal Penelitian Pendidikan Indonesia EDUCENTER JURNAL PENDIDIKAN Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis Media Penelitian dan Pengembangan Kesehatan Jurnal Kajian Ekonomi dan Perbankan Syariah Jurnal Wacana Kinerja: Kajian Praktis-Akademis Kinerja dan Administrasi Pelayanan Publik Journal of Organizational and Human Resource Development Strategies
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Strategi Value Delivery Process pada Pemasaran Digital di Sektor Publik Pupung Puad Hasan; Ratih Hurriyati; Puspo Dewi Dirgantari
Jurnal Wacana Kinerja: Kajian Praktis-Akademis Kinerja dan Administrasi Pelayanan Publik Vol 26, No 1 (2023)
Publisher : Center fo State Civil Apparatus Training and Development and Competency Mapping

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31845/jwk.v26i1.787

Abstract

The purpose of this study is to find out how the digital marketing process in public sector organizations is carried out and also to find out how public sector organizations deliver value (value delivery process) through digital marketing processes, especially through social media platforms, and what strategies are most appropriate for public organizations in delivering value. The digital marketing process studied in this study was carried out at the National Civil Apparatus Competency Mapping and Training Center (Puslatbang PKASN) National Institute of Public Administration Republic of Indonesia. To find out the digital marketing process carried out by the Puslatbang PKASN LAN, a social media analysis was carried out using the infact social media analytic application. The results of the analysis found that the digital marketing process through social media has not really been carried out effectively and optimally. This is illustrated by the results the Instagram account @puslatbang_pkasn which shows that the value is 1.04 posts per month and engagement is 0.01, which means it is still low and content is dominated by ceremonial content. Then to determine the most appropriate strategy in carrying out the value delivery process, an analysis was carried out using the analytical hierarchy process (AHP) method. The experts involved in filling out the AHP method amounted to 5 experts who were experts in public sector marketing and social media influencer. The results of the analysis with AHP found that social media platforms in order of priority: Instagram 0.78, Facebook 0.14, and Twitter 0.06. Meanwhile, the best content in delivering value is educational content of 0.48, program info content of 0.20, Q&A content of 0.14 and the rest is quiz content, popular memes and ceremonial content.
Strategi Pengembangan Usaha Mie Ayam Cabe Hejo Menggunakan Matriks SWOT dan QSPM As-siisi, Adzkia Marwa; Rahayu, Agus; Dirgantari, Puspo Dewi
JURNAL ILMU MANAJEMEN Vol. 19 No. 2 (2022): DESEMBER 2022
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v19i2.54539

Abstract

Abstrak−Tujuan dari penelitian ini adalah untuk mengembangkan strategi pemasaran yang dapat diterapkan oleh Mie Ayam Cabe Hejo menggunakan metode analisis SWOT (Strength, Weakness, Opportunity, Threats) dan QSPM (Quantitative Strategic Planning Matrix). Jenis penelitian ini menggunakan metode deskriptif kualitatif dengan analisis strategi menggunakan matriks IFE dan EFE, matriks IE, matriks SWOT, dan matriks QSPM. Hasil penelitian menunjukkan bahwa Mie Ayam Cabe Hejo memiliki posisi yang kuat dalam memanfaatkan kekuatan dan peluang yang ada dan mampu mengatasi kelemahan dan ancaman dengan nilai tertimbang IFE sebesar 2,81 dan nilai tertimbang EFE sebesar 2,775. Dalam analisis menggunakan matriks IE menunjukkan bahwa Mie Ayam Cabe Hejo dapat menggunakan strategi hold and maintain dengan strategi alternative penetrasi pasar dan pengembangan produk. Kedua strategi tersebut menjadi salah satu pertimbangan dalam menetapkan strategi yang tepat. Analisis matriks SWOT menghasilkan sembilan strategi alternatif yang dapat diterapkan. Strategi yang sebaiknya diprioritaskan oleh Mie Ayam Cabe Hejo adalah dengan melakukan penetrasi pasar.Kata Kunci: Manajemen Strategi; Matriks SWOT; Matriks QSPM; Matriks IE; UMKM 
The Context of Indonesian local culture in human resource and educational development: A systematic literature review Hasyim, Muhammad Ardi Nupi; Dirgantari, Puspo Dewi
Educenter : Jurnal Ilmiah Pendidikan Vol. 4 No. 1 (2025): Educenter: Jurnal Ilmiah Pendidikan
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/educenter.v4i1.1728

