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All Journal Jurnal Manajemen dan Organisasi Jurnal Ilmu Manajemen Jurnal Siasat Bisnis JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Manajemen Bisnis Jurnal Bisnis dan Manajemen Jurnal Manajemen dan Bisnis Sriwijaya Jurnal Ekonomi Modernisasi JMM17: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi Sains: Jurnal Manajemen dan Bisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Indonesian Journal of Science and Technology IMAGE GEA, Jurnal Pendidikan Geografi STRATEGIC JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Pendidikan Ilmu Sosial Al-Amwal : Jurnal Ekonomi dan Perbankan Syari\'ah Journal of Business Management Education (JBME) Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Akuntansi dan Pajak International Journal of Artificial Intelligence Research Jurnal Manajemen & Keuangan JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Manajemen Indonesia Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Inovasi Bisnis (Inovbiz) EKONOMIS : Journal of Economics and Business SENTRALISASI DIJB (Diponegoro International Journal of Business) JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN JRB-Jurnal Riset Bisnis Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan EQIEN - JURNAL EKONOMI DAN BISNIS JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Agregasi Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Journal of Humanities and Social Studies GEMA EKONOMI Eksis: Jurnal Riset Ekonomi dan Bisnis Jurnal Bisnis dan Kewirausahaan IJEEM - Indonesian Journal of Environmental Education and Management At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam The International Journal of Business Review (The Jobs Review) EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen Dinasti International Journal of Management Science Jurnal Karinov Dinasti International Journal of Education Management and Social Science Jurnal Informatika Ekonomi Bisnis Khazanah Sosial Khazanah Pendidikan Islam Jurnal Manajemen Bisnis dan Kewirausahaan Ilomata International Journal of Management Jurnal Riset Bisnis dan Manajemen Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Digital Business Management Enrichment : Journal of Management TECHNO-SOCIO EKONOMIKA Coopetition : Jurnal Ilmiah Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Didaktika: Jurnal Kependidikan Ilomata International Journal of Management Operations Research: International Conference Series Journal La Sociale Jurnal Abmas Wiga : Jurnal Penelitian Ilmu Ekonomi Educenter: Jurnal Ilmiah Pendidikan Journal of Marketing Innovation Jurnal Ilmu Manajemen Jurnal Algoritma Relevance: Journal of Management and Business Journal of Accounting and Finance Management (JAFM) Journal of Islamic Economics and Business Jurnal Manajemen dan Dinamika Bisnis Eduvest - Journal of Universal Studies Experimental Student Experiences West Science Business and Management Jurnal Bisnis dan Manajemen West Science Jurnal Informatika Ekonomi Bisnis International Journal of Multidisciplinary Approach Research and Science Journal of Business Management and Economic Development Jurnal Riset Multidisiplin dan Inovasi Teknologi Jurnal Penelitian Pendidikan Indonesia Commercium: Journal of Business and Management EDUCENTER JURNAL PENDIDIKAN Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis Media Penelitian dan Pengembangan Kesehatan Jurnal Kajian Ekonomi dan Perbankan Syariah Jurnal Wacana Kinerja: Kajian Praktis-Akademis Kinerja dan Administrasi Pelayanan Publik Journal of Organizational and Human Resource Development Strategies
Puspo Dewi Dirgantari
Universitas Pendidikan Indonesia
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Journal : STRATEGIC

 1 
PERANAN BAURAN PEMASARAN JASA PENDIDIKAN TERHADAP UPAYA MENINGKATKAN EKUITAS MEREK BERBASIS PELANGGAN PERGURUAN TINGGI (STUDI PADA PERGURUAN TINGGI DI JAWA BARAT) Dirgantari, Puspo Dewi
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 16, No 1 (2016): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v16i1.7067