Abstract

Competitive advantage in today’s global era is largely determined by how human resources (HR) are managed and developed, including within the field of education. Rapid changes in global society have created interactions across countries in the economic, social, technological, and educational sectors, thereby increasing cross-cultural interdependence. However, research on the role of Indonesian local culture in HR and educational development remains relatively limited. In fact, the failure of many HR management and development practices is often linked to incompatibility with local cultural values. This article presents a systematic literature review to understand the development of research on the influence of local culture in Indonesia on HR and educational development. The systematic literature review method is applied to examine and synthesize previous studies in a structured manner. The findings indicate that integrating local culture into HR and educational development strategies enhances effectiveness, sustainability, and contextual relevance. Moreover, this study highlights the importance of adapting HR and educational management practices to local wisdom and values to address global challenges while strengthening national identity. This review is expected to provide contributions for academics, practitioners, and policymakers in designing more contextual, inclusive, and sustainable HR and educational development strategies.
Corporate restructuring for firm performance improvement: The strategic role of digital transformation and digital human capital Widiyastuti, Inasari; Rahayu, Agus; Wibowo, Lili Adi; Dirgantari, Puspo Dewi
Diponegoro International Journal of Business Vol 8, No 1 (2025)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.8.1.2025.63-75

Abstract

Corporate restructuring strategies are critical for improving firm performance, yet the effectiveness of such efforts can vary. In today’s dynamic business environment, integrating digital transformation and digital human capital into these strategies has become increasingly important. This study aims to examine the moderating effect of digital transformation and digital human capital on the relationship between restructuring strategies and firm performance. Using cross-sectional data from 78 publicly listed companies that implemented restructuring strategies in 2023, including IPOs, warrants, and delisting actions, this study assesses their impact on firm’s performance. Results show both organizational and portfolio restructuring positively influence firm’s performance, with digital transformation serving as a critical moderator that enhance portfolio restructuring effectiveness. Financial restructuring, however, demonstrate a negative effect on firm’s performance, moderated only slightly by digital human capital, which does not independently improve performance. The findings highlight the need for alignment between digital initiatives and restructuring strategies to optimize firm outcomes.
Investigate The Relationship Between ICT Adoption and SME Performance with Digital Literacy Serving as A Mediator Variable Using TOE Framework Tamyiz, Uus Muhamad Husni; Munir, Munir; Furqon, Chairul; Dirgantari, Puspo Dewi
Khazanah Sosial Vol. 7 No. 3 (2025): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v7i3.49432

Abstract

The current study investigates the relationship Information Communication Technology (ICT) and social media adoption, with Small Medium Enterprise (SME) performance in West Java, Indonesia, utilizing digital literacy as a mediator variable.   The Technology-Organization-Environment (TOE) paradigm was utilized in conjunction with Diffusion of Innovation (DOI) theory to evaluate the impact of nine technological, organizational, and environmental features on ICT adoption.  To collect data, an online questionnaire was distributed to 396 small business owners, executives, and supervisors in West Java, and the results were analyzed using Partial Least Squares Structural Equation Modeling. According to the findings, organizational and contextual variables had a substantial impact on both ICT acceptance as well as digital literacy, but technological factors only influenced ICT adoption. The study found that ICT usage improves SME performance both directly and indirectly through the mediation of digital literacy.  The study broadens the TOE framework by incorporating previously underutilized factors like interactivity, visibility, and the bandwagon effect, while also providing empirical evidence of digital literacy's critical role in improving the relationship between technology adoption and business performance.  These findings provide useful insights for SME stakeholders in emerging economies looking to capitalize on digital transformation for a competitive advantage, emphasizing the significance of complete digital literacy development alongside technology adoption efforts.
DO ENTREPRENEURIAL INTENTION INFLUENCE ENTREPRENEURIAL ATTITUDE? Martha, Jefry Aulia; Wati, Andy Prasetyo; Indrawati, Aniek; Sulistyowati, Raya; Dirgantari, Puspo Dewi
JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Vol. 11 No. 2 (2023)
Publisher : UNIVERSITAS NEGERI SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jepk.v11n2.p237-252