Abstract

West Java province dominates the growth rate of universities in Indonesia, but the number of college students has decreasing. Similarly, the people's preference for universities in West Java as an excellent college and the best universities in Indonesia is still low. These problems show that customer based brand equity of colleges in West Java is not optimal. This study conducted in 2013-2014 and uses a management science approach of marketing. The method used in this study is descriptive survey and explanatory survey. The data used primary and secondary data that was collected through questionnaires and documentation. The data analysis used Stuctural Equation Model (SEM). The results of this study revealed that the marketing mix of educational services has a positive influence on the customer based brand equity of higher education in West Java. The dimensions of customer-based brand equity, especially brand performance dimension, should be getting more attention in order to increase performance and the factors are: facilities, meeting the students need, the speed of service, courtesy, and tuition money. This research is part of my dissertation.
PERANAN BAURAN PEMASARAN JASA PENDIDIKAN TERHADAP UPAYA MENINGKATKAN EKUITAS MEREK BERBASIS PELANGGAN PERGURUAN TINGGI (STUDI PADA PERGURUAN TINGGI DI JAWA BARAT) Dirgantari, Puspo Dewi
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 16, No 2 (2016): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v16i2.7600

Abstract

West Java province dominates the growth rate of universities in Indonesia, but the number of college students has decreasing. Similarly, the people's preference for universities in West Java as an excellent college and the best universities in Indonesia is still low. These problems show that customer based brand equity of colleges in West Java is not optimal. This study conducted in 2013-2014 and uses a management science approach of marketing. The method used in this study is descriptive survey and explanatory survey. The data used primary and secondary data that was collected through questionnaires and documentation. The data analysis used Stuctural Equation Model (SEM). The results of this study revealed that the marketing mix of educational services has a positive influence on the customer based brand equity of higher education in West Java. The dimensions of customer-based brand equity, especially brand performance dimension, should be getting more attention in order to increase performance and the factors are: facilities, meeting the students need, the speed of service, courtesy, and tuition money. This research is part of my dissertation. Keywords: Marketing Mix of Education Services; Customer Based Brand Equity.
Ekspektasi Pengunjung Situs Reservasi Hotel Online: E-wom dalam Menciptakan Keputusan Pembelian Hijrianti, Rina A.; Wibowo, Lili Adi; Dirgantari, Puspo Dewi
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 19, No 1 (2019): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v19i1.17668

Abstract

The purpose of this research is to find out the influence of e-wom toward purchase decision on online hotel reservation visitors in Indonesia. A total of 200 respondents were selected using probability sampling. A questionnaire was used as a resreach instrument to collect data from respondents. The analysis tehnique by using frequency distribution.
Strategi Corporate Branding Dalam Meningkatkan Brand Equity Pada Pelanggan Provider Komunikasi dan Data di Indonesia Ulfia Wahdatul Nurfuadah; Bambang Widjajanta; Puspo Dewi Dirgantari
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 22, No 1 (2022): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v22i1.46629

Abstract

Perkembangan industri telekomunikasi di Indonesia saat ini bertumbuh pesat sehingga banyak perusahaan mengalami persaingan begitu ketat salah satunya Indihome. Meningkatnya jumlah pesaing mengharuskan perusahaan untuk memperkuat strategi pemasaran dalam menciptakan ekuitas merek. Corporate branding sebagai salah satu strategi yang dapat memberikan kontribusi untuk membangun kesadaran merek yang kuat dalam benak pelanggan. Penelitian ini bertujuan untuk mengetahui pengaruh dan gambaran corporate branding terhadap brand equity pada pelanggan Indihome di Indonesia. Jenis penelitian yang digunakan adalah deskriptif dan verfikatif dengan pendekatan kuantitatif. Variabel terikat dalam penelitian ini adalah brand equity (Y) dan corporate branding (X) sebagai variable bebas. Pengambilan sampel dalam penelitian ini menggunakan metode purposive sampling dengan menggunakan teknik non-probability sampling terhadap 200 responden yang merupakan pelanggan Indihome yang tersebar di seluruh Indonesia. Data diperolah secara statistik dengan metode Structural Equation Modeling (SEM) dengan alat bantu program IBM SPSS AMOS versi 21.0 for Windows. Hasil temuan penelitian ini menunjukkan bahwa gambaran corporate branding dan brand equity berada pada kategori baik. Corporate branding berpengaruh positif dan signifikan terhadap brand equity. Dimensi corporate image dalam corporate branding memberi kontribusi yang paling besar dalam membentuk brand equity.
RESEARCH COMPETITIVE MARKETING STRATEGY OF HUAWEI MOBILE PHONE Zhixin Li; Ratih Hurriyati; Puspo Dewi Dirgantari
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 21, No 1 (2021): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v21i1.31701

Abstract

In an era of rapid growth in user demand for smartphones, there are many well-known mobile phone brands, such as Apple, Huawei, Samsung, Xiaomi, OPPO and VIVO in the smartphone market. Competition in the mobile phone market is fierce. In addition, In recent years, Huawei has been subject to technical blockades and trade restrictions from Western countries such as the United States. The situation of Huawei mobile phone is extremely difficult, but Huawei still achieved sales revenue of RMB 454 billion in the first half of 2020, a year-on-year increase of 13.1%, and a net profit margin of 9.2%. The reason why Huawei mobile phones can achieve such impressive sales results is largely due to Huawei's unique marketing strategy. This article uses the SWOT analysis method to specifically analyze the strength, weakness, opportunities and threat faced by Huawei's mobile phone business marketing, and uses the 4P principles of product, price, channel, and promotion to analyze its current development stage, and then use the theory of Michael Porter’s generic competitive strategies analyses and chooses the competition strategy, and then draw conclusions from Huawei’s experience and problems, and provide suggestion for the development of Huawei and other companies
PENGARUH E-SERVICE QUALITY TERHADAP E-LOYALTY PADA INDUSTRI MARKETPLACE INDONESIA Lili Adi Wibowo; Puspo Dewi Dirgantari; Lunia Nur Larasati
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 21, No 1 (2021): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v21i1.33562