Abstract

This study focuses on determining what factors of entrepreneurial interest can affect student entrepreneurial attitudes, so the population and sample of this study were taken from Business Education Study Program students at the Universitas Negeri Malang, Universitas Negeri Surabaya, Universitas Pendidikan Indonesia, Universitas Negeri Yogyakarta, and Universitas Negeri Jakarta. The sample to be used is 355 respondents with random sampling techniques and online survey applications to collect data from January to April 2023. The analysis technique used is regression analysis. The analysis test results showed that simultaneously, the five independent variables significantly affect the attitude of students in entrepreneurship. In contrast, partially, the variables Locus of Control, Need for Achievement, and Self-Efficacy do not affect students' attitudes toward entrepreneurship, and the variables Risk Taking, and Innovativeness affect the attitude of students toward entrepreneurship. The study results show that the novelty of research emphasizes understanding what factors can bring up the intentions and attitudes of entrepreneurship students. Therefore, there is a need for further research related to variables that can affect student interest in generating a positive attitude towards entrepreneurship.
Co-Authors Aam Rachmat Mulyana Abdul Rozak Abdurokhim Abdurokhim Aghnia Fadilah, Ratu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agustini, Kamelia Ahmad Gunawan Alamsyah, Sindhu Alexi Yohans, Jordy AMELIA SETYAWATI, AMELIA Andy Prasetyo Wati ANGGA MARTHA MAHENDRA, ANGGA Anggita Nur Fatimah Anggraeni, Tuti Ani Rakhmanita Aniek Indrawati Anneu Suryani Annisa Megaswara Ardelia Azhar Arifianti Arifianti, Ardelia Azhar Arissaputra, Rivaldi Aryani, Kiki As-siisi, Adzkia Marwa Asaretkha Adjane Annisawati Asep Wahyudin Ashshaumi, Muhammad Hisyam Aulia Nurizky, Sherly Aynie, Rahmi Qurrota Ayus Ahmad Yusuf Azatovich, Ablatdinov Sultanbek Bahri, Khoirun Nisa Bambang Widjajanta Bambang Widjajanta Bambang Widjajanta, Bambang Bayu Indra Setia Bella Shafiera Anandita Budi Prasetiyo Chairul Furqon, Chairul Chandra, Dicky Corry Yohana D. Disman Dearika Irsanyya, Kharisma Destri Mailinda Tianingrum Dian Anita Nuswantara Disman Disman Disman Disman Disman, Disman Edi Firdaus Edi Suryadi Edi Suryadi, Edi Ekawijaya, Asep Bayu Elyusufi, Abdul Muhaimin Erik Syawal Alghifari Ernawati Ernawati Erry S.R Pangestu Fahmi, Radiyul Fairuz Rifqi Abdurahman Faizal Fardhani Sigarlaki Fajar Gumelar Maulana Fajar Ramadhan Fajri, Fadilla Nur Fanny Fatimah Azzahra Farizki Maulana Rafliansyah Fathurrohman, Firdaus Ferany Nur Amalia Andini Fidhyallah, Nadya Fadilah Gamma Bhakti Pradana Girang Razati, Girang