Abstract

The purpose of this research is to find out the influence of e-service quality on e-loyalty in millennial women followers of Instagram Shopee, Tokopedia, and Bukalapak. A total of 200 respondents were using probability sampling. A questionnaire was used a research instrument to collect data from respondents. The analisis technique used is a verification technique using of structure equation model (SEM). The research shows that e-service quality has an influence on e-loyalty.
Co-Authors Aam Rachmat Mulyana Abdul Rozak Abdurokhim Abdurokhim Aghnia Fadilah, Ratu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agus Rahayu Agustini, Kamelia Ahmad Gunawan Alamsyah, Sindhu Alexi Yohans, Jordy AMELIA SETYAWATI, AMELIA Andy Prasetyo Wati ANGGA MARTHA MAHENDRA, ANGGA Anggita Nur Fatimah Anggraeni, Tuti Ani Rakhmanita Aniek Indrawati Anneu Suryani Annisa Megaswara Ardelia Azhar Arifianti Arifianti, Ardelia Azhar Arissaputra, Rivaldi Aryani, Kiki As-siisi, Adzkia Marwa Asaretkha Adjane Annisawati Asep Wahyudin Ashshaumi, Muhammad Hisyam Aulia Nurizky, Sherly Aynie, Rahmi Qurrota Ayus Ahmad Yusuf Azatovich, Ablatdinov Sultanbek Azzahra, Fanny Fatimah Bahri, Khoirun Nisa Bambang Widjajanta Bambang Widjajanta Bambang Widjajanta, Bambang Bayu Indra Setia Bejaoui, Asma Bella Shafiera Anandita Budi Prasetiyo, Budi Chaerunnisa Chaerunnisa Chairul Furqon, Chairul Chandra, Dicky Corry Yohana D. Disman Dearika Irsanyya, Kharisma Dewanti, Pelangi Puspa Dian Anita Nuswantara Disman Disman Disman, Disman Disman, Disman Edi Firdaus Edi Suryadi Edi Suryadi, Edi Ekawijaya, Asep Bayu Elyusufi, Abdul Muhaimin Erik Syawal Alghifari Ernawati Ernawati Fahmi, Radiyul Fairuz Rifqi Abdurahman Faizal Fardhani Sigarlaki Fajar Gumelar Maulana Fajar Ramadhan Fajri, Fadilla Nur Farizki Maulana Rafliansyah Fathurrohman, Firdaus Ferany Nur Amalia Andini Fidhyallah, Nadya Fadilah Gafar, Vanessa Gamma Bhakti Pradana Gilang Bhirawa Noraga Girang Razati, Girang Gusni . Hadi Ahmad Sukardi Hadi Nasbey Hadiyazid Rachman, Nur Hanifah, Silvana Hari Mulyadi, Hari harisandi, Prasetyo Hasan, Pupung Puad Hasyim, M. Ardi Nupi Hasyim, Muhammad Ardi Nupi Heny Hendrayati Herning Indriastuti Hidayat, Nurdin Hidayat, Yusuf Murtadlo Hijrianti, Rina A. Hilda Monoarfa Hurriyanti, Ratih Hurrriyati, Ratih Ihda Farhatun Nisak Inasari Widiyastuti Indradewa, Rhian Ira Valentina Silalahi Irawan, Rini Larasati Julia Famor Pratami Khamiliyah, Lili Khofia, Irham Kosidin S.T., M.Kom. Kosidin, Kosidin Kusumah, Echo Perdana Lavianti, Desi Lili Adi Wibowo Luckyardi, Senny Lunia Nur Larasati M Sandi Marta Mahphoth, Mohd Halim Mahphoth, Mohd Halim bin Maisa, Asmara Azizah Margana, Andika Alvin Martha, Jefry Aulia Masharyono Masharyono Maula, Farij Ibadil Maulana, Teguh Nurakmal Maulasena, Mirza Fawwaz Maya Sari Mira Rahmi Mirza Abdi Khairusy Misyaida Ayunda Putri Mubdi Mulya Isfahami Muchtar, Muhammad Muhamad Bayu Pramesta Muhammad Fikar Ravsanjani Muhammad Muchtar Muhammad Zaky Yamin Munawar, Muhammad Meki Munir Munir Munir, Munir Muradovna, Khudayarova Mekhrangiz Nabilah Ramadhan Nandi Nandi, Nandi Neni Nuraeni, Neni Ni Putu Nurwita Pratami Wijaya Ningsih, Nurul Hutami Novianto, Untung Nugraheni, Rury Nuraeni, Ita Nurpratama, Mohamad Reza Nuryadi Wijiharjono Oce Ridwanudin Pangestu, Erry S.R Pardede, Mahadi Pepen Supriatna Supriatna Pitri Yanti Pranadita, Nugraha Prasetia, Arus Reka Prasetyo Hartanto Prihadi, M Dana Pupung Puad Hasan Putri Hestiningrum Putri, Diva Amanda Qudratov, Inomjon Rahman, Iradah Rahmawati, Yuli Diani Rahmi Qurrota Aynie Ramadhian, M. Arief Rahman Ramadhianti, Raden Heryaningtias Rasim, Rasim Ratih Hurriyanti Ratih Hurriyati Ratih Hurriyati Ratih Hurriyati Ratih Hurriyati Ratih Hurriyati, Ratih Ratih Nurriyati Raya Sulistyowati Rennyta Yusiana Rennyta Yusiana Resti Indriarti Rofi Rofaida Safroni Isrososiawan Sakova, Megha Saputri, Adiya Agustin Eka Saputri Sari, Putri Pradnyawidya SATRIYAS ILYAS Senny Luckyardi Septyan Budy Cahya Setyorini, Zahra Medina Shendy Amalia Sigarlaki, Faizal Fardhani Silalahi, Ira Valentina Simamora, Saur Siregar, Herbert Sudarjo Sugangga, Amelia Sugangga, Rayyan Sugiana, Neng Susi Susilawati Sukmayana, Dodi Sul, Ratu Dintha Insyani Zukhruf Firdausi Sulastri Sulastri Sumantri, Dadan Sumaryana , Fitriana Dewi Surya Nugraha Susanti Kurniawati, Susanti Syahar Banu, Syahar Syahlan, Fatra Tamyiz, Uus Muhamad Husni Thalita Syifa Fatimah Tianingrum, Destri Mailinda Tri Sudarwanto Triyono Adi Tristanto Ulfia Wahdatul Nurfuadah Usep Suhud Utama, Dian H Uus Muhamad Husni Tamyiz Vanessa Gaffar Veni Rafida Wawan Setiawan Wawan Setiwan Widjadjanta, Bambang Yahtadi, Fauzan Yanti, Pitri Yasir Maulana Yogi Suprayogi Yulandri, Elsa Yuliarti Maghfira Annahli Yulita Pujiharti Zahra Medina Setyorini Zahra Nadhira Khairunnisa Zhixin Li Zukhruf, Ratu Dintha Insyani