Gunardi Gunardi Gusni . Hadi Ahmad Sukardi Hadi Nasbey Hadiyazid Rachman, Nur Hanifah, Silvana Hari Mulyadi, Hari harisandi, Prasetyo Hasyim, Muhammad Ardi Nupi Herning Indriastuti Hidayat, Nurdin Hidayat, Yusuf Murtadlo Hijrianti, Rina A. Hilda Monoarfa Hurrriyati, Ratih Ihda Farhatun Nisak Inasari Widiyastuti Ira Valentina Silalahi Irawan, Rini Larasati Irham Khofia Ita Nuraeni Julia Famor Pratami Khamiliyah, Lili Khoirun Nisa Bahri Kosidin S.T., M.Kom. Kusumah, Echo Perdana Lavianti, Desi Lili Adi Wibowo Lunia Nur Larasati M Sandi Marta M. Ardi Nupi Hasyim M. Arief Rahman Ramadhian Mahphoth, Mohd Halim Mahphoth, Mohd Halim bin Maisa, Asmara Azizah Margana, Andika Alvin Martha, Jefry Aulia Masharyono Masharyono Maula, Farij Ibadil Maulana, Teguh Nurakmal Maulasena, Mirza Fawwaz Maya Sari Megha Sakova Mira Rahmi Mirza Abdi Khairusy Misyaida Ayunda Putri Mubdi Mulya Isfahami Muchtar, Muhammad Muhamad Bayu Pramesta Muhammad Fikar Ravsanjani Muhammad Muchtar Muhammad Zaky Yamin Munawar, Muhammad Meki Munir Munir, Munir Muradovna, Khudayarova Mekhrangiz Nabilah Ramadhan Nandi Nandi, Nandi Neng Susi Susilawati Sugiana Neni Nuraeni, Neni Ni Putu Nurwita Pratami Wijaya Ningsih, Nurul Hutami Nugraheni, Rury Nurpratama, Mohamad Reza Nuryadi Wijiharjono Oce Ridwanudin Pardede, Mahadi Pelangi Puspa Dewanti Pepen Supriatna Supriatna Pitri Yanti Pranadita, Nugraha Prasetyo Hartanto Prihadi, M Dana Pupung Puad Hasan Putri Hestiningrum Putri, Diva Amanda Qudratov, Inomjon Rahman, Iradah Rahmawati, Yuli Diani Rahmi Qurrota Aynie Ramadhianti, Raden Heryaningtias Rasim, Rasim Ratih Hurriyanti Ratih Hurriyati Ratih Hurriyati Ratih Hurriyati Ratih Hurriyati Ratih Hurriyati Ratih Nurriyati Raya Sulistyowati Rennyta Yusiana Rennyta Yusiana Resti Indriarti Rofi Rofaida Safroni Isrososiawan Saputri, Adiya Agustin Eka Saputri Sari, Putri Pradnyawidya SATRIYAS ILYAS Saur Simamora Senny Luckyardi Senny Luckyardi Septyan Budy Cahya Shendy Amalia Sigarlaki, Faizal Fardhani Siregar, Herbert Sudarjo Sugangga, Amelia Sugangga, Rayyan Sugiana, Neng Susi Susilawati Sukmayana, Dodi Sul, Ratu Dintha Insyani Zukhruf Firdausi Sulastri Sulastri Sumantri, Dadan Sumaryana , Fitriana Dewi Surya Nugraha Susanti Kurniawati, Susanti Syahar Banu, Syahar Tamyiz, Uus Muhamad Husni Thalita Syifa Fatimah Tri Sudarwanto Triyono Adi Tristanto Ulfia Wahdatul Nurfuadah Untung Novianto Usep Suhud Utama, Dian H Uus Muhamad Husni Tamyiz Vanessa Gafar Vanessa Gaffar Veni Rafida Wawan Setiawan Wawan Setiwan Widjadjanta, Bambang Yahtadi, Fauzan Yanti, Pitri Yasir Maulana Yogi Suprayogi Yulandri, Elsa Yuliarti Maghfira Annahli Yulita Pujiharti Zahra Medina Setyorini Zahra Nadhira Khairunnisa Zhixin Li Zukhruf, Ratu Dintha Insyani